The document outlines 7 proven strategies for maximizing Twitter and Instagram for business: 1) Listen strategically and respond, 2) Repeat great content on Twitter, 3) Use hashtags wisely, 4) Advertise smarter through setting objectives, targeting audiences, and being creative, 5) Ask users to tag friends on Instagram, 6) Utilize videos, stories and live, and 7) Cross promote social pages. It emphasizes the importance of listening to customers, responding to complaints and inquiries, and repeating engaging content. Advertising tips include setting goals, finding the right audience, and making impressions with visual and mobile-optimized creative content.

1. Dave Kerpen
CEO, Likeable Local
@DaveKerpen
#likeablewebinar

2. Your Host!
30% of SMBs use LinkedIn
regularly—making it the most frequented
platform.
Sources: Inc, LinkedIn, Marketing Land
#likeablewebinar

3. A Tale of Twitter...
In Las Vegas
About the Aria And the Rio
And how a little
empathy goes
a long way!
#likeablewebinar

4. 7 Proven Strategies to Maximize Twitter and
Instagram for Your Business
1. LISTEN Strategically and RESPOND
2. REPEAT Great Content (Twitter)
3. #HASHTAG Wisely
4. ADVERTISE Smarter
5. Ask Users to “TAG A FRIEND” (Instagram)
6. Utilize VIDEOS / STORIES
7. CROSS PROMOTE Social Pages

5. 1. Listen Strategically and Respond
– What’s important to your business?
– What’s important to your customers?
– Who’s important to your customers?
• Find the right keywords and hashtags to tap into the
Twitter & Instagram conversation!
• Listen to influencers, they’re the people who your
customers are also listening to.
#likeablewebinar

6. Why Listen?
• Makes people feel heard
• Helps companies gain a better
understanding of their customers
• Uncovers new opportunities
• Contributes to future product
planning by discovering
customers’ likes and dislikes and
wants and needs
#likeablewebinar

7. How to Respond
• Customer service is no longer
just phone lines.
• Twitter & Instagram are now
where people turn to express
their opinions.
• PUBLIC! Everything is out
there for the world to see.
#likeablewebinar

8. Respond to everyone
#likeablewebinar

9. • 71% of customer complaints on Twitter go unanswered
• YET, 83% of people appreciate being answered by a
company when they receive a response
• HOWEVER, 63% would not like it or hate it if the company
contacted them about something other than their complaint
tweet
• SO, when on Twitter, respond to customers with a timely
and pertinent response
Respond to everyone
#likeablewebinar

10. 2. Repeat Great Content (Twitter)
• The average shelf life of a tweet is
20 minutes
• How do you maximize your Twitter
exposure?
• REPEAT TWEETS!
• “Repeating a tweet gets you 86%
as much performance as the initial
tweet!”
• Twitter Reverb helps with
repeating
#likeablewebinar

11. 3. #Hashtag wisely
• Hashtags are the Twitter &
Instagram equivalent to
keywords
• Just like keywords are
important to helping your
blog’s visibility, hashtags
are important to helping
your Twitter & Instagram’s
visibility
#likeablewebinar

12. 1) Choose a hashtag
beforehand for your
initiatives
2) Make it simple
3) Make it easy to use
4) Make it FUN (and
informative)!
#Hashtagging Tips
#likeablewebinar

13. 4. Advertise smarter on Twitter
The Keys to Twitter
Ads and Promoted
Tweets
• Set an objective
• Find your target
audience
• Be creative, make
an impression!
#likeablewebinar

14. Objective Setting
• What do you want to do with your ad campaign?
More followers?
More clickthroughs?
More engagement?
More app installs?
More leads?
• It is important to know what you want to do and set goals.
#likeablewebinar

15. Target Audience
• Who do you want to see your ads?
• Twitter provides dozens of different options to
narrow your criteria to find YOUR perfect audience.
• OR you can also upload a list of contacts and create
a lookalike audience based on people you know are
receptive to your ads.
• A targeted audience is a way to more efficiently market.
#likeablewebinar

16. Target Audience
#likeablewebinar

17. Be creative. Be unique. Stand out!
• Visual content is consumed most directly on social media,
so having clear imaging is imperative.
Ad Copy Rules of Thumb:
1. Be Clear and Concise
2. Keep Your Objective in Mind
3. Always Be Helping
• Don’t forget to optimize your visuals for mobile too!
#likeablewebinar

18. Instagram Advertising
#likeablewebinar
• Uses all the same tools and perimeters as Facebook ads
• Same types of Ads: Awareness, Consideration,
Conversion
• Just add your Instagram account to your Facebook
Business Page

19. Instagram Advertising
#likeablewebinar
• Same demographic options are used as well
• Target area, age, gender, and specific details: such as ‘in a
relationship’.

20. 5. Ask Users to “tag a Friend” (Instagram)
• Ask your followers to tag a
friend for an event you are
promoting or any contest
you are running
• A referral is the best way
you can support your
favorite small business
#likeablewebinar

21. 6. Utilize Videos / Stories / Live
• Videos grab viewers attention and increase
engagement
• They can alert customers to any campaigns you
are currently running
• They can show potential customers a view into
your business
#likeablewebinar

22. Videos / Stories / Live
#likeablewebinar

23. 7. Cross Promote Social Pages
#likeablewebinar
• Make sure your existing
fans know you’re on Twitter
& Instagram
• Instagram makes it simple
to share your images to
Facebook, Twitter, Tumbler
etc….

24. 7. Cross Promote Social Pages
#likeablewebinar
• A study of over 1 billion Facebook posts from 3 million brand
pages found that images posted to Facebook via Instagram
receive more engagement than natively published images
Source:buzzsumo.com

25. Let’s Review!
1. LISTEN Strategically and RESPOND
2. REPEAT Great Content (Twitter)
3. #HASHTAG Wisely
4. ADVERTISE Smarter
5. Ask Users to “TAG A FRIEND” (Instagram)
6. Utilize VIDEOS / STORIES
7. CROSS PROMOTE Social Pages

26. #likeablewebinar
Want to Learn More about Likeable Local?
1. SET UP a time to learn more!
2. SAVE BIG $$ on packages before Presidents Day!
(2/17)
-Set Up a free demo LikeableDemo.com
-OR CALL 212.359.4347
See How Likeable Hub can help you be more successful by
automating social media

27. Thank You/
Grand Prize!
CONTACT
Dave Kerpen
EMAIL
Dave@likeable.com
TWITTER
@davekerpen
PHONE
212-359-4355
Questions?
#likeablewebinar