The document discusses how organizations and volunteers can take advantage of the mobile web. It explains that the mobile web has evolved beyond just mobile apps and websites to also include microvolunteering and indirect volunteering opportunities. The document provides examples of mobile apps and websites that have been implemented by volunteer organizations and encourages leveraging existing social media platforms and volunteer portals. It emphasizes evaluating one's environment before developing a mobile strategy in order to effectively engage volunteers through timely, flexible, and social mobile opportunities.

1. THE WORLD IN OUR POCKET
How Organizations and Volunteers can take advantage of the mobile Web
flickr/ johnathon Caves
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2. QUICK QUIZ:
• What is the mobile Web?
• How many have a cell phone? Smart phone? What is the difference?
• How do you use your phones?
• How do you use the Web?
• How many of you are already using the mobile Web?
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3. LESSON #1:
INTERRUPT!!
flickr/jonny.hunter
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4. POP QUIZ
Have you seen this before?
Davidbspalding
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5. MOBILE WEB – IS IT RELEVANT?
• Naysayers this is your chance!
flickr/K!T
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6. IS THIS MAP FAMILIAR?
flickr/Wordshore
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7. #londonriots
Blackberry Messenger (BBM) reported to have a role in inciting riots
flickr/tgeasland
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8. #riotcleanup @riotcleanup
But then social media also helped the recovery
Flickr/MattJHerring
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9. THIS IS INTERESTING…..
• 48% Internet traffic is from 5 countries (BRIC & US)
• Video is 48% of mobile data traffic
• Facebook is the largest repository of user-generated content
• Apple & Android grow as mobile platforms
• The ‘cloud’ is growing as our repository
• More users are accessing the social web from mobile
• Average iPhone user only spends 45% time making phone calls
Mashable: Morgan Stanley 2010
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10. THIS MAY BE SURPRISING (A)…..
Adoption Rates
Mashable : Morgan Stanley 2010
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11. THIS MAY BE SURPRISING (B)…..
Device Adoption
Mashable : Morgan Stanley 2010
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12. THIS MAY BE SURPRISING (C)…..
Mindshare Distribution
Mashable : Morgan Stanley 2010
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13. SO WHEN DO PEOPLE MOBILE?
Flickr/Looking Glass
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14. USING MOBILE…..
80% use mobile while waiting
Flickr/rynosoft
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15. USING MOBILE…..
62% while watching television
Flickr/ralphbiljker
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16. USING MOBILE…..
69% for point of sale research while shopping
Flickr/paulswensen
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17. USING MOBILE…..
59% follow up a mobile site visit on a PC
Flickr/Willow (Chengyin)
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18. USING MOBILE…..
27% during this presentation (just kidding!!)
Flickr/ Adrian Bloeem
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19. FAVORITE MOBILE ACTIVTIES (USA)
• 76% Social Networking
• 73% Local Info
• 68% News
• 63% Music
• 61% Games
• 56% Video
• 42% Sports
• 34% Product Reviews
• 81% Maps and Directions
• 67% Check Bank Accounts
• 51% Conduct Bank Transactions
• 61% Shopping
mobiThinking: Keynote/Adobe 2010
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20. SO, WHAT IS THE MOBILE WEB?
Flickr/xcode
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21. IS THIS IT?
Flickr/Steve Rhodes
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22. OR THIS?
Flickr/Steve Rhodes
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23. MAYBE BOTH?
Flickr/Steve Rhodes
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24. ACTUALLY IT’S CHANGED
Flickr/dkalo
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25. ..IN MORE WAYS THAN ONE
Flickr/Kathy Cassidy
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26. VOLUNTEERS THROUGH MOBILE
•There is genuine opportunity
• Remember they will be multi-tasking
• Information and opportunity should be near-real time
• Experience is key: easy to engage, but easier to lose
• Potential new platform for volunteerism
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27. DIRECTIONS PLEASE!
Flickr/ geordikid
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28. TWO BROAD OPTIONS
• Mobile App
- Build a mobile App
• Mobile Website
- Add a mobile website to your presence
Flickr/qthomasbower
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29. MOBILE APP
• Software for your phone
• Custom built software for specific functionality
• Users download onto their device.
• Software connects to host server to deliver information/functionality
Flickr/qthomasbower
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30. A GOOD MOBILE APP
• Simplicity
• Clarity
• Efficiency
• Platform
• Help
• Consistency
• Style
Vensi Streamlined Solutions
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31. A GOOD MOBILE APP
• Simplicity
Users are usually multi-tasking. Keep things simple.
• Clarity
Intent of the app should be clear. Avoid doing too much.
• Efficiency
Add value to the user, make things easier for them.
• Platform
Adapt to platforms: Blackberry, iPhone, Android or iPad.
• Help
Make it easy for users to self-help and troubleshoot.
• Consistency
Integrate across platforms – with your desktop website.
• Style
Elegance matters – should be pleasure/fun to use.
Vensi Streamlined Solutions
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32. VOLUNTEERMATCH MOBILE APP
• For prospective volunteers
• Opportunities Nearby
• Read Reviews
• Share activities with family and friends
• Save volunteer opportunities for the future
Volunteerrmatch.org
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33. NICESERVE MOBILE APP
• For prospective volunteers
• Choose your location
• Choose a project
• Signup and serve
niceSERVE.org
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34. A GOOD MOBILE SITE
• Tap
• Fit
• Mobility
• Social
• Customizable
Fig Advertising
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35. A GOOD MOBILE SITE
• Tap
Links should be taps not just clicks
• Fit
Adjust for the small vertical fit of mobile monitors
• Mobility
Location-sensitive deliver appropriate content and features
• Social
Engage through blog comments, social media tabs, sign-ins
• Customizable
Allows users to customize so it is a more personal experience
Fig Advertising
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36. TAPROOT MOBILE WEBSITE
• Get Pro Bono
• Give Pro Bono
• Social
• Integrated
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37. STILL NEED DIRECTIONS?
Flickr/Cordesika
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38. LEVERAGE RESOURCES
Flickr/cannonsnapper
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39. EXPLOIT EXISTING OPPORTUNITIES
• Facebook
• Twitter
• YouTube
• Volunteer Portals
• Mobile Site
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40. EXPLOIT EXISTING OPPORTUNITIES
• Facebook
Establish a proactive Facebook presence
• Twitter
Engage an active Twitter presence
• YouTube
Build a user-generated video channel
• Volunteer Portals
Enroll in volunteer online portals
• Mobile Site
Evaluate an efficient and timely mobile website
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41. CHANGING DIRECTIONS
• Evaluate
• More Social
• More Proactive
• More Timely
• More Flexible
Flickr/choonMing
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42. ADJUSTING DIRECTIONS
• Evaluate
Review your environment
• More Social
Adjust to the social media culture
• More Proactive
Prepare to be more responsive
• More Timely
Opportunities are fleeting
• More Flexible
Adjust for volunteer preferences
Flickr/London Permaculture
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43. WAIT THERE IS MORE!!
• Microvolunteering
• Indirect Volunteerism
Flickr/ramhatter
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44. MICROVOLUNTEERING
• Micro-targeted online efforts
- foreign language translation
- tagging images for Haiti earthquake
- track the outbreak of H1N1
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45. INDIRECT VOLUNTEERING
• Collect points at locations and donate to charity
- Donated over 174,000 meals for homeless
- Planted over 42,000 trees in rainforests
- Donated over 18,000 books children
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46. BEFORE YOU START RUNNING
• Yes, there is opportunity
• Evaluate your environment
• Plan your entry
• Leverage existing resources
• Promote and evaluate success
Flickr/Erik Heidstra
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47. QUESTIONS?
FlickrE/ Clolin_K
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48. THANKS!
http://www.slideshare.net/devendras
Flickr/ Gueorgui
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