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2. Social Media Strategy Plan for Branding By Joshua Ang 洪忠明

3. F&N recognizes the changing lifestyles of consumers and the trend towards the consumption of healthy products.

6. With you can compare search volume patterns across specific regions, categories, time frames and properties. allows you to easily track and measure what people are saying about your company across the web’s social media landscape in real-time.

12. Influencer 1: Calvin Timo (http://www.calvintimo.com)

15. Influencer 2: Darren Ang ( http://method86.wordpress.com )

20. F&N Big Fun Fest (Dance Mob event)

21. F&N Dance Flash Mob

23. F&N Singapore Contests

24. F&N Singapore Contests

25. F&N Malaysia Contests

26. F&N Sparkling Drinks Microsite

27. F&N SEASONS Microsite

28. F&N Spread the Groove Blog

29. F&N Singapore Facebook Page

30. F&N Seasons Singapore Facebook Page

31. F&N Seasons Malaysia Facebook Page

32. F&N Singapore Twitter Page

36. KPIs AND MEASUREMENT KPI 7: Number of brand mentions on other social media sites by target audience to increase by 15% over three months Measurement 7: Compare the number of brand mentions on other social media sites by target audience before and after the campaign using Google Alert KPI 8: Number of 18 to 24 year olds who are actively engaged in your brand’s microsites to increase by 20% over three months Measurement 8: Compare the numbers of 18 to 24 year olds who are actively engaged in your brand’s microsites before and after the campaign

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