Kevin Nichols

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AvenueCX.Com - Executive Director, Experience. Kevin is an award-winning thought leader, digital industry enthusiast and author with more than 21 years of professional experience. He was a key contributor to creating MIT OpenCourseWare, grew one of the largest content strategy teams in the world at SapientNitro and has worked on content for dozens of global brands. Recently, he co-launched AvenueCX with Rebecca Schneider. He is author of Enterprise Content Strategy: A Project Guide and co-author of UX for Dummies. Kevin is also the chair of Content Strategy Alliance Best Practices initiative.

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Kevin Nichols

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Positioning Content for Success, A Metrics Driven Strategy

Successful content with a metrics driven approach

Content Strategy for the Customer Journey: Personalization Done Right Confab Minneapolis 2013

Content Strategy for Omnichannel by Rebecca Schneider and Kevin P Nichols 2013 CSA Keynote

The Next Generation of Content Strategy: Omnichannel, Performance-Driven Content, Content Marketing by Kevin Nichols

Fundamentals of Omnichannel Content Strategy

The Next Generation of Content Strategy: A Performance-Driven Model Workshop

Why Content For the Enterprise?

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Content Strategy for Behavior Change - Webinar March, 2017 - Marli Mesibov

Realizing An Assets Value: Is Only As Good As its Metadata

Personalization Content Strategy - Is Your Organization Ready to Personalize Its Content?

Tina Moffett - Cross-Channel Attribution Mastery

Enhancing the Retail Omnichannel Customer Experience

A Changing Paradigm: Is Your Content Strategy Keeping Up?

Generating Insights: Using Competitive Assessment to Shape Your Content Strategy

100 Best practices in Omnichannel