The document provides guidance on developing an influencer marketing program as part of a content marketing strategy. It discusses justifying influencer marketing to stakeholders, identifying goals, finding ideal influencers through online searches and networking, and preparing initial outreach to influencers. The overall aim is to help users understand influencer marketing and give them tools and templates to plan and execute a successful program aligned with their goals.
2018 was undoubtedly the year of influencer marketing. Brands from Microsoft to Mercedes Benz implemented influencers by the dozens to spread brand awareness and drive sales.
This trend won't slow down in 2019 —quite the opposite. Influencer marketing is set to be a $10 billion dollar industry in just five years.
So, how does influencer marketing work? How can your brand implement influencer marketing? What are the best practices, and what to avoid? We answer in this status report.
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
How to write your first influencer marketing strategy presentation.Webfluential Global
Every brand in the world should have an Influencer Marketing element to their overall marketing strategy. The next six (6) chapters will walk you through the detail of how to build your first Influencer Marketing strategy from scratch.
What is Influencer Marketing?
Why Influencer Marketing?
Advantages of Influencer Marketing?
How to use Influencer Marketing?
Case Studies on Successful Influencer Marketing?
2018 was undoubtedly the year of influencer marketing. Brands from Microsoft to Mercedes Benz implemented influencers by the dozens to spread brand awareness and drive sales.
This trend won't slow down in 2019 —quite the opposite. Influencer marketing is set to be a $10 billion dollar industry in just five years.
So, how does influencer marketing work? How can your brand implement influencer marketing? What are the best practices, and what to avoid? We answer in this status report.
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
How to write your first influencer marketing strategy presentation.Webfluential Global
Every brand in the world should have an Influencer Marketing element to their overall marketing strategy. The next six (6) chapters will walk you through the detail of how to build your first Influencer Marketing strategy from scratch.
What is Influencer Marketing?
Why Influencer Marketing?
Advantages of Influencer Marketing?
How to use Influencer Marketing?
Case Studies on Successful Influencer Marketing?
What is digital marketing? Why is it necessary at all?
In this presentation on digital marketing from zero to hero 2023, I’ll break it down so you can better understand the subject.
Othmane Targhi
Digital Marketing Manager | Content Manager | Social Media Manager | Engineer
Business Director Michaela MacIntyre talks us through the Gravity Thinking approach to influencer marketing for brands including why you should be investing in this channel, a clear taxonomy of the types of influencers and what to expect when working with them as well as some top tips for how to manage risk and measure influencer activity. https://vimeo.com/246069774
Social media got its start as a personal platform but quickly evolved into a primary marketing tool for businesses. Discover just how influential this channel can be for converting leads into sales, retrieving customer data, and staying connected with your audience. Determine which platforms align best with your marketing goals, and learn how to maximize their potential to best reach your target audience. Leave with the knowledge to create an intentional social media strategy through purposeful content creation and mindful scheduling habits.
IWU Small Business Development Center and YouthBuild McLean County Marketing Series.
How To Integrate Influencer Marketing Into Your Marketing MixOnalytica
How To Integrate Influencer Marketing into your Marketing Mix including the business case for influencer marketing, engagement models and how to measure success
Presentation by Tim Williams, CEO of Onalytica first shown at Marketing Week Live, 28th April 2016 at the Kensington Olympia in London, UK
Influencer Marketing is one of the fastest growing and most effective forms of marketing today, but only if you really approach it with a well thought out, functional plan. This presentations gives you the information you need to start out right in Influencer Marketing!
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
Presenting this set of slides with name - Influencer Marketing Strategy Powerpoint Presentation Slides. Download our professional PPT comprising extensively researched content and professional design layouts. Dont waste hours fiddling with PowerPoint toolbars and finding professional PowerPoint templates. This complete Influencer Marketing Strategy Powerpoint Presentation Slides saves hours of your time. Comprising a total of nineteen slides, the PowerPoint presentation is a visual masterpiece with professional PPT templates, data-driven graphs, charts and tables, a beautiful theme, impressive slide designs, icons, imagery and more. It is fully editable so that you can make changes to colors, data and fonts if you need to. Just enter your text in the placeholders provided and rock the meeting or conference you are presenting at.
to be more clear on using influencer on Thailand Market. How select the right influencer for your brand. Influencer type, influencer structure, and how to measurement.
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
Social Media Marketing Campaign PowerPoint Presentation SlidesSlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Social Media Marketing Campaign Powerpoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of thirty five slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below.
Upcoming Trends in Digital Marketing in 2024.pptxdollykaushal3
Upcoming Trends in Digital Marketing in 2024
AI Revolutionizing Content Creation
Video Dominance Continues on YouTube
Instagram's Evolution: From Pictures to Shopping
Influencers are people who are credible, authoritative and and popular in a genre or niche community. They must also be effective in being able to inspire action in that community. If we get influencers to share our posts, we potentially draw thousands more eyes on our content than otherwise. This presentation is all about Influencer Building from many credible, expert sources on the Internet. See last slides for source links to these sources.
What is digital marketing? Why is it necessary at all?
In this presentation on digital marketing from zero to hero 2023, I’ll break it down so you can better understand the subject.
Othmane Targhi
Digital Marketing Manager | Content Manager | Social Media Manager | Engineer
Business Director Michaela MacIntyre talks us through the Gravity Thinking approach to influencer marketing for brands including why you should be investing in this channel, a clear taxonomy of the types of influencers and what to expect when working with them as well as some top tips for how to manage risk and measure influencer activity. https://vimeo.com/246069774
Social media got its start as a personal platform but quickly evolved into a primary marketing tool for businesses. Discover just how influential this channel can be for converting leads into sales, retrieving customer data, and staying connected with your audience. Determine which platforms align best with your marketing goals, and learn how to maximize their potential to best reach your target audience. Leave with the knowledge to create an intentional social media strategy through purposeful content creation and mindful scheduling habits.
IWU Small Business Development Center and YouthBuild McLean County Marketing Series.
How To Integrate Influencer Marketing Into Your Marketing MixOnalytica
How To Integrate Influencer Marketing into your Marketing Mix including the business case for influencer marketing, engagement models and how to measure success
Presentation by Tim Williams, CEO of Onalytica first shown at Marketing Week Live, 28th April 2016 at the Kensington Olympia in London, UK
Influencer Marketing is one of the fastest growing and most effective forms of marketing today, but only if you really approach it with a well thought out, functional plan. This presentations gives you the information you need to start out right in Influencer Marketing!
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
Presenting this set of slides with name - Influencer Marketing Strategy Powerpoint Presentation Slides. Download our professional PPT comprising extensively researched content and professional design layouts. Dont waste hours fiddling with PowerPoint toolbars and finding professional PowerPoint templates. This complete Influencer Marketing Strategy Powerpoint Presentation Slides saves hours of your time. Comprising a total of nineteen slides, the PowerPoint presentation is a visual masterpiece with professional PPT templates, data-driven graphs, charts and tables, a beautiful theme, impressive slide designs, icons, imagery and more. It is fully editable so that you can make changes to colors, data and fonts if you need to. Just enter your text in the placeholders provided and rock the meeting or conference you are presenting at.
to be more clear on using influencer on Thailand Market. How select the right influencer for your brand. Influencer type, influencer structure, and how to measurement.
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
Social Media Marketing Campaign PowerPoint Presentation SlidesSlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Social Media Marketing Campaign Powerpoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of thirty five slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below.
Upcoming Trends in Digital Marketing in 2024.pptxdollykaushal3
Upcoming Trends in Digital Marketing in 2024
AI Revolutionizing Content Creation
Video Dominance Continues on YouTube
Instagram's Evolution: From Pictures to Shopping
Influencers are people who are credible, authoritative and and popular in a genre or niche community. They must also be effective in being able to inspire action in that community. If we get influencers to share our posts, we potentially draw thousands more eyes on our content than otherwise. This presentation is all about Influencer Building from many credible, expert sources on the Internet. See last slides for source links to these sources.
20 Social Media Tips Every Marketer Should Knowmanagerslides
Our new #presentation '20 Social Media Tips for Marketers is ready'🔥✌️Check it out! #socialmedia #DigitalMarketing #social #marketing #PowerPoint #tips ➡️ bit.ly/2F0HKPY
Get the most out of social media for your business with our 20 actionable tips today. Our guide will take on marketing, A/B testing, KPIs, and benchmarks, as well as posting time and frequency, content and copy type, platform-specific preferences, and audience targeting analytics.
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Social media marketing has matured over the last decade to
become an integral part of the marketing mix for both large
and small businesses. It can have a significant and measurable
impact on your bottom line and – when done well – can be a
powerful marketing tool. Whether you are trying to reach
a local audience or launching a brand nationwide, social
media marketing should be considered as part of your
marketing activity
9 Important Steps For A Successful Influencer Marketing CampaignDG Consulting
Influencer Marketing is a powerful tool that has changed the way many brands approach their customer engagement, especially with their digital marketing and advertising. How you connect with your audience, and who you are seen connecting with can have a huge impact on how your customers view you.
2015 Influencer Marketing Guide
Getting the right people talking about your brand is vital for building credibility. In fact, recent studies show that nearly 60% of marketers plan to increase their influencer marketing budgets in 2015. Kick start your own social campaigns by learning how to identify, engage, and measure influencer impact.
Download this influencer marketing guide to learn:
•How to identify your ideal influencers
•When and where your influencers are most active
•Tips for engaging influencers with your brand
•How to add influencers to your social marketing strategy
Considering Influencer Marketing for Your Brand? Here Are 5 Things to Keep in...fancall
A rapidly increasing number of brands have been incorporating influencer marketing into their growth strategies. And for good reason. Influencers, also known as content creators, are known for their authentic content and genuine opinions. This can translate to better engagement, performance, and conversion rates.
Master the art of Social Selling to increase sales by fostering relationships...VereigenMedia1
The goal of “social selling” is to increase sales by fostering relationships with potential prospects and stimulating conversations with those customers through social media platforms. For
example, on LinkedIn, marketing specialists share advice with a targeted audience of firms in a specific area (e.g., eCommerce, SaaS, finance).
Consistent participation on the platform increases their credibility and eventually, their
clientele. This approach allows you to market your business without making your posts look
like ads.
The goal of both traditional social media marketing and social selling is to make a sale. Social media marketing focuses on branding and aiming to reach a wider audience rather than just deal closures. On the other hand, in social selling, you leverage your own personal brand to connect with potential buyers. To put it simply, social selling is sales-focused, while social media marketing is more concerned with expanding a company’s brand. It’s setting yourself up as a credible thought leader or industry expert to get more sales.
Maximize Your ReachWith Instagram Influencer Marketing.ecommerce Trends
Influencer marketing is a powerful social media marketing strategy to interact and reach a wider audience. It has become a necessity to survive and stay ahead of your competitors. According to a recent survey, "Influencer Marketing on Instagram has created a top channel for 96% of media marketers." Influencer marketing incorporates endorsing and product placement and endorsements. Not only does it allow the luxury brands to attract new customers but also helps start ups or small businesses to promote their brand.
How to make influencer marketing campaign a success - InfluGlueInfluGlue
Now that you know how to plan your upcoming influencer marketing campaign start planning today to make your campaign a real success. Choose authentic influencers instead of the ones with millions of followers with no soul. For professional guidance connect with InfluGlue.
Which Influencer Marketing Strategy Results in More Customers?dlvr.it
How to Craft an Influencer Marketing Program. There are two distinct Influencer Marketing Strategies. Learn which is right for you and how to apply it.
View original post at: http://blog.dlvr.it/2014/10/influencer-marketing/
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector
A few random thoughts about influencers and brand advocates from Michael Paredrakos The Curious Brain . Our presentation at the Brand Advocacy conference of Marketing week in Greece. A big thanks to www.theshelf.com/ https://blog.pagefair.com ,http://www.tapinfluence.com/ for their amazing info. Go check them out. Images are from all over the internet if one is yours and you want me to take it down just let me know :-) Stay Curious
There are hundreds of ways to approach influencer marketing, but not all will be effective. Missing just one step can mean your hard-earned money goes to zero.
Don't overthink it—adopt this free Influencer Marketing Strategy for Small Business instead. It provides a clear roadmap for selecting the right influencers to market your product and outlines the essential steps for a partnership that can boost your sales immediately.
How to grow your brand using social media - Thriving lotusThriving Lotus
Social media has played a vital role in building this influence. You have to be smart about using social media to reach your target audience. Increasing your brand awareness across social media is challenging but profitable. Executing the strategies to achieve that goal requires you to be flexible. These actionable steps should get you started in the right direction to establishing your brand on several social media platforms. To stay ahead in the evolving digital space, you can consider taking the best social media training in Seattle.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
2. 1
You’ve come to the right place.
We’ve gathered some of the smartest practices
in the industry to help increase your
understanding of the technique, and enable you
to use it to amplify the impact of your content.
We’ve also supplied some handy advice, process guides,
and templates that will make it easier to plan and execute
your program while keeping your efforts on track with your goals.
Read on for everything you’ll need to make influencer marketing a successful component
of content marketing in your organization.
Looking to build,
or expand, an
influencer program
as part of your content
marketing strategy?
3. 2
JUSTIFY INFLUENCER MARKETING
Influencer marketing programs rely on the strong voices in your industry – in other words, people who already have the ear of your target audience
and are willing to help bring your business to their attention. Their level of participation can be something simple, like regularly re-tweeting your
content to their communities, or as proactively involved as co-producing content for collaborative publication.
Why do you want to go to the trouble of working with influencers? They have a pre-established audience that is already receptive to their ideas and
recommendations. This means they are well positioned to amplify reach and awareness, which, in turn, helps your content get found and consumed
by the right audience.
They can also lend credibility to a particular piece of content, as their endorsement trades on the trust they have earned, over time, from their
followers. In addition, companies can piggyback on an influencer’s favorable brand reputation to develop the rapport necessary to reach and build
trust among the right audiences.
Make the case in your organization
Companies often find it challenging just to get the necessary buy-in and budget for content marketing, let alone for a promotional add-on. So how can
you convince your stakeholders that it’s important to add influencers into your content mix? Here are just a few facts you can cite as compelling evidence
of its value:
● It builds trust: 92% of people trust recommendations from individuals (even if they don’t know them) over brands.
● It attracts qualified leads: According to a Tomoson poll, 51% of marketers believe they get better customers from influencer marketing.
● Your competitors are getting good results with it: A May 2015 study found that 84% of global marketers expected to launch at least one
influencer marketing campaign in the coming years, and 81% of those who had already done so reported they were happy with the results.
● It increases ROI: According to a Burst Media study analyzed by eMarketer, brands saw an average ROI of $6.85 for every dollar invested in
influencer marketing.
1
4. 3
IDENTIFY YOUR GOALS
Determining the best ways to work with influencers starts by identifying – and documenting – the specific business goals you want your efforts
to accomplish.
Here are a few potential objectives you can use to help build your own list of goals, along with the signs of influencer success you’ll need to be aware
of for each one:
●
Brand awareness: How many people viewed, downloaded, or listened to this piece of content
because of the influencer?
● Engagement: How often is your content shared with others because of the influencer?
●
Audience building: How is the influencer helping to convert people
into subscribers and valuable leads?
●
Lead nurturing: Does interaction with the influencer help move
a lead closer to a sale?
●
Sales: Did you make money because of this content shared by
the influencer? What revenue or ROI can you apply to this program?
●
Customer retention/loyalty: How can an influencer help retain a customer?
●
Upsell / cross-sell: Is there a way to use an influencer to help someone
become more invested in your business?
2
5. 4
FIND YOUR IDEAL INFLUENCERS
Influencers can be instrumental to optimizing the impact of your content marketing, and knowing
what you want that success to look like is an important first step toward achieving it. But you will
also need to find reliable partners to power your influencer engine, and that’s not always easy. In
fact, as Andrea Lehr recently pointed out, a whopping 75% of marketers consider finding the
right influencers to be the most challenging aspect of this outreach strategy.
Depending on your goals, you may not necessarily have to impress a big-name industry “guru” or
entice an internet celebrity to take up your cause (though both are viable options). But how do
you find the most trustworthy partners among the sea of influential industry players out there?
Like most other facets of influencer marketing, your specific content objectives will help
determine which relationships will be worthy of pursuing. For example:
●
If your aim is greater awareness and/or reach, you may choose to work with popular
bloggers or social media influencers who can help increase your share of voice across the
platforms where each is most active.
●
If you are looking to retain customers or upsell, current customers often make more of an
impact on decision-making than a neutral third party.
3 KNOW YOUR
PREFERRED “TYPE”
It helps to start by determining
the types of influencers that you
should be looking to work with. For
example, here are a few common
categories:
● Bloggers
● Customers
● Members of a purchasing group
●
Industry experts, analysts, and
thought leaders
● Business partners
●
Internal subject-matter
experts
●
Celebrity tastemakers and
trendsetters
6. 5
Where to look
Once you’ve decided on the types of influencers you want to leverage, you will need to find
viable candidates.
Through your regular networking and social media activities, you are likely already aware of some
high-profile professionals you might want to partner with. But it’s always a good idea to add a
range of expertise to your influencer pool – especially when you are just starting out – since you
never know when a preferred influencer might be unavailable, unreachable, or have conflicting
interests or obligations that would make them a poor fit for your needs.
One way to find worthy partners is to ask around. Attend events in different areas of your business
and survey attendees, talk to your customers and your sales team members to see who they
follow, ask other colleagues for recommendations, or get involved in relevant social media
forums and discussion groups and ask (or just observe) who the main players are.
Another way to approach influencer discovery is to use keyword-based searches to uncover
notable names that pop up in relation to your chosen topic.
In his recent post, Aaron Agius shares the search-based process he uses to find great placements
for his content, which can be easily adapted to uncover influential voices to connect with:
STEP 1: Use Google to find relevant sites: Search for [your industry] + “blog” (or “site”).
Then, use advanced search operators to expand or narrow your results, as needed.
Consider adding the top resources to your list; but bear in mind that it may be tough to get
the attention of the experts running those sites, as they are likely to get a lot more inquiries
than sites that are a bit further down the list.
REMEMBER:
As you discover potential
promotional partners,
you will want to listen in on their
insights and content activities on
a regular basis. Once you are ready
to ask them for their participation,
you’ll have a much easier time
getting their attention if you
are familiar with the topics they
frequently cover (and the positions
they typically take on those
topics), or have already engaged
in conversations with them in
their chosen forums. This means
subscribing to their newsletters;
reading their blogs; following them
on Twitter, Google+, or LinkedIn;
and seeking out the other content
channels where they frequently
share their thoughts and ideas.
7. STEP 2: Qualify sites: To decide if a potential influencer is worth adding to your outreach
list, look for evidence of qualifying criteria on the sites that popped up on your SERP, such as:
●
Domain authority: How well does the influencer’s site rank on search engines?
●
Social reach: How large is their following on social platforms?
●
Sharing habits: How often does the influencer share others’ content, as opposed to
their own original material?
Don’t forget to follow your instincts: If you visit the influencer’s site and it just doesn’t look or feel
like it would be a good fit for your brand’s content, it’s best to leave them off the list – you can
always add them back if you discover mitigating circumstances.
STEP 3: Find the correct contact details: Ideally, you will want your request for
participation to go through the proper channels, but sending an email to an anonymous
“Info@” address or blindly submitting a contact form may not be enough to get your message
in front of the influencer him or herself. Instead, try reaching out to your network to see if you
have mutual acquaintances, or search the influencer’s social profiles to see if you can turn up
a direct email address.
HANDY TIP:
As Devesh Khanal
reminds us, search
for influencers with high
engagement levels – not just
high follower counts – as these
can be artificially inflated and
may not represent true thought
leadership. Look for signs – like
their participation in discussion
groups, the number of comments
they receive on their content,
and how often they respond
to those comments – to gauge
how active and engaged in their
communities they truly are.
6
8. 7
PREPARE YOUR OUTREACH
Influencer agreements can take many forms, depending on variables like:
●
Who the influencer is
●
The specific content types and platforms you want their help with
●
The level of involvement you are expecting
●
What you are offering them in return for their efforts
But regardless of how you end up structuring your arrangement, the initial outreach is fairly
universal: You need to contact potential partners, and deliver a prepared pitch that will compel
them to say yes to your requests.
Any efforts you’ve already undertaken to track down influencer contact information and preferred
media channels will come in handy at this stage, as your next step is to initiate contact.
Making the first “connection”
There are multiple ways you can establish contact with your target influencers, including:
●
Giving them some positive attention through a reply, re-tweet, or mention on the social
channels they frequent
●
Providing thoughtful comments on their blog posts
●
Connecting with them on LinkedIn, introducing yourself, and explaining why you’d like to
connect
●
Making an old-school phone call
While these are all acceptable approaches, perhaps the most direct and successful way to reach
out to an influencer is via email.
4 HANDY TIP:
The key to successful
outreach is not to
seem like you’re asking for a
favor; rather, try suggesting
a collaboration that takes
into account their skills and
interests first, putting your needs
secondary.
9. 8
Ideal outreach: Email
Of course, you can’t just send a link to your content in an email and expect the influencer to beg
you to get involved. You need to do everything you can to ensure that your target opens your
email and becomes interested in working with you.
What key characteristics make for a great outreach email? Here are a few guidelines Aaron Agius
shared in his aforementioned post:
●
It should have an honest, yet enticing headline: Influencer relationships are most
successful when they are founded on mutual trust and respect. That will be hard to establish
if your email has a misleading headline or other deception that tricks the influencer into
reading it.
●
It should be brief: You’ll generally be contacting busy people who don’t always have time
to read all the emails they receive. Be sensitive to their time constraints by getting to the
point quickly and concisely.
●
It should be personalized: Be upfront and direct about why you think they, personally,
should care about your content and want to get involved. But make sure you are genuine in
your praise – false flattery tends to stand out like a sore thumb.
●
It should explain what you want them to do: Plainly and politely outline what you
would like their involvement to entail, and how flexible you are on the terms you are
proposing.
If you decide to go
the email route,
Amanda Maksymiw has
shared some fantastic templates
you can customize to make your
outreach efforts more efficient.
Here’s one example below:
10. 9
Outreach suggestions
Not sure what, specifically, to ask influencers to do on your content’s behalf? Here are some suggestions, which range from one-time contributions
to ongoing partnerships:
●
Ask for a quote for an upcoming article, blog post, e-book, or other effort.
●
Ask them to participate in an interview.
●
Request that they speak at a conference you are involved in organizing.
●
Request their participation in a crowdsourced article.
●
Seek their permission to share, link to, or republish their content on your blog.
●
Request information or data for a case study.
●
Ask them to write a guest blog post, or feature in one.
●
Include them in an expert panel at an industry event.
●
Invite them to be a guest on a podcast, Twitter chat, or webinar you are hosting.
Tracking your outreach
As you conduct your outreach, you will want
to track your efforts, so you know who you’ve
contacted, who has agreed to participate,
and what terms they’ve agreed to. Here is a
sample template you can download
and customize to help get you started
(Go to “File Download As ” and select
the format you would like).
11. 10
SEED YOUR INFLUENCERS’ EFFORTS
In many instances, after you’ve made connections with your targeted influencers, you’ll have
an opportunity for influencers to share your content. This means you need to create something
that they will be proud to put their personal brand behind.
Not every piece of content you create will be right for every influencer. To determine whether or
not it’s a fit, consider your answers to questions like these:
●
Is it relevant to your influencer’s areas of expertise and passion?
●
Will it be of interest to their audiences?
●
Could it involve them in a controversy, shady practices, or conflicts of interest?
●
Does it avoid blatant promotion for your business?
●
Is it easily shareable?
●
Has it already been performing well on your own content channels?
●
Is it well positioned to help further your conversion goals?
5 HANDY TIP:
Not sure how to tell
whether a piece of
content is performing well
enough to merit an influencer’s
involvement? Andy Crestodina
walks you through the essentials
of how to apply analytics to
make better content marketing
decisions.
12. NURTURE AND SCALE YOUR INFLUENCERS’ EFFORTS
Once you’ve made your connections and your influencer efforts have begun to bear fruit, you will want to do everything you can to keep them happy –
and keep them interested in contributing to the success of your content.
Here are a few ways you can incentivize influencers’ efforts on an ongoing basis:
●
Reciprocate: Establishing a pattern of give-and-take by sharing their original content on your channels can increase their sense of obligation to
respond in kind.
●
Co-create: Rather than solely focusing on enlisting their help with distribution, consider proposing a creative collaboration that will benefit both
parties equally.
●
Appreciate: Recognize your influencers’ expertise by mentioning them by name in your content – who doesn’t like to do a little self-promotion,
especially when it comes in the form of a third-party testimonial?
●
Compensate: Consider providing influencers with product samples, offering them affiliate discounts, or paying them outright in exchange for
their participation in your program.
6
●
Establish your budget: If your funds are limited, you may be able to
negotiate on terms, such as lowering the number of actions they are
required to take in a given period of time. But…
●
Don’t compromise on the value of their engagements: Make sure
they have the clout and the dedication necessary to meet your quality
expectations in terms of the number of hits, qualified leads, or other
goals you are looking to drive.
● Know who you will be working with: Be familiar with factors like the
size of their network, their personality, their communication style,
and how personally active they are on your preferred channels.
●
Spend smartly: Just because you don’t have a lot to spend doesn’t
mean you can’t play in the big leagues – you may just need to find a
celebrity who shares your brand passions and may be eager to work
with you in some capacity.
A NOTE ON COMPENSATION
Today, it’s common for celebrities, social media-famous power users, and other notable media players to require payment for participating
in brand content promotion. Should you decide that working with high-profile players is a good fit for your strategic goals,
a little preparation will help ensure that you receive the value you are paying for:
11
13. 12
Scale your collaborations
Just as you test and iterate your content marketing initiatives, your influencer program should be able to grow and improve as you start to realize
its potential. This includes exploring additional ways to leverage the rapport you’ve built with your influencers, and squeezing greater value from
your existing collaborations.
For example:
● Consider rounding up monthly guest blog posts and turning them into a quarterly e-book series.
●
If you’ve produced a series of webinars or podcasts hosted by your influencers,
gather those into robust resource guides.
●
A collection of quotes or insights from your influencers can be consolidated into best-practice
articles or roundtable posts.
●
Fuel your website, social platforms, and other content channels by repurposing
the content your influencers have shared on your behalf.
●
Deepen your engagement by asking the influencers to create their own content
for exclusive distribution on your content channels.
14. 13
USE TOOLS TO STREAMLINE THE PROCESS
For many marketers, a fully grassroots, home-grown influencer marketing program isn’t always feasible given the considerable number of day-to-day
responsibilities they are already tasked with. That’s why many marketers choose to work with third-party technologies to help them manage their
program and keep up with their activities, even when other priorities take precedence.
There are three categories of tools that apply to influencer marketing. It’s likely you will want to explore solutions from each throughout your influencer-
marketing journey, especially since the objectives of your programs can shift from awareness, to lead generation, and back to sentiment at the drop of a hat.
1.
Content campaign tools: These companies help manage the entire process of your influencer marketing, from identifying the right people,
to helping deploy content programs, to distributing and measuring the content for ongoing optimization.
2. Discovery and connection tools: These tools help you scour the internet to home in on viable influencer candidates.
They can handle tasks that range from basic listening, to influencer scoring (like Klout),
to finding people who write about certain topics on forums or by keywords.
3.
Distribution tools: These tools work best if you already have a functioning
influencer program, but are looking to amplify your efforts, or kick your
results up a notch.
7
15. 14
HANDY TIP:
If you need to perform a vendor analysis or go through a formal RFP process before implementing an influencer
management solution in your organization, a tracker template (like the sample template below, which you
can download and customize) can help you keep your assessments organized and efficient, and may help you speed up the
selection process, when the time comes.
16. 15
MEASURE INFLUENCER IMPACT
Your influencer marketing program – no matter how vetted, robust, and thriving it is at the start –
may start to stall if you aren’t continuously measuring and assessing its impact. Now is the time
to think back to the objectives you outlined in earlier in the process: How will you report out on
these?
First, show some quick wins right away
Informally circulating some quick wins – such as positive quotes from your community or
influencers themselves, attendee/registration numbers, or blog post views – will help you raise
awareness and build momentum around your program internally.
Here’s an idea of some additional KPIs you can track, based on the objectives you established at
the onset of your program:
HANDY TIP:
Always be on the lookout
for improvement
opportunities. Few collaborations
function perfectly at the outset, and
even the most successful approaches
may grow stale and ineffective over
time. So it’s important to periodically
review your influencer engagements,
analyze how well each one is
currently performing, and then refine
or revise the terms, as necessary.
8
17. 16
As you become ready to develop a more formalized output that you can share with stakeholders, consider building a performance dashboard.
As you can see from the sample template below (which you can download and customize by going to “File Download As ” and selecting the
format you would like), even a simple Excel or Google Spreadsheet document can be helpful for tracking the positive impact your influencers’
efforts have had on your content, over time.
18. 17
EXAMPLES: INFLUENCER MARKETING AT WORK
Marriott
In an effort to attract younger travelers, Marriott has partnered with influencers like Shaun
McBride and Casey Neistat, who appeal to Millennials on Snapchat. As David Beebe, vice
president of global creative and content marketing for Marriott International, explains, the
program works like this: Hand-picked influencers travel to places with Marriott properties
that were chosen by Snapchat users. They then document their journeys and share their
experiences on both Snapchat and their personal platforms.
19. 18
Tyson Foods
To spice up holiday sales of its chicken nuggets, Tyson invited mom bloggers
to give its bite-sized snacks a heaping helping of seasonal spirit and share their
creations. Soon, chicken-nugget reindeer and Santa Claus figures were popping
up all over the web, and family shoppers were making their lists (and checking
them twice) with Tyson in mind.
As Daniel Sayer points out in his recent post, Tyson’s mom blogger militia was
the perfect pairing for the family-friendly brand: The campaign netted Tyson
8.8 million social impressions in just four weeks, streaming past its goal of 2.6
million impressions over eight weeks. But perhaps Tyson’s greatest – and possibly
least visible – contribution to the campaign’s success lies in how it treated mom
bloggers who participated. It didn’t dictate which nugget creations the influencers
should prepare, and it encouraged them to write about their experience in their
own authentic voices.
20. 19
Blendtec
Partnering with Blendtec is about much more than writing a
blog post in exchange for a blender or putting the company logo
on a team jersey in exchange for sponsorship, according to the
company’s senior content marketing manager, Mike Jensen.
Blendtec vets prospective brand ambassadors by focusing on
people with whom it can have lasting relationships. “We follow
and engage with people who care about what we care about,” says
Jensen.
One of Blendtec’s less obvious brand ambassadors is tattoo artist
Billy DeCola. The two partnered for a designer blender that features
an original cherry blossom watercolor design by DeCola. The tattoo
design has inspired other influencer collaborations, including a
berry design for a California Giant Berry Farms blender giveaway
and a graffiti blender created for the Dew Tour sports event.
21. 20
Boxed Water
As we mentioned earlier, influencer marketing
programs don’t always need to leverage media
celebrities, hired spokespersons, or even
professional writers to help your content take
root and grow in popularity. Sometimes all it
takes is a cause that’s worthy of a grassroots
audience’s passion and a clever hashtag.
As described in Daniel Sayer’s aforementioned
post, packaged water brand Boxed Water
enlisted Instagram influencers Jaime King,
Aidan Alexander, and Meg DeAngelis to drum
up support for its National Forest Foundation
philanthropy initiative. The company vowed
to plant two trees for every Instagram photo
tagged with #retree. Within four weeks, 2,600
hashtag uses led to the planting of 5,200
trees – a veritable forest worth of social media
engagements.
22. 21
Priceline
Karianne Stinson, Priceline’s head of social
media, spoke with Chief Content Officer
Magazine about her company’s increasing
reliance on influencer marketing:
“One of my goals is to get other people talking
about us. During the promotion for Tonight Only,
we worked with the Eh Bee family (famous on
YouTube) to create content that was less about
Priceline and more about connecting through a
moment with the family. It was about why you
would book at the last minute, and we wanted
it to resonate with the Eh Bees’ audience. It
performed really well. Last I looked, it had five
million organic views – all on Facebook.”
23. 22
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