How to target the right people on social #OCTribe 7/30/2014Lauren Friedman
In the maturing age of social media marketing, many platforms are transforming into “pay-to-play” meaning that it’s getting more and more difficult to reach your intended audience organically. In this talk, we’ll discuss how to capitalize on Twitter’s paid advertising features. Lauren will explain the differences between paid, earned and owned content and will demonstrate how to use metrics that matter.
Sign up for your free account:
http://www2.textbroker.com/home
As vital cog to online marketing success, content marketing has seen a boom in recent years. Several trend studies have shown that up to 60% of marketers plan to increase their content marketing budget this year. But, as businesses increase their content budgets, we are beginning to see a lot of noise. It’s becoming more difficult to break through the static and reach potential customers.
Breaking through the noise is hard work. In this webinar, VP of Global Marketing at Textbroker, Jennifer Beaupre, will guide attendees through the steps they need to take to build a content marketing strategy that resonates with potential customers. The webinar will cover how to build customer personas, identify what content to develop, and how to expand the reach of your content.
What you will learn
This intermediate-to-advanced webinar will teach attendees:
The latest trends in content marketing
How to break through the noise and let your message be heard
Why your content should match buyer personas
What content resonates with potential customers
How to expand the reach of your content beyond your own network
Who should attend
Marketing directors, marketing VP's, copywriters, e-commerce websites, content managers, website owners, business owners, Textbroker authors, Textbroker clients, and anybody eager to learn more about content marketing.
Enterprise Social Media Strategy (free marketing template)unfunnel
This Social Media Strategy Template is designed to help enterprise marketing teams develop strategies for social media, and gain insights into the vision each channel has moving forward...so you can optimize ahead of the curve.
Following the guide will help to ensure consistent messaging and branding, and offer guidance on how to monitor and maintain engaging corporate social media programs.
Discover Content Marketing for Brands, get started with the basics and get buy-ins from your company's decision makers with this helpful introduction. The deck makes it simple to understand how branded content marketing can work for your business.
How to target the right people on social #OCTribe 7/30/2014Lauren Friedman
In the maturing age of social media marketing, many platforms are transforming into “pay-to-play” meaning that it’s getting more and more difficult to reach your intended audience organically. In this talk, we’ll discuss how to capitalize on Twitter’s paid advertising features. Lauren will explain the differences between paid, earned and owned content and will demonstrate how to use metrics that matter.
Sign up for your free account:
http://www2.textbroker.com/home
As vital cog to online marketing success, content marketing has seen a boom in recent years. Several trend studies have shown that up to 60% of marketers plan to increase their content marketing budget this year. But, as businesses increase their content budgets, we are beginning to see a lot of noise. It’s becoming more difficult to break through the static and reach potential customers.
Breaking through the noise is hard work. In this webinar, VP of Global Marketing at Textbroker, Jennifer Beaupre, will guide attendees through the steps they need to take to build a content marketing strategy that resonates with potential customers. The webinar will cover how to build customer personas, identify what content to develop, and how to expand the reach of your content.
What you will learn
This intermediate-to-advanced webinar will teach attendees:
The latest trends in content marketing
How to break through the noise and let your message be heard
Why your content should match buyer personas
What content resonates with potential customers
How to expand the reach of your content beyond your own network
Who should attend
Marketing directors, marketing VP's, copywriters, e-commerce websites, content managers, website owners, business owners, Textbroker authors, Textbroker clients, and anybody eager to learn more about content marketing.
Enterprise Social Media Strategy (free marketing template)unfunnel
This Social Media Strategy Template is designed to help enterprise marketing teams develop strategies for social media, and gain insights into the vision each channel has moving forward...so you can optimize ahead of the curve.
Following the guide will help to ensure consistent messaging and branding, and offer guidance on how to monitor and maintain engaging corporate social media programs.
Discover Content Marketing for Brands, get started with the basics and get buy-ins from your company's decision makers with this helpful introduction. The deck makes it simple to understand how branded content marketing can work for your business.
Social media strategy presentation for FEI Company. Includes objectives, goals, strategy, and tactical suggestions for executing corporate social media strategy.
Social Media Best Practices > What Bloggers Should KnowBrianna Purvis
Social Media has grown and matured over the years but many aren’t aware of updates and best practices that you should be using to leverage social marketing to amplify your message to it’s full potential. This session will outline Best Practices for the top social networks as well as uncover what brands are looking for from blogger relationships.
Takeaways:
> Outline best practices for the top social networks
> Determine what brands want from blogger relationships and how to create value for them.
Presented at the Greater Charleston Business and Technology Summit , 50 Social Media Tactics for Businesses is a set of ideas that can help companies meet their social media objectives.
---Understand How/Why Consumers Are Using Social Media To Connect With The Brands They Love
---Learn Tips and Tactics to Make Your Social Media Programs Run More Effectively.
--Learn About New Social Media Sites That Your Business Can Employ This Year To Engage Wit h Customers
--Get A Glimpse of The Future- What Is Next In The World Of Social Media
How to use Blogs, Youtube and Slideshare for Marketing your Business Abhinav Sahai
Content marketing: What is it, why is it useful for your business and how to use it for your company or business. Presentation contains pointers on how to market your business using the Social Media tools viz Blogging, Youtube and Slideshare.
Overview of the basic platforms, best practices and an urge to create strategy and measure analytics. This is a slide show from one of our seminars given to people who are beginners in social media. Of course, we present this in person, so you will be missing all of our personal input and notes, as well as the Q&A session we have. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger
Social advertising youtube facebook and twitterIshai Ankri
Hey!
This is a complete slide that will give you a full review on the abilities and advantages of each advertising platform. Including a 101 review on Facebook, Twitter, Youtube and Adwords platforms.
Linkedin me if you have any questions!
Enjoy :)
Building or Re-envisioning a Social Media PlanWest Muse
As museum marketers, high quality content is easy to come by, but how do you even begin to digest, process, and plug it into an effective social media marketing strategy that results in more influence, followers, and relevance? Whether you are starting from scratch, activating a new platform, or re-vamping your channels, this session will offer valuable insights for building a sustainable social media strategy.
In this session we will introduce you to the modular architecture concepts behind ColdBox MVC and how you can build sustainable and flexible web applications via modularity.
Social media strategy presentation for FEI Company. Includes objectives, goals, strategy, and tactical suggestions for executing corporate social media strategy.
Social Media Best Practices > What Bloggers Should KnowBrianna Purvis
Social Media has grown and matured over the years but many aren’t aware of updates and best practices that you should be using to leverage social marketing to amplify your message to it’s full potential. This session will outline Best Practices for the top social networks as well as uncover what brands are looking for from blogger relationships.
Takeaways:
> Outline best practices for the top social networks
> Determine what brands want from blogger relationships and how to create value for them.
Presented at the Greater Charleston Business and Technology Summit , 50 Social Media Tactics for Businesses is a set of ideas that can help companies meet their social media objectives.
---Understand How/Why Consumers Are Using Social Media To Connect With The Brands They Love
---Learn Tips and Tactics to Make Your Social Media Programs Run More Effectively.
--Learn About New Social Media Sites That Your Business Can Employ This Year To Engage Wit h Customers
--Get A Glimpse of The Future- What Is Next In The World Of Social Media
How to use Blogs, Youtube and Slideshare for Marketing your Business Abhinav Sahai
Content marketing: What is it, why is it useful for your business and how to use it for your company or business. Presentation contains pointers on how to market your business using the Social Media tools viz Blogging, Youtube and Slideshare.
Overview of the basic platforms, best practices and an urge to create strategy and measure analytics. This is a slide show from one of our seminars given to people who are beginners in social media. Of course, we present this in person, so you will be missing all of our personal input and notes, as well as the Q&A session we have. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger
Social advertising youtube facebook and twitterIshai Ankri
Hey!
This is a complete slide that will give you a full review on the abilities and advantages of each advertising platform. Including a 101 review on Facebook, Twitter, Youtube and Adwords platforms.
Linkedin me if you have any questions!
Enjoy :)
Building or Re-envisioning a Social Media PlanWest Muse
As museum marketers, high quality content is easy to come by, but how do you even begin to digest, process, and plug it into an effective social media marketing strategy that results in more influence, followers, and relevance? Whether you are starting from scratch, activating a new platform, or re-vamping your channels, this session will offer valuable insights for building a sustainable social media strategy.
In this session we will introduce you to the modular architecture concepts behind ColdBox MVC and how you can build sustainable and flexible web applications via modularity.
Do you want to build a solid, robust API that you can build your snazzy mobile app or fancy new web app on? ColdBox RELAX (REstful tools for LAzy eXperts) can be your new best friend. Built upon the solid ecosystem of the ColdBox framework and integrated Box services, ColdBox RELAX can help you construct a solid, expandable, maintainable, and vigorous API for all your modern web application needs. Come learn how to build Relax APIs in this session and see how web applications can benefit from RELAX, the Box ecosystem’s RESTful services.
In this session we will discuss the theory behind ColdBox 4 Modules, how and when to use them, why they are important, and how they can change how you architect your applications. We will also look at the ins about outs of creating modules and discuss some of the challenges associated with building them. So if you are new to ColdBox Modules or if you have already started down the path of modular architecture, this session if for you.
In this file, you can ref interview thank you letter materials for administrative specialist position such as administrative specialist interview thank you letter samples, interview thank you letter tips, administrative specialist interview questions, administrative specialist resumes, administrative specialist cover letter …
iDonate, a leader in noncash gift processing, shows how easy it is to unlock a new world of generosity in your donors.
To find out more about adding noncash giving to your nonprofit’s strategy, visit http://idonate.com
The keynote for the Into The Box Conference by CEO Luis Majano from Ortus Solutions, Corp.
You can see more videos and presentations for the conference in our Vimeo Channel: https://vimeo.com/channels/intothebox
Presentation given at the Berkeley WAG group on 2_4_15. Covering a variety of strategies and best practices for small businesses to leverage/optimize social media, blogging, online selling, Yelp, and other digital strategies.
Social media marketing - Part 4 Social Media ContentTeddy Tassew
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
Leveraging Social Media: Develop your personal and professional brandJames Richardson
These are slides from an online webinar held for associates of the CUNY School of Professional Studies. The purpose of the online lecture was to assist individuals and organizations struggling with adding a social media campaign to their marketing strategy.
Managing a Growing Social Media Strategy - APACSysomos
As social media becomes more engrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment? How do you connect your regions and teams to gain visibility across paid media campaigns on social?
Social media channels have grown beyond Facebook, Instagram and YouTube. Channels such as WeChat and Weibo have different tactics and best practices that your teams based in the United States and Europe want visibility into.
View this presentation to learn tips from the pros on growing your social media strategy. We’ll cover 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
An updated version of Katie Moffat's presentations on how to use Facebook for your business in an effective manner.
Covers most of what you need to know from how to get started to the type of content to posts, how to manage your community and an insight into Facebook Insights!
With thanks to Katie for letting us share her slides and her invaluable tips and advice.
10 Resource-Packed Social Media Tips for Small BusinessesAmarpreet Kaur
You know that social media can help you grow your small business, but where do you start?
Your business needs a strategy before you start using social media. How is social media going to help your business? You need to be committing time and people.
These 10 resource-packed tips are sure to help your business take a head start in building a social profile!
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/
Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Similar to Social Media Strategy: Exploring the Basics (20)
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
2. TABLE OF CONTENTS
BLOG
SOCIAL NETWORKS
VIDEO
IMAGERY
PRESENTATION
What should you do first?
•Assign ownership for each platform/medium
•Train everyone involved in correct social media practice
•Create a social media framework and make sure everyone understands it
•Encourage creativity and enthusiasm –be active
3. BLOGGING
Objectives: Increase brand awareness, become a voice/leader within your industry, encourage comments and engagement, generate leads, external linking.
Plan of Action:
1.Choose a blogging platform
2.Create a plan for employees to contribute blogs daily/weekly/monthly?
3.Add social sharing icons and automate them for when blog goes live
4.Measure results weekly/monthly –see what is creating engagement
5.Decide on a social sharing chain of events to make sure colleagues share, like, +1, comment and favourite according to a planned sequence or checklist
What should your blog about?
•Industry specific topics that you find engaging/interesting
•Anything that is trending/in the media. Put your industry spin on it to make it relevant
4. SOCIAL NETWORKS
Objectives: Brand awareness and engagement, lead generation, sharing relevant links, blog posts, engaging content, use a variety of mediums (image, video, text, links), promote future events and engage with industry leaders.
Plan of action:
1.Make someone responsible for Facebook postings and engagement
2.Set up a monitoring strategy to keep tabs on post strength
3.Choose a social media management platform (check out our next blog to get a list of useful social media tools and aps out there)
4.Refine and develop a social media voice that is in tune with company ethos as well as the humanity and creativity of staff
5.Decide on a social sharing chain of events amongst colleagues
6.Decide on number of posts per day and the type (entertaining/informative)
Does it pay to pay?
With Facebook you have the option to pay for ads. This can be targeted to audiences you wish to reach and is a powerful advertising option. You can control the budget and push posts for more audience reach and engagement.
5. SOCIAL NETWORKS
LinkedIn
Objectives: Brand awareness and engagement, lead generation, share links, blogs, relevant content, promote future events and engage with industry leaders.
Plan of Action:
1.Decide on when to post
2.Join relevant groups and plan in time to comment/add to discussion
3.Monitor Q+A sessions and plan when to contribute
Twitter
Objectives: As above with the addition of –create lists of top influencers and companies/people you can reach out to, listen and respond to relevant conversations, build a following and reputation.
Plan of Action:
1.Retweet and favourite great content
2.Use hashtags properly so you are commenting on trending topics/common tweet topics and on events as they happen
3.Know your @ for clients/competitors/industry leaders/potential clients
6. SOCIAL NETWORKS
Pinterest
Objectives: Brand awareness and engagement, lead generation, share images that are either brand related, eye-catching, or simply fun.
Plan of Action:
1.Create boards that have a industry specific theme
2.Follow other businesses, industry leaders, clients and partners
3.Choose someone to manage Pinterest with a photography background or interest
Google+
Objectives: All of the above as well as -contribute to communities and think of setting up your own.
Plan of Action:
1.Spend time customising for SEO purposes –google authorship
2.Utilise Google+ hangouts
3.Spend time +1 and sharing others content to build relationships
7. YouTube
•Links to your Google+ profile
•Unlimited length of video
•Subscriber options
•Build a YouTube company page
•1 Billion+ users
Instagram
•Open an Instagram account
•Post regularly from your mobile – smartphone focused experience
•Amateur video emphasis -shot real-time –in the moment
•15 second format (video length)
•200 million monthly active users
Twitter Vine
•Download the twitter vine app and sign in with twitter account
•Or @twittervinevideos to post on twitter
•6 second format (video length)
•40 million+ users
VIDEO
Why is video a standalone platform?
With YouTube, Twitter Vine and Instagram to
choose from video is no longer a tag on
strategy it is many companies core strategy!
The Objectives are consistent across the platforms but they each have their strengths/nuances.
Objectives: Brand awareness and engagement, visual sharing, show/demo company culture, post product videos/how- tos, cultivate a video series that audiences can opt into.
Plan of action:
•Plan video strategy for filming/content
•Choose a video production agency/in- house
•Decide which platform the video is being made for and how it will be delivered
8. PHOTO SHARING
Tumblr, Flickr, Snapchat, Instagram
Objectives: Brand awareness, engagement with visual assets, showcase products, company ethos and upcoming marketing events.
Plan of action:
•Decide on branding for images
•Choose one or more platforms to build a following on
•Be strong in one theme/area/sector
•Encourage contribution from employees
•S
Any specifics I need to know?
Instagram and Tumblr are all about the #hashtag so make sure you use it and promote your image to your target audience within their niche.
Flickr is more for the photography connoisseur and snapchatis instant and geared towards a younger audience.
9. PRESENTATIONS
Slideshareis a popular platform to share presentations on, giving audiences more detail in an attractive bitesizeformat. They are not as heavy in detail as pdfs and rely on imagery and short quality segments of advice to deliver something engaging to an audience. Just like the one you are reading…hopefully!
Objectives: Brand awareness, engagement with visual content, lead generation, good quality text for SEO optimisation, generate additional views on other content.
Plan of Action
•Decide on the frequency and content of slideshare
•Be consistent with working on quality presentations to make yourselves experts within your field
•Choose an agency to design the slidedeckmaking it visually eye catching
•Make sure your slideshareis synced to your social media and any other content sharing platforms
10. Thank you for reading
Hopefully you have loads of ideas to go and implement now
Good luck!
www.seotrafficlab.com