This document provides guidance on building a social media strategy in 30 minutes. It outlines key parts of a strategy, including building a community, establishing goals and metrics, crafting customer experience, and taking social media to the next level. As an example, it shows how to build a strategy for a wine and beer community by defining the who, what, where, when, why and how. The strategy is then broken down into listening to customers, setting goals and metrics, engaging the community through content and more.

1. BUILD YOUR SOCIAL STRATEGY
IN 30 MINUTES
Cara Friedman | @Caraizzle
Frank Emanuele | @FrankRamblings
#WOMMU
media
+

2. #WOMMU
Agenda
PARTS OF A SOCIAL MEDIA STRATEGY
• Building a Community
• KPIs, ROI, and Sales
• Customer Experience
• Taking Social Media to the Next Level
LET’S BUILD A STRATEGY
CONCLUSION

3. #WOMMU
BUILD A COMMUNITY
Who?
What?
Where?
When?
Why?
How?
The Five W’s
(And One H)

4. #WOMMU
CASE STUDY

5. #WOMMU
BUILD A COMMUNITY
Who? Wine beer lovers
What? A place to discuss wine, beer culture
Where? Facebook Twitter
When? Throughout the work week, and on weekends
Why? To build a loyal customer base
How? Provide fun content value

6. #WOMMU
KPIs, ROI SALES
LISTEN
REPORT
ANALYZE
ESTABLISH
KPIs
SUPPORT YOUR
COMMUNITY

7. #WOMMU
LISTEN
Most fans are females 35-50
who love wine
ESTABLISH KPIs 50,000 Facebook fans
REPORT ANALYZE Monthly reporting analysis
SUPPORT YOUR
COMMUNITY
Content, Monitoring,
Responding, Customer Service
KPIs, ROI SALES

8. #WOMMU
CUSTOMER EXPERIENCE
ESTABLISH
VOICE
CONTENT
CREATION
ENGAGEMENT

9. #WOMMU
ESTABLISH
A VOICE
CONTENT
CREATION
Cool, modern, fun,
smart, tasteful,
educational
“If you can’t be with
the wine you love...”
CUSTOMER EXPERIENCE
ENGAGEMENT
FACEBOOK
1-2 posts a day
TWITTER
3-5 posts a day

10. #WOMMU
THE NEXT LEVEL
CREATE THE COMMUNITY
ACTIVATE THE COMMUNITY
LEVERAGE CULTIVATE POSITION

11. #WOMMU
LEVERAGE “Vote for your favorite new Corkcicle color!”
CULTIVATE Run a fan-only Facebook contest
POSITION Publish educational content about wine
THE NEXT LEVEL
ACTIVATE THE COMMUNITY
CREATE THE COMMUNITY

12. LET’S STRATEGIZE!

13. Thank You.
Strategize
with our team.
Likeable Media
240 West 37th Street, 7th Fl
New York, NY 10018
(212) 660-2458
facebook.com/likeablemedia
twitter.com/likeablemedia
Cara Friedman
cara@likeable.com
@caraizzle
Frank Emanuele
frank@likeable.com
@frankramblings