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Performing a social media audit

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The Post Institute: Center for Life-Long Learning
The Post Institute: Center for Life-Long Learning

This presentation is a high-level overview of how to create a Social Media Audit. I had the privilege of learning with the business owners at the Castle Rock Chamber of Commerce. Please download and share. http://reachyourpotential.guru/

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How do you measure up? Performing a Social Media Audit Michelle Post, Ph.D. Certified Social Media Strategist PDF Available: slideshare.net/mpostphd
Lessons for Performing a Social Media Audit 12/16/2014 ©Michelle Post, Ph.D., CSMS What Why When Types How
What is a Social Media Audit? • It is a full picture of your social sphere presence • An audit inventories your: – Platforms – Administrators – Content Types – Engagement – And so much more . . . 12/16/2014 ©Michelle Post, Ph.D., CSMS
Why Perform a Social Media Audit • An audit provides awareness of what is working and what is not • An audit identifies gaps • An audit creates awareness • An audit produces accountability & responsibility • An audit can improve your social media processes • An audit ensures everyone is on the same page 12/16/2014 ©Michelle Post, Ph.D., CSMS
When to Perform a Social Media Audit • A new business considering social media • A mature business using social media • To perform competitor analysis • To measure a social media campaign • Frequency: Could be weekly, definitely monthly, or at least once a quarter 12/16/2014 ©Michelle Post, Ph.D., CSMS
Types of Measurement 12/16/2014 ©Michelle Post, Ph.D., CSMS Sentiment = Share of Voice Influence = Sharing Conversions = Action Mentions = Reach Engagement = Interaction
How to Perform a Social Media Audit 12/16/2014 ©Michelle Post, Ph.D., CSMS Social Media Audit Identify Measure Record Analyze Strategize
Complete a Social Media Audit Simply Measured • One of the easiest ways to perform a social media audit is through the use of SimplyMeasured’s FREE tools, http://simplymeasured.com/free-social-media-tools/ • You can also download their guide: Spring Cleaning: How to Perform Your Own Social Media Audit with Template, http://get.simplymeasured.com/social-media-audit.html Dr. Post’s Audit • Download Dr. Post’s Checklist for Performing a Social Media Audit, bit.ly/1DEZ4rf • Download Dr. Post’s Social Media Accounts Worksheet Template, bit.ly/1DEZ4rf • Download Dr. Post’s Social Media Audit Metrics Worksheet, bit.ly/1DEZ4rf 12/16/2014 ©Michelle Post, Ph.D., CSMS
RESOURCES, RESOURCES . . . ©Michelle 12/16/2014 Post, Ph.D., CSMS
Resources • How To Build a Content Strategy Using a Social Media Audit - http://www.socialmediaexaminer.com/social-media-audit/ • Execute a social media audit in these 6 steps - http://blog.hootsuite.com/social-media-audit-template/ • 9 point Checklist for conducting Social Media Strategy Audit - http://www.optimizesmart.com/9-point-checklist-for-conducting-a- social-media-strategy-audit/ • [Guide] Spring Cleaning: How to Perform Your Own Social Media Audit - http://simplymeasured.com/blog/2014/04/22/guide-spring-cleaning- how-to-perform-your-own-social-media-audit/ • A Social Media Audit You Can Do in 4 Simple Steps - http://commentground.com/Post/60/A-Social-Media-Audit-You- Can-Do-in-4-Simple-Steps 12/16/2014 ©Michelle Post, Ph.D., CSMS
Resources • Social Media Audit Template - http://blog.hootsuite.com/social-media-audit-template/ • How to Conduct a Social Media Audit on Your Business - http://stinabee.com/how-to-conduct-a-social-media-audit- on-your-business • The Quick Social Media Audit Everyone Can Do - http://www.fivetechnology.com/blog/2014/06/18/the- quick-social-media-audit-everyone-can-do/ • Top 4 Tips When Doing Your First Social Media Audit - http://www.prosar.com/inbound_marketing_blog/top-4- tips-social-media-audit 12/16/2014 ©Michelle Post, Ph.D., CSMS
References • Campbell, K. (2014, February 16). 5 Ways to measure the success of a social media campaign [Blog post]. Retrieved from http://2xmedia.co/5-ways-to- measure-social-media/ • Simply Measured. (n.d.). Spring Cleaning: Perform your own social media audit [PDF]. Seattle, WA: Simply Measured, Inc. 12/16/2014 ©Michelle Post, Ph.D., CSMS
Michelle Post, Ph.D., CSMS ©Michelle Post, Ph.D., CSMS http://reachyourpotential.info/ I Help Bridge Technology With Functionality to Increase Application Dr. Michelle Post is a driven, passionate, and experienced leader, teacher, social media strategist, connector, and developer. Her desire to connect and inspire throughout nearly three decades of career translates into her ongoing effort to help the development of ideas, people, content, and curriculum. Dr. Post is President / CEO of three ventures: Reach Your Potential, The Post Institute: Center for Life-Long Learning, and WorkPlace Influence. 12/16/2014

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Performing a social media audit

  • 1. How do you measure up? Performing a Social Media Audit Michelle Post, Ph.D. Certified Social Media Strategist PDF Available: slideshare.net/mpostphd
  • 2. Lessons for Performing a Social Media Audit 12/16/2014 ©Michelle Post, Ph.D., CSMS What Why When Types How
  • 3. What is a Social Media Audit? • It is a full picture of your social sphere presence • An audit inventories your: – Platforms – Administrators – Content Types – Engagement – And so much more . . . 12/16/2014 ©Michelle Post, Ph.D., CSMS
  • 4. Why Perform a Social Media Audit • An audit provides awareness of what is working and what is not • An audit identifies gaps • An audit creates awareness • An audit produces accountability & responsibility • An audit can improve your social media processes • An audit ensures everyone is on the same page 12/16/2014 ©Michelle Post, Ph.D., CSMS
  • 5. When to Perform a Social Media Audit • A new business considering social media • A mature business using social media • To perform competitor analysis • To measure a social media campaign • Frequency: Could be weekly, definitely monthly, or at least once a quarter 12/16/2014 ©Michelle Post, Ph.D., CSMS
  • 6. Types of Measurement 12/16/2014 ©Michelle Post, Ph.D., CSMS Sentiment = Share of Voice Influence = Sharing Conversions = Action Mentions = Reach Engagement = Interaction
  • 7. How to Perform a Social Media Audit 12/16/2014 ©Michelle Post, Ph.D., CSMS Social Media Audit Identify Measure Record Analyze Strategize
  • 8. Complete a Social Media Audit Simply Measured • One of the easiest ways to perform a social media audit is through the use of SimplyMeasured’s FREE tools, http://simplymeasured.com/free-social-media-tools/ • You can also download their guide: Spring Cleaning: How to Perform Your Own Social Media Audit with Template, http://get.simplymeasured.com/social-media-audit.html Dr. Post’s Audit • Download Dr. Post’s Checklist for Performing a Social Media Audit, bit.ly/1DEZ4rf • Download Dr. Post’s Social Media Accounts Worksheet Template, bit.ly/1DEZ4rf • Download Dr. Post’s Social Media Audit Metrics Worksheet, bit.ly/1DEZ4rf 12/16/2014 ©Michelle Post, Ph.D., CSMS
  • 9. RESOURCES, RESOURCES . . . ©Michelle 12/16/2014 Post, Ph.D., CSMS
  • 10. Resources • How To Build a Content Strategy Using a Social Media Audit - http://www.socialmediaexaminer.com/social-media-audit/ • Execute a social media audit in these 6 steps - http://blog.hootsuite.com/social-media-audit-template/ • 9 point Checklist for conducting Social Media Strategy Audit - http://www.optimizesmart.com/9-point-checklist-for-conducting-a- social-media-strategy-audit/ • [Guide] Spring Cleaning: How to Perform Your Own Social Media Audit - http://simplymeasured.com/blog/2014/04/22/guide-spring-cleaning- how-to-perform-your-own-social-media-audit/ • A Social Media Audit You Can Do in 4 Simple Steps - http://commentground.com/Post/60/A-Social-Media-Audit-You- Can-Do-in-4-Simple-Steps 12/16/2014 ©Michelle Post, Ph.D., CSMS
  • 11. Resources • Social Media Audit Template - http://blog.hootsuite.com/social-media-audit-template/ • How to Conduct a Social Media Audit on Your Business - http://stinabee.com/how-to-conduct-a-social-media-audit- on-your-business • The Quick Social Media Audit Everyone Can Do - http://www.fivetechnology.com/blog/2014/06/18/the- quick-social-media-audit-everyone-can-do/ • Top 4 Tips When Doing Your First Social Media Audit - http://www.prosar.com/inbound_marketing_blog/top-4- tips-social-media-audit 12/16/2014 ©Michelle Post, Ph.D., CSMS
  • 12. References • Campbell, K. (2014, February 16). 5 Ways to measure the success of a social media campaign [Blog post]. Retrieved from http://2xmedia.co/5-ways-to- measure-social-media/ • Simply Measured. (n.d.). Spring Cleaning: Perform your own social media audit [PDF]. Seattle, WA: Simply Measured, Inc. 12/16/2014 ©Michelle Post, Ph.D., CSMS
  • 13. Michelle Post, Ph.D., CSMS ©Michelle Post, Ph.D., CSMS http://reachyourpotential.info/ I Help Bridge Technology With Functionality to Increase Application Dr. Michelle Post is a driven, passionate, and experienced leader, teacher, social media strategist, connector, and developer. Her desire to connect and inspire throughout nearly three decades of career translates into her ongoing effort to help the development of ideas, people, content, and curriculum. Dr. Post is President / CEO of three ventures: Reach Your Potential, The Post Institute: Center for Life-Long Learning, and WorkPlace Influence. 12/16/2014