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Nonprofits Social Media

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Gray Web Technology + Design
Gray Web Technology + Design

Social media is a broad term that includes digital tools allowing users to share information. 222 million people use blogs and over 200 million use Facebook. Usage of social media cuts across all age groups, with the majority of those aged 15-65 using Facebook and Twitter. Organizations that are more active on social media platforms like Facebook and Twitter see higher rates of follower growth. Measuring metrics like actions from fans and followers can help evaluate the return on investment of social media marketing.

TechnologyNews & Politics
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Social Media Marketing Put Your Brand in High Gear
What is Social Media? Social media is an umbrella term that includes all digital tools that allow you to share information with others.
Who Uses Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Reaches All Ages ,[object Object],[object Object],Facebook Twitter 15-29 65% 14% 30-44 76% 18% 44-65 73% 13%
Facebook Findings ,[object Object],[object Object],[object Object]
Twitter Findings ,[object Object],[object Object],[object Object]
Why are people participating? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What's your approach? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking is NOT Social Media Talking to friends business & marketing
How does it all come together?
...but it all starts with LISTENING
Photo Credit Matt Hamm Strategy
Implement
Interact
What are my choices? search.twitter.com tweetdeck hootsuite twuffer ping.fm tweetmeme - hot topics twitterholic - influencers http://www.squidoo.com/twitterapps Facebook pages Facebook groups Facebook Causes Social RSS (app) Slideshare (app) Static FBML (app) and many more...
What are my choices? Slideshare LiveStream/Ustream Foursquare Flickr LinkedIn Myspace(?) Is your head spinning? but wait there's more...
Over 400 Social Networks Exist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Can social media work for you?
Can you measure the ROI? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
So the question now becomes, are you ready to join the conversation?

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Nonprofits Social Media

  • 1. Social Media Marketing Put Your Brand in High Gear
  • 2. What is Social Media? Social media is an umbrella term that includes all digital tools that allow you to share information with others.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Social Networking is NOT Social Media Talking to friends business & marketing
  • 10. How does it all come together?
  • 11. ...but it all starts with LISTENING
  • 12. Photo Credit Matt Hamm Strategy
  • 15. What are my choices? search.twitter.com tweetdeck hootsuite twuffer ping.fm tweetmeme - hot topics twitterholic - influencers http://www.squidoo.com/twitterapps Facebook pages Facebook groups Facebook Causes Social RSS (app) Slideshare (app) Static FBML (app) and many more...
  • 16. What are my choices? Slideshare LiveStream/Ustream Foursquare Flickr LinkedIn Myspace(?) Is your head spinning? but wait there's more...
  • 17.
  • 18. Can social media work for you?
  • 19.
  • 20.  
  • 21.
  • 22.
  • 23. So the question now becomes, are you ready to join the conversation?