Presentation given by Joe Pulizzi of the Content Marketing Institute on how Associations can develop a strategic vision to their content marketing in all channels. Includes both content strategy setup and tactical distribution tips.
Writeup: http://zygote.egg-co.com/social-media-roi/
A presentation on social media ROI. I tend to be quite visual with my presentations so you won't get a lot of the wordy content unless you're there listening to me! But anyway, it's roughly split into 3 parts:
1) Identifying why ROI from social media is difficult to measure.
2) Thinking about how to define new success metrics that make sense for your business.
3) Real-world campaigns and how you could measure their success.
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
Writeup: http://zygote.egg-co.com/social-media-roi/
A presentation on social media ROI. I tend to be quite visual with my presentations so you won't get a lot of the wordy content unless you're there listening to me! But anyway, it's roughly split into 3 parts:
1) Identifying why ROI from social media is difficult to measure.
2) Thinking about how to define new success metrics that make sense for your business.
3) Real-world campaigns and how you could measure their success.
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
You’ve created a social media strategy, you’ve determined how to measure your success, and you’ve written your first tweet. Now what? Libby Hall of Flint Interactive gives examples of interactive content that enchants your customers, contests and promotions to grow your fan base, and using listening and measurement tools to build on what works and modify what doesn’t. Question? Conact @FlintGroup
Developing an Effective Content Marketing and Social Media StrategyTypeset
II prepared this presentation for the Future Proof Workshop at the Online Retailer Conference in Sydney, Australia in August 2013. The presentation focuses on the importance of a content marketing strategy, the 3 necessary components to a mature strategy, tips from professionals and traps to avoid.
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
In a time-challenged world dominated by short and snappy, click-bait headlines, Twitter streams, Instagram feeds, gifs, video, Snapchat, YOLO, LOL and #tbt...does writing seem useless and ordinary? And what if you’re not a writer?
Actually, writing matters more now, not less. And in our content-driven world, we are all writers.
Learn how to choose words well, write with economy, style and honest empathy and tell a true story really, really well with “Everybody Writes” author Ann Handley.
Facebook for Schools: 5 Strategies for Successfrank barry
Facebook for Schools - Learn tips and strategies to make your Facebook page one of the most effective tools for engaging families, students, alumni and faculty. From Setting up your page for success, to promoting posts, to measuring your success this presentation has what you need.
Developing a Social Media Strategy in 7 StepsJay Baer
Tired of chasing shiny objects? This 7-step process helps you create a solid, measurable social media strategy for any organization. Proven methodology in use by dozens of companies globally. Presented at Social Media AZ by Jay Baer of Convince & Convert.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Ge...Clement Wong
Getting only 1 like, 2 likes on your fan page when you post?
Are you frustrated that people are not buying on social media?
In this sharing that I presented at the Marcus Evans Retail Excellence Conference in Singapore 2014, you will be able to learn:
1) 3 Tactics To Spike The Volume Of Engagement
2) Receive a Breakthrough Number of Shares In Your Content... Even on a Slow News Day.
3) Gain an Influx of Targeted, Engaged, Ready Fans that Buy Not Once, Not Twice, and Not Even Three Times --- But Whenever You Want Them To.
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
Social media marketing, made simple. This is your starter guide—a fast-read eBook. What do first, then second, and a series of steps and strategies are explained for the absolute beginner.
Alternatives to Facebook for your 2018 Digital MarketingChris Snider
10 tools to use in your social media and digital media marketing that are not Facebook (plus some tips for Facebook). This presentation was given by Chris Snider at an Ames PRAM Lunch and Learn on May 17, 2018.
Before you start creating content, you need to build your strategy. We collected such valuable insights from over 40 major brands and thought leaders that we are rereleasing this ebook to help make your content marketing successful.
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
Στατιστικά Επενδυτικών Στοιχείων - Αναπτυξιακός Νόμος 4146/2013 - Α' & Β' Κύκ...Notis Mitarachi
Στη ραγδαία βελτίωση του επιχειρηματικού περιβάλλοντος συμβάλλουν η ωρίμανση του νέου αναπτυξιακού νόμου 4146/13 και οι βελτιώσεις του θεσμικού πλαισίου.
Τα στοιχεία των αιτήσεων υπαγωγής στον αναπτυξιακό νόμο της δεύτερης περιόδου του 2013, καταγράφουν περαιτέρω αύξηση της τάξης του 57,1% στον προϋπολογισμό των επενδυτικών σχεδίων σε σχέση με τα αποτελέσματα της πρώτης περιόδου του 2013 η οποία ήταν ήδη αυξημένη κατά 40% σε σχέση με τη Β’ περίοδο του 2012.
Συγκεκριμένα, ο συνολικός προϋπολογισμός των επενδυτικών σχεδίων που κατατέθηκαν στον Β’ κύκλο του 2013 ανέρχεται σε 842.242.825 Ευρώ έναντι 536.014.738 Ευρώστον Α’ κύκλο του 2013.
Η συνολική αιτούμενη ενίσχυση ανέρχεται σε 299.152.408 Ευρώ έναντι 196.030.850 Ευρώ το προηγούμενο εξάμηνο. Η υλοποίηση των παραπάνω επενδυτικών σχεδίων θα έχει ιδιαίτερα σημαντικές επιπτώσεις και στον τομέα της απασχόλησης καθώς αυξάνονται κατά 15,6% οι νέες θέσεις εργασίας.
Σημειώνεται ότι με το Π.Δ. 158/2013 δίνεται η δυνατότητα προκαταβολής του συνόλου της αιτούμενης ενίσχυσης και στα επενδυτικά σχέδια που έχουν υπαχθεί στο Ν.3908/2011, με την προσκόμιση εγγυητικής επιστολής. Το γεγονός αυτό αναμένεται να συμβάλλει σημαντικά στην ενίσχυση της ρευστότητας των επιχειρήσεων αλλά και στην ταχύτερη υλοποίηση των επενδυτικών σχεδίων.
Από τα 239 επενδυτικά σχέδια που κατατέθηκαν πανελλαδικά, τα 65 υποβλήθηκαν στην κεντρική υπηρεσία (Γενική Δ/νση Ιδιωτικών Επενδύσεων) με συνολική αιτούμενη ενίσχυση 468.872.917 Ευρώ.
Σε σχετική δήλωση του ο υφυπουργός Ανάπτυξης και Ανταγωνιστικότητας Νότης Μηταράκης επισήμανε τα εξής: «Με ιδιαίτερη χαρά και ικανοποίηση σημειώνουμε τη μεγάλη αύξηση των αιτημάτων Ελληνικών μικρομεσαίων επιχειρήσεων για νέες επενδύσεις με την στήριξη του Αναπτυξιακού Νόμου. Οι επιχειρήσεις τολμούν ξανά και αυτό δημιουργεί αισιοδοξία ότι το 2014 θα αποτελέσει την πρώτη χρονιά ανάπτυξης της Ελληνικής οικονομίας μετά από 6 χρόνια ύφεσης».
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
You’ve created a social media strategy, you’ve determined how to measure your success, and you’ve written your first tweet. Now what? Libby Hall of Flint Interactive gives examples of interactive content that enchants your customers, contests and promotions to grow your fan base, and using listening and measurement tools to build on what works and modify what doesn’t. Question? Conact @FlintGroup
Developing an Effective Content Marketing and Social Media StrategyTypeset
II prepared this presentation for the Future Proof Workshop at the Online Retailer Conference in Sydney, Australia in August 2013. The presentation focuses on the importance of a content marketing strategy, the 3 necessary components to a mature strategy, tips from professionals and traps to avoid.
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
In a time-challenged world dominated by short and snappy, click-bait headlines, Twitter streams, Instagram feeds, gifs, video, Snapchat, YOLO, LOL and #tbt...does writing seem useless and ordinary? And what if you’re not a writer?
Actually, writing matters more now, not less. And in our content-driven world, we are all writers.
Learn how to choose words well, write with economy, style and honest empathy and tell a true story really, really well with “Everybody Writes” author Ann Handley.
Facebook for Schools: 5 Strategies for Successfrank barry
Facebook for Schools - Learn tips and strategies to make your Facebook page one of the most effective tools for engaging families, students, alumni and faculty. From Setting up your page for success, to promoting posts, to measuring your success this presentation has what you need.
Developing a Social Media Strategy in 7 StepsJay Baer
Tired of chasing shiny objects? This 7-step process helps you create a solid, measurable social media strategy for any organization. Proven methodology in use by dozens of companies globally. Presented at Social Media AZ by Jay Baer of Convince & Convert.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Ge...Clement Wong
Getting only 1 like, 2 likes on your fan page when you post?
Are you frustrated that people are not buying on social media?
In this sharing that I presented at the Marcus Evans Retail Excellence Conference in Singapore 2014, you will be able to learn:
1) 3 Tactics To Spike The Volume Of Engagement
2) Receive a Breakthrough Number of Shares In Your Content... Even on a Slow News Day.
3) Gain an Influx of Targeted, Engaged, Ready Fans that Buy Not Once, Not Twice, and Not Even Three Times --- But Whenever You Want Them To.
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
Social media marketing, made simple. This is your starter guide—a fast-read eBook. What do first, then second, and a series of steps and strategies are explained for the absolute beginner.
Alternatives to Facebook for your 2018 Digital MarketingChris Snider
10 tools to use in your social media and digital media marketing that are not Facebook (plus some tips for Facebook). This presentation was given by Chris Snider at an Ames PRAM Lunch and Learn on May 17, 2018.
Before you start creating content, you need to build your strategy. We collected such valuable insights from over 40 major brands and thought leaders that we are rereleasing this ebook to help make your content marketing successful.
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
Στατιστικά Επενδυτικών Στοιχείων - Αναπτυξιακός Νόμος 4146/2013 - Α' & Β' Κύκ...Notis Mitarachi
Στη ραγδαία βελτίωση του επιχειρηματικού περιβάλλοντος συμβάλλουν η ωρίμανση του νέου αναπτυξιακού νόμου 4146/13 και οι βελτιώσεις του θεσμικού πλαισίου.
Τα στοιχεία των αιτήσεων υπαγωγής στον αναπτυξιακό νόμο της δεύτερης περιόδου του 2013, καταγράφουν περαιτέρω αύξηση της τάξης του 57,1% στον προϋπολογισμό των επενδυτικών σχεδίων σε σχέση με τα αποτελέσματα της πρώτης περιόδου του 2013 η οποία ήταν ήδη αυξημένη κατά 40% σε σχέση με τη Β’ περίοδο του 2012.
Συγκεκριμένα, ο συνολικός προϋπολογισμός των επενδυτικών σχεδίων που κατατέθηκαν στον Β’ κύκλο του 2013 ανέρχεται σε 842.242.825 Ευρώ έναντι 536.014.738 Ευρώστον Α’ κύκλο του 2013.
Η συνολική αιτούμενη ενίσχυση ανέρχεται σε 299.152.408 Ευρώ έναντι 196.030.850 Ευρώ το προηγούμενο εξάμηνο. Η υλοποίηση των παραπάνω επενδυτικών σχεδίων θα έχει ιδιαίτερα σημαντικές επιπτώσεις και στον τομέα της απασχόλησης καθώς αυξάνονται κατά 15,6% οι νέες θέσεις εργασίας.
Σημειώνεται ότι με το Π.Δ. 158/2013 δίνεται η δυνατότητα προκαταβολής του συνόλου της αιτούμενης ενίσχυσης και στα επενδυτικά σχέδια που έχουν υπαχθεί στο Ν.3908/2011, με την προσκόμιση εγγυητικής επιστολής. Το γεγονός αυτό αναμένεται να συμβάλλει σημαντικά στην ενίσχυση της ρευστότητας των επιχειρήσεων αλλά και στην ταχύτερη υλοποίηση των επενδυτικών σχεδίων.
Από τα 239 επενδυτικά σχέδια που κατατέθηκαν πανελλαδικά, τα 65 υποβλήθηκαν στην κεντρική υπηρεσία (Γενική Δ/νση Ιδιωτικών Επενδύσεων) με συνολική αιτούμενη ενίσχυση 468.872.917 Ευρώ.
Σε σχετική δήλωση του ο υφυπουργός Ανάπτυξης και Ανταγωνιστικότητας Νότης Μηταράκης επισήμανε τα εξής: «Με ιδιαίτερη χαρά και ικανοποίηση σημειώνουμε τη μεγάλη αύξηση των αιτημάτων Ελληνικών μικρομεσαίων επιχειρήσεων για νέες επενδύσεις με την στήριξη του Αναπτυξιακού Νόμου. Οι επιχειρήσεις τολμούν ξανά και αυτό δημιουργεί αισιοδοξία ότι το 2014 θα αποτελέσει την πρώτη χρονιά ανάπτυξης της Ελληνικής οικονομίας μετά από 6 χρόνια ύφεσης».
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
How Small Businesses Can Effectively Generate More LeadsJustin Levy
Learn how small businesses can level the playing field allowing them to generate more leads and increase sales by leveraging social media tools, search engine optimization (SEO), blogging, email marketing and more.
This slide deck will teach you:
-The importance of calls-to-actions and landing pages to capture more leads effectively.
-The role of search engine optimization (SEO) and how blogging can help increase your search rankings thus allowing you to get found easier.
-How social media tools such as Twitter, Facebook, LinkedIn, Flickr, YouTube, and Foursquare help you to generate more leads and create buzz around your small business.
-Why email marketing is one of the most important tools you can use in converting leads.
-Understand how all of these tools integrate into one another to form an easy to understand strategy.
-How to effectively measure your lead generation efforts.
How To Generate More Leads with Your Content MarketingNewsCred
86% of B2B marketers use content marketing to attract and retain customers, but only four in ten think that their efforts are effective (CMI). We're teaming up with Marketo to give you the tools, tactics, and insights you need to make your content marketing a raving success — one your company will not be able to live without.
Your Company as Publisher - 6 Ways to Get Started in Social Media and BloggingJoe Pulizzi
Presentation by SocialTract CEO Joe Pulizzi on how blogging can be the center of your social media strategy. This presentation goes through six ways to get started with your social media strategy, specifically for HME providers.
Demand Generation through Consistent Content MarketingJoe Pulizzi
Webinar slides from the Junta42/DemandGen Report presentation on developing a demand generation program through consistent content creation. Includes focus on developing content that is not about you or your products, how to find the "secret sauce" that positions you as a trusted solutions provider, and more.
Content Marketing: How Far Do You Open the KimonoJay Baer
Content marketing is all the rage. But how much is too much? If you open the content kimono too far, are you cannibalizing your ability to monetize your expertise? Presentation from 2011 BlogWorld LA by Jay Baer of Convince & Convert and Joe Pulizzi from Content Marketing Institute.
20 Steps to Becoming THE Publisher in Your IndustryJoe Pulizzi
Presentation from Joe Pulizzi given at the Ohio Growth Summit about Content marketing and how small businesses can learn to become THE information resource (publisher) for their industry to attract and retain customers.
Explore social media for small business and engage your customers online! Learn how to leverage the most popular sites, how to build followers, and how to apply a deliberate strategy that will build your business using social media.
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
Why Publishing is the Future of Marketing - 8 Step Content Marketing StrategyJoe Pulizzi
Content marketing expert Joe Pulizzi reviews how marketers are indeed publishers today, and details eight steps to completing a content marketing strategy that works for both small and large brands. Case studies include P&G, Hubspot, BlendTec and more.
inBIZZness Magazine April Issue #1 Final with QR for Print.pdfManny Sarmiento
Welcome to inBIZZness Magazine, the ultimate source of information for all things marketing, social media, SEO, ChatGPT, AI, and other business-related articles. Our magazine is designed to provide practical, in-depth analysis, expert opinions, and industry insights to help business owners and professionals stay ahead of the competition.
We work tirelessly to bring you the latest trends, best practices, and real-world case studies from the world of business. Whether you are looking to improve your digital marketing strategy, optimize your website for search engines, or implement the latest AI technologies, our magazine has got you covered. In addition to our informative articles, we also feature interviews with industry leaders and experts, giving you exclusive insights into their success stories, strategies, and best practices. We also provide our readers with comprehensive guides, tutorials, and how-to articles, making it easy for you to implement the latest business trends...
Full presentation of Online Marketing presented by the Arkansas State University Small Business and Technology Development Center to the Batesville, Arkansas noon Rotary Club as the luncheon speaker. In short presentation discussed basics of online marketing and promised to post entire powerpoint and tools to slideshare for interested Rotarians.
Similar to Content Marketing for Associations and Non-Profits (20)
What Marketers Need to Do to Survive the Pandemic (PCMA)Joe Pulizzi
Presentation from Joe Pulizzi for PCMA on what meeting marketing professionals need to do to thrive in light of the pandemic. It includes 7 points: creating a content mission statement, driving multiple lines of revenue from marketing, and acquiring content companies.
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...Joe Pulizzi
AMA presentation from Joe Pulizzi covering seven key strategies that marketing professionals need to consider now during this transition time. Talks about the future of content marketing, social media, M&A and more.
The Future of B2B Content - What Marketers Need to Do Now to Survive the CrisisJoe Pulizzi
A Growth Marketing Conference presentation from Joe Pulizzi...covering seven key strategies B2B marketers need to implement now concerning their content marketing and social media.
Corona Marketing - What Marketers Need to Do Now to Survive the CrisisJoe Pulizzi
Joe Pulizzi shares seven key strategies that marketers need to employ now to survive this recession. The seven strategies include:
1. Revisit Your Content Tilt
2. Plan for Multiple Lines of Revenue
3. Do One Great Thing
4. Reimagine Your Enewsletter
5. Steal Talent
6. Steal Audience
7. Prepare Now for the Asset Sale
MKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorldJoe Pulizzi
Joe Pulizzi's Content Marketing World 2019 keynote address covering the seven key marketing laws for the next decade. The seven laws include:
- Always Be Selling Internally
- Plan for Multiple Lines of Revenue
- Buy Before Build
- Do One Thing Great
- Stay Away from Content Campaigns
- Plan for the End of Social
- Have Conviction in the Practice
8 Critical Thoughts for Editors and Content CreatorsJoe Pulizzi
This presentation by Joe Pulizzi covers eight deep thoughts that media editors and content creators in any brand need to pay attention to. Includes the changing media model, tracking subscriptions and conversions, becoming a social media celebrity, stealing audience, influencer relations, and the growing importance of email. Originally presented as an editorial workshop.
Six Steps to Creating a Content Brand - A Content Marketing FormulaJoe Pulizzi
Joe Pulizzi's keynote presentation at PUBCON 2018 entitled "Create a Content Brand and Rule the World." Includes step-by-step instructions: 1) Finding Your Sweet Spot, 2) Identify Your Content Tilt, 3) Build Your Base, 4) Harvest the Audience, 5) Diversify Channels and 6) Monetize and Drive Revenue.
How to Generate Direct Revenue from Your Marketing ProgramJoe Pulizzi
Presentation by Joe Pulizzi covering the six steps to building a loyal and trusted audience, and then details 10 different ways to generate revenue from that audience.
Why You Need to Kill Your Current Marketing (before it's too late)Joe Pulizzi
Overview of the new book by Joe Pulizzi and Robert Rose (Killing Marketing), explaining why the current marketing structure needs to be replaced with a new one...marketing as a profit center. This presentation details the why, includes case studies from Arrow Electronics, Buzzfeed and Red Bull, and reviews how you can generate revenue from your marketing in 10 different ways.
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit CenterJoe Pulizzi
Presentation given by Joe Pulizzi at Marketo Marketing Nation Summit, which lays out a content marketing plan to develop a loyal audience and then monetize that audience in up to 10 different ways.
Content Inc. - A Working Content Marketing Model #AMANashvilleJoe Pulizzi
Presentation given by Joe Pulizzi at American Marketing Association Nashville, where he breaks down the six steps to creating and executing a working content marketing strategy.
Content Marketing as a Profit Center #MPB2B 2016Joe Pulizzi
Joe Pulizzi's presentation at the MarketingProfs B2B conference in Boston. Presentation covers how to build a subscriber base that a marketing department can actually drive direct revenues from.
Content Marketing: The Approach and OpportunityJoe Pulizzi
A full #contentmarketing presentation on what content marketing is, why organizations decide to take a content marketing approach, some research behind content marketing success rates, and six steps on how to build a content marketing platform.
Content Marketing for B2B - A Proven Strategic Six-Step ApproachJoe Pulizzi
Keynote presentation given by Joe Pulizzi at the B2B Marketing Summit in London (June 2016). The presentation covers the rise of content marketing and a six-step process for how B2B companies can dominate a niche and grow a loyal audience.
A Content First Business for eLearning UniversityJoe Pulizzi
Presentation by Joe Pulizzi covering how a business can develop a content-first approach to business, and build an audience over time. Joe discusses how to create email subscribers, leverage social media, and shares many case studies.
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016Joe Pulizzi
Here is Joe Pulizzi's Content Inc. presentation specifically designed for the 2016 Content Marketing Master Class tour. Covers the six-step Content Inc model and how to build an audience first, product second strategy.
Content Inc - The Six Step Business Model for Startups Joe Pulizzi
There is a better way to launch a business. In this presentation from Joe Pulizzi, author of Content Inc., Joe shares six steps that all remarkable content-first businesses share. This model can be replicated and scaled - any business in any location. Covers finding your content tilt and how to monetize your content marketing strategy.
Joe Pulizzi uncovers the six steps to creating a content-first business, as defined from his latest book, Content Inc. Considers ideas such as the content marketing mission statement, how to find your content tilt and your sweet spot, and how to monetize your content.
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxccJoe Pulizzi
Presentation by Joe Pulizzi for the Acrolix Content Connections conference that covers five key essentials to content marketing - including multiple case studies and tips for effective content marketing for businesses.
20 Amazing Examples of Content-First Startups (the Content Inc. Model)Joe Pulizzi
Is there a better way to launch and grow a business? Joe Pulizzi believes the answer is yes. This presentation features 20 different examples of how entrepreneurs built remarkable businesses by first developing a loyal audience, and then launching products or services second.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
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[Note: This is a partial preview. To download this presentation, visit:
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
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27. The Content Marketing Plan Increase Customer Retention Improve Lead Quantity and Quality Recognized Thought Leaders eNewsletter Bi-Weekly Webinars Whitepapers Features Blogs Videos Distribution 1. Opt-in 4 week trial 2. Check box on all forms 3. Standalone sign- up (Blog/Web source) 4. Twitter, Facebook, Linkedin with light HTML format. Measures: 1. Subscriptions to eNewsletter 2. Increase retention rates by 5% 3. Open rates over 20% 4. Maintain unsubscribe below .4% Measures: 1. Conversion % up 20% Q409 to Q210 2. Meet budgeted revenue goal pipeline 3. 1% Social Media leads Q210 Toolkit Updated Quarterly Whitepapers - Keep top 2-3 gated - Kill non-perfprmers - Replace others to Toolkit & Blog Webinars Videos - User Conference - Possibly Outsource - One for each persona (confirm) --Executive --Manager --Team - 1 per Q - 4X year Measures: 1. Time on Site increase by 20% 2. Mentions (Twitter, Blog) 3. RSS Sign-ups 4. Inbound Links (2 per) Blogs -2X per day -Short actionable tips -Video (PSO Flip cam) -Distribute on Twitter, Facebook -Whitepapers -eBooks -Slideshare Social Outreach Internal Education Marketing 1. Monitor Top 15 Blogs -read and comment -link back -Social Media Admin. 2. Linkedin Group Oppty -survey DB on topics and benchmark content 3. Social Media employee email signatures 4. Promote Executive Speaking ideas 1. Educate on social media and communications with groups Promotion and Participation Presos
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36. MODEL Stats Sheet 10-May-10 Alexa Ranking 609,684 Blog Email Subscribers 22 Blog Feed Subscribers 43 Total Blog Posts To Date 88 Total Blog Comments to Date 29 Blog Unique Users - Last Month 777 Blog Page Views - Last Month 1,955 Blog Total Visits - Last Month 1,012 Blog Pages Per Visit - Last Month 1.83 Blog % New Users - Last Month 67.73 Blog to Trial Users (conversions) 22 Jim 8 Sally 7 Mary 7 Links to Blog 112 Twitter Followers 1401 Twitter Mentions 45 Technorati Ranking 383,299 Technorati Blog Authority 17 Google PageRank 3
75. Expedia began Receiving stories from customers within 1 minute of sending email. Customer is taken to a landing page where they can share their story
77. An email is sent, notifying the customer that their story is publishing. The customer is then encouraged to share the good news on Facebook.
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87. #8 – Develop the Content Calendar Monday Tuesday Wednesday Thursday Friday Sat/Sun Content Area 1 (Blog, White Paper, Press Release) X X Content Area 2 X X Content Area 3 X Quote / Joke / Random X
120. Think Content Factory Content Development Interactive Marketing Q&A Recording Transcript Paper Developed Landing Page Content & Key Words Blog Content Email Content Landing Page (Paper) Podcast w/ Transcript Developed Video w/ Transcript Developed Tweet RSS Syndicates Email Blast Podcast Syndicates Syndication Facebook Blog Paul Dunay
Our goal today is to be the trusted expert for our customers. That’s how we will grow our businesses.
We have to focus on what would make us interesting to our customers. Clearly, not our products and services (for the most part). In order to create a magnet to attract customers and prospects to us, we have to market differently than we have in the past.
Really think about this. What, if you employ content marketing with your social media, do you have to see different in 12 months?
OK…back to the worksheet. Rough out some specific things you’d like to see different. If now, or later, we need to put specific numbers to these. We also make sure we benchmark now so we can see improvement.
Who exactly is our target buyer? Get a mental picture for who they are. What information do you have? What do you need to get?
So… developing our Buyer Personas…. Now, before we get started here just know that there’s not just one way to skin this cat… There are a number of great methodologies out there for developing buyer or target personas… I’m going to show you one quick way to do this today – but there are others out there as well…. Just find what works for you… So, let’s start by understanding that You need one persona for every group you are marketing to. For instance, and just to keep this simple… Let’s stay with our WIMPY Technology solution…. We’re the marketing manager in charge of marketing for a technology company – oh and by the way our WIMPY solution stands for Widget-Integration-Management-Program (or WIMP)…. That acronym was there when you joined the company…. So… okay the Solution is marketed to the Director of IT and the CFO at financial service companies, you would have two WIMP buyer personas: a Director of IT at a Regional Bank, and the CFO at that bank. Of course as I’ve said, if you have multiple products or more personas you would identify them separately…. To keep things simple for this lesson we’ll keep it to one product with two buyer personas…
We have Two Buyer personas here – our Director of IT and The CFO at Financial Services companies… We want to really understand these people… Let’s draw a bit of a personality profile… You can do this by interviewing customers… Or, by interviewing sales people, or talking with prospective customers – or usually some combination of all of that…. So, through that process we might determine that: Our Director of IT – his name is Jeremy – and he’s young (mid 30’s) and he works at an Insurance company. He comes in every day and supports the organization through desktop support – working on their computers and he’s the typical geeky IT guy… Responds well to Email, but not so much on the phone… He’s frustrated because he can’t tie all his office computers together into one dashboard… With his company growing so quickly – he seems to continually be chasing his tail and behind in fixing computers… So, he could see BEFORE a computer crashes that it’s going to crash… That’s where your WIMP solution comes in…. If he could just have that – he’d know BEFORE there were problems and could fix or replace broken computers… So, what’s the GAP with Jeremy – well he doesn’t really know how to build a business case for this. He’s not a business guy – and while he’s seen the Web site for the WIMP solution – he doesn’t really know much about it. So, the USP (or our Unique Selling Proposition) to Jeremy is that our WIMP solution will uniquely enable him to save more than 10 hours per week in saved calls, repair time and waiting for replacement parts. That means we can make Jeremy look like a rock star (his personal win) to his colleagues while we enable him to be 25% more effective at his job…
Okay, that’s quick – but you get the idea… What we’re identifying in building a Persona is the following… And the way I do it is to remember my old Journalism rules of Who What where When and WHY WHO is the persona – let’s get emotionally attached by giving him a name and making him real. WHAT does he do. What does his day look like – W hat is his normal routine WHERE is his Insight Gap – in other word where’s the gap with our target with and without our solution. How would our solution close that gap WHEN does he he need to close this gap… Is this immediate or is this not a critical piece to what he needs to live his life…. WHY does he care… This is the USP to this target. What can we uniquely to help this person out.
For the sake of time, I won’t go through the details of our other persona – the CFO – but her name is Cheryl – and our main value proposition is that we’re going to save the entire organizations hundreds of thousands of dollars through the implementation of the WIMP solution. This is a solution that pays for itself in less than 6 months. So, to sum up – what we’ll end up with is a profile of each buyer persona….. And really the key with developing buyer personas is detail…. The more emotionally attached and real you can make these people – the more value they will provide…. Beyond their buying process – understand what’s in it for them... I recommend naming them, personally, and finding a picture to even represent what they look like. This is a great exercise – it’s certainly a fun exercise and the profiles go way beyond just content marketing – they extend well into your other messaging programs as well… Okay… let’s move on now to Understanding our Buying cycle…
Back to the Worksheet.
What are the pain points and informational needs of our target. How do we find this out if we don’t know.
Google Alerts is a free tool. The first thing you need to do is create a gmail (or google mail account), which is also free. Once you have a Gmail account, go to www.google.com/alerts. Then, just type in your keywords. In this screen, you can see I typed in content marketing, which will search for the words content and marketing being in close proximity of one another, and send you an alert as google picks it up, once a day or once a week. You can set up as many words as you want.
Survey your customers with the email addresses you have. Or better yet, talk to your customers directly via phone and chat with your sales reps or dealer channel.
Leverage Twitter Search (search.twitter.com). Target your brand, your products and your keywords. You can set up RSS feeds on any one of these.
Back to the worksheet.
What is your secret sauce?
Develop out your secret sauce matrix.
Develop out your secret sauce matrix.
Back to the worksheet.
Okay, now that we know the informational needs and have the goals set, we need to see what’s working and what’s not in our company. Is there content happening right now in our organizations that we could be sharing and publishing?
So, this is a simple content inventory – and I’ve kept it simple on purpose… What you see there on the left is just the number to give us a count – then the title of the piece – and then the author – and then a Category (in this case it’s basically Corporate or Product or Marketing oriented – and then whether it’s a technical piece or not – and then what type it is… This is whether it’s a Whitepaper or a webinar or the blog or social media… This inventory gives me some flexibility for repackaging and means I don’t’ always have to remember…. Because if I’m only looking for marketing white papers authored by Jane – it should be pretty easy to just sort on those…. Now, your categories again may be much more complex and robust than this – or even much more simple… The key here is to get enough information so that it’s useful – but not SOOO much that this becomes an unending chore…. This can also be improved over time… And it’s about to get a whole lot more useful as I apply it to my Content Marketing segmentation strategy….
But now let’s look at the Buying Cycle – which is almost always more complex than the Sales funnel… And remember this is how our customers buy from us… What’s their process… For your product or service it might vary by product – or by Persona…. And we’ll talk about that in a minute… But here what you want to do is MAP out how your customers buy from you… And again just as an example and just to keep things simple, and again coming back to our WiMPY Widget company for an example… The customer’s buying cycle looks like this… I’ve represented here as a concentric venn diagram because it’s not necessarily linear – but their focus on what they want becomes more pronounced and what they’re looking at becomes more limited as they go through each phase… Awareness/Education - meaning they’re trying to just understand that there’s the existence of this thing… Information Search / Vendor Selection – Now they’re searching for information and finding solutions for this… this may be the first time you get a phone call RFI’s Pricing / Vendor Information – okay we’re identified – what makes us better… What is our pricing for this solution Purchase Decision – Now a purchase decision… See – in this case and this is a great lesson… Purchase decision making isn’t always the last step… Many times people will go through researchign a solution to their needs – and then decide to NOT make a purchase… But then once they have… they go BACK to vendors and do a Competitive / Alternative Searching – this usuallty ends up with a Short List – where the solutions are looked at very closely and then a contract for the sale… So – that’s our buying cycle mapped out…. Quickly I know – and I’m sure you can see how you could spend a lot of time on this… And how different buying cycles can exist with different products – or even different personas…. This will be up to you to know when to create separate maps for your content… But generally this is a great indicator… If you identify different buying cycles for yoru products – you can bet that you should have a different map to which to apply your content marketing… Okay… so, now let’s move on and talk about putting these things together…
So… what does it look like…. Well… you might remember our spreadsheet from the beginning….. So, as you can see – we’ve mapped in the Sales Funnel – there in blue withi Contact’s turning into leads and then being qualified and going to finalist – or short list…. And then under that we’ve mapped the buying cycle… Awareness and Education and so forth…. You’ll notice there’s overlap there’s some overlap with our Sales Funnel and the Buying CYCLE… There’s actually a lot more conversion rates – or decision points - through the buying cycle than in our sales funnel… But this gives us a way to start to get a common vocabulary and a common way to map out our content marketing strategy… If we all start talkinga bout building more Webinars to address Qualified Leads who are looking at Alternatives… Now we know… Or If we want to know which content pieces are best suited for those that are still just starting their Information and Vendor search… We have it… And we can target those Leads in our pipeline… And, as I mentioned in the beginning, you don’t have to go to this extent. If you want to map to just the sales funnel – that’s valuable. Or, if you want to map to just the Buying Cycle – that’s the second best… And if you want to go to this extent – you certainly can….
Okay…. It’s time to build your content segmentation grid. This is the meat of the exercize and really what we’re trying to accomplish…. So, we’ve learned We’re going to do this along two axes. The first axis is the personas, and the second is your sales funnel and buying cycle. So…. For the following example, we’re going back to our WIMPY solution and we’re going to assume that once a persona or prospective customer has given us Verbal – that we stop marketing to them… So, we’ll stop here at Verbal/Contract… But… We’ve got Jeremy and Cheryl our two personas listed here… And the sales stages across the top and the buying cycle under that… So, here’s our GRID… And what goes in the Cells? Well, that’s where you start identifying your inventory of content. So, going back to our WiMPY Widget company…. Let’s look at our current content marketing inventory…
And with our content inventory let’s build our content segmentation grid. Along the left we have our content inventory and we’ll just apply it into the appropriate cells within the Content Segmentation Grid… Relatively straightforward – and bound for a few fun debates about where content should belong. The key here is consistency. As we pluck each piece from our inventory and place it into our Content Marketing Map…. Don’t worry about holes just yet. Just know that having holes is definitely okay – and you’ll also almost assuredly have LOTS of top funnel stuff and probably more for one or two personas rather than others…. The key is just be hontest with yourselves and apply the content into the grid consistently…. So…. Okay, we’re almost here now…. Now we know what we’re doing and we’re building our Content Mapping and Segmentation strategy…. Now our next step…. Is to See how we’re going to fill those holes….
Fill in the Holes of Your Content Map Now of course, one of the conclusions you’ll have when you are starting (or continuing) to develop the wonderful content that will fill in the holes of your content marketing strategy is that you need to write more…. But in the mean time, don’t forget to leverage the content you already have. One of the things you’ll definitely notice is that some of your content produces LOTS of results – and some wont’ produce any.... And One of the benefits you have from doing the content inventory exercise is that you’ve got at least some idea of what you’ve got now… And you can re-package and re-use content in many cases for multiple purposes…. You’ll be surprised at how some poor performing content might really improve if it’s re-targeted to another persona or deeper in the funnel….
So for example let’s go back to our good friends at the WIMPY technology company… Remember that one of the White Papers we keep talking about was one focused on Efficiency and saving money… Since it had to do with dollars and cents – we plugged it into Cheryl’s persona – and we made it top of the funnel – where a CFO looking for a solution will probably come in and want to educate themselves… But here’s the thing… Remember, Jeremy’s path through the same buying process is a little different…. At some point a little deeper in the funnel, he’s going to have to go get permission from Cheryl (or somebody like Cheryl) to spend this money…. Jeremy may need to also build a business case… And that may be something we want to test… So, let’s just look at that white paper – make sure that we’ve got the content in an appropriate tone for Jeremy – and let’s just retitle it so that A) we know it’s different… And B) so that it’s appropriate for that persona… and, we can then simply plug it into the top Middle of the Funnel – in the Information search part of the buying cycle… We’re helping Jeremy to ultimately facilitate a purchase decision… So… Okay…. We’ve now learned how to build our grid and start filling in the content holes…. Now we need to measure what’s resonating and show our success…. Let’s take a look at that…
Where to find the great content?
Some idea for you Send sales reps with flip cams…talk to your customers. Ask them about their challenges and publish this. Do your execs or marketers give presentations? Share them through slideshare or YouTube. What tells your story better than sharing the expertise of your employees. Unlock them. Get them set up with social media. Get them a blog (more on that later). Teach them how to be successful.
And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
Back to the worksheet.
Identify where your customers are hanging out at…
Besides blogs, where are they. Get your list together and figure out the five or so communities that you are going to be super active in.
Back to the worksheet.
Ok, now we can start to talk about content. Focus on two types of content.
Back to the worksheet.
http://mashable.com/2009/04/01/optimize-facebook-page/ You can spread updates out so that you carry on a persistent but unobtrusive dialog with your Fans. Post too often and your page updates will start being hidden, or you’ll lose fans. Too seldom and you’ll be forgotten. Try to mix up different update types – a status update, a Link, a Note, a Photo or video update. By creating a calendar, you can also schedule moderation periods for comments if you feel this is necessary for your brand. Most Interaction activity (including comments) will occur within 24 hours of an update before it drops out of Fans’ news feeds. By recording all activity on a schedule, it’s easier to map it against exported stats data from your page’s Insights. This can show you Total Interactions around different content types to gauge which gets the most traction/conversation, and track Removed Fans against certain update types.
Back to the worksheet.
Now that we have most of the plan done, we need to think about how to execute this. Who’s leading the program. Who’s the chief content officer? What can you do internally? Where do you need to find expert help? Do you outsource none, some or most of your program?
Here’s the key though…. The more you explore different analytics tools and apply it to your content the better… But All of the meaningful insight can be gathered separately… You don’t need a fancy analytics tools to look at your customers that you’re closing and determine which persona they fit in… Or talk to the sales people to determine what the customer’s buyign cycle was…. Understanding where your CUSTOMERS are coming from is what’s key… Also… and maybe most importantly… Segmenting the CONTENT.. And BUYING CYCLE… And then applying referral traffic to it to lay over your content mapping is what’s going to help direct your editorial efforts…. For example, you may find that you’re getting a TON of downloads for content directed at the top of the funnel, but none of the CFOs that you’re closing are finding any value lower in the funnel. Or, you may find that GOOGLE PPC ads are giving you a lead for someone who is much higher in the funnel (i.e. awareness), and organic search is giving you more “opportunities.” How does that insight for helping you direct media dollars? Or, you may find that ALL your Directors of IT are coming into the middle of the funnel, and all that time you’ve been spending on education and awareness would be better spent on developing more valuable deep funnel content like demos, free trials and samples. This is a good way to start to think of it…. Your Content Marketing BECOMES YOUR CAMPAIGNS – so you can start to set up separate ad campaigns, SEO efforts and PPC campaigns directed toward the titles of your content… This in turn tells you which one turns in the leads… Remember our chart from the beginning of the course…. We can generate this chart because we can track leads… And we can tag leads with what campaign (which we see as an attribute of that piece of content). And in this case we know that our IT DIRECTOR WHICH WIMP Solution… Generates a LARGE number of leads…
Here are a few major takeaways that s of going through the content segmentation and mapping exercise: Develop Your Personas – but don’t belabor the personas…. Develop your persona profiles but get them done. Don’t worry about complete accuracy and every granular detail. If you skip though, make a commitment to improve them over time. So, either do the work up front or devote time every week/month to improve the accuracy. The buying cycle is very important – and understanding it from your consumer’s p.o.v. rather than what might be your sales stages is importanht. Bonus points for doing both, but understand this well. Getting this right will be hepful in both measurement – and improving your conversion rates. When you build out the content segmentation grid – resist the immediate temptation to throw your most valued piece of content marketing at every stage. Where does it REALLY belong. Better to have holes and know you have holes – rather than pretend you don’t. When filling those holes in your content map – the more you identify here the better. Everything goes in here including Educational content to case studies to your blog, to your email newsletters and your product pages on the Web site…. This process will also usually help identify a gaping hole in your Web site structure. Get ready to be surprised at the gaps in your content.
Back to the worksheet.
Paul, let’s start with you. Can you share a bit about your concept of the content factory?
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
Paul…let’s go to you. Give us the why and how’s of syndication.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
The results: 43% of Deliver readers say it has increased their intention to spend more on direct marketing; 67% say it has increased their opinion of direct marketing; and more than 50% have taken action in the last year as a result of Deliver articles. There have been more than 70,000 downloads from the DeliverMagazine.com website, including more than 3,130 white papers. During the first six months of 2008, the website received more visits each month, with 9,347 visits in January and 43,036 in June. But the overall goal is not web site visits, it’s getting marketing decision makers to understand the value of direct mail and take the action to do more of it as part of their marketing program.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
Listen first…here are some great examples of listening…not only to gather information and research, but to truly show you are human beings. The comcast guy now has a book out.