So Lo Mo

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UNL Extension educators discuss the So Lo Mo aspects of online marketing.

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So Lo Mo

  1. 1. So Lo MoThe Convergence of Social, Local, and Mobile in Marketing By Jenny Nixon and Connie Hancock UNL Extension Educators
  2. 2. The elephant in the room
  3. 3. • Social • Time spent on social media • 20 – 25% of online time is devoted to social media • 63% said consumer ratings and reviews are importantSocial Side of Consumers Source: http://www.businessreviewusa.com/marketing/social-media/how-much-time- do-we-spend-on-social-media-sites
  4. 4. • How many of you have……. • A business Facebook account • A Twitter Account • Created a Blog • Uploaded a Youtube video • Created Podcast • Created a Flickr account • Posted content to PinterestSocial?
  5. 5. • 81% of travelers find user reviews important• 49% of travelers won’t book without reviews• 53% of reviews are written by women… and women give a 10% higher rating than men!The Social Side of Travelers Source: http://www.olery.com/infographic-the-naked-truth-about-hotel-reviews/
  6. 6. • Local • 20% of all searches conducted are Location specific according to GoogleSearching Locally
  7. 7. • How many of you have……. • Searched for your business name to find out your online business reputation • Claimed your Google+ Local page • Claimed your profile on related sites • Made your own interactive map • Unified your profile brand across the internetLocal?
  8. 8. • Mobile • Mobile search is up 200% since 2010 • Only 10% of web pages optimized for mobile • A bad mobile experience will drive customers awayMobile Devices Source: Google 2012
  9. 9. • How many of you have……. • Optimized your web page for mobile • Used an app • Offered a mobile coupon • Know what your call to action isMobile?
  10. 10. • Strategies to combine • Social • Local • Mobile marketing channels?Combing it All
  11. 11. • Website is still key• Claim your presences• Cultivate the conversation• Incorporate mobile friendly/ready• Engage the customer• Call to action• Start with Mo and Lo and follow with SoSo Lo Mo Strategy

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