SlideShare a Scribd company logo
Join the conversation #QBConnect
Product Overview:
Developing Apps on the
QuickBooks Platform
Ketan Kittur
Director Product Management, Intuit Developer Group
WiFi: QBConnect
No password required
Join the conversation #QBConnect
Small Businesses Are at the Tipping Point
Broad-based Cloud Adoption
•  Richer experiences & more
opportunities for SMBs & Pro-
Advisors
•  Automate complex processes – payments,
shipping, accounting, CRM, personalization
•  What used to take months, now
takes minutes
•  30 minutes to setup a store
•  Instant insights
37% 78%
2015
Small business adapted to the cloud
2020
Join the conversation #QBConnect
Financial Management
Center of the Small Business Cloud
The average small
business owner is
online for four
hours a day. 65%
Bookkeeping
and
accounting
65%
Generating invoices
and / or
accepting payments
58%
Managing existing
customer
relationships
Join the conversation #QBConnect
Running Your Business more Efficiently
with the QuickBooks Ecosystem
Orders
Invoices
Paid
orders
Ship
Data
New sales
and Orders
Employee
shifts
Payroll
Bills
Insights
Order products Track inventory Sell products Pay employees/Bills Insights
Join the conversation #QBConnect
Making developers successful
Growing Business
Eg. Access to large user base
Discoverability through marketing
channels, Higher retention / sign ups
Awesome Experiences
Eg. Ease of development
Time to market
Developer Benefits to Capitalize on the SMB Opportunity
Join the conversation #QBConnect
Developer Benefits
Deliver Awesome
Experiences
Quickly
Provide Intuit developers with tools and support they need
to deliver awesome SMB experiences, globally.
Keep QBO SDKs up to
date with new features
Make sandbox
available
in non-US markets
Provide support &
build
a community
Keep you in the know
of platform updates
Enable multi-currency
and global tax models
Launch in new markets
and improve
documentation
Join the conversation #QBConnect
Continued Growth and Enhanced Experiences
QBO APIs and product sandboxes are available
in US, UK, CA, AU and IN.
API Explorer enables call against sandbox and let’s you view
the change in real QBO experience with sample data
Docs, Sample Code & SDKs
With every new release of QBO APIs, we promptly update
all the artifacts to deliver the changes to you
Help is just a click away.
Developer support tickets and live community help you
unblock and list on apps.com faster
Join the conversation #QBConnect
Raising the Bar on Developer Engagement
340M API Calls/Month
30K Sandbox issued
15K SDK downloads
Thousands of Developers
Live Community Engagement
Join the conversation #QBConnect
Solving Problems with “Right-for-Me” Apps
Problem: Help me find the right apps quickly!
Goal: Apps.com will help customers like Jack
discover and connect right apps in under a
minute.
The Success of Users
QBO User: Jack Forman
Current singer for Recess Monkey and
on-air radio host for SiriusXM Kid’s
Place Band manager responsible for
finances.
The Success of Apps.com
•  In last two years, apps in our app store
grew more than 500% to roughly 300
apps.
•  App Store provides a great choice of
solutions to SMBs
•  Apps Personalization will help SMBs
easily find and connect apps they use
and discover new “right-for-me” apps
Join the conversation #QBConnect
Developer Benefits
Grow My Business
Developers grow their business with app discovery experiences
that generate qualified leads and higher customer conversions
Creating a Personalized Experience for Every User
•  Easily connect apps that SMBs already use
•  Intelligent & category-specific searches
•  Business-based recommendations
Connect Apps Recommend For Your Business Type
Join the conversation #QBConnect
A Year in the Making…
These product capabilities have enabled us to increase
SMBs connecting to QuickBooks by 5X in last couple of years.
Reimagined DevX
Completely new
developer experience
to address VOD
New App Store
Apps.com & QBO apps
tab in sync
Payments APIs
Beta launch of REST based
QB Payments APIs
Improved Dev Tools
Sandbox, SDKs &
Sample Apps
Global App Store
Ability to offer 3P
Apps in five major
geographies.
Oauth1.0 Samples
Sample in multiple
languages to enable
faster development.
Accounting API
Enhancements
Multi-currency Reporting
enhancements Improved
payroll integration
App Store Personalization
Personalization based on SMB
profile and propensity models
Apps Categories
Addressed top VoC by
categories all the apps
Mobile Optimized App Store
Enable SMBs to connect their
apps to QBO from the device
of their choice.
Payment APIs GA w/ ACH & Wallet
E2E payment developer experience
complemented with world class feature set.
API Docs Enhancements
Faster load times & discovery for huge
QB API docs pages.
GSA powered App Search
Google search enabling
App Discovery in apps.com
& apps tab.
Referral App Listings
Ability to list mobile-
only apps on apps.com
Dev Hub/App Resources
New destinations with focus on driving
Dev & SMB enagement
Global Sandbox
Sandbox (API & Product) for each country
supported by app store
New C2QB Buttons
Brand new buttons to match modern
app experiences
November 2015October 2014
Join the conversation #QBConnect
Product Demo
Join the conversation #QBConnect
Up Next
Lori Fraleigh
Director, Developer Relations
@lorifraleigh
Join the conversation #QBConnect
Panel Discussion
Ben Zittlau
Jobber
@benzittlau
@GetJobber
Matt Gritters
SalesPad
@GrittersMatthe
@7th_Stage
Colin Hewitt
Float
@colinhewitt
@FloatApp
Shaun Clark
InvoiceSherpa
@invoicesherpa
Join the conversation #QBConnectJoin the conversation #QBConnect
Thank you for attending!
Your Feedback Matters!
Please be sure to evaluate the speakers in the QBC App.
Go to Speakers > search on name > rate 1-5.
Continue the conversation on OWN IT. Join a trusted network of
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our businesses
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2.  Tell us about you and your business
3.  Start getting answers today!

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Developing Apps on The QuickBooks Platform

  • 1. Join the conversation #QBConnect Product Overview: Developing Apps on the QuickBooks Platform Ketan Kittur Director Product Management, Intuit Developer Group WiFi: QBConnect No password required
  • 2. Join the conversation #QBConnect Small Businesses Are at the Tipping Point Broad-based Cloud Adoption •  Richer experiences & more opportunities for SMBs & Pro- Advisors •  Automate complex processes – payments, shipping, accounting, CRM, personalization •  What used to take months, now takes minutes •  30 minutes to setup a store •  Instant insights 37% 78% 2015 Small business adapted to the cloud 2020
  • 3. Join the conversation #QBConnect Financial Management Center of the Small Business Cloud The average small business owner is online for four hours a day. 65% Bookkeeping and accounting 65% Generating invoices and / or accepting payments 58% Managing existing customer relationships
  • 4. Join the conversation #QBConnect Running Your Business more Efficiently with the QuickBooks Ecosystem Orders Invoices Paid orders Ship Data New sales and Orders Employee shifts Payroll Bills Insights Order products Track inventory Sell products Pay employees/Bills Insights
  • 5. Join the conversation #QBConnect Making developers successful Growing Business Eg. Access to large user base Discoverability through marketing channels, Higher retention / sign ups Awesome Experiences Eg. Ease of development Time to market Developer Benefits to Capitalize on the SMB Opportunity
  • 6. Join the conversation #QBConnect Developer Benefits Deliver Awesome Experiences Quickly Provide Intuit developers with tools and support they need to deliver awesome SMB experiences, globally. Keep QBO SDKs up to date with new features Make sandbox available in non-US markets Provide support & build a community Keep you in the know of platform updates Enable multi-currency and global tax models Launch in new markets and improve documentation
  • 7. Join the conversation #QBConnect Continued Growth and Enhanced Experiences QBO APIs and product sandboxes are available in US, UK, CA, AU and IN. API Explorer enables call against sandbox and let’s you view the change in real QBO experience with sample data Docs, Sample Code & SDKs With every new release of QBO APIs, we promptly update all the artifacts to deliver the changes to you Help is just a click away. Developer support tickets and live community help you unblock and list on apps.com faster
  • 8. Join the conversation #QBConnect Raising the Bar on Developer Engagement 340M API Calls/Month 30K Sandbox issued 15K SDK downloads Thousands of Developers Live Community Engagement
  • 9. Join the conversation #QBConnect Solving Problems with “Right-for-Me” Apps Problem: Help me find the right apps quickly! Goal: Apps.com will help customers like Jack discover and connect right apps in under a minute. The Success of Users QBO User: Jack Forman Current singer for Recess Monkey and on-air radio host for SiriusXM Kid’s Place Band manager responsible for finances. The Success of Apps.com •  In last two years, apps in our app store grew more than 500% to roughly 300 apps. •  App Store provides a great choice of solutions to SMBs •  Apps Personalization will help SMBs easily find and connect apps they use and discover new “right-for-me” apps
  • 10. Join the conversation #QBConnect Developer Benefits Grow My Business Developers grow their business with app discovery experiences that generate qualified leads and higher customer conversions Creating a Personalized Experience for Every User •  Easily connect apps that SMBs already use •  Intelligent & category-specific searches •  Business-based recommendations Connect Apps Recommend For Your Business Type
  • 11. Join the conversation #QBConnect A Year in the Making… These product capabilities have enabled us to increase SMBs connecting to QuickBooks by 5X in last couple of years. Reimagined DevX Completely new developer experience to address VOD New App Store Apps.com & QBO apps tab in sync Payments APIs Beta launch of REST based QB Payments APIs Improved Dev Tools Sandbox, SDKs & Sample Apps Global App Store Ability to offer 3P Apps in five major geographies. Oauth1.0 Samples Sample in multiple languages to enable faster development. Accounting API Enhancements Multi-currency Reporting enhancements Improved payroll integration App Store Personalization Personalization based on SMB profile and propensity models Apps Categories Addressed top VoC by categories all the apps Mobile Optimized App Store Enable SMBs to connect their apps to QBO from the device of their choice. Payment APIs GA w/ ACH & Wallet E2E payment developer experience complemented with world class feature set. API Docs Enhancements Faster load times & discovery for huge QB API docs pages. GSA powered App Search Google search enabling App Discovery in apps.com & apps tab. Referral App Listings Ability to list mobile- only apps on apps.com Dev Hub/App Resources New destinations with focus on driving Dev & SMB enagement Global Sandbox Sandbox (API & Product) for each country supported by app store New C2QB Buttons Brand new buttons to match modern app experiences November 2015October 2014
  • 12. Join the conversation #QBConnect Product Demo
  • 13. Join the conversation #QBConnect Up Next Lori Fraleigh Director, Developer Relations @lorifraleigh
  • 14. Join the conversation #QBConnect Panel Discussion Ben Zittlau Jobber @benzittlau @GetJobber Matt Gritters SalesPad @GrittersMatthe @7th_Stage Colin Hewitt Float @colinhewitt @FloatApp Shaun Clark InvoiceSherpa @invoicesherpa
  • 15. Join the conversation #QBConnectJoin the conversation #QBConnect Thank you for attending! Your Feedback Matters! Please be sure to evaluate the speakers in the QBC App. Go to Speakers > search on name > rate 1-5. Continue the conversation on OWN IT. Join a trusted network of 70,000+ small business owners supporting each other in growing our businesses 1.  Go to OWNIT.com to sign up 2.  Tell us about you and your business 3.  Start getting answers today!