Presentation for Santee

1. SOCIAL MARKETING
How to create a simple strategy for your social media?

2. They key for a strong brand is the trust you
project. Do this through consistency.

3. PEW RESEARCH CENTER
Social Media Fact Sheet in US (Link)

4. SOCIAL MEDIA STRATEGY
SYNC BRANDING
Let’s sync your branding profile through social
media:
Image/Logo
Bio
Links
SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE

5. xample

6. SOCIAL MEDIA BRAND VOICE
By Stephanie Schawb (Link)
SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE

7. SOCIAL MEDIA STRATEGY
CONTENT & CONTEXT
Let’s define what social media platforms are
best for your public:
Choose your tools
Choose what to share in each one of them
SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE

8. SOCIAL MEDIA CHEAT SHEET
By likeable media (Link)
SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE

9. xample

10. SOCIAL MEDIA STRATEGY
PLAN
Let’s define an specific plan for your brand
according with your goals:
Let’s choose the frequency of your publications
Let’s use our tools to make this happen
SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE

11. CALENDAR TEMPLATE FOR
SOCIAL MEDIA
By HubSpot (Link)
SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE

12. SOCIAL MEDIA STRATEGY
PLAN
Let’s choose the frequency of your publications:
Facebook: 3 to 5 times per day.
Twitter: 5 to 10 times per day.
Instagram: 2 to 4 times per day.
Linkedin: 1 to 2 times per day, only weekdays.
SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE

13. FREQUENCY OF POSTING
INFOGRAPHIC
By Octavio Regalado (Link)
SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE

14. xample

15. SOCIAL MEDIA STRATEGY
EXECUTE
Let’s program all the content we can, for this is
necessary:
Create content in advance (1Q)
Program content
Choose a content management (Hootsuite or
Buffer)
SYNC BRANDING | CONTENT & CONTEXT | PLAN | EXECUTE

16. xample

17. TAKE CARE OF TACTICAL ASPECTS
1. Define your target audience
2. Assign tools and team
3. How you handle criticism?

18. APPLY WHAT YOU’VE BEEN
LEARNING