Powerpoint presentation defining what social media and networking is and why it is important to business. Examples, screen shots, best practices, overviews and analysis of Facebook, Twitter, LinkedIn, blogs, and other sites and services.
Social Media is the online equivalent of Word of Mouth which really encapsulates its usefulness to businesses. In this presentation I cover the benefits of the main Social Media channels and demonstrate how effective usage of Social Media can increase customer loyalty whilst driving traffic back to your website
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...Raul Colon
One wrong move can land you or your company into an unknown abyss. The lack of guidance from Social Media and non-existent controls can cost companies hundreds of thousands or even millions. The hidden risks of not understanding the many channels of Social Media are immeasurable. With a better understanding and some guidance on Social Media Patterns yourself and your company are going to be able to mitigate the arising risks.
Social Media is the online equivalent of Word of Mouth which really encapsulates its usefulness to businesses. In this presentation I cover the benefits of the main Social Media channels and demonstrate how effective usage of Social Media can increase customer loyalty whilst driving traffic back to your website
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...Raul Colon
One wrong move can land you or your company into an unknown abyss. The lack of guidance from Social Media and non-existent controls can cost companies hundreds of thousands or even millions. The hidden risks of not understanding the many channels of Social Media are immeasurable. With a better understanding and some guidance on Social Media Patterns yourself and your company are going to be able to mitigate the arising risks.
In this first session, Balderaz focused on using social media research for HR business decisions, as well as to identify strategies, goals and reasons for using social media for HR purposes.
Adding Social Media to Your Marketing Plan4Good.org
Around every corner you turn these days we hear about social media, bloggers, social networking. The list goes on and on. Using social media is just one tool for developing your organization’s fundraising and marketing strategies. Social media is an entry point and can be used as part of a larger plan to help you achieve your funding goals. Learn from existing success models about how organizations can raise tens of thousands and even millions of dollars through social media. Social media is here to stay. Taking some time to learn more about the multi-channel use of marketing your organization can have a long-term impact on the knowledge about and success of your mission.
This presentation was given for a group of high school student interns at the offices of Ernst & Young in NYC.
The goal was to inform these students that their choices on how they interact with Social Media today will affect their future college and career choices.
I also outlined best practices for and additional Social Media platforms that young adults can participate in.
How Social Media Can Impact Your BusinessMBA & Company
Social media has grown to the point where it is easily the most pervasive, effective and dynamic of all business channels. Twitter and Facebook have democratised the world of communications, meaning that we are all now part of one big conversation, and that consumers potentially have as much of a voice as brands do...
In this first session, Balderaz focused on using social media research for HR business decisions, as well as to identify strategies, goals and reasons for using social media for HR purposes.
Adding Social Media to Your Marketing Plan4Good.org
Around every corner you turn these days we hear about social media, bloggers, social networking. The list goes on and on. Using social media is just one tool for developing your organization’s fundraising and marketing strategies. Social media is an entry point and can be used as part of a larger plan to help you achieve your funding goals. Learn from existing success models about how organizations can raise tens of thousands and even millions of dollars through social media. Social media is here to stay. Taking some time to learn more about the multi-channel use of marketing your organization can have a long-term impact on the knowledge about and success of your mission.
This presentation was given for a group of high school student interns at the offices of Ernst & Young in NYC.
The goal was to inform these students that their choices on how they interact with Social Media today will affect their future college and career choices.
I also outlined best practices for and additional Social Media platforms that young adults can participate in.
How Social Media Can Impact Your BusinessMBA & Company
Social media has grown to the point where it is easily the most pervasive, effective and dynamic of all business channels. Twitter and Facebook have democratised the world of communications, meaning that we are all now part of one big conversation, and that consumers potentially have as much of a voice as brands do...
Learn some of the ways to use social media in your career planning, job or internship search. We will discuss ways of networking through social media and other great resources.
Social Media Networking for Businesses. An introduction for businesses looking to get started with Facebook and Twitter.
This is now quite old as social media changes drastically every few months. Soon, I will be redoing this presentation along with adding information for Foursquare.
Presentation and teaching material: Communication Theory - Cultivation Theory by George Gerbner. Research on Television and Violence based on the Cultural Indicators Project
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
An overview of social media marketing for small businesses. This was presented during the First MSU Main E-Commerce Expo in Marawi City last October 7, 2013.
Your residents and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information.
Renters are talking about your communities, sharing options and making referrals via new media platforms such as Facebook, Twitter, YouTube and Foursquare.
Maintaining an on-going positive relationship with consumers is critical to any brands long term success. Today companies must be a part of the consumer dialogue. Learn how to build a customer engagement strategy.
Talk given at TiE Bangalore, on subject of Social Media, on 1st July, 2010. Aimed at entrepreneurs and businesses, this talked about the relevance of Social Media for business, today!
Successful social strategies for small businessJenn Gleckman
Earlier this month I was asked to present to the local chamber on social media, including strategy considerations along with 5 social sites. Covering all that content in an hour meant that this ended up as an overview presentation directed at small business owners.
A brief description of what social media marketing is all about and how companies can take advantage of social media marketing to engage their customers.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Deluxe/Risdall Social Media Marketing Webinar Presentation
Social Media And Networking
1. HUMAN INTERACTION HAS NOT CHANGED.
IT’S WHERE IT HAPPENS THAT’S CHANGED.
Social Media and Networking:
What it is & why it’s important
Kevin Woodward
kwoodward@yahoo.com
2. Defining Social Media and Networking
Social Media is the content, tools and services
created and used by people online … such as
Facebook, Twitter, LinkedIn, YouTube, blogs,
groups, wikis and others.*
Social Networking is the act of building
interactive online communities of people with
shared interests through communication and
sharing of information.*
* Wikipedia
3. What it’s about: The bottom line
It’s not about the tools, it’s about the relationships.
Somewhere, someone has something important to tell
you. Listening isn’t a choice, it’s a strategy.
A recent study found that not only can you quantify and
measure social media engagement for the business, there
is a direct correlation with the bottom line. The most
actively engaged companies reported revenue gains of 18
percent on average in the last year, while those who
didn’t reported average losses of 6 percent.*
* ENGAGEMENTdb: Ranking the Top 100 Global Brands | July 21, 2009
4. U.S. monthly online activity usage
Social media
and
networking
sites have
more overall
usage now
than text
messaging …
and growing
5. Who’s using social media today
Boomers,
Gen X are
fastest
growing user
groups and
may soon be
largest, not
Gen Y or Z
6. Reasons to using social media
Generational differences
more pronounced
between social media
adopters and social
media expectants
7. The Big 3 social media for business
Facebook – Biggest player with 250 million users,
added 50 million in Q209. No. 1 for stickiness with
average 4.5 hours time spent per user in June. Best
for: Connecting with friends, public face for fans.
Twitter – Micro-blogging in real time. Fastest
growing, reported 19% growth in July over June,
nearly 2000% YOY. World’s biggest focus group. Best
for: Consumer services and interaction.
LinkedIn – Grow your network exponentially. Not
just for job seekers, 57% of employers registered and
using. Identify key customer contacts, establish
expertise and trust. Best for: Business services, brand.
8. Pros & cons: Facebook
PROS
Huge user base
Search tools
Mashup apps
“True” friends, fans
Stickiness
Simple business model
Easy to create and
manage targeted ads
CONS
Difficult to navigate
Time intensive
Opt-in requirement
Must log in, less
immediate
“Thick” apps
Somewhat limited
capabilities for business
14. Pros & cons: LinkedIn
PROS
Considered “must have” in
business today
Increase visibility and
connectability
Research clients, prospect
for new ones, insight into
competition
Use your contacts for
ecommendations and
introductions
Search engine optimization
Controls, privacy features
Groups
CONS
Controls, privacy features
Must be savvy and use
strategically
Some slow to recognize
business value
17. Blog: Engage with a purpose
What is the message you
want to communicate?
Best practice is to avoid
hard sell, focus on
helping, sharing.
18. Blog: Integration and consistency
Which is website and
which is blog? Note
cross links to other
social media.
19. Other: YouTube, multimedia
Video
presence and
hosting
expands
reach. New
tools enable
anyone to tell
a story with
sound and
pictures.
Other sites:
Vimeo,
12seconds.
20. Social Networking Rules of Engagement
1. A plan that includes measureable success criteria
2. Listen to your audience and what it is telling you
3. Define your brand and align with profiles
4. If you don’t know, ask (or tweet) someone
5. Focus and connect first with who you know best
6. Actively engage with your customers
7. Track and report on usage and results
8. Review , analyze, update … and repeat
9. Manage your time effectively
10. Don’t be afraid to get your feet wet
21. Points to remember
Everybody wants to be popular. While popularity
can build share, you have to reach and engage the
right customers to be successful.
Control your emotions and focus on persuasion,
empathy, trust (PET).
Help don’t sell. Reach out and others will reach
back.
Be authentic … be consistent … and have fun.
At the end of the day it’s better to have a great
product than to be great in social media
22. Thank you … and stay connected
KEVIN WOODWARD
Email: kwoodward@yahoo.com
Phone: 831-359-5419 (mobile, text), 831-662-3987 (landline)
Social MediYeah! blog:
http://kevinwoodward.wordpress.com
LinkedIn:
http://www.linkedin.com/in/kevincwoodward
Facebook:
http://www.facebook.com/kwoodward
Twitter:
http://twitter.com/kevinwoodward