It’s no secret that B2B events can pump out some dull social content. But just because B2B may have a more serious tone does not mean it needs to be boring! In this webinar, run in partnership with OgilvyOne Business, we share simple ideas for making your conference a social success. We discuss how companies can turn their events into a platform for driving leads and building customer relationships, and how to apply the same strategy for your event. In this session you will learn: - How to use social to get people to meet you face to face - How to capture more leads from events - How to make your content more interesting - How to get your customers to tell their colleagues and peers how great you are