Blogging for Business 2014 - Part 2


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What does it take to keep up with a blog and use it to build your business? Understand your market, create engaging content, post consistently, connect with the world.
Erin Thiem and Coryon Redd presented Blogging for Business (Part 2) on June 3rd 2014 for Sierra Commons.

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  • Let’s stop here a moment and make sure we are clear on what I mean by Internet marketing.
  • What is Interesting, Important and Sharable?
    Share insights into your company
    Provide information and news
    Reduce customer service calls
    Promote new products and services

  • Your blog needs to be focused to be effective.

  • Repeated because it will likely be first slide of second session
  • Go over blogging checklist
  • Using other people’s content -  I think it would be better to change the using other people contents to something broader like, "think about the source of your content, photos, etc."  I think what I wanted to do is that in the "I did a google search and found this photo" world people sometimes forget to check the copyright terms.  And with pinterest happy things these days sometimes people source the wrong location... or no source.
  • Niche marketing – Where’s your market?
    Keyword research – Google Keyword Tool and Google Trends
    Survey customers
    Social listening tools
    Google Alerts
    Google Search
  • user ratings, power users page
    For forums and blogs – “leave a reply” Also mention Google Alerts
  • Guest posts. Be Aware! Guest blogs can take extra work to edit.

    If everyone knows how to play the game, everyone shares. Cooperative promotion. Reciprocal love.
    Doesn’t always work but that’s the goal.
  • You don’t have to be the best writer in the world to create content

    Show your expertise with what you think is interesting and worth sharing
  • Cooperation with Partners - Ex. Of Pinterest then email to everyone tagged asking for them sharing.
    Example of Erin Creating Articles on based on blog themes – Erin will demo on site.
    ** For Coryon - Review Outside Inn Analytics to see what worked
    ** Erin will outline success stories about writing specific blogs. Also step by step for a couple of blogs

  • Blogging for Business 2014 - Part 2

    1. 1. 1 Blogging to Grow your Business Part 2
    2. 2. 2 View this presentation online at: Thanks to Sierra Commons. Our Local Business Ignitor! Coryon Redd Erin Thiem
    3. 3. Why Should I Blog for Business?
    4. 4. 4 Here’s Why! Blog Marketing to Achieve Business Goals Generate Traffic, Leads and Sales Build Audience and Influence Link Bait for SEO Answer Questions
    5. 5. 5 What are your Blogging Goals? Marketing – Branding, Content, Generate Leads Build Customer Engagement Increase Brand Awareness Good Content • What Topics Are You Going To Write About? • What is Expertise, Passion, & Mission? Website Traffic, Generate Leads, Sales
    6. 6. 6 Get to Know the Outside Inn History Mission A Bit about the Hospitality Industry Locally Focused Marketing Learn more at
    7. 7. 7 The movie “The Christmas Card” brings visitors to Nevada City. Match your blog content to the market! What’s Interesting & Relevant?
    8. 8. 8 • Look at past blog posts to see if they can be updated • Add text to images to bring blog content to life • Create Pinterest friendly images • Pin and drive traffic to blog • -of-nevada-county-hikes.htm/ What Works?
    9. 9. 9 What do People Love? Epic Outside Inn Blog Giveaway • Encourages local businesses to donate items • Visitors must comment to enter • Sharing on social media doubles your chances • Very popular because people win great stuff!
    10. 10. Make a Blog the Hub of your Online Marketing
    11. 11. Blogging Basics Blog Should Be On your Website Use Keywords in your Blogs (Don’t go nuts) Set a Goal for Frequency of Posts Plan Out your Content Check Spelling and Grammar Promote in Social Media
    12. 12. Get the Word Out Blogger Outreach Answer Questions in Forums Register in RSS Directories Press Releases Social Media • Facebook, Twitter, Google+, etc. Tie into your Website and Email
    13. 13. Mistakes to Avoid Inconsistency Using Other People’s Content – (Curation OK) No Attention to Detail Ignoring the Basics of Marketing Not Connected to Social Media Inconsistent Voice
    14. 14. 14 • What is your voice? – Clear content, style and ton • Develop an editorial policy / mission statement • Plan your content ahead of time • Show your expertise – Build your prestige • Don’t market directly through your blog • Use multimedia content – Pictures, videos, etc. • Use good titles – descriptive and eye catching • Check your spelling and grammar • Interact – reply to comments • Distribute – Use Google+, Twitter, Facebook, Pinterest • Read more - Blogging Best Practices
    15. 15. Find your Audience, Plan your Content Who’s your Audience? Fish Where the Fish Are Brainstorm Interesting Topics Keyword Research Survey Your Customers Social Listening Tools • Google Alerts,, Check out:
    16. 16. 16 Find Forums and Blogs • Search for “keyword” – add forum or blog Find Related Pages on Facebook • Interact and Tag Friends, Allies and Pages Find Top Users • Who posts/comments the most Create a Profile • Be honest and add link to your website Find your Fish Research your Market
    17. 17. 17 Tie your Blog into your Existing Marketing • Events, Website, Social Media, Emails Engage your Readers • Reply to comments, promote conversation Seek Out your Audience • Find influencers and interact • Follow them, connect, comment, work at it! Build Community, Recruit Evangelists • Guest Blogging - Offer to contribute and ask for guest blogs too. • Email everyone mentioned and ask for cross promotion Build Community Connect your Blog to your Website
    18. 18. Content Creation vs. Content Curation Source:
    19. 19. Editorial Calendar (Oh no, it’s a spreadsheet)
    20. 20. Blogging Tips and Tricks Answer Questions • Questions Audience is Asking and Should be Asking Cross Promotion and Co-Marketing Contests and Giveaways Use Blog to Create Content on your Website Use Stock Photography
    21. 21. 21 WordPress Support and Tutorials Learn How to Blog and Use WordPress Thousands of Free Themes Big list of WordPress Tutorials List of WordPress Articles including Setup, SEO and Backup Detailed Tutorial on How to Use WordPress
    22. 22. 22 Blogging and SMM References Create compelling content for your blog – Lots of ideas Blogging glossary (including dofollow/nofollow) blogging-terms/ 21 Tactics to increase blog traffic 7 tips to increase your blog comments Tips and lots of links for small business owners
    23. 23. 23 More Blogging and SMM References Why a blog should have an editorial policy Blog Commenting to increase PageRank increase-page-rank/ How to find dofollow blogs: Ad Age list of top marketing blogs 2011 review of best blogging software
    24. 24. 24