The document discusses best practices for content creation and social media engagement. It provides tips for developing a content strategy including posting engaging, consistent content across various platforms like Facebook and Twitter at optimal times. The recommendations also cover content formats, hashtags, images, videos, and engaging audiences through responses and calls to action.
Super affiliates today are essentially the webmasters from 5-10 years ago. Bloggers are the next wave of super content producers, soon to be turned super affiliates; this session will discuss what affiliate managers can do with them.
This session covered some of the tried-and-true tips and strategies to help create the "perfect post" on any network (Facebook, Twitter, Instagram, Pinterest and Linkedin). While this may look different for every brand--depending on business goals and personality--guidance on the anatomy of an engaging post can boost your overall social performance!
We’ll talk about the basics of being a “digital citizen”. With suggestions of posts that will engage you in sharing not only your personal comments and reflections. We will also cover how to leverage and use the SSJ-TOSF Facebook postings. This is about being a SSJ-TOSF Facebook Ambassador.
Super affiliates today are essentially the webmasters from 5-10 years ago. Bloggers are the next wave of super content producers, soon to be turned super affiliates; this session will discuss what affiliate managers can do with them.
This session covered some of the tried-and-true tips and strategies to help create the "perfect post" on any network (Facebook, Twitter, Instagram, Pinterest and Linkedin). While this may look different for every brand--depending on business goals and personality--guidance on the anatomy of an engaging post can boost your overall social performance!
We’ll talk about the basics of being a “digital citizen”. With suggestions of posts that will engage you in sharing not only your personal comments and reflections. We will also cover how to leverage and use the SSJ-TOSF Facebook postings. This is about being a SSJ-TOSF Facebook Ambassador.
TBEX Europe 2016, Blab and Facebook Live Streaming, Shawn SmithTBEX
COMMUNITY, Shawn Smith (The Mobile Pro) is the author of the ground-breaking ebook and video training course, “5 Ways to Record Podcast Interviews with an iPhone”. He’s spoken at many conferences as the leading authority on Mobile Podcasting. Since 1994, Shawn has flown over 850,000 miles as a musician, speaker, and mobile technology expert at TheMobilePro.net. Shawn and his wife have also hosted over 1,400 missionaries on their annual mission trips to Guatemala. Shawn is passionate about equipping, training, and inspiring entrepreneurs to create pro-quality content from anywhere in the world. Shawn lives with his lovely wife in South FL.
If you blog as a way to promote your business, it's important that your time and energy give you payoff. But all the traffic gimmicks in the world won't fix poor writing or bad design.
Why your website needs to be built on a blog platform, and how to transform your business by blogging.
It's easier than you think!
(You don't have to be a brilliant writer!)
What to Blog About - How to Choose a Topic to Blog About?
By reading this presentation you will discover 6 recommendations that will help you to choose the right topic for your blog. These recommendations are:
1. Passion
2. Knowledge
3. Popularity
4. Timeless
5. Twist
6. Income
If you have learned something new from the presentation number 3 - What to Blog About, please leave a comment, like it or subscribe to this channel so we can stay in touch.
Thanks for reading, and I’ll see you in the presentation number 4!
Work With Alek - http://www.alekstanojevic.com/work-with-alek/
Connect With Alek Stanojevic:
Website: http://www.alekstanojevic.com
Facebook: http://www.facebook.com/alek.stanojevic
Twitter: http://twitter.com/alekstanojevic
Google+: https://plus.google.com/u/0/109924497242252816321
Linkedin: http://rs.linkedin.com/in/alekstanojevic
Pinterest: http://pinterest.com/alekstanojevic
Skype: http://myskype.info/alekstanojevic
Work With Alek - http://www.alekstanojevic.com/work-with-alek/
Having social media live on the internet is not enough to get your message out there. Chris is going to walk you through ways to optimize your social media so that you are primed for viewing from your customer/followers. This session is intended for those that already have a social media presence.
From locally-owned businesses, to multinational brands, companies of all sizes are investing in content marketing to acquire new customers and increase business from existing ones. Creating content is only half the battle though. Getting the right audience to see it – and take action – is the harder part.
This session will explore free and cost-effective content distribution hacks employed by startups to get more web traffic, social media shares and customers.
* I gave this presentation at Social Media Week, Chicago - 2014.
Getting your videos found, watched and shared takes more than hitting the publish button! If you've made the investment to produce a video, spend 30 minutes to learn best practices that will help you launch and promote your videos to maximize exposure.
We'll cover video best practices for optimizing, publishing and repurposing. In this free 30-minute online training, you will learn:
Basic video SEO best practices
When and why to use captions, text overlays and calls to action
Video hosting considerations
How to supercharge your video reach
Tricks to reuse, repurpose, and recycle to stretch your video budget!
TBEX Europe 2016, Blab and Facebook Live Streaming, Shawn SmithTBEX
COMMUNITY, Shawn Smith (The Mobile Pro) is the author of the ground-breaking ebook and video training course, “5 Ways to Record Podcast Interviews with an iPhone”. He’s spoken at many conferences as the leading authority on Mobile Podcasting. Since 1994, Shawn has flown over 850,000 miles as a musician, speaker, and mobile technology expert at TheMobilePro.net. Shawn and his wife have also hosted over 1,400 missionaries on their annual mission trips to Guatemala. Shawn is passionate about equipping, training, and inspiring entrepreneurs to create pro-quality content from anywhere in the world. Shawn lives with his lovely wife in South FL.
If you blog as a way to promote your business, it's important that your time and energy give you payoff. But all the traffic gimmicks in the world won't fix poor writing or bad design.
Why your website needs to be built on a blog platform, and how to transform your business by blogging.
It's easier than you think!
(You don't have to be a brilliant writer!)
What to Blog About - How to Choose a Topic to Blog About?
By reading this presentation you will discover 6 recommendations that will help you to choose the right topic for your blog. These recommendations are:
1. Passion
2. Knowledge
3. Popularity
4. Timeless
5. Twist
6. Income
If you have learned something new from the presentation number 3 - What to Blog About, please leave a comment, like it or subscribe to this channel so we can stay in touch.
Thanks for reading, and I’ll see you in the presentation number 4!
Work With Alek - http://www.alekstanojevic.com/work-with-alek/
Connect With Alek Stanojevic:
Website: http://www.alekstanojevic.com
Facebook: http://www.facebook.com/alek.stanojevic
Twitter: http://twitter.com/alekstanojevic
Google+: https://plus.google.com/u/0/109924497242252816321
Linkedin: http://rs.linkedin.com/in/alekstanojevic
Pinterest: http://pinterest.com/alekstanojevic
Skype: http://myskype.info/alekstanojevic
Work With Alek - http://www.alekstanojevic.com/work-with-alek/
Having social media live on the internet is not enough to get your message out there. Chris is going to walk you through ways to optimize your social media so that you are primed for viewing from your customer/followers. This session is intended for those that already have a social media presence.
From locally-owned businesses, to multinational brands, companies of all sizes are investing in content marketing to acquire new customers and increase business from existing ones. Creating content is only half the battle though. Getting the right audience to see it – and take action – is the harder part.
This session will explore free and cost-effective content distribution hacks employed by startups to get more web traffic, social media shares and customers.
* I gave this presentation at Social Media Week, Chicago - 2014.
Getting your videos found, watched and shared takes more than hitting the publish button! If you've made the investment to produce a video, spend 30 minutes to learn best practices that will help you launch and promote your videos to maximize exposure.
We'll cover video best practices for optimizing, publishing and repurposing. In this free 30-minute online training, you will learn:
Basic video SEO best practices
When and why to use captions, text overlays and calls to action
Video hosting considerations
How to supercharge your video reach
Tricks to reuse, repurpose, and recycle to stretch your video budget!
Social Media Best Practices > What Bloggers Should KnowBrianna Purvis
Social Media has grown and matured over the years but many aren’t aware of updates and best practices that you should be using to leverage social marketing to amplify your message to it’s full potential. This session will outline Best Practices for the top social networks as well as uncover what brands are looking for from blogger relationships.
Takeaways:
> Outline best practices for the top social networks
> Determine what brands want from blogger relationships and how to create value for them.
Colorado State University\'s Social Media Communications Committee presented on how departments/colleges/units across campus can more effectively use Facebook.
Twitter 201: So you can tweet; now what? From Social media summit, HawaiiSusan Tenby
This is a twitter 201 presentation I did on Oct 17th fo rthe Hawaii Social Media Summit. It tackles how to search for your community via strategic tagging, listening dashboards, amplifying brands and focusing on generosity in online community engagement, rather than treating social media as a broadcast channel.
How to increase your organic reach on a highly competitive platform like Facebook? This presentation will explain how Facebook pushes the content up on your feed and what can you do to optimize your Facebook's social posts and increase your social online presence.
Pokémon Go is an augmented reality mobile app, and the game has launched and grown at phenomenal rates. Pokémon Go is already on more than twice as many phones as Tinder, has twice the engagement rates of Snapchat and Instagram, and already has a higher percentage of daily active users than Twitter.
Businesses with a physical location can stand to make real money leveraging this virtual game that has hordes of people outside playing every day and night.
This presentation outlines the top five social media trends in 2015 along with actionable next steps for brands to take to begin integrating them into their social media strategy. Also included are a few predictions of what's to come in the space.
There's Life Beyond Facebook: Big Brands On Small NetworksLikeable Media
Since brands across the globe are using Facebook and Twitter regularly, and networks like Pinterest, Vine, and Instagram are all gaining steam, it’s worth looking at brands that act as “early adopters,” those that push forward and hop onto emerging, niche networks. While large networks have the user numbers, smaller networks often have added benefits that can’t be matched. In this can't miss webinar, Carrie Kerpen highlights some examples of big brands benefiting from smaller networks.
Your Guide To Social Advertising For The Holiday SeasonLikeable Media
Tim Bosch, Director of Media Planning and Buying of Likeable Media, discusses the benefits of Facebook Page post ads, conversion tracking, and graph search for discovering new Facebook ad targeting.
This webinar will outline the current state of social advertising, tips on effectively managing your Facebook advertising campaigns, and how ads will help your business to obtain better ROI this holiday season.
8 Ways To Determine If Your Brand Is LikeableLikeable Media
As much as consumers would like to think that they make purchase decisions solely based on hard facts such as price and quality, the truth remains that we live in a world of emotional decision makers—not robots. Consumers base decisions on their personal feelings toward a brand, connections they may have, and ultimately how likeable they find a brand.
If you were asked, "Is your brand likeable?" would you know the answer? Or better yet, would you be able to prove it? In this can't miss webinar, Cara Friedman of Likeable Media identifies what it means to be likeable on social media and begins the conversation of how to measure likeability. Register now and really learn what it means to be likeable.
The Most Likeable Senior Executives OnlineLikeable Media
Did you know that 68% of CEOs have absolutely no social presence? In this can't miss webinar, Carrie Kerpen, CEO of Likeable Media, is recognizing the Senior Executives who understand social media. Learn what it means to be likeable and find out who made our list of The Top 10 Most Likeable Senior Executives Online.
With the rise of social media outlets like Vine, Snapchat and Tumblr, there's a clear evolution toward content that is more and more short-form. Longer videos and blogs are being replaced with six-second clips, short GIFs and 140-character quips.
This 90-minute webinar for those working with social media will discuss how to adapt to the always-changing digital world, with emphasis on a few effective practices for making content shorter and more engaging. It will provide examples of brands that have done so and discuss why they've been so successful.
Build Your Social Strategy in 30 Minutes - WOMM-ULikeable Media
This session was an interactive workshop at WOMM-U focused on building your brand's social media strategy. Through a variety of brainstorming sessions, practicums, and activities, attendees walked away with an actionable plan for your brand's social media complete with KPIs, voice strategy, crisis management, response guidelines, and more. Each participant created a personalized social strategy for their brand. Led by Likeable Media employees Cara Friedman, Project Director, and Frank Emanuele, Account Manager.
The (Im)possible Role of the Social Media ManagerLikeable Media
Your social media team is falling short -- and it's not their fault. It's time to reevaluate your business objectives and SPARK across departments. Learn how to create a Social Media Forum that staffs for success.
4. QUALITY CONTENT
Engaging content can serve your business
in a variety of ways. It can:
•Set you apart from your competition
•Help establish you as a thought leader
•Stay top of mind with consumers
•Provide the leverage needed to keep
your audience coming back time after
time
#likeable
6. TIMING BEST
PRACTICES
WHEN you post is just as important was
WHAT you post
Your audience is not active all hours of the
day
You want your content to be seen by the
maximum amount of people
SOME
#likeable
SAMPLE FACT
HASHTAG
7. TIMING BEST
PRACTICES
Do not overwhelm your audience with
content
Post once per day on Facebook, so you
don’t take Newsfeed real estate away from
users’ friends
Test morning posts vs. afternoon posts vs. TIP: The best times to engage
evening posts since every community is users on Facebook are usually
different between 11 am – 5 pm
SOME
#likeable
SAMPLE FACT
HASHTAG
8. TWITTER TIMING
Tweet no more than once an hour
It is safe to tweet throughout the day
without the risk of overwhelming your
audience
SOME
#likeable
SAMPLE FACT
HASHTAG
10. CONSISTENCY
Plan your content in advance (weekly,
bi-weekly, or monthly)
However, be flexible and adaptable to
quickly add in time-sensitive or
newsworthy content
#likeable
12. ENGAGEMENT
Content drives fan engagement, page
growth, and traffic
•Every comment or like are broadcast
to users’ friends of friends
•The same occurs with Twitter content
that is enthusiastically retweeted
SOME
#likeable
SAMPLE FACT
HASHTAG
13. ENGAGEMENT
Excellent content is:
•Relevant to your brand and
community’s interests
•Fresh and proactive
•Expressed in different forms (but
mostly visual)
•Available consistently for your
community
SOME
#likeable
SAMPLE FACT
HASHTAG
14. FACEBOOK CONTENT
Facebook content has 4 major
categories of content:
•Photos
•Videos
•Statuses
•Links
•Polls*
*Note: Poll questions are going away
sometime in 2013
SOME
#likeable
SAMPLE FACT
HASHTAG
15. CONTENT BEST
PRACTICES
Practice Brevity
•Studies show that lengthy
Facebook content goes unread and
discourages action on the part of the
user
•Brief, easily digestible posts make it
easier for users to consume and
interact
SOME
#likeable
SAMPLE FACT
HASHTAG
16. CONTENT BEST
PRACTICES
Be topical
•Timely posts increase fan excitement,
generate spikes in engagement and
allow for further reach
•Keep an eye out for relevant current
events and don’t forget to post about
holidays if they’re consistent with your
brand voice
SOME
#likeable
SAMPLE FACT
HASHTAG
17. CONTENT BEST
PRACTICES
Don’t play hard to get
•Don’t be coy with your call to action
•Be clear and blatantly tell your fans to
“like,” comment, or share your post
•These actions generate reach, since
they’ll end up in their friends’ news
feeds
SOME
#likeable
SAMPLE FACT
HASHTAG
18. ENGAGEMENT BEST
PRACTICES
Engage the engagement
•Fans love to know their favorite brands are
listening, and many social media managers
often overlook this
•Answer questions asked in the comments
section or simply say “Thanks!” Be sure to
tag the fan in your response so the fan is
notified of the special attention
•The fan will often “like” your comment, this
continuing and further boosting your visibility
SOME
#likeable
SAMPLE FACT
HASHTAG
19. IMAGE BEST
PRACTICES
Facebook Photos
•Non-Stock Photos
•High-Contrast/High Saturation
•Optimized for Facebook
Dimensions (403 x 403; 841 x 403)
SOME
#likeable
SAMPLE FACT
HASHTAG
20. VIDEO BEST
PRACTICES
Facebook Videos
•Use Facebook’s “Highlight” feature to
enhance viewing experience
•Only post videos that are short
(optimally under 90 seconds)
SOME
#likeable
SAMPLE FACT
HASHTAG
21. TWITTER BEST
PRACTICES
Zero in on trending topics relevant to Don’t batch your tweets– a steady
your market cadence is best
Create attention grabbing headlines Sweet spot is around 4 tweets per day
Don’t over-use hashtags and keep Periodically revise and repost good
them at the end of your tweet tweets. 99% of your followers will miss
your tweet the first time around
Retweet positive brand mentions
posted by your followers Tweets with under 100 characters had
17% higher engagement
Ask for the Retweet!
#likeable
22. BEFORE YOU PUBLISH
ANY CONTENT…
Double check for typos, errors or any
changes since initial approval of
content
Be 100% sure you are logged into the
correct account
Test any that links in your post are
working
SOME
#likeable
SAMPLE FACT
HASHTAG