The document provides tips and action items for using social media to make organizations more likeable. It discusses 18 rules for social media success, including listening to customers, engaging authentically, sharing stories, integrating social media into customer experiences, and providing value without overt selling. The document also provides guidance on getting started with social platforms like Facebook, Twitter, YouTube, LinkedIn and blogs.
The document discusses how to use social media to make organizations more likeable. It provides warnings about relying too heavily on Facebook and outlines 18 ways to create an engaging social media presence, including listening to customers, defining the target audience, thinking like a customer, compelling customers to become fans, engaging in dialogue, and responding to both positive and negative comments. The document concludes with action items for organizations to apply the strategies discussed.
Learn Facebook Marketing Strategy in a Effective way With Sandip Trivedi. Here we Describe simply 7 Steps of Facebook Marketing Strategy. Learn and Apply those 7 Steps. All the Best.
The 13 steps marketing strategy for Facebook pages includes:
1) Selecting relevant cover photos and posting consistently twice a day to stay top of mind for fans.
2) Choosing the perfect time to post depending on the business type, such as 8am-2pm for retailers.
3) Using eye-catching, high resolution images for normal and highlighted posts.
4) Keeping post descriptions short between 100-150 characters to get more engagement.
5) Maintaining relevant content and using an authentic voice true to the brand.
How To Find Content Opportunities | SearchLove SD 2019Ross Simmonds
This document provides a step-by-step guide for coming up with great content ideas. It recommends researching popular topics, domains, and content on sites like Reddit, Facebook groups, and Quora to find ideas that resonate with audiences. The guide also suggests analyzing keywords, shared articles, and linked content across industries to find opportunities. It advocates experimenting with different content types and formats, and iterating based on audience engagement metrics to refine content over time. The goal is to develop high-performing content that attracts and serves target audiences well.
The document provides an overview of social marketing and outlines the key steps for developing an effective social marketing strategy, including setting goals, producing quality content, choosing appropriate social media channels, and building an internal team to manage social marketing efforts. It emphasizes that social marketing should be incorporated throughout all stages of marketing from awareness to sales. The document also identifies common pitfalls to avoid and provides examples of social media posting schedules and monitoring responsibilities.
How Small Businesses Are Using Facebook to Get BIG ResultsVanessa CEO
Facebook is where people are these days. And for most brands, establishing a presence on Facebook is a must. In this jam-packed seminar learn how to run a killer Facebook marketing campaign that not only drives engagement, action and social sharing but also increases your Facebook fans and sales lead!
This document provides an overview of how to create highly shareable content for Facebook. It discusses key factors that influence visibility of posts such as EdgeRank and paid promotion. The document defines concepts like likeability versus shareability and virality. It provides tips for crafting shareable posts such as "selling the dream" of one's product or service and limiting text in images. Examples are given of highly shared posts along with research on factors that drive sharing. The goal is to teach best practices for creating engaging content that users will want to spread socially.
The document discusses how to use social media to make organizations more likeable. It provides warnings about relying too heavily on Facebook and outlines 18 ways to create an engaging social media presence, including listening to customers, defining the target audience, thinking like a customer, compelling customers to become fans, engaging in dialogue, and responding to both positive and negative comments. The document concludes with action items for organizations to apply the strategies discussed.
Learn Facebook Marketing Strategy in a Effective way With Sandip Trivedi. Here we Describe simply 7 Steps of Facebook Marketing Strategy. Learn and Apply those 7 Steps. All the Best.
The 13 steps marketing strategy for Facebook pages includes:
1) Selecting relevant cover photos and posting consistently twice a day to stay top of mind for fans.
2) Choosing the perfect time to post depending on the business type, such as 8am-2pm for retailers.
3) Using eye-catching, high resolution images for normal and highlighted posts.
4) Keeping post descriptions short between 100-150 characters to get more engagement.
5) Maintaining relevant content and using an authentic voice true to the brand.
How To Find Content Opportunities | SearchLove SD 2019Ross Simmonds
This document provides a step-by-step guide for coming up with great content ideas. It recommends researching popular topics, domains, and content on sites like Reddit, Facebook groups, and Quora to find ideas that resonate with audiences. The guide also suggests analyzing keywords, shared articles, and linked content across industries to find opportunities. It advocates experimenting with different content types and formats, and iterating based on audience engagement metrics to refine content over time. The goal is to develop high-performing content that attracts and serves target audiences well.
The document provides an overview of social marketing and outlines the key steps for developing an effective social marketing strategy, including setting goals, producing quality content, choosing appropriate social media channels, and building an internal team to manage social marketing efforts. It emphasizes that social marketing should be incorporated throughout all stages of marketing from awareness to sales. The document also identifies common pitfalls to avoid and provides examples of social media posting schedules and monitoring responsibilities.
How Small Businesses Are Using Facebook to Get BIG ResultsVanessa CEO
Facebook is where people are these days. And for most brands, establishing a presence on Facebook is a must. In this jam-packed seminar learn how to run a killer Facebook marketing campaign that not only drives engagement, action and social sharing but also increases your Facebook fans and sales lead!
This document provides an overview of how to create highly shareable content for Facebook. It discusses key factors that influence visibility of posts such as EdgeRank and paid promotion. The document defines concepts like likeability versus shareability and virality. It provides tips for crafting shareable posts such as "selling the dream" of one's product or service and limiting text in images. Examples are given of highly shared posts along with research on factors that drive sharing. The goal is to teach best practices for creating engaging content that users will want to spread socially.
This document provides instructions for mastering Facebook marketing in 10 days. It begins with watching and learning from other successful Facebook pages on day 1. On day 2, it discusses understanding Facebook best practices such as posting regularly, focusing on engagement, and making posts fun. Day 3 focuses on learning common Facebook terminology like page, like, friend, and news feed.
This document provides guidance on creating effective Facebook ad campaigns to grow Facebook pages. It discusses the importance of having a well-targeted audience, an attention-grabbing image, a logical headline, and an appropriate call to action. It emphasizes targeting the most relevant audience and avoiding overly promotional posts. The document then provides tips for each element, including exploring precise interests and categories, choosing eye-catching images, and crafting headlines and calls to action that encourage people to like the page.
www.FanPageEvangelist.com | Using Facebook Fan Pages To Market Your Business Frank Myers Auto Maxx
This seminar educated, motivated and inspired its listners to the value of maketing their business on the biggest marketing platform with the platnet...FACEBOOK FAN PAGES. Get over to facebook search for fanpageevangelist.com
This document provides an overview and agenda for Debbie Williams' 2017 Content Marketing Workshop. It begins with introductions of Debbie Williams and her background in content marketing. It then outlines the workshop agenda which includes discussions on content marketing strategy, buyer personas, editorial SEO, content ideas, content distribution, and a Q&A. It also includes exercises for participants to apply the concepts and pre-event and post-event surveys to understand participants' goals and takeaways. The overall goal is to help participants improve their content marketing efforts through strategic planning, creation of relevant content, and effective distribution.
This document discusses changes to Facebook's News Feed algorithm in 2015 and provides tips for businesses to adjust their Facebook marketing strategies accordingly. It notes that Facebook will reduce overly promotional page posts to improve the user experience. It then answers common questions about the changes, such as how businesses can expand their organic reach without advertising budgets by focusing on high-value, non-promotional content and engaging their audiences.
The document provides guidance on using Facebook to generate leads and customers for a business. It discusses the importance of first building an engaged Facebook audience before attempting to turn fans into customers. It recommends prioritizing business objectives and focusing initial efforts on creating valuable content that can then be repackaged and shared on Facebook. Both direct and indirect lead generation content is suggested, including content that drives traffic to landing pages for collecting leads as well as more general content for building awareness and engagement.
This document provides 7 tips for using video marketing on Facebook:
1. Leverage videos more effectively by including video URLs in Open Graph metadata to make story posts more engaging.
2. Experiment with posting outside normal business hours to reach more fans at different times.
3. Add more photos to posts to increase visibility and engagement over plain text or links.
4. Use sponsored posts to increase the reach of important content to more fans.
5. Involve fans in product decisions to increase ownership, purchases, and sharing.
6. Utilize Facebook's new scheduling tool to plan posts and ensure optimal delivery times.
7. Run contests on your page to engage existing fans and attract new ones.
The document provides a comprehensive marketing plan for self-published authors divided into chronological stages from 6-12 months before release to after release. It recommends establishing a website, social media presence, media kit, and email list early on and focusing on gaining reviews, advertising, guest posts, interviews and appearances closer to and after release. The goal is to promote effectively while focusing efforts on one or two methods at a time to avoid being overwhelmed.
Facebook and Instagram for InfluencersBlitzMetrics
Facebook gives you the opportunity to directly communicate with audiences, with complete control over your message. With a global community of more than 2 billion people on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories in text, photos, videos, and more.
This document provides tips and strategies for effective Facebook campaigns. It recommends that companies be transparent on Facebook and resolve any issues quickly to build trust. It also suggests integrating Facebook with other marketing channels and considering Facebook ads to target specific demographics. The document outlines strategies for getting more page likes and fans through posting engaging content like videos, photos, and contests. It emphasizes setting goals for Facebook campaigns and testing tactics to measure success. Overall, the document provides guidance on optimizing Facebook campaigns through metrics, engaging fans, and learning from previous posting experiences.
Content Marketing for Associations and Non-ProfitsJoe Pulizzi
Presentation given by Joe Pulizzi of the Content Marketing Institute on how Associations can develop a strategic vision to their content marketing in all channels. Includes both content strategy setup and tactical distribution tips.
If you use Facebook as a business on a regular basis you know this feeling: just as you have figured out how to maximize organic reach, how to lower your CPA for paid social and how to produce content in new formats, Facebook moves the goal posts and changes all the things you worked so hard to figure out. As social media is constantly shifting, marketers need to understand the underlying forces that drive the changes so they can stay ahead. This session explores the best tactics for content, paid media and social insights within the entire Facebook eco-system (Facebook, Instagram, Messenger).
This document provides guidance on using Facebook effectively to increase retail sales. It discusses planning a Facebook strategy, getting Facebook fans to visit a retail website, gathering customer data from Facebook, nurturing fans into loyal customers, and closing the marketing loop on Facebook. The key recommendations are to quantify goals, understand the target audience, create a seamless online and in-store branding experience, and use compelling calls to action to move Facebook fans to a retail website and towards making purchases.
Recomendado-Seleccionado: Contagious Content: What People Share On Facebook a...Digital Pymes
Recomendamos este documento de MARKETO
In this ebook, created by Marketo and social media expert Brian Carter, we’re going to teach you how to create posts that more people will want to share. The ebook includes:
Facebook post best practices
Real Facebook case studies
New research on how people interact on Facebook
Information about the marketing ecosystem on Facebook
Discussion of the concept of virality and whether it's truly possible on Facebook
Tips for creating highly sharaeable posts
Information on what mistakes make posts unshareable
And for the geeks out there we go into excruciating detail about the research we conducted
Descarga: http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/
This is a presentation on social strategy and the process for developing social content, deploying and tracking effectiveness.
Also included at the end are a series of screenshots of the Facebook insights for a small Facebook page. This is meant to give you a peak at what can be tracked if you don't typically use Facebook and haven't been an admin on a page.
Ramon Ray provides an overview of using Facebook for businesses. He discusses posting engaging content regularly but not too frequently, 1-4 times per week. Content should be relevant to the business and audience, under 80 characters, and ask questions to encourage engagement. Facebook insights and advertising options are also covered, with tips on using images and cover photos that attract attention.
Social Media Week agency2. Be A Leader in Social MediaJoel Davis
The document provides tips for social media leaders on how to be effective in social media. It discusses connecting with consumers on an emotional level, using hyper targeting through matrix segmentation, understanding audience motivations, engaging audiences through their wider interests, and reporting key performance indicators that matter to boards. The presentation includes examples of social media campaigns and their results. It emphasizes using insights into audiences to drive engagement and conversions.
Keene State College Technology Design and Safety Centerrcobb67
The document summarizes Keene State College's short to mid-term plan for their Technology Design and Safety Center. It discusses renovating and expanding two buildings, Butterfield Hall and Adams Technology Center, that currently house the Technology Design and Safety Department. The renovations will accommodate the department's 33% growth since 2005 to 320 majors and represent the size and values of its unique undergraduate programs. Construction is scheduled to begin in July 2011 with completion in August 2012.
This document provides instructions for mastering Facebook marketing in 10 days. It begins with watching and learning from other successful Facebook pages on day 1. On day 2, it discusses understanding Facebook best practices such as posting regularly, focusing on engagement, and making posts fun. Day 3 focuses on learning common Facebook terminology like page, like, friend, and news feed.
This document provides guidance on creating effective Facebook ad campaigns to grow Facebook pages. It discusses the importance of having a well-targeted audience, an attention-grabbing image, a logical headline, and an appropriate call to action. It emphasizes targeting the most relevant audience and avoiding overly promotional posts. The document then provides tips for each element, including exploring precise interests and categories, choosing eye-catching images, and crafting headlines and calls to action that encourage people to like the page.
www.FanPageEvangelist.com | Using Facebook Fan Pages To Market Your Business Frank Myers Auto Maxx
This seminar educated, motivated and inspired its listners to the value of maketing their business on the biggest marketing platform with the platnet...FACEBOOK FAN PAGES. Get over to facebook search for fanpageevangelist.com
This document provides an overview and agenda for Debbie Williams' 2017 Content Marketing Workshop. It begins with introductions of Debbie Williams and her background in content marketing. It then outlines the workshop agenda which includes discussions on content marketing strategy, buyer personas, editorial SEO, content ideas, content distribution, and a Q&A. It also includes exercises for participants to apply the concepts and pre-event and post-event surveys to understand participants' goals and takeaways. The overall goal is to help participants improve their content marketing efforts through strategic planning, creation of relevant content, and effective distribution.
This document discusses changes to Facebook's News Feed algorithm in 2015 and provides tips for businesses to adjust their Facebook marketing strategies accordingly. It notes that Facebook will reduce overly promotional page posts to improve the user experience. It then answers common questions about the changes, such as how businesses can expand their organic reach without advertising budgets by focusing on high-value, non-promotional content and engaging their audiences.
The document provides guidance on using Facebook to generate leads and customers for a business. It discusses the importance of first building an engaged Facebook audience before attempting to turn fans into customers. It recommends prioritizing business objectives and focusing initial efforts on creating valuable content that can then be repackaged and shared on Facebook. Both direct and indirect lead generation content is suggested, including content that drives traffic to landing pages for collecting leads as well as more general content for building awareness and engagement.
This document provides 7 tips for using video marketing on Facebook:
1. Leverage videos more effectively by including video URLs in Open Graph metadata to make story posts more engaging.
2. Experiment with posting outside normal business hours to reach more fans at different times.
3. Add more photos to posts to increase visibility and engagement over plain text or links.
4. Use sponsored posts to increase the reach of important content to more fans.
5. Involve fans in product decisions to increase ownership, purchases, and sharing.
6. Utilize Facebook's new scheduling tool to plan posts and ensure optimal delivery times.
7. Run contests on your page to engage existing fans and attract new ones.
The document provides a comprehensive marketing plan for self-published authors divided into chronological stages from 6-12 months before release to after release. It recommends establishing a website, social media presence, media kit, and email list early on and focusing on gaining reviews, advertising, guest posts, interviews and appearances closer to and after release. The goal is to promote effectively while focusing efforts on one or two methods at a time to avoid being overwhelmed.
Facebook and Instagram for InfluencersBlitzMetrics
Facebook gives you the opportunity to directly communicate with audiences, with complete control over your message. With a global community of more than 2 billion people on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories in text, photos, videos, and more.
This document provides tips and strategies for effective Facebook campaigns. It recommends that companies be transparent on Facebook and resolve any issues quickly to build trust. It also suggests integrating Facebook with other marketing channels and considering Facebook ads to target specific demographics. The document outlines strategies for getting more page likes and fans through posting engaging content like videos, photos, and contests. It emphasizes setting goals for Facebook campaigns and testing tactics to measure success. Overall, the document provides guidance on optimizing Facebook campaigns through metrics, engaging fans, and learning from previous posting experiences.
Content Marketing for Associations and Non-ProfitsJoe Pulizzi
Presentation given by Joe Pulizzi of the Content Marketing Institute on how Associations can develop a strategic vision to their content marketing in all channels. Includes both content strategy setup and tactical distribution tips.
If you use Facebook as a business on a regular basis you know this feeling: just as you have figured out how to maximize organic reach, how to lower your CPA for paid social and how to produce content in new formats, Facebook moves the goal posts and changes all the things you worked so hard to figure out. As social media is constantly shifting, marketers need to understand the underlying forces that drive the changes so they can stay ahead. This session explores the best tactics for content, paid media and social insights within the entire Facebook eco-system (Facebook, Instagram, Messenger).
This document provides guidance on using Facebook effectively to increase retail sales. It discusses planning a Facebook strategy, getting Facebook fans to visit a retail website, gathering customer data from Facebook, nurturing fans into loyal customers, and closing the marketing loop on Facebook. The key recommendations are to quantify goals, understand the target audience, create a seamless online and in-store branding experience, and use compelling calls to action to move Facebook fans to a retail website and towards making purchases.
Recomendado-Seleccionado: Contagious Content: What People Share On Facebook a...Digital Pymes
Recomendamos este documento de MARKETO
In this ebook, created by Marketo and social media expert Brian Carter, we’re going to teach you how to create posts that more people will want to share. The ebook includes:
Facebook post best practices
Real Facebook case studies
New research on how people interact on Facebook
Information about the marketing ecosystem on Facebook
Discussion of the concept of virality and whether it's truly possible on Facebook
Tips for creating highly sharaeable posts
Information on what mistakes make posts unshareable
And for the geeks out there we go into excruciating detail about the research we conducted
Descarga: http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/
This is a presentation on social strategy and the process for developing social content, deploying and tracking effectiveness.
Also included at the end are a series of screenshots of the Facebook insights for a small Facebook page. This is meant to give you a peak at what can be tracked if you don't typically use Facebook and haven't been an admin on a page.
Ramon Ray provides an overview of using Facebook for businesses. He discusses posting engaging content regularly but not too frequently, 1-4 times per week. Content should be relevant to the business and audience, under 80 characters, and ask questions to encourage engagement. Facebook insights and advertising options are also covered, with tips on using images and cover photos that attract attention.
Social Media Week agency2. Be A Leader in Social MediaJoel Davis
The document provides tips for social media leaders on how to be effective in social media. It discusses connecting with consumers on an emotional level, using hyper targeting through matrix segmentation, understanding audience motivations, engaging audiences through their wider interests, and reporting key performance indicators that matter to boards. The presentation includes examples of social media campaigns and their results. It emphasizes using insights into audiences to drive engagement and conversions.
Keene State College Technology Design and Safety Centerrcobb67
The document summarizes Keene State College's short to mid-term plan for their Technology Design and Safety Center. It discusses renovating and expanding two buildings, Butterfield Hall and Adams Technology Center, that currently house the Technology Design and Safety Department. The renovations will accommodate the department's 33% growth since 2005 to 320 majors and represent the size and values of its unique undergraduate programs. Construction is scheduled to begin in July 2011 with completion in August 2012.
15 Ways to Make Your Organization More LikeableLikeable Media
The document outlines 15 strategies for making organizations more likeable on social media. It discusses the importance of listening to customers, acting like customers, compelling customers to be fans, responding quickly to comments both good and bad, being authentic, asking questions of fans, providing value for free, sharing stories, inspiring customer story sharing, integrating social media into the customer experience, using Facebook ads effectively, admitting and learning from mistakes, consistently delivering excitement and surprise, and making it easy for customers to buy without direct selling. It also provides tips on getting started and best uses of Facebook, Twitter, YouTube, LinkedIn and blogs to connect with customers.
This document provides tips for staying safe online. It warns that on the internet you don't know who you're talking to and there are inappropriate things. It advises being careful what you search for, not adding strangers on messaging services, and being aware that anyone can post anything about themselves. Anything you publish online can be accessed by anyone. You should not give out your password or personal information to anyone and be wary of spam or messages from unknown people. Changing passwords monthly and not sharing them is recommended. When shopping online, check for overseas shipping costs and contact sellers to ensure items are real. Privacy should be maintained by not sharing your full name, address or meeting strangers. If being bullied online, the person should be blocked
Community Technology Internet Safety PresentationSeaCommunityTech
This document discusses internet safety and identity theft. It provides statistics showing that 1 in 4 teens have unwanted exposure to sexual content online and 1 in 5 receive sexual solicitations. It also notes that over 55 million Americans had their personal information exposed in 2005 due to data breaches. The document offers tips for reducing identity theft risks such as shredding documents with personal information, using strong passwords, and being wary of phishing schemes. It includes a quiz to assess identity theft risks, with carrying one's social security card or displaying it on personal checks as high risk behaviors. The conclusion states that the only true ways to protect against identity theft are having no personal information or never allowing anyone access to it.
OSHA is a US government agency that sets and enforces workplace health and safety standards to assure safe working conditions. Its mission is to protect workers' health and safety. Workers have legal rights to a safe work environment, including proper control of risks, safety equipment, ability to stop unsafe work, and ability to report health and safety concerns. When establishing factories or workplaces, safety measures must include proper transportation, water, hospitals, wages, workplace safety protections, breaks, adequate toilets, first aid, emergency equipment, and safety signage. Ensuring worker health and safety is important because workers are valuable and their well-being enables productive work.
This document provides an introduction to the book "Leadership: An Islamic Perspective" which aims to define leadership from an Islamic lens. The book is dedicated to the authors' parents and Khurram Murad, who inspired many as a leader. It explores Islamic concepts of leadership, roles, moral bases, styles, and frameworks. It also examines developing and empowering followers, coaching, delegation, and achieving effectiveness through challenging processes and inspiring a shared vision. The overall objective is to understand leadership according to Islamic principles by focusing on doing good and serving as a guardian over one's followers.
TPR (Total Physical Response) is a language teaching method that uses physical movement to help students learn and internalize new vocabulary without translation. It engages students and allows them to quickly process and learn language through movement. TPR can be used to teach words that can be modeled through a single physical interpretation, makes language learning fun, and helps with long-term memory retention through embodied learning.
The document discusses various types of organizational structures including functional, divisional, matrix, and network structures. It provides details on each structure type, including their advantages and disadvantages. For example, it explains that a functional structure groups people based on expertise, while a divisional structure groups them according to products, markets, or customers. A matrix structure allows dual grouping by function and product.
This document defines workplace hazards and provides information on identifying, assessing, and controlling hazards. It discusses the main categories of hazards as safety, health, and environmental. Hazards can be natural, man-made, technological, structural, behavioral, or specific physical, mechanical, chemical, or biological hazards. The key steps for controlling hazards are identification, assessment and evaluation, implementation of controls, and ongoing monitoring and review. Controls include elimination, substitution, isolation, engineering controls, administrative controls, and personal protective equipment. The overall goal is to implement a safety management system to reduce risk and prevent harm from any hazards.
The document discusses strategies for improving workplace safety and health, noting that organizations can benefit from fewer injuries and costs when workplaces are safe and healthy, while unsafe workplaces can result in injuries, disease, deaths and high economic costs. It outlines various hazards in the workplace, including organizational factors, individual qualities, and violent employees, as well as common workplace stressors. The document recommends strategies like accident prevention, ergonomics, health and safety committees, and addressing organizational change, the physical environment, and stress-prone employees.
The document provides an overview of organization development and planned change. It defines organization development and discusses its historical development. It also presents several definitions of OD provided by Burke, French, Beckhard, and Beer. The chapter outlines the learning objectives and process models of planned change including Lewin's change model and the action research model. It describes the general model of planned change and discusses critiques of planned change approaches.
There are several theories which explain the organization and its structure .Classical organization theory includes the scientific management approach, Weber's bureaucratic approach, and administrative theory.
This document discusses principles for selecting and organizing content for teaching. It recommends focusing on content that is valid, significant, balanced, self-sufficient, interesting, useful, and feasible. Facts form the base, but teachers should emphasize conceptual understanding by integrating facts, exploring concepts in depth, and relating ideas to students' experiences. Strategies like authentic activities, dialogue, and teaching others can help develop conceptual understanding. An effective selection and organization of content should integrate cognitive, skill, and affective elements.
Organization development (OD) aims to improve how organizations function and increase effectiveness through planned interventions using behavioral science knowledge. OD focuses on diagnosing issues, planning and implementing changes, and evaluating results through an iterative process of action research. Some common OD interventions include team building, intergroup relations training, organizational restructuring, and culture change programs.
This document discusses strategies for creating effective social content using influencer marketing. It identifies five keys: 1) Understanding your audience and their needs on different platforms; 2) Setting goals for your content campaigns; 3) Identifying influential social media personalities to partner with; 4) Optimizing content to get the best return; and 5) Measuring success through key metrics. The document provides guidance on each key, including how to find and work with influencers, customize content for different platforms, and set meaningful goals to measure performance.
This Social Media 101 presentation will help you get started using social media platforms like Facebook and Instagram for business. Using these 8 simple steps outlined in the presentation, you will maximize your online social media presence, get more engagement on social media, and understand how to effectively use the platform to grow your business online and off. Do you need help creating your social media strategy? Schedule an initial consultation call with us: https://calendly.com/marketinggemsolutions/social-media-for-business
20 Social Media Tips Every Marketer Should Knowmanagerslides
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Get the most out of social media for your business with our 20 actionable tips today. Our guide will take on marketing, A/B testing, KPIs, and benchmarks, as well as posting time and frequency, content and copy type, platform-specific preferences, and audience targeting analytics.
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21 Easy Ways To Build An Email List That Will SkyrocketHarsha MV
This document provides 21 tactics for building an email list of active subscribers. Some key tactics include: using powerful calls to action; showing social proof like expert endorsements; creating and giving away free tools and content like templates and eBooks; hosting webinars and maximizing recordings; experimenting with welcome gifts and exit intent popups; and measuring effectiveness using tools like KISSmetrics and Google Analytics. The goal is to continually provide value to readers so they become paying customers.
The document provides guidance on creating an effective social media strategy. It recommends starting by listening to customers and prospects to understand their needs and feedback. It also stresses the importance of knowing your target audience and using search engine optimization to be found online. The document advises having quality content across channels to engage users and allow them to share. It suggests choosing the right social networks for your business and branding your social media presence consistently. Finally, it emphasizes the need to have social media policies and guidelines for handling user comments.
---Understand How/Why Consumers Are Using Social Media To Connect With The Brands They Love
---Learn Tips and Tactics to Make Your Social Media Programs Run More Effectively.
--Learn About New Social Media Sites That Your Business Can Employ This Year To Engage Wit h Customers
--Get A Glimpse of The Future- What Is Next In The World Of Social Media
Paid Social Media Advertising _ Social media advertising (2022-23) (1).pdf7searchppc
Do you want to use sponsored social media advertising in a more effective way? Before you start your first campaign, you might want to familiarize yourself with paid social media advertising.
The document discusses branding and social media marketing strategies. It emphasizes that social media is about engaging customers in conversations and building relationships rather than just posting ads. It provides tips for using social media to build brand awareness, drive engagement, generate sales leads, maximize content assets, encourage reviews and feedback, and deliver customer service. Specific opportunities discussed include launching new products, promoting events, and capitalizing on trends. The document also covers campaign management best practices like setting goals and incentives, boosting virality, scheduling posts, managing responses, and analyzing results.
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR StrategyChris Marocchi
The document provides guidance on developing an integrated online marketing strategy using SEO, content marketing, and PR. It recommends starting with an assessment of website messaging and USP to create aspirational messages that solve client problems. Content should be optimized for targeted keywords and published across websites, blogs, and social media. Metrics like impressions, clicks, and rankings should be measured to improve content over time. The strategy aims to increase engagement, traffic, and leads through compelling, optimized content.
With social media usage constantly on the rise, it’s imperative your small business learns how to capitalize on one of the world’s best digital marketing tools. It can seem tricky at first to manipulate the algorithms and figure out what your audience wants. But when you focus on simple, time-tried methods to boost your social media presence, you’ll start gaining traction. To get you started, here are our top 10 social media best practices for small businesses:
Connect with the socialpilot platform to properly manage your social media
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When people visit your company’s social media sites do they get a singular look and feel every time or do they find your social media branding confusing? Sites like Twitter have been going strong for 9 years, Facebook for 11 years and LinkedIn for 12! The verdict is, they aren’t going away soon and if you are on them, you need a unified look, feel and voice across your social platforms. Expert Holly Solomon will help you understand the current trends in social media today and discuss branding you and your company through social media. We will discuss the importance of consistency in your branding efforts and share tips and tricks in being successful in the most commonly used social platforms used today.
During this session you will learn some great tips on branding and using social media tools to allow your social launch to be successful:
-Understand why consistency in your brand/image is essential
-Tips in using Facebook and LinkedIn
-Examples of engaging content to use in your social posts
-How to monitor your network for valuable information
Getting Connected: Social Media for BusinessJoan Smith
This document provides an overview of social media marketing. It defines social media as media spread through social interaction using individual communication networks like Facebook, Twitter, LinkedIn, etc. It discusses how social media marketing campaigns can help businesses by increasing traffic, generating leads, and building reputation. It provides tips for creating engaging content, setting up landing pages, distributing content on social media, and tracking results. The key takeaway is that social media requires an ongoing process of planning campaigns, creating content, promoting content, and refining strategies based on metrics.
The document discusses strategies for using social media, particularly Facebook, to promote a business called VHB. It provides tips on engaging audiences through posts, questions, comments, links, photos and videos. It also addresses determining goals, voice, content quality and regular posting times. Competitor analysis and establishing a clear purpose for the Facebook page are emphasized.
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector
The document provides guidance on developing an influencer marketing program as part of a content marketing strategy. It discusses justifying influencer marketing to stakeholders, identifying goals, finding ideal influencers through online searches and networking, and preparing initial outreach to influencers. The overall aim is to help users understand influencer marketing and give them tools and templates to plan and execute a successful program aligned with their goals.
This document provides tips on getting started with social media for business purposes. It discusses why social media is important for businesses, including that customers expect businesses to be engaged on social media and it enhances visibility. It then outlines a 4-step process to get started: 1) set up user profiles for your business on major social media sites, 2) find relevant users and groups, 3) join relevant communities, and 4) focus on providing value rather than sales pitches. The document promotes a company called Towing Guru that provides social media services.
The document provides an overview of how small businesses can use social media. It discusses why social media works for small businesses, how to create a social media strategy by listening first, developing objectives and identifying target audiences. It also provides examples of developing a strategic plan for Facebook, Twitter and blogs. The document emphasizes creating a plan before launching social media efforts and allocating at least 5 hours per week to implementation. It concludes with guidelines for social media use and taking questions.
Similar to Social Media Society May 2011 (actionitems) (20)
Spring Cleaning: 7 things to give up to grow your businessDave Kerpen
This document summarizes a webinar about 7 things entrepreneurs need to give up to grow their business. The webinar featured several business leaders discussing things they had to give up, including extra projects, ego, carefree living, comfort and certainty, consistent schedules, control, and security. It concludes with the host Dave Kerpen emphasizing three things not to give up: priorities, reputation, and time.
7 ways to dentists can succeed on social media in 2017Dave Kerpen
The document outlines 7 ways for dentists to succeed on social media in 2017, including asking patients for engagement to capitalize on word-of-mouth recommendations, listening and responding to all comments, advertising on social media platforms, creating compelling offers, using video and live video, partnering with influencers, and utilizing automation tools and mobile apps. It encourages dentists to set up demonstrations or consult their Henry Schein representative to learn more about how the Likeable Dentists program can help automate their social media efforts.
7 Proven Strategies to Maximize Twitter and Instagram for Your BusinessDave Kerpen
The document outlines 7 proven strategies for maximizing Twitter and Instagram for business: 1) Listen strategically and respond, 2) Repeat great content on Twitter, 3) Use hashtags wisely, 4) Advertise smarter through setting objectives, targeting audiences, and being creative, 5) Ask users to tag friends on Instagram, 6) Utilize videos, stories and live, and 7) Cross promote social pages. It emphasizes the importance of listening to customers, responding to complaints and inquiries, and repeating engaging content. Advertising tips include setting goals, finding the right audience, and making impressions with visual and mobile-optimized creative content.
The document outlines 7 ways for businesses to grow in 2017: 1) Listen to customers on social media, 2) Tell customers why they should follow you and what's in it for them, 3) Be authentic and show your company's personality, 4) Ask questions to engage customers in conversations, 5) Find support from peer business owners, 6) Ask existing customers for referrals, and 7) Make your company likeable so customers recommend it to others. The document was written by Dave Kerpen, CEO of Likeable Local, and encourages learning more about their social media management and marketing services.
7 ways to grow your business during the holiday season with Post PlannerDave Kerpen
This document outlines 7 ways for businesses to grow during the holiday season through social media. It discusses:
1) Asking for engagement on social media to leverage word-of-mouth referrals.
2) Listening to customers and responding to both positive and negative comments to build trust.
3) Advertising on social media platforms like Facebook and Instagram to increase post reach.
4) Creating compelling limited-time offers to drive traffic and leads.
5) Using video and live video to engage audiences and showcase the business.
6) Partnering with influencers who can promote offers to their followers.
7) Automating social media activities and content creation using tools to save time.
11 simple people skills that will get you everything you wantDave Kerpen
The document appears to be a summary of a webinar hosted by Dave Kerpen on how to get what you want. Some of the key points covered in the webinar include listening first, building a consistent personal brand, using LinkedIn to meet people, always adding value, asking how you can help others, making every minute count, and letting go of what you think you need in order to get what you want. The webinar also promoted Likeable Local as a way to build a business using social media.
The document discusses 7 simple social media concepts for accountants to build a likeable business: listen to prospects and customers, tell stories without directly selling, advertise better through targeting, provide value to customers, express gratitude, be authentic, and respond promptly. It emphasizes listening to what customers are asking for, responding to positive comments, telling stories about the business and its people, inspiring customers to share stories, and using strategies like gratitude and value to create loyal customers.
7 Ways to Grow Your Business During the Holiday SeasonDave Kerpen
This document outlines 7 ways for businesses to grow during the holiday season using social media. It discusses asking for engagement on social platforms to leverage word-of-mouth referrals. It also recommends listening to and responding to customers, advertising on social media, creating compelling offers, using video and live video, partnering with influencers, and automating social media activities using tools. The goal is to connect with customers and prospects where they are online during the busy holiday period and drive new leads and sales.
9 Ways to Optimize LinkedIn for Your SMBDave Kerpen
The document outlines 9 ways to optimize LinkedIn for business. It discusses customizing profiles, publishing content on LinkedIn as an author to establish expertise, sharing updates personally and for the business, listening to content relevant to your industry, creating LinkedIn groups, connecting with influencers, using LinkedIn for recruiting, advertising to targeted professionals, and integrating with tools like Twitter and Slideshare. The webinar encourages businesses to utilize LinkedIn's capabilities to boost their brand and engage with customers and prospects.
5 Ways Your SMB Can Make More Money Using Social MediaDave Kerpen
The document outlines 5 ways to make money using social media: 1) generate referrals, 2) generate positive reviews and respond to negative ones, 3) use Facebook ads and offers to test and scale strategies, 4) create and promote your own information products, and 5) use tools and systems to automate processes and make them easier. The document was presented by Dave Kerpen, CEO of Likeable Local, and John Rampton, CEO of Due.com during a webinar on making money using social media.
A Local Business Bootcamp: 5 Concepts for Social SuccessDave Kerpen
As a small business, your online presence is important, but have you ever thought your business lacked the special skills to really shine online? Don't worry, Likeable Local and SMT are here to help. Get your digital ducks in a row by keeping up with the latest trends to better your business with Likeable Local CEO and NYTimes Bestselling author, Dave Kerpen.
Combining Search & Social Media For Local Marketing SuccessDave Kerpen
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Today, online visibility is essential to growing your local business. But how can you become more digitally visible? Mastering search & social media (and how they work together!) is one of the most effective ways to get your business in front of the people who matter most.
7 Commandments of Facebook for BusinessDave Kerpen
Over 30 million Business pages exist on Facebook, so how do you stand out? In this webinar, take a deep dive into 7 integral aspects of your professional Facebook strategy with Likeable Local CEO and NYTimes Bestselling author, Dave Kerpen.
This document outlines 7 simple social media concepts for building a likeable business presented by Dave Kerpen at the #WSIMiami conference in September 2015. The concepts are: 1) Listen first and never stop listening to prospects and customers; 2) Respond to everyone using LAST (Listen, Apologize, Solve, Thank); 3) Tell stories instead of selling; 4) Be authentic and real; 5) Advertise better using hypertargeting and nonotargeting; 6) Provide value for free; 7) Be grateful, especially through thank you notes which increase customer loyalty. The presentation ends by thanking the audience and inviting questions.
This document outlines 7 simple social media concepts for building a likeable business presented by Dave Kerpen at the #WSIMiami conference in September 2015. The concepts are: 1) Listen first and never stop listening to prospects and customers; 2) Respond to everyone using LAST (Listen, Apologize, Solve, Thank); 3) Tell stories instead of selling; 4) Be authentic and real; 5) Advertise better using hypertargeting and nonotargeting; 6) Provide value for free; 7) Be grateful, especially through thank you notes which increase customer loyalty. The presentation ends by thanking the audience and inviting questions.
How to Repurpose Content to Save Time & Maximize LeadsDave Kerpen
Could your content calendar use a little extra ... oomf? Ideas can flow like water if you have the right mindset to repurpose, reuse, and recycle your social content and promote it to the right channels.
Learn how to repurpose social content in this live webinar with Likeable Local's Dave Kerpen and HubSpot's Rebeca Corliss.
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
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The Advanced Guide to Creating and Distributing Expert Content in an Ever Cha...Dave Kerpen
In a world of brand publishing and evolving social media, staying ahead of the curve is no easy task. By creating niche content using your company’s core expertise and distributing that content using strategic tools and techniques, you can have a lasting impression on your audience.
John Hall (CEO, Influence & Co.) and Dave Kerpen (CEO, Likeable Local) discuss how brands can position themselves for long-term success through exceptional content and distribution in, "The Advanced Guide to Creating and Distributing Expert Content in an Ever-Changing Industry."
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
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Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
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Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
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6. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on (& other social networks) 18 ways…
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9. action items • Write down a list of five phrases people might say which would identify themselves as potential customers of yours. Conduct Twitter and Facebook searches for each of these phrases. • Conduct searches for your brand, competitors, products and services. Take inventory of what people are saying. • Develop a plan and system to listen on the social web, and determine ways your organization can benefit from the insight and knowledge gained by listening
10. 2. way beyond women 25-54: define your target audience better than ever
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12. action items • Write down a description of your perfect target audience. Define your customers and prospects as narrowly as you can. Try to paint as detailed a picture of who your customers are, and who you want them to be. • Find your audience on social networks. (Facebook Ads platform; LinkedIn search by job title/industry; Twitter & blogs for what customers are talking about) • Write down a list of places in your marketing budget that you’re spending too much money targeting too wide an audience and decide how you can cut back.
16. action items • Write down what your typical customer likes. What specific content would make you click the “Like” button if you saw it as a consumer? Write down 10 examples of such likeable content. • Take messaging that your organization has used in written marketing materials in the past, and rewrite it for the social web, making the material more likeable. • Create a plan for how you might create likeable content not just for social networks, but how you might make all marketing and communications content more likeable. (Changes in your email marketing, direct mail, web content, and ad copy?)
20. action items • Work with your team to create your value proposition, not for a sale but for a like. • Brainstorm all of the ways you can integrate this call to action into your current marketing and communications practices. • Create a 15 second elevator pitch to tell your customers and anyone you come into contact with, why they should like you on Facebook and follow you on Twitter.
23. action items • Determine what resources you have to put towards a social media program through which your organization becomes authentically engaged with its consumers. • Hire an online community manager if you don’t yet have one. An online community manager’s main role is to build and grow an engaged community. • Write a list of five ways that your communications could be more engaging than they are right now.
27. action items • Determine what resources you have to put towards a social media program through which your organization becomes authentically engaged with its consumers. • Hire an online community manager if you don’t yet have one. An online community manager’s main role is to build and grow an engaged community. • Write a list of five ways that your communications could be more engaging than they are right now.
31. action items • Create a social brand bible for response. Determine what your brand’s voice should be like in its responses to customers on social networks. • Determine the necessary resources to answer every customer with a comment or question who posts on a social network, based on your understanding of the current number of customers, fans, and followers your organization has. • Determine formal or informal ways you can reward your most loyal and influential customers in order to accelerate the positive word of mouth recommendations they have.
34. action items • If you’re a one person operation or a very small business, write down five things you could say that would seem in-authentic or like marketing-speak to a customer. Then write five examples of how you could say the same message in a more authentic way on Facebook. • If you are part of large organization, create a plan for how to to represent yourselves authentically. • If you already have a social media policy, examine it carefully to ensure that it encourages authentic communication, and tweak it if it doesn’t. If you don’t yet have a social media policy, draft one now. (We have tips at our blog at Likeable.com/Blog to help get you started.)
37. action items • Create a social media policy which insists on honesty and transparency as the default expectation. • If you work at a large organization, determine whether your Chief Executive Officer can effectively use social media tools such as Twitter and Facebook herself, to be the ultimate transparent representative of your brand. • Closely examine your social media policy to make sure it is aligned with the values of honesty and transparency at its core. • Write down three ways you could respond to questions and comments on social networks in a more transparent way in order to further build trust with your customers.
39. 1. Pose a question or challenge directly to fans 2. Ask fans to “like” it 3. Announce winners of a Facebook-hosted contest or sweepstakes 4. Include “everything else” – all remaining status updates that didn’t fit any of the above categories in a recent study, Likeable Media looked at status updates that…
40. • In 100% of cases, engagement rates for posts that asked fans to “‘Like’ this” were up to 5.5 times (on average 2.7x) higher than those for “other updates”.* • In 9 out of 10 cases, status updates that posed a question directly to fans were 2-6 times as engaging as “other updates”. Likeable Media found the following…
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42. action items • Write down a list of the topics of conversation your customers typically talk about. • Based upon the topics your customers discuss, write a list of questions you could ask them publicly on Facebook or Twitter to stimulate interesting discussion. • What questions could you ask your fans to glean insight into what they want from you, and how you could do a better job serving your customers? • Determine whether you have any upcoming design updates, new products or packaging, or other opportunities you could ask your customers and fans to help you with publicly.
45. action items • Brainstorm and write down all of the ways in which you can provide value to your target audience without focusing on marketing yourself or selling your company to them at all. • Write down the format or formats that your organization is more capable of using to provide your audience with valuable content on the social web. • Create several pieces of content that you think your customers would find valuable. Before you share the content on Facebook or another social network, share it with a friend or two to test it.
48. action items • Write down your company’s founding story. How can you package that story for easy consumption and sharing on social networks? • Research other stories your organization has to share. Develop a list of customer experiences, unique staff members, and community involvements, that you consider worth sharing with the world at large. • Determine how you will best share your stories. Will you focus on Facebook and Twitter? Is there a niche social network where your stories would be better received? • Decide how you can create new stories for your organization.
51. action items • Define your “wow” factor. What aspect of your products or services is truly worth talking about? • Define your most passionate subset of customers. Who are they, what social networks(s) on they on, how can you reach them, and what tools and opportunities can you give them to encourage them to share their stories? • Determine what incentives, if any, might be helpful in order to inspire and accelerate more word of mouth.
54. action items • Determine who else besides you at your organization can have a role in using social media to interact with customers. Form a cross-departmental task force to better integrate social media into all of your business practices and operations. • Closely examine all of your available inventory, assets, time and space you have to promote your Facebook presence. As you grow this key asset, where can you remind Where can you share your value proposition for liking you and following you? • Integrate Facebook’s “like” button to as many products and objects on your website as make sense. The easier you make it to be likeable, the more likeable you’ll become .
59. action items • Define your perfect target audience, using Facebook’s advertising categories to guide you. • Test out various different creative ideas in advertising. Start with a very small budget and with several different pictures and headlines to determine what works best. Link ads to your Facebook page, not to your website. • Determine whether your organization could benefit from LinkedIn ads or Twitter ads.
62. action items • Create a social media crisis plan. What will you do if a customer shares a negative experience on YouTube, or a promotion goes awry, or a planned communication doesn’t go as planned? • Work with your legal team and corporate communications team now to establish some guidelines. • Once you have a plan established, conduct a fire drill or two to see how well your organization responds. • Make sure you are keeping a close watch and listen on what the conversation about you online is – even on weekends and holidays.
66. action items • Develop a strategy for how you can exceed customer’s expectations on social networks, and surprise and delight them. To start, write down five ways you, as a consumer, could be surprised, in a good way, by your company’s actions. • Determine what budget you have for dedicated promotions, contests, giveaways and sweepstakes on Facebook and Twitter. • Create a social network communications plan that includes unique language in talking to your customers and prospects. No matter what your budget, a unique catchphrase can differentiate you, make people smile – and make people spread the word.
67. 18. don’t sell! just make it easy & compelling for customers to buy
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69. action items • Conduct an assessment of your current online buying processes. How interested and capable would you be as a consumer in buying from your company? • Research Facebook applications for sales and choose one to integrate into your Page. • Write 5 sample Facebook updates which combine a likeable, engaging question or content with an irresistible offer and link to your website to buy or learn more. Test, track and measure the results in order to optimize for future ROI.
70. if 18 rules is too much to remember… Listen Up! Be Transparent! Respond to Everyone! Just Be Likeable!
89. • Content is more important than production quality. A good flipcam will do. • Short and sweet is almost always better. A good rule of thumb is 30-90 seconds per video. • Have fun. Video is a great way to showcase your brand’s personality . • Answer people’s comments. Tips
95. Blogs allow you to connect with the consumer in a more casual level, enable you to talk directly with consumer via comments, and allow you to expand and explore topics best uses
96. There are over 200 million US-based blogs. In addition to providing a platform for expanded, easily updatable content, blogs have another important purpose: B.L.O.G. = BETTER LISTINGS ON GOOGLE (and Bing too!)
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99. likeable.com likeablebook.com Engage with me @DaveKerpen on Twitter Ask us questions @ Facebook.com/LikeableMedia Or, email me anytime dave@likeable.com thank you/ grand prize/ I love feedback