UNL Extension educators discuss the So Lo Mo aspects of online marketing.

1. So Lo Mo
The Convergence of Social, Local, and
Mobile in Marketing
By Jenny Nixon and Connie Hancock
UNL Extension Educators

2. The elephant in the room

3. • Social
• Time spent on social
media
• 20 – 25% of online
time is devoted to
social media
• 63% said consumer
ratings and reviews
are important
Social Side of Consumers
Source: http://www.businessreviewusa.com/marketing/social-media/how-much-time-
do-we-spend-on-social-media-sites

4. • How many of you have…….
• A business Facebook account
• A Twitter Account
• Created a Blog
• Uploaded a Youtube video
• Created Podcast
• Created a Flickr account
• Posted content to Pinterest
Social?

5. • 81% of travelers find user reviews important
• 49% of travelers won’t book without reviews
• 53% of reviews are written by women… and
women give a 10% higher rating than men!
The Social Side of Travelers
Source: http://www.olery.com/infographic-the-naked-truth-about-hotel-reviews/

6. • Local
• 20% of all searches conducted are Location
specific according to Google
Searching Locally

7. • How many of you have…….
• Searched for your business name to find out
your online business reputation
• Claimed your Google+ Local page
• Claimed your profile on related sites
• Made your own interactive map
• Unified your profile brand across the internet
Local?

8. • Mobile
• Mobile search is up
200% since 2010
• Only 10% of web
pages optimized for
mobile
• A bad mobile
experience will drive
customers away
Mobile Devices
Source: Google 2012

9. • How many of you have…….
• Optimized your web page for mobile
• Used an app
• Offered a mobile coupon
• Know what your call to action is
Mobile?

10. • Strategies to
combine
• Social
• Local
• Mobile
marketing channels?
Combing it All

11. • Website is still key
• Claim your presences
• Cultivate the conversation
• Incorporate mobile friendly/ready
• Engage the customer
• Call to action
• Start with Mo and Lo and follow with So
So Lo Mo Strategy