The document outlines 20 essential social media tips for marketers, emphasizing the importance of developing a clear strategy, understanding the target audience, and maintaining content quality. It encourages the use of social media management tools, audience analytics, and advanced targeting, while also advising marketers to engage personally with their audience and take advantage of paid advertising. Additionally, it suggests leveraging partnerships, tracking performance, and exploring alternative social media platforms to enhance presence and effectiveness.

1. Every Marketer Should Know
20Social Media Tips
a presentation by managerslides

2. Create a Channel-specific
Social Media Plan
Develop a clear strategy,
set goals and milestones.
Understand why you want to be on social media.
What platforms feature your target audience?
What is the best way to approach them?
What are you trying to accomplish?

3. Develop a
Posting Routine
Stay organized and follow your plan.
It’s dangerously easy to get lost and forgotten. Set up an
editorial calendar based on your marketing strategy and follow it
through! Test the preferences of your audience and the
platform; think about content types, timings, and frequency. Not
all platforms move as fast as Twitter, but a few posts per week
aren’t going to cut it. Try to understand what impacts your reach
and engagement.

4. Make Use of Social Media
Management Tools
Save time and keep a bird's-eye view.
Streamline all activities in one platform: Publish content
across multiple platforms, schedule posts, collaborate
with your team, track and measure results.

5. Mind Your
Content
Quality beats quantity. Period.
Be cautious with software that “suggests” or
automates content publishing based on
keywords. If you don’t check the posts prior,
you might end up risking your followers as
most of them eventually notice automation, or
might no longer be interested because the
content becomes irrelevant to them. You can
source good content and inspiration by
following relevant news sites or industry and
niche blogs.
Reach Relevance
Resonance

6. What makes you unique?
What makes you stand out from
thousands of companies? Why should
they follow you? You need to create
value, specific to your social media
audience. The best way to start is with
behind the scenes insights, top-notch
content, exclusive discount codes,
industry thought leadership or real-time
customer service and support.
Give People a
Cause

7. Get more people to notice you, by partnering up with established companies and known influencers.
Building up your initial follower base is challenging, as social proof will impact how people will evaluate your brand.
Having a low number of followers or limited engagement makes it less likely, that others will connect with your brand.
Getting the “backing” of a known and trusted company can help you to accelerate can work wonders for you. You have
the option of paid shout outs or to develop your relationships with relevant stakeholders organically.
Cross-promotional events and content can be a great way to create value for both parties.
Form
Alliances & Partnerships

8. Photos and videos increase engagement rates.
The success of Instagram and Pinterest – both primarily based
on photos – is not a coincidence. The human brain loves visual
stimulation, so make sure to find relevant and matching imagery
for your brand and content.
Post More
Eye-Candy

9. Interact
as a Person
Get involved with your
audience on a regular basis.
Stop only posting headlines and
links. Think of your social media
posts as a part of a conversation and
encourage a two-way
communication. You can do this by
asking for feedback, tagging or
mentioning others, replying to other
people’s posts or retweeting, and
liking posts.

10. Make Use of
Advanced Targeting
People engage with your brand for different reasons.
Make full use of audience analytics and targeting, but there’s more to it
than just demographics and interests! It’s about individuals. Keep in
mind that there are high individual differences within your audience
groups, which aren’t going to be attracted to the same content.

11. A/B Test
Over and Over Again
“20 Ways to Increase Your Social Media Followers.”
“How to Increase Your Social Media Followers.”
Your copy can make
all the difference.
Stop wasting your content. Simple
wording or sentence structure
affects how people react to your
content. Prepare multiple
headlines and see which performs
better. Stick to the better ones
and use them as templates for
your future copy. There’s plenty of
A/B testing software for social
media out there. Go get it!

12. Track, Analyze & Optimize
Your Social Media ROI
Get an idea of what’s working, and what isn’t.
Similar to the A/B tests, measure your efforts and analyze
the results. Set up a tracking on a weekly, monthly and
quarterly basis. Understand, that metrics and benchmarks
differ greatly by platform. To start with, consider tracking
reach and engagement on Facebook, impressions, visits,
and mentions on Twitter, impressions, clicks and
interactions on LinkedIn, likes, comments and mentions on
Instagram, and impressions, and engagement on Pinterest

13. Don’t Be Afraid of
Paid Advertising
Organic visibility continues to decrease.
More and more businesses need to pay to get their
message out there. Explore paid advertising carefully
but don’t hesitate. Prices for most social media
platforms are still below paid search and media
buying. It’s crucial to test and optimize regularly,
especially targeting options such as user’s interests
and detailed demographics.
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14. Keep an Eye on Your
Competitors
What are they doing? What’s working?
What should you copy, what can you do better?
To answer these questions analyze their follower base, who
they follow, their posting time and frequency, copy and content
type – pay close attention to their popular and weak posts.
Leverage this knowledge to your advantage, but stay unique.

15. Establish your brand as an authority.
Larger social networks form smaller communities, prime examples are
Facebook and LinkedIn groups or Twitter Chats. Start contributing to these
micro-communities. This is your opportunity to connect with like-minded
individuals within your niche and to cooperate with influencers.
Join
the Conversation
Facebook
Groups
Discussions

16. Use the Right Keywords
in Profile and Posts
Improve your position in social search
results.
Social search continues to grow and increases in power and
functionality. Leverage social media optimization practices in
order to be found by your potential audience. Make sure to
include industry and trending keywords in your profile and
content copy to make your company more searchable.

17. Leverage
Hashtags
Expand your organic reach and
impressions by choosing the right
hashtags.
Take a scientific approach to your hashtag research: There
are plenty of free tools out there. Consider mixing common
hashtags for driving volume and industry-specific hashtags
for high converting quality followers.

18. Run Contests to
Drive Growth
Encourage engagement through contests
to promote your brand and products.
Follower count should never be your primary metric, as
it only tells one side of the story. However, growing your
follower base and expanding your reach through
Instagram or Twitter contests is a great way to improve
your social proof.

19. Don’t Hesitate to
Sell Yourself
It’s okay to advertise here and there,
just don’t overdo it. Period.
Ensure that the majority of your content is non-
promotional, but an occasional link to your
website or product showcase isn’t a bad thing –
as long as it’s relevant to your audience.

20. Try out
Alternative Networks
There’s more than Facebook, Twitter, and Instagram.
Although you should go for the widest reach first, other platforms might
give you an edge in functionality or low advertising costs, and have
definitely less competition to make it worth exploring.

21. Include the
Whole Team
Involve colleagues and let them participate in your
company’s social media activities.
The majority of the work is done by dedicated social media teams. Outsiders
can bring in new perspectives and can help you connect better with new
audiences. Your colleagues could either contribute content to posts and blogs
or help to expand your company’s reach.
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22. You are now a step closer
to bring your social media
presence to new heights.
Build Your
Social Empire

23. Did we miss any tips which
worked well for you?
Let us know in the comments!
”
Düsseldorf, Germany
info@managerslides.co
m
@managerslide
s
managerslides.com

24. Every Marketer Should Know
20Social Media Tips
a presentation by managerslides