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Seniors and Social Media 2020
By Joshua Goldfarb and Rachel Steiman
IDENTITY, STATUS, POWER: ISSUES IN SOCIAL MEDIA
2

Agenda


Social Media Overview

Health-Based Social Media for Seniors
Future Implications of Health -Based Social Media for Seniors
Social Media and Personal Relationships for Seniors
Future Implications of Social Media and Personal Relationships for Seniors
3

Social Media


Online networks and media



It allows people to connect and share
ideas, opinions,
art, music through
social
networks
such
as
Skype,
Facebook, Twitter, etc.



Works as a collective mind
information for just about anything.

of

RS
Social Media Landscape

4

RS
Seniors Today vs. Seniors Tomorrow

2013

-------------------------------------------->

2020

5

RS
Interesting Facts About Age and Social
Media

6



While every demographic dropped its Social Media usage in December 2012, the only
age demographic that increase its usage during that period was 30-49 year olds, who
increase from 73% to 77%.



72% of people use social media to educate themselves about specific medical
conditions.
SOURCE: PEW RESEARCH CENTER & MARKETINGVOX RS
5 Benefits of Social Media for Seniors



Social Media Can Keep Families
Close



Social Photo and Video Sharing



Coupons and other Discounts



Peace of Mind



7

Community Belonging

RS
8

The Internet Reduces Depression by 20% among senior citizens
http://www.medicalnewstoday.com/articles/167589.php

RS
9

Current Health-Based Social Media Sites



WebMD is a public website, which contains
information regarding:



Health and health care



Symptom checklist,



Pharmacy information,



Drug information



Blogs of physicians with specific topics



Place to store personal medical information

SOURCE: WEBMD.COM RS
10

Current Health-Based Social Media Sites


Mayo Clinic is a integrated clinical
practice, education and research
institution specializing in treating
patients.



The website employs clinical
experts to provide current medical
information and news on health
topics.

SOURCE: MAYOCLINIC.COM RS
11
Social Apps To Encourage Health and Wellness



Hotseat: Create Healthy Games,
Competition and Team Sports



The app uses nudges, social accountability
and gameplay to create easy and fun twominute activities



Using their smartphones, people can select
physical activities they’re comfortable with
and capable of completing.



Then Hotseat inserts a rotating daily
selection of activity breaks into a user's
calendar, based on availability.
SOURCE: HOTSEAT.COM RS
12
Social Apps To Encourage Health and Wellness



The Digifit ecosystem is an apps that
records heart rate, pace, speed, cadence,
and power of your running, cycling and
other athletic endeavors.



It also motivates users to be healthier
and adopt healthy habits.

SOURCE: DIGIFIT.COM RS
Top Five Ways Digital Apps and
Smartphones will Transform Healthcare



Improved access to care



Improved patient
engagement



New provider business
models for healthcare
providers



Reduced Health Fraud



13

Improved Patient Safety
SOURCE: FORBES.COM RS
14

Health- Based Social Media Future Implications



A mobile doctor for those too sick to
leave home



Quick access to personal health
records



Daily biometric scans could log
personal data about bodily changes

RS
15

How Seniors Currently Use Social Media


Very Limited Knowledge to the use of
computers and social media



Currently only 43% use Social Media
In the United States



Seniors have very little desire to
become computer savy



Seniors that are computer savvy are
living happier more entertained lives



Statistics show that usage of social
networks by seniors is growing yearly
How will Seniors Use Social media in the
for-seeable future


To connect with families and loved
ones



Communication and interaction with
the government



Research of Medical related
information



Self Education



Entertainment



Finding others with similar interests

16
17

Social Networks and seniors by 2020


By the year 2020 Technology will have
evolved social networks by advancements
made to the way we learn, connect and
entertain our selves.



Seniors wont be as lonely and general



a vast majority of seniors will be computer
savvy and apart of social networks that sit
their needs



technology will provide easier and different
methods for seniors to access social media.
(Ease Of Use)



Social media will make learning of various
skills such as culinary, music, weaving,
music,. more accessible, and easier

A Connected
Future
18

Social Networks Made For More


Build a Jam offers a way for others to
connect and jam together



Able to filter by instrument, age and
location



Art WEEN is a community designed for
artists



Art WEEN Focuses on museum



OhMybloom is an online community
designated for Gardner's



OhMyBloom allows users to share
gardening tips and pictures.

Networks for your
hobbies
19

LinkedIn



Linkedin a social network designed to
help people connect in their industry



Allows user to design a profile based
on their qualifications



Allows users to design a portfolio with
a user friendly interface



Allows users to connect with
employers around the world
20

Two Major Social Networks

Facebook

Twitter



Find users and corporations through
age, interests and location.



Follow users and corporations based
on interests and location.



Join groups based interests



Follow your favorite artists



Chat With loved ones



Follow your favorite sports teams



Add groups to your news feed





Free entertainment

Quick answers and education made
available



Social network based games



Keep up to date with the news and
current events
21

Classes To Learn Twitter For Seniors


Through out North America classes
are now provided for seniors to learn
twitter



Classes provides useful tips on how to
interact with others



Classes Provide tips and precautions
that are useful while using Twitter



Classes make the use of Twitter easier
and more enjoyable for Seniors

QuickTime™ and a
decompressor
are needed to see this picture.
22

Classes To Learn Facebook For Seniors


New York Libraries Offer Classes for
Facebook to seniors



Helps Seniors get started by helping
them create a profile



Teaches Seniors how to use a
computer to be successful with
Facebook



Allows Seniors to have a more
enjoyable experience with Facebook

QuickTime™ and a
JVT/AVC Coding decompressor
are needed to see this picture.
23

With A Little Help From My Friends


With the classes now available for
seniors numbers of senior users on
social media are increasing



Seniors are less afraid of technology
since someone is willing to help them
learn



Classes provided necessary
information in regards to the
precautions and dangers on social
media



Allows Seniors to take a step into the
digital frontier
Advantages of Social media and
Seniors Today


Entertainment- Seniors are able to watch television
shows and movies that they used to adore “back in
the day”. They are able to keep up with their favorite
musicians via twitter and face book. Seniors are
able to play games with their families online and are
able to read books and articles via eBook with out
having to leave the comfort of their home.



Connect- with todays technology it almost seems
like the entire world is connected. This is an amazing
thing for seniors, especially those that’s family lives
is in a different country. And and those that are un
able to leave their home



With constant advancements the technology
manufacturers are coming up with, are making this
process easier day by day.



The ability to connect for seniors has been medically
proven to improve emotional health.



Able to Connect to communities based on interests
through specific social networks

24
Social Media and Personal
Relationships


Social media gives users the opportunity to
meet others around the world



Sites like seniormatch and OurTime’s
primary focus is to help seniors meet
others with similar interests



Dating networks allow users who have lost
their loved ones to get back into the
dating scene at their own pace



The use of social networks allows couples
to communicate and share photos from
around the world

25
26

Internet Use By age Group Canada
27

Social Network usage Germany
Future Implications of Social Media and
Personal Relationships for Seniors


By 2020 we will have at least 80% of
American seniors will be using social
media



Seniors will be able to live fuller and
happier lives with the ability to connect



Seniors will feel more apart of their
families lives



Long distance relationships and families
overseas will be easier to keep in touch
with



With Ease of use additions by 2020
seniors will not only want to use social
media but will be able to

28
29

Conclusion


Social Media Overview



Health-Based Social Media for Seniors



Current Social Apps and Social Media dedicated to Health



Future Implications of Health -Based Social Media for Seniors



Social Media and Personal Relationships for Seniors



Social Network usage for Seniors



Future Implications of Social Media and Personal Relationships for Seniors

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Social Media and the Future of Seniors

  • 1. 1 Seniors and Social Media 2020 By Joshua Goldfarb and Rachel Steiman IDENTITY, STATUS, POWER: ISSUES IN SOCIAL MEDIA
  • 2. 2 Agenda  Social Media Overview Health-Based Social Media for Seniors Future Implications of Health -Based Social Media for Seniors Social Media and Personal Relationships for Seniors Future Implications of Social Media and Personal Relationships for Seniors
  • 3. 3 Social Media  Online networks and media  It allows people to connect and share ideas, opinions, art, music through social networks such as Skype, Facebook, Twitter, etc.  Works as a collective mind information for just about anything. of RS
  • 5. Seniors Today vs. Seniors Tomorrow 2013 --------------------------------------------> 2020 5 RS
  • 6. Interesting Facts About Age and Social Media 6  While every demographic dropped its Social Media usage in December 2012, the only age demographic that increase its usage during that period was 30-49 year olds, who increase from 73% to 77%.  72% of people use social media to educate themselves about specific medical conditions. SOURCE: PEW RESEARCH CENTER & MARKETINGVOX RS
  • 7. 5 Benefits of Social Media for Seniors  Social Media Can Keep Families Close  Social Photo and Video Sharing  Coupons and other Discounts  Peace of Mind  7 Community Belonging RS
  • 8. 8 The Internet Reduces Depression by 20% among senior citizens http://www.medicalnewstoday.com/articles/167589.php RS
  • 9. 9 Current Health-Based Social Media Sites  WebMD is a public website, which contains information regarding:  Health and health care  Symptom checklist,  Pharmacy information,  Drug information  Blogs of physicians with specific topics  Place to store personal medical information SOURCE: WEBMD.COM RS
  • 10. 10 Current Health-Based Social Media Sites  Mayo Clinic is a integrated clinical practice, education and research institution specializing in treating patients.  The website employs clinical experts to provide current medical information and news on health topics. SOURCE: MAYOCLINIC.COM RS
  • 11. 11 Social Apps To Encourage Health and Wellness  Hotseat: Create Healthy Games, Competition and Team Sports  The app uses nudges, social accountability and gameplay to create easy and fun twominute activities  Using their smartphones, people can select physical activities they’re comfortable with and capable of completing.  Then Hotseat inserts a rotating daily selection of activity breaks into a user's calendar, based on availability. SOURCE: HOTSEAT.COM RS
  • 12. 12 Social Apps To Encourage Health and Wellness  The Digifit ecosystem is an apps that records heart rate, pace, speed, cadence, and power of your running, cycling and other athletic endeavors.  It also motivates users to be healthier and adopt healthy habits. SOURCE: DIGIFIT.COM RS
  • 13. Top Five Ways Digital Apps and Smartphones will Transform Healthcare  Improved access to care  Improved patient engagement  New provider business models for healthcare providers  Reduced Health Fraud  13 Improved Patient Safety SOURCE: FORBES.COM RS
  • 14. 14 Health- Based Social Media Future Implications  A mobile doctor for those too sick to leave home  Quick access to personal health records  Daily biometric scans could log personal data about bodily changes RS
  • 15. 15 How Seniors Currently Use Social Media  Very Limited Knowledge to the use of computers and social media  Currently only 43% use Social Media In the United States  Seniors have very little desire to become computer savy  Seniors that are computer savvy are living happier more entertained lives  Statistics show that usage of social networks by seniors is growing yearly
  • 16. How will Seniors Use Social media in the for-seeable future  To connect with families and loved ones  Communication and interaction with the government  Research of Medical related information  Self Education  Entertainment  Finding others with similar interests 16
  • 17. 17 Social Networks and seniors by 2020  By the year 2020 Technology will have evolved social networks by advancements made to the way we learn, connect and entertain our selves.  Seniors wont be as lonely and general  a vast majority of seniors will be computer savvy and apart of social networks that sit their needs  technology will provide easier and different methods for seniors to access social media. (Ease Of Use)  Social media will make learning of various skills such as culinary, music, weaving, music,. more accessible, and easier A Connected Future
  • 18. 18 Social Networks Made For More  Build a Jam offers a way for others to connect and jam together  Able to filter by instrument, age and location  Art WEEN is a community designed for artists  Art WEEN Focuses on museum  OhMybloom is an online community designated for Gardner's  OhMyBloom allows users to share gardening tips and pictures. Networks for your hobbies
  • 19. 19 LinkedIn  Linkedin a social network designed to help people connect in their industry  Allows user to design a profile based on their qualifications  Allows users to design a portfolio with a user friendly interface  Allows users to connect with employers around the world
  • 20. 20 Two Major Social Networks Facebook Twitter  Find users and corporations through age, interests and location.  Follow users and corporations based on interests and location.  Join groups based interests  Follow your favorite artists  Chat With loved ones  Follow your favorite sports teams  Add groups to your news feed   Free entertainment Quick answers and education made available  Social network based games  Keep up to date with the news and current events
  • 21. 21 Classes To Learn Twitter For Seniors  Through out North America classes are now provided for seniors to learn twitter  Classes provides useful tips on how to interact with others  Classes Provide tips and precautions that are useful while using Twitter  Classes make the use of Twitter easier and more enjoyable for Seniors QuickTime™ and a decompressor are needed to see this picture.
  • 22. 22 Classes To Learn Facebook For Seniors  New York Libraries Offer Classes for Facebook to seniors  Helps Seniors get started by helping them create a profile  Teaches Seniors how to use a computer to be successful with Facebook  Allows Seniors to have a more enjoyable experience with Facebook QuickTime™ and a JVT/AVC Coding decompressor are needed to see this picture.
  • 23. 23 With A Little Help From My Friends  With the classes now available for seniors numbers of senior users on social media are increasing  Seniors are less afraid of technology since someone is willing to help them learn  Classes provided necessary information in regards to the precautions and dangers on social media  Allows Seniors to take a step into the digital frontier
  • 24. Advantages of Social media and Seniors Today  Entertainment- Seniors are able to watch television shows and movies that they used to adore “back in the day”. They are able to keep up with their favorite musicians via twitter and face book. Seniors are able to play games with their families online and are able to read books and articles via eBook with out having to leave the comfort of their home.  Connect- with todays technology it almost seems like the entire world is connected. This is an amazing thing for seniors, especially those that’s family lives is in a different country. And and those that are un able to leave their home  With constant advancements the technology manufacturers are coming up with, are making this process easier day by day.  The ability to connect for seniors has been medically proven to improve emotional health.  Able to Connect to communities based on interests through specific social networks 24
  • 25. Social Media and Personal Relationships  Social media gives users the opportunity to meet others around the world  Sites like seniormatch and OurTime’s primary focus is to help seniors meet others with similar interests  Dating networks allow users who have lost their loved ones to get back into the dating scene at their own pace  The use of social networks allows couples to communicate and share photos from around the world 25
  • 26. 26 Internet Use By age Group Canada
  • 28. Future Implications of Social Media and Personal Relationships for Seniors  By 2020 we will have at least 80% of American seniors will be using social media  Seniors will be able to live fuller and happier lives with the ability to connect  Seniors will feel more apart of their families lives  Long distance relationships and families overseas will be easier to keep in touch with  With Ease of use additions by 2020 seniors will not only want to use social media but will be able to 28
  • 29. 29 Conclusion  Social Media Overview  Health-Based Social Media for Seniors  Current Social Apps and Social Media dedicated to Health  Future Implications of Health -Based Social Media for Seniors  Social Media and Personal Relationships for Seniors  Social Network usage for Seniors  Future Implications of Social Media and Personal Relationships for Seniors