E Book On Public Speaking By Shabbar Suterwala Leaders Wor…
the art of making
an Effective and Convincing Speech
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It’s our Pleasure Welcoming YOU at Shabbar Suterwala’s
This material will take you to through a journey of many exotic
places within ourselves that have doors, which are closed, or
we do not like to visit. We will provide you with a KEY, which
you have to point within yourself, because the real potential is
all within yourself. You have to unleash this hidden potential.
You have to open the closed doors. We will be your GUIDE
throughout this journey.
The only thing necessary is that you need to have is the desire
to enrich your knowledge and experience, and an open enough
mind to DO something new in a positive spirit.
Throughout this Journey, be open, Involve yourself in the
discussions, Ask questions, Study the principles, Practice the
techniques with an open mind and heart, and then judge how
important and useful these Skills are for you.
In our journey of more than 13 years this training has
benefited thousands of participants and their success stories
have motivated many others to join Leaders Workshop. We
look forward to you to be our next success story.
To be successful with this training PRACTICE the Skills you
LEARN, DEVELOP them with a Strong Desire from within, that
YES, I CAN AND I WILL, and soon the changes in yourself
and your life will probably exceed anything you could have
originally dreamt of.....it may seem that you are working
miracles in your life . . . And you truly will be!
At any point of time you have any personal queries/doubt, or
need any personal counselling just put in a word, and we will
work it out together.
Public Speaking is my favourite subject as I have been involved
into trainings and have always been presenting, but I was not
born as a Good Speaker. I remember the first time I stood
before an audience, the entire animal kingdom arising inside
me and how I just wanted to escape from it.
I learnt Public Speaking the hard way, but now, my objective of
writing this ebook is to make it easy for you or any person who
wishes to become a public speaker.
So wish you a happy learning experience.
“The more you share the more you grow”
ABOUT THE FEAR OF SPEAKING IN PUBLIC
You are not the only one in fear of speaking in public. Survey
results show that about 99.9% of adults suffered from fear of
speaking in public.
Limited amount of audience fright is useful. When you notice
your pulse beating faster, don’t panic. If this physical reaction
is held within limits, you will be capable of thinking faster,
talking more fluently with greater intensity, because your body
then is more alert than under normal circumstances.
World’s greatest speakers could never completely lose all
audience fright. It is always present just before they speak and
persists through the first few sentences.
The main reason for your fear of Public speaking is simply that
you are not accustomed to speak in public. The solution is only
Strike a deathblow to fear. Because fear defeats more people
than any other thing in the world. This topic will help you from
dying again and again before the real death comes. If you are
living, live a fuller life. Do not live a life wherein in every step
you face a small death out of fear and feeling of inferiority.
Follow the suggestions and be a stronger person, one you want
to admire and respect. Fear can be overcome by confidence
and confidence can be gained by
KNOWLEDGE: What, When, Where, Why, Whom, How
EXPERIENCE: You get when you don’t get what you want. It
comes from PRACTICE. Utilize every opportunity to practice.
No one can learn to speak in public without speaking in public
again and again, just like the truth that you cannot learn to
swim without getting into the water. This is exactly the reason
why you will be asked to speak in front of the audience in
every session of this course.
OVERCOME THE FEAR - PRACTICE YOU NEED
PHYSICAL: Your Posture, Gestures, Body Language, Facial
Expressions, Voice, Tone, Breathing, Matter and Contents,
Examples and Experiences you share, your Speech Structuring.
MENTAL: What happens inside you. Your (+ve or –ve)
Thoughts, Feelings, Beliefs, Nervous Energy, Focus.
OVERCOME STAGE FRIGHT AND NERVOUSNESS
Act like three-year young kids. This will bring you out of your
inhibitions for good. You will rediscover yourself. To feel
nervous is actually nervous energy. If controlled, directed and
properly channelized it is a strength and vigor – Your Strength
an asset for you. If it is not properly controlled and directed it
is a weakness – a liability.
BASICS RULES OF PUBLIC SPEAKING
In this session you will be exposed to basic rules of public
speaking. Once you adhere to these rules you can never fail in
a public situation. In fact skill in speaking in public, develops
the enthusiasm to speak in public. And through enthusiasm one
good performance lifts your attitude up. You will develop your
own style of public speaking as you give one performance after
another. But without basic track on methods that first good
performance is not possible. This session will give you those
fundamental rules, which would steer you towards the very
important first good performance. Thereafter you improve your
own style adding your own individual characteristics in
1. HUMANISE YOUR TALK
Remember no one wants to be lectured to. No one enjoys that.
Hence, follow the human interest suggestion and talk to your
audience connecting the subject matter to a human being you
know. For instance if you want to tell the audience ‘how to
succeed’ and go on telling them some rules, they may not pay
any attention to you. But on the other hand if you tell the story
of two persons, one who succeeded and another who failed,
your audience will gladly listen to it, remember it and possibly
profit by it. Never tell your audience cold facts or principles.
2. PERSONALISE YOUR TALK
The richest source of such human-interest material is your own
background. Do not hesitate to tell your audience about your
experiences because of some strange feeling that you should
not talk about yourself. The only time an audience objects to
hearing a person talk about himself is when he does it in an
offensive, egotistical way. Otherwise the audience is
tremendously interested in personal stories that speakers tell
them. This is the surest means of getting attention. Whenever
possible personalize your talk. Another reason of personalizing
is that about anything concerning yourself. You are the
authority, hence you will deliver, a more confident talk about
your own experience than a second hand experience.
3. LOOK INSIDE YOURSELF FOR TOPICS
As a beginner public speaker, the best way to get a topic,
which would provide all necessary power, i.e. reserve power,
confidence and authenticity, is to talk about any interesting
incident that perhaps happened in your childhood in your small
village. Talk from your heart, not from a book.
4. RESTRICT YOUR SUBJECT TO FIT THE TIME AT YOUR
Decide on the number of points you can clearly establish in a
given time. Do not attempt to tell the history of watch making
to tell the time. Be crisp, brief and clear.
5. ARRANGE YOUR IDEAS IN SEQUENCE
The process of your talk, for example, should begin at the raw
material stage then move through the various manufacturing
steps that produce the finished product.
6. NUMBER YOUR POINTS AS YOU MAKE THEM
The simplest way to keep a talk crisp in the minds of your
listeners is to mention plainly as you go along that you are
taking up first one point then another.
7. GIVE EXAMPLE IF NECESSARY
Sometimes you will find yourself searching for words to make
your points clear. Try to compare your point with an example,
which is familiar to your audience.
8. PAINT YOUR POINT AS A PICTURE
As you clarify your point the audience should be able to
visualize a picture in their minds. Let them see a picture as you
describe. Our ear impression alone is hard to retain. But eye
impression retains longer.
9. CONVINCE YOURSELF FIRST
When the purpose of our talk is to convince, it is necessary to
set forth our own ideas with the inner glow that comes from
sincere conviction. We must first be convinced before we
attempt to convince others.
10. SPEAK WITH CONTAGIOUS ENTHUSIASM
When your aim is to convince, remember it is more productive
to stir emotions than to arouse thoughts. Feelings are more
powerful than cold ideas. To arouse feelings one must be
intensely earnest. Your spirit shining through your eyes,
radiating through your voice and proclaiming itself through
your manner, will communicate itself to your audience. You
have to reveal to your audience how deeply you yourself
believe in what you say.
12. SHOW RESPECT AND AFFECTION FOR YOUR
Every human being has an inner sense of worth, of importance,
of dignity. Wound that feeling-you have lost that person
forever. When you love and respect a person you build him up,
and accordingly he loves and respects you.
13. BEGIN IN A FRIENDLY WAY
Since pride is such a fundamentally explosive characteristic of
human nature, wouldn’t it be wise to get a man’s pride working
for you instead of against you? Almost everyday of your life
you are talking to people who differ from you on some subject
under discussion. Aren’t you constantly trying to win people to
your way of thinking, at home, in the office, in social situations
of all kinds? How do you improve your methods? By beginning
in a friendly way.
14. WAIT! WAIT! WAIT!
• Do not be in a hurry to start your talk as you face the
• Stand on both your legs.
• Pause and do a brief Audience Survey by giving them a
• Relax! and focus on your breathing. Do not force or strain
on your voice.
• Mind your Body Language.
• Never start your talk with an apology and never be
apologetic in your talk.
• Do not speak when you are tired. Take a pause.
• On completion of your talk don’t be in hurry to go. SMILE,
receive acknowledge and then leave.
• Delivering your presentations effectively involves using a
proven four-step process:
15. Plan, Prepare, Practice, and Present.
Describe your audience.(Who,Why,What,When,Whom,How).
Their Knowledge, Experience, Needs, Goals.
Define the purpose of your talk based on the outcome you
seek with your audience.
(Who,Why,What,When,Whom,How). The talk is to Inform,
Persuade, Motivate to action, Sell, Teach, Train.
Establish a positive Mind-Set. You must Value your message.
Visualize yourself succeeding. Visualize your audience
responding. Give yourself pep talks. Feel positive about your
Prepare an attention-getting Opening
♦ Use a question related to audience need.
♦ Pay a sincere compliment.
♦ Relate a relevant incident. (from your own experience)
♦ Arouse Curiosity.
♦ Illustration, Diagram, Facts & Figures.
♦ Story, Poem, Quotation, or Humour.
Illustrate and support Key Points with evidence and visuals.
Use Statistics, Analogies, Demonstrations, Testimonials,
Prepare a memorable Close
♦ Dramatize your ideas.
♦ Throw down a challenge.
♦ Use a motivating statement.
♦ Restate the key benefit.
♦ Deliver a convincing summary.
Build your confidence and effectiveness by establishing for
♦ Why you have earned the right to deliver this talk.
♦ Why you are excited about the subject.
♦ Why you are eager to share with your audience.
Practice your presentation and review your visuals for
Clarity, Relevancy, Eye-appeal, Visibility, Quality,
Practice your presentation before an audience, coach, video
camera, mirror, family members. Receive feedback and
coaching on Strong opening, Clarity in key points, Logical
flow, Credible evidence.
Also receive feedback and coaching on Memorable close,
Clarity of message, Identifying distracting mannerisms,
Make a Positive First Impression
♦ Establish eye-contact and SMILE.
♦ Display poised, confident body language. Stand Erect
without any support.
♦ Be relaxed.
♦ Be well groomed.
Build rapport with the audience
♦ Be sincere.
♦ Be yourself.
♦ Say “we” not “you.”
♦ Talk in terms of your audience’s interest.
♦ Involve your audience.
Hold the attention of the audience:
♦ Be enthusiastic.
♦ Use vivid words and Emphasize key words.
♦ Express yourself clearly and concisely.
♦ Tell a story.
♦ Have an upbeat voice. Don’t be monotonous, use voice
♦ Have proper body animation. Gestures, Eye-contact.
♦ Vary your Tone.
Strive for continuous improvement:
♦ Measure the success of your talk.
♦ Identify the strengths as well as areas to improve.
♦ Decide how you will improve the next talk.
Remember the following 11 points, which would
guide you to successful public speaking.
1. Talk about something that you earn the right to talk about
through your own experience.
2. Talk about something you are excited about.
3. Talk about something you are eager to tell your audience
4. Make brief notes of interesting things you want to
5. Don’t write out your talks.
6. Don’t memorize the talk word for word.
7. Fill your talk with illustrations and examples.
8. Know ten times as much about your subject as you use.
9. Rehearse your talk by conversing with your friends.
10. Don’t worry about delivery.
11. Don’t imitate others, be yourself.
SOME MORE TIPS MAKING AND PRESENTING A SPEECH
1. Find out as much about your audience as you can.
The more you get a feel for them in advance the easier it will
be to talk to them. Equally, it will help you write your
presentation as you will know what they want to hear.
2. Have a message.
Work out what your key message will be, before you start
producing your presentation. Ideally your key message should
invite the audience to take some action or to think differently in
3. Text first, slides last.
Write the outline of your talk, before you start producing any
slides. Otherwise, you will get bogged down with slide design
and multimedia tricks, which will rob you of the time you need
to get the 'script' right.
4. Remember the 3Es.
Look through your notes and find things that need emphasis,
explanation or which could entertain the audience. These are
where you will need slides. (The concept is known as the 'three
E's of slide making.)
5. Practice your presentation thoroughly.
Don't just run it through 'in your head', but say it out loud,
even walking about and preferably in the room that you will
use for your presentation. You will feel much more comfortable
and less nervous when you come to do it for real.
6. Know your material
If you know your material you will be more convincing to your
audience AND you will feel less nervous.
7. Practice your breathing
Breath deeply using your abdominal muscles to draw in as
much air as possible. Such deep breathing will help reduce your
nerves and make you sound better.
8. Try to make lots of eye contact
Whenever possible make lots and lots of eye contact with your
audience. They will warm to you and you will get lots of
positive feedback, helping reduce your nerves.
9. Get some exercise
A brisk walk, or a swim, in the couple of hours before your
presentation will change your body chemistry and make you
10. Chew a mint
If you chew mints before your presentation you will be less
nervous. It helps reduce adrenaline and also helps prevent dry
Remember, Public Speaking is like flying an aeroplane,
you first need to ground your self before take off. Then
have a smooth and flawless take off, steer through the
winds – clouds, with all the risks involved, with a very
clear destination. When you see your destination you
need to again have a smooth and gradual landing and
again grounding yourself.
About Shabbar Suterwala’s and Leaders Workshop
At the outset we would like to introduce ourselves as Corporate Soft
Skills Training Organization. Our sincerity in Customized Designing
and Presenting the Training to match the class of an audience is the key
to the success of all our in house Training Programs.
Mr.Shabbar Suterwala founder of Leaders Workshop is a highly acclaimed
Management Trainer who has been successfully conducting customized
Soft Skills Training programs for Corporate Organization for more than 12
years now in India and Abroad.
List of our Clients:
ABN AMRO Bank, ANM Alliance, Asian Paints, Bayer, Blue Cross Labs,
Champagne Indage, DHL, Emerson, First Insight, HCC, Hindalco, Hinduja
Hospitals, ILFS, IIT, Infinite Consulting, JP Morgan, L&T, Mahindra
Finance, Morgan Stanley, Owens Corning, Origen Test, Quinnox, Polaris
Software, Pfizer, PepsiCo, RBI, Shaadi.Com, Success Software, Syntel,
SKY India, TCS, Tata TeleServices, Way2Wealth, World Trade Centre –
List of our In- House Training Programs:
• Leadership Skills
• Effective Communication Skills
• Effective Time Management Skills
• Team Building and Working in Teams
• Business Presentations Skills
• Effective Public Speaking Skills
• Effective Managerial Skills
• Personal Effectiveness for Personal and Professional Growth
• Assertiveness Skills
• Personality Development
• Problem Solving and Conflict Resolutions
• Change Management
• Success through Positive Mental Attitude
• 7 Habits
• Special Program for New Recruits - Campus to Corporate
• Winning at Workplace
The Contents & Duration of the programs available on request and
can be further Customized based on specific Customer needs, to
ensure an effective ROI.
The Training Methodology:
• Interactive Power Point Presentation with Experiential Learning
using VAK model, Management Games, Simulations, Role
Plays and Case Studies.
• Participants receive Personal Feedback and are given Specific,
individual support to help them improve. Careful attention is paid
to each participant and highly specific suggestions are provided to
help him or her make better presentations. Indeed, many people
tell us our courses are much more like personal coaching rather
Shabbar Suterwala Leaders Workshop
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