A template to help you put your Social Media strategy and campaign together. Lets you control your social media rather than it controlling you.

1. Social Media Strategy.
It’s all in the planning

2. This is a strategy for those
starting out, or those
who want to organise the
way they use Social
Media.
Remember Social Media are
the sites you use,
Social Networking is how you
use them.

3. 1
2
3
Why do I need
4
Social
Media?
5
Pick 5 top reasons you need Social Media

4. 1
2
3
4
Who are my
audience?
Pick 5 top audience groups (There may only
5 be one)

5. 1
2
3
4
What do I
want to
5 tell them?
Pick 5 top Messages you want to get out

6. 1
2
3
4
How am I
going to
5
tell them?
Pick 5 top ways you are going to use

7. 1
2
3
What
4
content am
I going to
5
create?
Pick 5 top types of content you will use

8. 1
2
3
4
How often
am I going
5 to post?
Pick 5 top moments in a day or week you
will post

9. www.facebook.com www.linkedin.com What social media is
available
A list of the top media sites
www.stumbleupon.com www.digg.com
available to you.
www.twitter.com www.tumbler.com There are many to suit your
niche. Check out the
websites for a full list.
www.reddit.com www.myspace.com www.en.wikipedia.org/wiki
list_of_social_networking_w
www.friendster.com www.delicious.com
ebsites
www.prelovac.com/vladimir/
top-list-of-social-media-sites
www.orkut.com www.classmates.com
www.traffikd.com/
social-media-websites
www.youtube.com www.wordpress.com
www.bebo.com www.meetup.com

10. 1
2
3
Which social
4
media sites
will I use?
5 Pick 5 top sites that will be useful to you

11. How am I going to
measure the impact
Tools available to
measure impact
Again there are many tools available – here are some.
Insight (within facebook)
Google Analytics
Google Alerts
Feedburner
Backtype
Sproutsocial
Blog Comments
Number of fans/likes/visitors etc.
Tweetburner
Keyword rank checker

12. 1
2
3
Which tools am I
4 going to use to
measure my success
Pick 5 top tools. (You may only decide
5 to use one)

13. 1
2
3
Who is
4 responsible
for my Social
5 Neworking?
Pick the person/people taking responsibilitye)

14. 1 – Join the social media sites you have
identified.
2 – Be consistent with posting updates,
status and comments.
3 – Organise when in the day you are
going t send your postings.
4 – Fill in all your profiles with pictures
What Now?
of you or you logo if a company. 5 things you need to do
now.
5 – Remember that Social networking
does not make you money, but building
relationships does.

15. 1 – Hootsuite.com – free to use, however only a
limited number of sites can be added to your account.
You can schedule when postings go out.
2 – Onlywire.com – free to use at a basic level,
can upgrade to paid account. Ability to schedule your
postings when and to who.
3 – Buffer.com – sends out twitter and facebook
posts for you and comes up with new ones if your mind
goes blank or you have nothing to say.
4 – Post Planner through facebook How to simplify
your postings.
sites to help you.
5 – Sendible – does cost but useful if you are going
to post lots on a regular basis.

16. Facebook
Make sure you have a personal profile up
Include links to your blog or website within your profile
Hide your friends list
Have a personal picture in your profile
Set up a fan page for your business/organisation
Like those pages that will help you and share information
To remove annoying adverts use – Facebook: Cleaner
Don't advertise on facebook, use it to raise awareness
Let people know what you and/or your company is doing
Engage with other users and connections
Be consistent in your engagement
Add Facebook to your Hootsuit or equivalent account
Tips for Facebook

17. Linkedin
Join Linkedin and complete the profile
Give as much information as you feel comfortable with
Add Linkedin to Hootsuit or equivalent account
Link your facebook, blog and websites to your profile
Complete at least 75% of your profile
Hide your groups list
Join relevent groups – it's not about numbers, it's about quality
Join in discussions
Start your own discussions
Talk to at least 2 groups every day
Add value to other discussions
Generate updates consistently
Build your contacts by sending personal messages
Tips for Linkedin

18. Blogs
Tips for Blogs
Set up your blog sites
Decide on the subject you are going to blog about
Be consistent with new information
Give added value within your articles
Link your blog to your other sites and Social media sites
Share your blog with as many people as possible
Tips for Blogs

19. Platforms
Social Networks – Facebook, Twitter, Linkedin, Youtube
Social Bookmarketing – Digg, Delicious, Stumbleupon, Reddit, Mixx
Video Sharing – Youtube, Vimeo, Google Video
Blogging – Wordpress, Tumblr, Blogger, Posterous, Squidoo
Management tools – Hootsuite, Tweetdeck, Seesmic, Onlywire
Photo sharing – Facebook, Flickr
Platforms

20. Remember
Build your community
Engage with your community
Target your community
Connect with leaders in your industry
Be consistent - Update regularly
Do not overload with promotional material or advertising
Create useful and relevant content
Track how your content is being received
Note what you need to learn next and look for experts to help
you.
Remember

21. For further information or help contact:
Bev Hepting
bevhepting@mac.com
http://www.communityengagement.co.uk
http://www.3rdsectortoolbox.com
Facebook
http://www.facebook.com/notforprofitso
cialfunding