Sitting On The Fence


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This is my personal brand plan. It is a work in progress and will be updated as I grow, gain experience and mature. Nothing is ever written in stone! This experience has brought me closer to moving off the fence.

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Sitting On The Fence

  1. 1. Sitting on the fence<br />PERSONAL BRAND PLAN FOR DEBBIE<br />
  2. 2. Simply Undecided….<br />Social media has me sitting on the fence. I’m simply undecided. <br />But what does this mean? Sitting on the fence describes someone who is undecided about an issue, rather than taking a firm stand on one side. <br />So, to adopt or not adopt that is the question!<br />
  3. 3. Brand Statement<br />To hop the fence and find myself on the other side.<br />It is time to cross boundaries and no longer resist SOCIAL MEDIA.<br />To create an online presence, utilizing the skills and knowledge obtained in school, which will reflect my opinions and interests.<br />
  4. 4. Key Messages<br />Drop the LUDDITE mentality<br />Be smartbe funny be myself be hone<br />continue to grow & LEARN<br />Communicatoradaptablemotivated <br />SOCAIBLEevolve CONFIDENT<br />
  5. 5. Objectives<br />To educate myself on social media and its benefits<br />Become familiar with the different type of social media applications<br />Build a greater ONLINE presence<br />To increase my social media engagement<br />
  6. 6. Exactly how am I going to do all this? Strategies…<br />Read articles written about social media<br />Attend social media events<br />Participate in relevant online communities<br />review RSS reader to be relevant and current<br />Create a blog<br />Join social media applications<br />
  7. 7. Make twitter my best friend by signing on daily<br />Create a RSS feed<br />Join IABC & CPRS to establish connections with professionals in Toronto<br />Spend at least 3 hours online a day<br />Follow blogs that pertain to my interests<br />Have weekly on bi-weekly blog posts<br />Comment on other blogs<br />TACTICS<br />
  8. 8. Critical Path<br />
  9. 9. SWOT Analysis<br />Strengths<br /><ul><li>Social, friendly, likable, positive
  10. 10. Experience working with the public
  11. 11. Always willing to learn
  12. 12. creative
  13. 13. Trilingual</li></ul>Weakness<br /><ul><li>Reluctant to adopt social media
  14. 14. No online presence
  15. 15. Limited direction in career path
  16. 16. No connections in PR world</li></li></ul><li>SWOT continued<br />Opportunities<br /><ul><li>To network with young professionals
  17. 17. Build connections with PR practitioners
  18. 18. Become a HUMBER graduate
  19. 19. Volunteer with various companies to gain insight
  20. 20. Intern – gain valuable work experience</li></ul>Threats<br /><ul><li>Competition from other students
  21. 21. Inability to manage all social media applications at once
  22. 22. Fear of jumping off the fence</li></li></ul><li>Channels<br />TWITTER<br />FACEBOOK<br />LINKEDIN<br />BLOG – IN THE LOOP<br />wordpress<br />NING – HUMBER<br />DEL.ICIO.US<br />WIKIS<br />More to be added…<br />