Why Content For the Enterprise? The Next Generation of Content Strategy: A Performance-Driven Model Workshop Fundamentals of Omnichannel Content Strategy The Next Generation of Content Strategy: Omnichannel, Performance-Driven Content, Content Marketing by Kevin Nichols Content Strategy for Omnichannel by Rebecca Schneider and Kevin P Nichols 2013 CSA Keynote Content Strategy for the Customer Journey: Personalization Done Right Confab Minneapolis 2013 Successful content with a metrics driven approach Positioning Content for Success, A Metrics Driven Strategy Cs worshop presentation_discovery_knfinal 
