With the rise of social media outlets like Vine, Snapchat and Tumblr, there's a clear evolution toward content that is more and more short-form. Longer videos and blogs are being replaced with six-second clips, short GIFs and 140-character quips.
This 90-minute webinar for those working with social media will discuss how to adapt to the always-changing digital world, with emphasis on a few effective practices for making content shorter and more engaging. It will provide examples of brands that have done so and discuss why they've been so successful.
Michael Scissons, co-founder of FlashStock, presents his keynote presentation from InstaCamp Toronto. This is the guide to developing a strategy for Instagram marketing. An overview on how to transform your Instagram marketing strategy, execution and measurement through applying a strategic framework to visual brand building.
This presentation covers:
- Instagram Key User Facts
- Visual Marketing Key Facts
- Why Instagram is Important
- Instagram Brand Adoption Curve
- Brand Adoption By Vertical
- Instagram Marketing Strategy Framework
- "How to" Create Archetypes, Themes and Occasions in Instagram Visuals.
- Overview of Classic Storytelling Pillars
- Overview of How to Create Photography Guidelines
- 10 Instagram Marketing Commandments
The art of brand storytelling is not about showcasing your greatness or emphasizing on how amazing you are, its about depicting the connection that the brand intends to make with the customer.
And why use Instagram for brand storytelling? Because it is,
- Quick & Intuitive
- Integration with Twitter, Facebook & FourSquare
- Top Photography Channel for TEENS
- Visual Appeal - More Images & Less Text
- The SEXY Filters
This is a strategic provocation from wolfzhowl around the deployment & usage of Facebook's newly launched "Share Photo Album" feature.
This attempts to understand the mechanics of the feature, how human beings will use it for which possible emotional - social needs and how brand hence can leverage it.
This provocation again clearly demonstrates as to why Digital/Social are driven by people, their emotional personal & social needs and hence how it is important to understand their behaviour and then map the channel insights of that particular medium's facilitates & satisfies those emotional human needs (which is where channel mechanic kick-in).
This is the reason why DIgital media brands like Linkedin, Facebook, Twitter etc; actually need behaviour strategy experts in-house to help design features as well as to explaining to brands & agencies on how to employ them!
With almost one billion monthly active users, Instagram is officially the second most popular social network behind Facebook (excluding YouTube).
Join MeetEdgar and get excited for our newest feature we are building: INSTAGRAM!
We will chat about how you can, in fact, use Instagram to grow your traffic – and not just your follower count and how to leverage Instagram to bring in more visitors to your top-performing content without spending your budget on advertising.
The Big Social Media Brand LookBook via MarketoFlutterbyBarb
The Big Social Media Brand LookBook via Marketo. Social Media is all about the visuals. Whether it is your cover photo on Facebook, your sponsored update on LinkedIn, or your Instagram post, you need to attract the attention of your audience in an immediate, engaging, and relevant way.
A picture means a thousand words on social, and today’s marketers have to hit the right notes to get heard through all of the noise on each channel.
Tactical Social Media for Writers, Authors, and Book Publishers. Shannon Bodie, Willamette Writers Conference 2014, Social Media Engagement for writers.
Michael Scissons, co-founder of FlashStock, presents his keynote presentation from InstaCamp Toronto. This is the guide to developing a strategy for Instagram marketing. An overview on how to transform your Instagram marketing strategy, execution and measurement through applying a strategic framework to visual brand building.
This presentation covers:
- Instagram Key User Facts
- Visual Marketing Key Facts
- Why Instagram is Important
- Instagram Brand Adoption Curve
- Brand Adoption By Vertical
- Instagram Marketing Strategy Framework
- "How to" Create Archetypes, Themes and Occasions in Instagram Visuals.
- Overview of Classic Storytelling Pillars
- Overview of How to Create Photography Guidelines
- 10 Instagram Marketing Commandments
The art of brand storytelling is not about showcasing your greatness or emphasizing on how amazing you are, its about depicting the connection that the brand intends to make with the customer.
And why use Instagram for brand storytelling? Because it is,
- Quick & Intuitive
- Integration with Twitter, Facebook & FourSquare
- Top Photography Channel for TEENS
- Visual Appeal - More Images & Less Text
- The SEXY Filters
This is a strategic provocation from wolfzhowl around the deployment & usage of Facebook's newly launched "Share Photo Album" feature.
This attempts to understand the mechanics of the feature, how human beings will use it for which possible emotional - social needs and how brand hence can leverage it.
This provocation again clearly demonstrates as to why Digital/Social are driven by people, their emotional personal & social needs and hence how it is important to understand their behaviour and then map the channel insights of that particular medium's facilitates & satisfies those emotional human needs (which is where channel mechanic kick-in).
This is the reason why DIgital media brands like Linkedin, Facebook, Twitter etc; actually need behaviour strategy experts in-house to help design features as well as to explaining to brands & agencies on how to employ them!
With almost one billion monthly active users, Instagram is officially the second most popular social network behind Facebook (excluding YouTube).
Join MeetEdgar and get excited for our newest feature we are building: INSTAGRAM!
We will chat about how you can, in fact, use Instagram to grow your traffic – and not just your follower count and how to leverage Instagram to bring in more visitors to your top-performing content without spending your budget on advertising.
The Big Social Media Brand LookBook via MarketoFlutterbyBarb
The Big Social Media Brand LookBook via Marketo. Social Media is all about the visuals. Whether it is your cover photo on Facebook, your sponsored update on LinkedIn, or your Instagram post, you need to attract the attention of your audience in an immediate, engaging, and relevant way.
A picture means a thousand words on social, and today’s marketers have to hit the right notes to get heard through all of the noise on each channel.
Tactical Social Media for Writers, Authors, and Book Publishers. Shannon Bodie, Willamette Writers Conference 2014, Social Media Engagement for writers.
Umsl super bowl hastag strategy case studyPerry Drake
UMSL students were challenged by Professor Perry Drake to develop better hashtag usage strategies for 7 of the many brands that advertised during the 2013 super bowl. The goal being to engage the consumer with the brand and pull them into the second and third screen.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Ge...Clement Wong
Getting only 1 like, 2 likes on your fan page when you post?
Are you frustrated that people are not buying on social media?
In this sharing that I presented at the Marcus Evans Retail Excellence Conference in Singapore 2014, you will be able to learn:
1) 3 Tactics To Spike The Volume Of Engagement
2) Receive a Breakthrough Number of Shares In Your Content... Even on a Slow News Day.
3) Gain an Influx of Targeted, Engaged, Ready Fans that Buy Not Once, Not Twice, and Not Even Three Times --- But Whenever You Want Them To.
Lets face it. We like to take pictures of everything nowadays. How do you successfully use Instagram as a business to gain more followers, likes, and shares on Social Media? Here are 9 quick tips that will increase your Insta followers!
The Year of Instagram trata de cómo las marcas están usando Instagram como canal de alto atractivo visual. 2014 es el año de las estrategias en Instagram.
Instagram has attracted a huge number of users and brands are looking to see how to leverage this platform to engage with their consumers. This is my POV, with a lot help from references I found online. I also have added information from measurement and analytics perspective.
Recomendado-Seleccionado: Contagious Content: What People Share On Facebook a...Digital Pymes
Recomendamos este documento de MARKETO
In this ebook, created by Marketo and social media expert Brian Carter, we’re going to teach you how to create posts that more people will want to share. The ebook includes:
Facebook post best practices
Real Facebook case studies
New research on how people interact on Facebook
Information about the marketing ecosystem on Facebook
Discussion of the concept of virality and whether it's truly possible on Facebook
Tips for creating highly sharaeable posts
Information on what mistakes make posts unshareable
And for the geeks out there we go into excruciating detail about the research we conducted
Descarga: http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/
Now that your Facebook Business Page is set up, the next question is, who would you like to connect with, and how do you build an audience?
There is no point in having an amazing Facebook Page if no one knows about it. Without an audience, you have no one to share posts with or to have conversations with.
To start building your audience, look first to your current customers or clients and supporters of your business to Like your Page. Your existing clients and supporters are the people most likely to read your posts, most likely to Share your posts and most likely to engage with your Page.
The beauty of brevity: Engaging your audience with short-form video content (...Ravi Jain
There is a temptation when starting with video of trying to do too much: too many stories, too many voices, too many seconds! Breaking up a bigger message into smaller bites offers a flexibility to align with an integrated marketing strategy. But it’s not about speeding things up or cutting things out. Utilizing short form content effectively takes forethought, contingency planning and conceptual agility.
Presented at Confab Higher Ed at the Sheraton Philadelphia Society Hill, Philadelphia, PA on November 15, 2016.
Employee Training - Why Short Video Gets Big Results | Webinar 12.09.14BizLibrary
We all love video. Whether it’s cute dogs, TED Talks, or how to bake perfect chocolate chip cookies – video elicits emotions and inspires action. But why? And how can we transfer our love for video outside of work to improving performance while at work? I n this webinar we’ll explain the “why and how” of using short video to your benefit when training employees.
www.bizlibrary.com
Mining the power of immersive short form video (Confab Central 2015)Ravi Jain
Aggregate short-form video has in its DNA the potential to engage your audience. When parsed appropriately, this content is eminently more digestible, shareable, and watchable than longer marketing videos. But utilizing short-form content effectively takes forethought, contingency planning, and conceptual agility.
(presented at Confab Central in Minneapolis, May 2015)
Umsl super bowl hastag strategy case studyPerry Drake
UMSL students were challenged by Professor Perry Drake to develop better hashtag usage strategies for 7 of the many brands that advertised during the 2013 super bowl. The goal being to engage the consumer with the brand and pull them into the second and third screen.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Ge...Clement Wong
Getting only 1 like, 2 likes on your fan page when you post?
Are you frustrated that people are not buying on social media?
In this sharing that I presented at the Marcus Evans Retail Excellence Conference in Singapore 2014, you will be able to learn:
1) 3 Tactics To Spike The Volume Of Engagement
2) Receive a Breakthrough Number of Shares In Your Content... Even on a Slow News Day.
3) Gain an Influx of Targeted, Engaged, Ready Fans that Buy Not Once, Not Twice, and Not Even Three Times --- But Whenever You Want Them To.
Lets face it. We like to take pictures of everything nowadays. How do you successfully use Instagram as a business to gain more followers, likes, and shares on Social Media? Here are 9 quick tips that will increase your Insta followers!
The Year of Instagram trata de cómo las marcas están usando Instagram como canal de alto atractivo visual. 2014 es el año de las estrategias en Instagram.
Instagram has attracted a huge number of users and brands are looking to see how to leverage this platform to engage with their consumers. This is my POV, with a lot help from references I found online. I also have added information from measurement and analytics perspective.
Recomendado-Seleccionado: Contagious Content: What People Share On Facebook a...Digital Pymes
Recomendamos este documento de MARKETO
In this ebook, created by Marketo and social media expert Brian Carter, we’re going to teach you how to create posts that more people will want to share. The ebook includes:
Facebook post best practices
Real Facebook case studies
New research on how people interact on Facebook
Information about the marketing ecosystem on Facebook
Discussion of the concept of virality and whether it's truly possible on Facebook
Tips for creating highly sharaeable posts
Information on what mistakes make posts unshareable
And for the geeks out there we go into excruciating detail about the research we conducted
Descarga: http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/
Now that your Facebook Business Page is set up, the next question is, who would you like to connect with, and how do you build an audience?
There is no point in having an amazing Facebook Page if no one knows about it. Without an audience, you have no one to share posts with or to have conversations with.
To start building your audience, look first to your current customers or clients and supporters of your business to Like your Page. Your existing clients and supporters are the people most likely to read your posts, most likely to Share your posts and most likely to engage with your Page.
The beauty of brevity: Engaging your audience with short-form video content (...Ravi Jain
There is a temptation when starting with video of trying to do too much: too many stories, too many voices, too many seconds! Breaking up a bigger message into smaller bites offers a flexibility to align with an integrated marketing strategy. But it’s not about speeding things up or cutting things out. Utilizing short form content effectively takes forethought, contingency planning and conceptual agility.
Presented at Confab Higher Ed at the Sheraton Philadelphia Society Hill, Philadelphia, PA on November 15, 2016.
Employee Training - Why Short Video Gets Big Results | Webinar 12.09.14BizLibrary
We all love video. Whether it’s cute dogs, TED Talks, or how to bake perfect chocolate chip cookies – video elicits emotions and inspires action. But why? And how can we transfer our love for video outside of work to improving performance while at work? I n this webinar we’ll explain the “why and how” of using short video to your benefit when training employees.
www.bizlibrary.com
Mining the power of immersive short form video (Confab Central 2015)Ravi Jain
Aggregate short-form video has in its DNA the potential to engage your audience. When parsed appropriately, this content is eminently more digestible, shareable, and watchable than longer marketing videos. But utilizing short-form content effectively takes forethought, contingency planning, and conceptual agility.
(presented at Confab Central in Minneapolis, May 2015)
I created this presentation as a way to introduce what is Visual Content to a company that had no previous experience working with visual content, showing processes, case studies, etc.
Using beloved sci-fi references, I create a narrative that guide the audience in an engaging and fun way.
We put together useful visual content marketing statistics for building content instruments that will differentiate your company and turn it into an authority figure in your industry.
Visual Content Breakfast Seminar - June 2013fivebyfive
Visual content is the centrepiece of your brand's world across online paid, owned, networked and borrowed media.
In this breakfast briefing we explored the importance of using visual content to capture user attention, add value to a consumer’s relationship with a brand and drive earned media.
We also covered off the visual content toolkit for marketers, explored visual storytelling and showed some examples of visual content we've been tinkering with ourselves.
Delivered by Tom Chapman, Head of Innovation at Five by Five on 7th June (Southampton) and again on 14th June (London) as part of the agencies ongoing series of breakfast seminars.
The Visual Content Explosion is here! But how do we harness the power of visual design to achieve faster marketing sales and bottom line results? Read the answer here, and see why you shouldn't wait until it's too late to achieve the results you deserve to earn for your business.
Building a sustainable non-profit organizationBrowne & Mohan
Post 2008, many non-profit organizations or NGO are facing major challenges in raising enough funds to pursue their mission programs, reach out to the right audiences and donors and attract and retain the right talent. In this presentation, Browne & Mohan consultants share the approaches to build strong, and sustainable non-profit organization.
This presentation was given during the MNSearch event where I talked all about visual content and how to promote, share and take the most advantage of it into an overall marketing strategy.
Give Your Brand A Makeover - How Top Beauty Brands Stand OutEvgeny Tsarkov
Give Your Brand A Makeover - How Top Beauty Brands Stand Out (by NewsCred)
Нанесите макияж на ваш бренд - как выделяются ведущие бренды из индустрии красоты
Paul Kortman http://paulkortman.com presented this information on the how to of social networks Facebook and YouTube for small businesses at the Michigan Department of Transportation (MDOT) DBE Conference March 22, 2010
Tips and trends for making the most of your video efforts across social media platforms, guidance on how best to shape and share your messages, and insight into what it takes to build influence and community by sharing on social the right way.
Slides to accompany my talk at Wistiafest 2016.
Brands Go Visual: Marketing in the Age of the ImageMWWPR
Pinterest is the third most popular social site in the world. Instagram has 40 million users worldwide and generates more than 575 likes per second. Infographics are shared 832 percent more often than articles. What’s driving our appetite for visual content and what does it mean for brands?
Image-based social media applications including Instagram, Pinterest, and Vine, are an exciting marketing trend for 2013. People naturally connect more quickly and on a deeper level with images than with text, making these platforms an excellent way for businesses to engage with their target audiences.
Want to learn more about how these trendy apps can be used to boost business? Executive Vice President Francis Skipper will teach attendees how they can to show, rather than tell, and integrate image-based social media into their content marketing strategy without exhausting resources. From creating a strategy to re-purposing existing content to share across multiple platforms, attendees will leave with an understanding of popular image-based social media platforms and a blueprint for using them to interact with their audience.
The Current State of Social Media Channels by DDA PRddapr
The aim of this presentation is to give a brief outline of the current state of Facebook, Twitter and Instagram and touch upon the big trend in social media right now… real-time marketing. In doing so we hope to provide a few tips to help those within the film, television, entertainment and brands PR industry.
A look at what all the big platforms such as Facebook, Twitter, Instagram, YouTube are currently doing, what changes they are making and what marketers will be seeing more of in 2015 from the social media space.
Authors:
Carla Gontier
@GrumpyGont
Tyrone Nell
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
Super Charge Social Commerce with SocialRoot + Shop The Feed by Kiere Media Elizabeth Wahler
Kiére Media, Inc., launched two stand alone social engagement solutions, that work great individually, and even better together, to enhance B2B social commerce conversions and marketing efforts.
Shop The Feed: Solves the Instagram Data Gap
SocialRoot: Finds and Calculates Relationships Relevant to Your Brand
Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive User Engagement and sharing.
Talking at IBRC's Social Media Futures Congress as the opening comment on on "what is the future of #socialmedia?" My thoughts: I'm not sure, anyone who says they know for sure - doesn't know. But... what I do know, is that social and content will become one. It kinda already has.
BrandsLab Market Intelligence Session 4 | Algorithms & Advertising: How ot Na...Ebiquity-NA
As social media algorithms change, brands must use advertising spend to promote their social channels. However, as social media produces new products, their algorithms shape content in a way to promote those products. So, what's the solution? Embrace the change. This session will show that by taking advantage of these changes at the onset, brands can increase cost efficiencies before costs rise and reach decreases.
Webinar: 6 Instagram Experiments Worth Trying in 2021Falcon.io
In 2021, Instagram is set to become an even bigger focus for social media marketers, with an increasing number of brands and businesses looking to tap into the rapid growth of the image-focused social platform. And that is an important note - visual data is processed up to 60K times faster by the brain than text, and with more than a billion people now active on Instagram every month, that's a lot of visual communication being conducted within the app. But in the same vein, there are many different ways to approach Instagram as a business, personal brand or organization. To help you get started on the right foot, we shared first-hand trends you should consider trying to help you jump to the front of the queue in 2021.
In this webinar we spoke about:
- Six Instagram experiments to help boost performance
- Instagram post ideas to spice up your account
- How to increase your engagement by more than 200%
Watch on-demand: https://www.falcon.io/webinars/instagram-experiments/
Similar to The New Marketing Reality: Visual Content (20)
Pokémon Go is an augmented reality mobile app, and the game has launched and grown at phenomenal rates. Pokémon Go is already on more than twice as many phones as Tinder, has twice the engagement rates of Snapchat and Instagram, and already has a higher percentage of daily active users than Twitter.
Businesses with a physical location can stand to make real money leveraging this virtual game that has hordes of people outside playing every day and night.
This presentation outlines the top five social media trends in 2015 along with actionable next steps for brands to take to begin integrating them into their social media strategy. Also included are a few predictions of what's to come in the space.
There's Life Beyond Facebook: Big Brands On Small NetworksLikeable Media
Since brands across the globe are using Facebook and Twitter regularly, and networks like Pinterest, Vine, and Instagram are all gaining steam, it’s worth looking at brands that act as “early adopters,” those that push forward and hop onto emerging, niche networks. While large networks have the user numbers, smaller networks often have added benefits that can’t be matched. In this can't miss webinar, Carrie Kerpen highlights some examples of big brands benefiting from smaller networks.
Your Guide To Social Advertising For The Holiday SeasonLikeable Media
Tim Bosch, Director of Media Planning and Buying of Likeable Media, discusses the benefits of Facebook Page post ads, conversion tracking, and graph search for discovering new Facebook ad targeting.
This webinar will outline the current state of social advertising, tips on effectively managing your Facebook advertising campaigns, and how ads will help your business to obtain better ROI this holiday season.
8 Ways To Determine If Your Brand Is LikeableLikeable Media
As much as consumers would like to think that they make purchase decisions solely based on hard facts such as price and quality, the truth remains that we live in a world of emotional decision makers—not robots. Consumers base decisions on their personal feelings toward a brand, connections they may have, and ultimately how likeable they find a brand.
If you were asked, "Is your brand likeable?" would you know the answer? Or better yet, would you be able to prove it? In this can't miss webinar, Cara Friedman of Likeable Media identifies what it means to be likeable on social media and begins the conversation of how to measure likeability. Register now and really learn what it means to be likeable.
The Most Likeable Senior Executives OnlineLikeable Media
Did you know that 68% of CEOs have absolutely no social presence? In this can't miss webinar, Carrie Kerpen, CEO of Likeable Media, is recognizing the Senior Executives who understand social media. Learn what it means to be likeable and find out who made our list of The Top 10 Most Likeable Senior Executives Online.
Build Your Social Strategy in 30 Minutes - WOMM-ULikeable Media
This session was an interactive workshop at WOMM-U focused on building your brand's social media strategy. Through a variety of brainstorming sessions, practicums, and activities, attendees walked away with an actionable plan for your brand's social media complete with KPIs, voice strategy, crisis management, response guidelines, and more. Each participant created a personalized social strategy for their brand. Led by Likeable Media employees Cara Friedman, Project Director, and Frank Emanuele, Account Manager.
The (Im)possible Role of the Social Media ManagerLikeable Media
Your social media team is falling short -- and it's not their fault. It's time to reevaluate your business objectives and SPARK across departments. Learn how to create a Social Media Forum that staffs for success.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
1. THE NEW MARKETING REALITY:
VISUAL CONTENT
PRESENTED BY
CARA FRIEDMAN, SR. DIRECTOR, MARKETING
TUESDAY, JULY 23, 2013
http://slideshare.com/likeable
http://likeable.com
#likeable
3. WHAT'S INSIDE
• Meet Likeable
• Overview of Content Marketing
• What is Visual Content?
• Brands and Visual Content
#likeable
• Do’s And Don’t’s For Visual
Content
• Visual Content in 5 Easy Steps
• Q&A, Feedback & Grand Prize
4. HAVE A QUESTION?
Tweet questions to @LikeableMedia
or use the hashtag #likeable
Ask questions on our Facebook page
at fb.com/LikeableMedia
Use the chat bar in GoToWebinar to
ask questions!
#likeable
10. WHY INVEST IN SOCIAL
MEDIA?
• Raise awareness, increase retention, and drive leads
• Control, moderate, and get involved
• Identify the positive and turn around the negative
• Gain knowledge and insight through social media
• Allow your brand to exercise the two meanings of likeable
#likeable
12. CONTENT MARKETING DEFINED
Joe Pulizzi, Content
Marketing Institute
“Content marketing is a marketing technique
of creating and distributing relevant and
valuable content to attract, acquire, and
engage a clearly defined and understood
target audience – with the objective of driving
profitable customer action.”
#likeable
13. CONTENT MARKETING DEFINED
Susan Gunelius,
KeySplash Creative, Inc.
“Content marketing is the process of indirectly and directly
promoting a business or brand through value-added text,
video, or audio content both online and offline. It can come in
long-form (such as blogs, articles, ebooks, and so on),
short-form (such as Twitter updates, Facebook updates,
images, and so on), or conversational-form (for example,
sharing great content via Twitter or participating in an active
discussion via blog comments or through an online forum).”
#likeable
14. CONTENT MARKETING DEFINED
Jason Falls, Social
Media Explorer
“Content marketing is using any type of
content (newsletters, blog posts, white papers,
videos, Tweets, podcasts, wall posts) to attract
an audience you wish to market to. Capturing
their attention through great content gives you
the opportunity to present calls-to-action to
them to purchase or try your product or service.”
#likeable
15. #likeable
CONTENT MARKETING STATS
Articles
with
images get
94% more
views.
44% of
respondents to a
2012 study by ROI
Research said
they are more
likely to engage
with brands if they
post pictures.
Social media sites
and blogs reach 8
out of 10 of all
U.S. Internet
users and account
for 23% of all time
spent online.
78% of consumers
feel that
organizations
behind the content
are interested in
building good
relationships.
Interesting
content is a
top 3 reason
people follow
brands on
social media.
16. Dr. William J. Ward, a social media
professor at Syracuse University
THE EVOLUTION OF CONTENT
“Blogs were one of the earliest forms of social
networking where people were writing 1,000 words.
When we moved to status updates on Facebook, our
posts became shorter. Then micro-blogs like Twitter
came along and shortened our updates to 140
characters. Now we are even skipping words
altogether and moving towards more visual
communication with social-sharing sites like Pinterest.”
17. #likeable
THE EVOLUTION OF CONTENT
FACEBOOK ESTABLISHES BASIC FLUENCY IN CONTENT CREATION
2008 marked a paradigm shift in the evolution of the
web, when Facebook achieved the critical mass of
actively engaged users.
This began the march to full scale assimilation of the
Facebook platform into the lives of every user on the
web.
Facebook empowered users to synergistically
communicate and share through a highly rewarding
feedback system of status updates, comments, and
likes that established a basic level of fluency with
the content creation process.
18. #likeable
THE EVOLUTION OF CONTENT
CONTENT PLATFORMS BECOME MORE PERSONALIZED
Next, content platforms like Tumblr,
Posterous, and WordPress came onto
the scene.
These platforms enabled users to evolve
the low-friction, low cognitive investment
content creation on Facebook (i.e. status
updates, likes, posting photos, etc.) into
a more substantive medium of
aesthetically controlled branded sites.
For example, a user’s own Tumblr blog
had a templated design which made the
site more reflective of the user’s
personality.
19. #likeable
THE EVOLUTION OF CONTENT
LEVERAGING A CLASS OF CONTENT CREATORS
Tumblr was the first of these platforms to solve the audience acquisition problem by
building a centralized content feed that proactively introduced other platform users to
new content & thereby created an internal demand source that rewarded content
creators.
Synergistically, Tumblr and other platforms created sharing systems that created a
highly engaging feedback system that rewarded the content creators with social
validation (i.e. follows, likes, reblogs, Tweets, Facebook shares, etc.) & promoted the
content to seemingly exponentially larger audiences.
20. #likeable
THE EVOLUTION OF CONTENT
IMAGE INTENSIVE CONTENT CREATION
This scale of content creation has caused a certain information overload in web users
that has given rise to one of the most interesting developments in web history – the
rise of visually-driven content consumption.
Text is expensive to consume as it requires the reader
to invest cognitive resources in it’s consumption. The
rise of image based content creation enables massive
audiences to instantly parse billions of stimuli (i.e.
pixels in an image) and instantaneously make logic
associations that provide context and information in a
way that text never could.
This is changing how we relate to and interact with the web. It’s becoming intensely
image-based and visual, which is a good thing. The visual cortex is an incredibly
powerful tool and enables users to consume far more content, data, and information to
compensate for the information overload.
24. VISUAL CONTENT DEFINED
#likeable
#likeable
Visual content is any content that is not
written word or text-heavy, such as comics,
memes, infographics, photos, or videos.
Visual content is any content that is not
written word or text-heavy, such as
comics, memes, infographics, photos,
or videos.
Visual content marketing is the
utilization of images to engage your
prospects through the buying cycle.
25. VISUAL CONTENT:
SNAPCHAT
SAMPLE FACT SOME HASHTAG
Snapchat is a photo messaging application
in which users can take photos, record
videos, add text and drawings, and send
them to a list of recipients. Users set a
time limit for how long recipients can view
their Snaps, ranging from up to 10
seconds to as little as 1 second, after
which they will be deleted from the
recipient's device.
#likeable
26. VISUAL CONTENT:
VINE
SAMPLE FACT#likeable
Vine is a mobile app owned by
Twitter that enables its user to
create and post 6-second video
clips. Since its release in January
2013, Vine has accumulated 13
million users and was the most
downloaded app in Apple’s app
store in April 2013.
27. VISUAL CONTENT:
INSTAGRAM
SAMPLE FACT
Instagram is the most popular mobile
photo sharing app where over 40 million
photos are posted daily. Recently,
Instagram released its video feature,
which allows the user to make a 15-
second video to share with their followers.
#likeable
28. VISUAL CONTENT:
GIFs
SAMPLE FACT#likeable
GIFs are compressed image files that
take the form of small icons and animated
images. They can be can be quickly
transmitted over a network or the Internet
and are often seen on web pages.
Tumblr and Reddit have become popular
platforms for sharing GIFs, which are
generally no longer than about 10
seconds.
29. VISUAL CONTENT:
PINTEREST
SAMPLE FACT#likeable
Pinterest is a photo-sharing website and
social network where you can pin things
of interest to you on pinboards.
Followers can view your pinboards and
pinned content, repinning if they like
anything they see.
30. POLL #1
SAMPLE FACT SOME HASHTAG#likeable
Pinterest
Tumblr
Vine
Instagram
Which of the aforementioned social networks do you think will
see the largest increase in brand presence by the end of 2013?
32. COCA-COLA
#likeable
Coca-Cola used short form content in its
"Twelve Days of GIFs" campaign during
Christmas. GIFs are spectacular because
of their ability to tell a bite-sized story within
a few seconds. Because of this campaign,
Coca-Cola increased their Tumblr
presence while bringing the essence of
their brand to life.
33. URBAN
OUTFITTERS
Urban Outfitters uses Vine to show
customers how their products can be
used—whether it is nail polish or a
couch that can turn into a bed or
decorating pillows, their Vine is
creative and engaging and knows
exactly how to use those six seconds
to make a lasting impression.
#likeable
34. ADIDAS
Adidas created a Tumblr page
that engages consumers
visually with pictures of their
latest and most eye-catching
products. Each image links
back to the official Adidas
online store so the customers
can purchase the items that
they liked.
#likeable
35. TACO BELL
Taco Bell sends out mass
Snapchats to their customers of
their newest foods, such as the
Doritos taco. This is effective in
establishing a personal relationship
with customers and was extremely
innovative on Taco Bell’s part since
no one had previously seen
Snapchat as an app that brands
could use.
#likeable
36. SODASTREAM
Sodastream* uses Instagram to share
photos of the drinks people can make
using their Sodastream. Since
Instagram recently released a video
feature, Sodastream has also posted
videos of drinks being made.
#likeable
*client
38. DO: BE CREATIVE
SAMPLE FACT SOME HASHTAG#likeable
Short content means you have to be
extra creative in order to get your
point across. Since you only have a
certain number of characters or
seconds, you have to use that time
and space wisely to say what you
want to say.
39. DO: KNOW YOUR AUDIENCE
SAMPLE FACT SOME HASHTAG#likeable
Knowing which demographics your
brand is reaching out to is extremely
important. Something like Pinterest
might appeal to older women, but
Vine might appeal to a younger
group.
40. DO: EXPERIMENT
SAMPLE FACT SOME HASHTAG#likeable
While you should know your
target audience and choose
platforms based on that, you
never know until you try. You
might not think your brand will
work on something like Vine or
Snapchat, but it’s worth a shot.
41. DON'T: TRY TOO HARD
SAMPLE FACT SOME HASHTAG#likeable
If the voice of your brand doesn’t fit on
a certain platform, don’t push too hard
to make it work. Use the platforms that
do work and focus on those instead of
wasting energy on something that
doesn’t work with your brand.
42. SAMPLE FACT SOME HASHTAG#likeable
If something is meant for a longer
platform, like a blog post or a
YouTube video, don’t squeeze it into
140 characters or 6 seconds. The
message won’t be conveyed properly
and you won’t get your full point
across. Short-form content is great,
but it’s not always what works!
DON'T: COMPRESS TOO MUCH
43. DON'T: ONLY ADVERTISE
SAMPLE FACT SOME HASHTAG#likeable
This is the general rule for all social media,
but it is particularly true for Instagram since
it can both bother and bore users and even
spark a social backlash. Instead, focus on
sharing facts and features about the brand
in a friendly and casual way. This is much
more appealing to the Instagram audience
because it positions the brand as one that
engages with its community rather than
one that only cares about sales and
success.
44. DO’S AND DON'T’S
SAMPLE FACT SOME HASHTAG#likeable
Do
Be Creative
Know Your Audience
Experiment
Don't
Try Too Hard
Compress Too Much
Only Advertise
46. POLL #2
SAMPLE FACT SOME HASHTAG#likeable
Gives Your Brand an Identity
Drives User Engagement
Condenses/Explains Large Amounts Of Information
Creates Opportunities for User-Generated Content
Drives Referrals And Purchases
Which is the most important reason for marketers to invest
in visual content?
52. “WHY IT PAYS TO BE
LIKEABLE”
SAMPLE FACT SOME HASHTAG
#likeable
On August 14, New York Times bestselling
author Dave Kerpen will show you how
businesses are achieving amazing results
with creative social business strategies. He’ll
explore what today’s consumers expect from
organizations and ways you can exceed
customer expectations. You’ll discover how
responsiveness, transparency, true
engagement and storytelling can make your
brand likeable – and profitable. The result:
You will walk away energized with actionable
ideas to take your social strategy to the next
level - and build your business!
Sign up at www.nfib.com/webinars/likeable!
54. THANK YOU!
Questions? Feedback? Grand Prize!
CARA FRIEDMAN, SR, DIRECTOR, MARKETING
http://likeable.com
http://FB.com/likeablemedia
@likeablemedia
Editor's Notes
What is your business trying to say via its social media presence? What actions do you want potential and current customers to take?
Once you’ve brainstormed the types of images that will help tell your business’s story and generate engagement with customers, lay the framework for integrating imagery into your social media strategy.
Imagery should be used to enhance social media channels that you are already using, as well as to introduce your brand to new sites like Pinterest and Instagram that are more exclusively image-focused.
Whatever social networks you engage, learn how it works so your business can take advantage of all the work you’re putting in. You want to ensure you don’t stick out by failing to know how to participate.
Find ways to encourage customers to share original photo content related to your business: it not only engages them, but provides you with new imagery to use.