The document provides an overview of social media, its popularity, and how various age groups engage with it, highlighting key statistics and safety tips. It discusses the demographics of social media users, citing the distribution of users across different platforms like Facebook, Twitter, and LinkedIn. Additionally, the document emphasizes the importance of social media safety and its potential benefits, particularly for senior citizens.

1. Title Social Networking: What is It? Is it For Me? Western Illinois Area Agency on Aging {photo: Matt Hamm/flickr.com}

2. Devendra http://www.linkedin.com/in/shrikhande

3. Covering Social Media The BIG Plan What is Social Media? Overview of landscape Quick poll Social networking Why is it popular? Information channels across time Social Media traffic and how generations are using it Facebook-Blogs-Twitter-Flickr-YouTube-LinkedIn Social Media Safety Silver Social Media Why you should participate Questions Jump to the sites – maybe even set up accounts?

4. Please Interrupt PLEASE INTERRUPT!

5. What is Social Media What is Social Media?

6. Social Media is.. What is Social Media? Media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques http://en.wikipedia.org/wiki/Social_media

7. Social Media Landscape Social Media Landscape {photo: Fred Cavazza/flickr.com}

8. Social Media Poll A Quick Poll Blogs Facebook Twitter YouTube Flickr LinkedIn How many of you are active on:

9. Social Networking Social Networking Social Networking in Plain English http://www. youtube .com/watch?v=6a_KF7TYKVc&feature=channel

10. Social Media Dynamics Social Media Dynamics Social Media in Plain English http://www. youtube .com/watch?v=MpIOClX1jPE

11. Why is Social Media Popular Why is Social Media So Popular? Sites are easy to use Makes it easier to meet people online Learn more about people before contacting them Free Can be for general audience or specific focus Additional features – free web pages, polls http://www.socialmediaonline.com/why-social-networking-sites-are-so-popular/

12. Info Channels across time Information Channels Across Time Note the drop-off for traditional broadcast channels (including websites)! http://www.baekdal.com/articles/Management/market-of-information

13. Social Media Traffic How Popular? 75% of Global Internet population visit social networks Visiting social networks is fourth-most popular activity after personal email Nielsen’s Global Faces & Networked Places 2009 http://www.socialmediaonline.com/why-social-networking-sites-are-so-popular/

14. Social Media Across Generations Social Media Across Generations A quarter of social media users are between the ages of 35 and 44 61 percent of Facebook's users are middle aged or older College-age people do not dominate any particular Web site The 17-and-under crowd dominates Bebo Senior citizens have not caught onto social media yet Classmates.com has the largest amount of older members http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/

15. Facebook Numbers Facebook The Numbers 200,000,000 – number of active users 100,000,000 - users who log on at least once each day 170 - countries/territories that use Facebook 35 - different languages used on Facebook 2,600,000,000 – minutes aggregated on Facebook daily 100 – number of friends for the average user 700,000,000 – number of photos added monthly

16. Blogs Numbers Blogs The Numbers 133,000,000 – blogs indexed by Technorati since 2002 900,000 – average number of blog posts/day 1,750,000 – number of RSS subscribers to TechCrunch 77% - percentage of active Internet users who read blogs 81 - number of languages represented in the blogosphere

17. Blogs Dynamics Blogs Functionality Blogs in Plain English http://www. youtube .com/watch?v=NN2I1pWXjXI&feature=channel

18. Twitter Numbers Twitter The Numbers 10,709,460,000 – number of Tweets to date 50,000,000 – number of Tweets/day 165,414– max number of followers Inactive @BarackObama 86,078 – max number of followers Active @kevinrose 63% – percent male Twitter users

19. Twitter Dynamics Twitter Functionality Twitter in Plain English http://www. youtube .com/watch?v=ddO9idmax0o&feature=channel

20. Flickr Numbers Flickr The Numbers Flickr now hosts more than 4 billion images "There were 5,111 uploads in the last minute.“ 33 Alexa Traffic Rank (21 in US)

21. Flickr Dynamics Photo Sharing Functionality Online Photo Sharing in Plain English http://www. youtube .com/watch?v=0wZ5K0eG5wk

22. YouTube Numbers YouTube The Numbers YouTube has reached 100 million viewers 14.8 billion online videos viewed in January 2009 alone 101 videos viewed per person in the US in January 2009

23. LinkedIn Numbers LinkedIn The Numbers 50 million - members worldwide 41 - average age $109,703 - average household income 64% - male

24. LinkedIn Dynamics LinkedIn Functionality LinkedIn Explained http://www. youtube .com/watch?v=IzT3JVUGUzM

25. Social Media Safety Practicing Safe Social Media {photo: Ben Cumming/flickr.com}

26. Social Media Safety Tips Sensible Social Media Practices Do not post you are going somewhere Never tweet or post your gone for the weekend or vacation (post after) Never announce you live alone Being social does not mean spilling everything Explore using two email address (one social/one private) Avoid clicking on alerts in mailbox. Access site directly Never share personal info – never post it in profile (birthdays) Only accept friends you know Assume that everything may become public someday Understand that on the Web it is forever

27. Silver Social Media Sites Silver Social Media Sites Eons Growing Bolder Eldr

28. Reduces Depression Internet Use Reduces Depression by 20% among senior citizens http://www.medicalnewstoday.com/articles/167589.php {photo: Ben Cumming/flickr.com}

29. Questions? {photo: beverly.13/flickr.com}

30. Ready to Explore? Ready To Explore? {photo: Lucas Janin/flickr.com}