How to optimise your content for Google Jun 2022.pptxJonny Ross
This document provides tips on optimizing content for Google search engine rankings. It discusses focusing on creating great, unique, and relevant content while ensuring it is accessible to search engines. Both on-site factors like keywords, content, and usability, and off-site factors like links, reviews, and reputation are important. Generating relevant, high-quality content in various formats and sharing it widely can help improve search engine optimization.
Northern Lights PR - Social media masterclass - York University June 2013 Jonny Ross
This document provides an overview of a social media masterclass covering key social media platforms like LinkedIn, blogs, Twitter, and Facebook. It discusses the importance of social media, networking principles, case studies, and tips for a strategic social media presence. Specific topics covered include the basics of each platform, content creation through blogging, sharing content, search engine optimization, and developing a social media strategy and action plan. The goal is to help businesses understand how to effectively use social media to meet their marketing goals.
Blogs are a key tool for online marketing and public relations. Done well, blogging can generate interest in a business and popularize the writer as well. A regularly updated blog is often the "gateway" to a business's website.
This slideshow outlines how to get started on your own business blog, as well as giving proven tips for writing an engaging, effective blog entry.
Build a better blogging brand - how a unique identity is key to blogging successTBEX
This document discusses how branding is crucial for blogging success and long-term business sustainability. It provides definitions of branding and rebranding, and explores how branding can build traffic and followers over time. The document also shares survey results from companies about what they look for in bloggers, and lists 10 key ways for bloggers to communicate their unique brand identity, such as through their mission statement, name, logo, website design, and content.
Class 9 seo, linked in, other social networksprds129
The document discusses search engine optimization (SEO) strategies and social networks. It outlines an 8-step SEO strategy including defining the audience, researching keywords, finding gaps and opportunities, defining competitors, analyzing competitors, customizing recommendations, identifying must-have recommendations, and prioritizing tasks. It also discusses using Google+, LinkedIn, and niche social networks for SEO and marketing purposes.
This document provides guidance on using social media for business purposes. It discusses why businesses should use social media, including that customers expect access to information and it allows networking on your own terms. It also outlines specific uses of social media like promotion, customer service, and recruitment. The document then gives tips for setting goals and choosing the right platforms based on your target audience. Finally, it discusses measuring success and integrating social media campaigns.
How to optimise your content for Google Jun 2022.pptxJonny Ross
This document provides tips on optimizing content for Google search engine rankings. It discusses focusing on creating great, unique, and relevant content while ensuring it is accessible to search engines. Both on-site factors like keywords, content, and usability, and off-site factors like links, reviews, and reputation are important. Generating relevant, high-quality content in various formats and sharing it widely can help improve search engine optimization.
Northern Lights PR - Social media masterclass - York University June 2013 Jonny Ross
This document provides an overview of a social media masterclass covering key social media platforms like LinkedIn, blogs, Twitter, and Facebook. It discusses the importance of social media, networking principles, case studies, and tips for a strategic social media presence. Specific topics covered include the basics of each platform, content creation through blogging, sharing content, search engine optimization, and developing a social media strategy and action plan. The goal is to help businesses understand how to effectively use social media to meet their marketing goals.
Blogs are a key tool for online marketing and public relations. Done well, blogging can generate interest in a business and popularize the writer as well. A regularly updated blog is often the "gateway" to a business's website.
This slideshow outlines how to get started on your own business blog, as well as giving proven tips for writing an engaging, effective blog entry.
Build a better blogging brand - how a unique identity is key to blogging successTBEX
This document discusses how branding is crucial for blogging success and long-term business sustainability. It provides definitions of branding and rebranding, and explores how branding can build traffic and followers over time. The document also shares survey results from companies about what they look for in bloggers, and lists 10 key ways for bloggers to communicate their unique brand identity, such as through their mission statement, name, logo, website design, and content.
Class 9 seo, linked in, other social networksprds129
The document discusses search engine optimization (SEO) strategies and social networks. It outlines an 8-step SEO strategy including defining the audience, researching keywords, finding gaps and opportunities, defining competitors, analyzing competitors, customizing recommendations, identifying must-have recommendations, and prioritizing tasks. It also discusses using Google+, LinkedIn, and niche social networks for SEO and marketing purposes.
This document provides guidance on using social media for business purposes. It discusses why businesses should use social media, including that customers expect access to information and it allows networking on your own terms. It also outlines specific uses of social media like promotion, customer service, and recruitment. The document then gives tips for setting goals and choosing the right platforms based on your target audience. Finally, it discusses measuring success and integrating social media campaigns.
Tools for SEO; Denise Cowan & Lea Glover then with The Web Bureau - delivered a comprehensive overview of what tools every entrepreneur needs to determine the effectiveness of their digital marketing strategy. You can find them on Twitter @DeniseCowan & @Leagloski
8 Keys to Ranking Well in Google Search ResultsBrad Smith
This document provides an 8-step plan for staffing companies to improve their search engine optimization and online presence. The steps include: 1) adjusting existing website content, 2) consistently adding quality blog content, 3) leveraging social media, 4) optimizing job postings, 5) claiming the Google+ Local listing, 6) paying attention to review sites, 7) using analytics to track results, and 8) continually updating content. The document provides details on each step and emphasizes that search engine optimization is an ongoing process rather than a single event.
Blueprint for constructing a powerful web presence - 2019Stoney deGeyter
By concentrating on user experience elements such as click-focused navigation, intent-focused keywords, and solutions driven content, your website will better meet the needs of visitors--and keep engaged and better positioned to take action while on your site. Stoney deGeyter gives you actionable takeaways to make your website more SEO and user friendly.
How to Successfully Attract Traffic - Miami HUG Meeting 01-21-15Jonathan Osorio
This document provides an agenda for a marketing user group meeting on attracting traffic. The agenda includes discussing content/inbound marketing, the buyer's journey, attracting traffic through blogging, and how to make blog posts more effective. The key points are that content should be targeted based on buyer personas and stages of the buyer's journey. An effective blog post has a clear purpose, hooks readers with the title and introduction, tells a story in a succinct manner, and achieves its goal without being longer than needed.
How can you transform your visitors into happy customers ?
1- Users must care
--> Be unique
--> Define your excitement features
--> Understand your users
2- Users must test
--> Increase trust
--> Reduce fears
--> Trigger an action
3- Users must use
--> Define the final goal
--> Determine the Aha moment
--> Define the mandatory steps
--> Guide users to avoid empty spaces
4- Users must pay
--> Transform free users into premium users
--> Define your prices
--> Display your prices correctly
--> Make payment easier
The document provides a checklist of items for blogs, including establishing a reason for the blog, identifying stakeholders, managing expectations, researching competitors, understanding readers, addressing readers' pains with content, presentation, marketing with passion, analyzing progress, and testing everything. It emphasizes curating the best content, formatting content attractively, focusing on search engine optimization, encouraging conversations, promoting the blog, collecting the right metrics, and improving incrementally.
How to Best Manage and Grow Your Website for Lead GenerationHall_
This document summarizes how to manage and grow a website for lead generation. It discusses different types of website visitors, the importance of web content, content creation and repurposing strategies, building trust online, and generating leads through conversion strategies. The key recommendations are to understand your audience personas, develop a content strategy that speaks to multiple audiences, and ensure your website has a clear conversion strategy with calls to action.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
This document provides an overview of an SEO agency called Optimising and their services. It discusses their experience and specializations in SEO, Google AdWords, Facebook advertising, website development, and custom projects. It then covers various on-page and off-page optimization strategies like keyword research, on-page SEO, local SEO using Google Maps, and different link building approaches like creating useful content, joining industry groups, leveraging existing relationships, and mining existing mentions.
1. The document discusses inbound marketing targeting and the buyer's journey. It describes how consumer behavior has changed with the rise of mobile, and that content is important for moving buyers through different stages.
2. It then summarizes how Hubspot does marketing by focusing on different types of content and how certain long-form posts continue generating leads years later.
3. The document concludes by covering how Hubspot hires for inbound roles, focusing on digital skills, analytics abilities, and experience creating content.
This document provides an overview of Dan Kraus and his marketing firm Leading Results. It discusses Kraus's background and experience in sales and marketing. The document then outlines Leading Results' services such as coaching, consulting, and social media training. It presents Kraus's marketing mantra of focusing on problems solved rather than products sold. The core of the document discusses a two-step marketing approach involving branding and lead generation, and provides examples of activities for each.
This training covers the 4 steps to social media success using tips that even power users will find useful.
Learn best practices for:
✅ setting up a great profile
✅ connecting with the right people and growing your network
✅ creating posts that get results
✅ participating in an online community
This workshop is packed with power tips for using LinkedIn, Facebook, Instagram and Twitter to build an online presence and connect with the right people at the right time in the right place with the right message.
The Boot Camp Digital team of Digital Marketing and Social Media Speakers is in high demand and we speak to organizations and businesses of all sizes, all over the world! If you'd like one of our experts to speak to your group, or want to have a social media workshop for your organization, contact us at https://bootcampdigital.com/digital-marketing-social-media-speakers/
When you are just starting your company, digital marketing can be overwhelming: where do you start, what do all the terms mean, what is SEO, etc.? This presentation is a high-level overview of the building blocks for a digital marketing campaign, a digital marketing 101.
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE With SEMrush w...Doyle Buehler
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE
This webinar is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online experience to drive sales and leads. Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable user experience, you’re only 1 click away from them leaving you forever.
No longer is your website the only thing that your audience will see; you need to be able to manage and utilise all of the different aspects of your value and your brand online. Every thing that you do online, and every channel that you engage in, exposes you to potential customers, as well as exposing why people are not clicking on what you have to offer.
Put simply, Every Body sees Every Thing online. And, if you are not prepared with a solid user experience, you will be left with no one buying and no business. You need to be prepared to deliver an amazing experience to every one you encounter online, at every step along the way to purchasing what you have to offer, whether it is a product or a service.
Are you able to provide proper value through all stages of your buying process within your digital ecosystem? This means being ready for people who want to buy from you right now, but also for 67% of your market that are just not ready to buy… yet. Find out now how to deliver your unique value to your entire audience, consistently, to grow your Return on Investment (ROI), drive more sales and more leads for your business.
This is the webinar that you have been waiting for, to get clarity and get control of everything that you do online.
In this Webinar on Thursday May 21th at 8:00 pm Sydney time, you will learn:
The 3 key strategies to de-clutter your web presence
What 3 tools are critical to building the ultimate user experience
How to coordinate your digital ecosystem so it is not confusing
How to manage your online presence to create raving fans and more importantly, qualified leads
What it takes to entertain and educate your audience
How to tune your website to meet the demanding needs of your audience
The 5 things you need to do to cut through the clutter and noise of online, and breakthrough with your own brand
Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...Doyle Buehler
What is Digital Brand Leadership?
Authority - Brand credibility
Influence - Brand “active” audience
Knowledge - Expertise in your industry/niche
Combining all the elements of digital media is what digital leadership is about. It is about combining all of the different elements of what is needed online to work with your brand.
This is my presentation for the Australian Marketing Institute Annual 2014 Congress in Perth, WA
How CPAs Can Build Their Digital ProfileMaureen Renzi
Learn how to build credibility in a digital world. Business professionals learn how to increase Google search results inexpensively. Blogging, social media engagement, strong web presence and involvement in professional associations all add to professional credibility.
Building Career Stability Through Your Online Personal ReputationHannah Morgan
5 Questions to Build Your Brand
5 Ways to Build "it" Before You Need "it“
5 Ways to Boost Your Online Personal Reputation
5 Rules of Online Engagement
The Best Career Insurance policy ever
What is digital media an intro for BSSIAMoses Gomes
Presentation on why social media, SEO and PPC essential for SME sector? How SME sector can benefit from digital media marketing?
With so many questions on marketing front, SME sector is really facing with big fraudsters who con them on digital marketing.
This presentation focuses on basic aspects of website, SEO and Social Media, a DIY guide for the industry which can act as ready reckon-er to take those decisions on INTERNET MARKETING.
Further topics include:
- Importance of social media
- Pitfalls of social media
- Web 2.0
- Website meta tags
- Google analytics
- facebook page
- Google+
- Slideshare
- Twitter
- Online listings
and many more, read to know more.
Jonny Ross provides tips and best practices for email marketing. He discusses setting objectives and goals, paying people to take actions like filling out forms or subscribing. He provides email marketing statistics and benefits. Tips include using killer subject lines, being mobile responsive, segmenting lists, testing emails, and tracking metrics like open and click rates. He discusses techniques like welcome emails and abandoned cart emails. Overall, the document provides an overview of developing an email marketing strategy and optimizing campaign performance.
Tools for SEO; Denise Cowan & Lea Glover then with The Web Bureau - delivered a comprehensive overview of what tools every entrepreneur needs to determine the effectiveness of their digital marketing strategy. You can find them on Twitter @DeniseCowan & @Leagloski
8 Keys to Ranking Well in Google Search ResultsBrad Smith
This document provides an 8-step plan for staffing companies to improve their search engine optimization and online presence. The steps include: 1) adjusting existing website content, 2) consistently adding quality blog content, 3) leveraging social media, 4) optimizing job postings, 5) claiming the Google+ Local listing, 6) paying attention to review sites, 7) using analytics to track results, and 8) continually updating content. The document provides details on each step and emphasizes that search engine optimization is an ongoing process rather than a single event.
Blueprint for constructing a powerful web presence - 2019Stoney deGeyter
By concentrating on user experience elements such as click-focused navigation, intent-focused keywords, and solutions driven content, your website will better meet the needs of visitors--and keep engaged and better positioned to take action while on your site. Stoney deGeyter gives you actionable takeaways to make your website more SEO and user friendly.
How to Successfully Attract Traffic - Miami HUG Meeting 01-21-15Jonathan Osorio
This document provides an agenda for a marketing user group meeting on attracting traffic. The agenda includes discussing content/inbound marketing, the buyer's journey, attracting traffic through blogging, and how to make blog posts more effective. The key points are that content should be targeted based on buyer personas and stages of the buyer's journey. An effective blog post has a clear purpose, hooks readers with the title and introduction, tells a story in a succinct manner, and achieves its goal without being longer than needed.
How can you transform your visitors into happy customers ?
1- Users must care
--> Be unique
--> Define your excitement features
--> Understand your users
2- Users must test
--> Increase trust
--> Reduce fears
--> Trigger an action
3- Users must use
--> Define the final goal
--> Determine the Aha moment
--> Define the mandatory steps
--> Guide users to avoid empty spaces
4- Users must pay
--> Transform free users into premium users
--> Define your prices
--> Display your prices correctly
--> Make payment easier
The document provides a checklist of items for blogs, including establishing a reason for the blog, identifying stakeholders, managing expectations, researching competitors, understanding readers, addressing readers' pains with content, presentation, marketing with passion, analyzing progress, and testing everything. It emphasizes curating the best content, formatting content attractively, focusing on search engine optimization, encouraging conversations, promoting the blog, collecting the right metrics, and improving incrementally.
How to Best Manage and Grow Your Website for Lead GenerationHall_
This document summarizes how to manage and grow a website for lead generation. It discusses different types of website visitors, the importance of web content, content creation and repurposing strategies, building trust online, and generating leads through conversion strategies. The key recommendations are to understand your audience personas, develop a content strategy that speaks to multiple audiences, and ensure your website has a clear conversion strategy with calls to action.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
This document provides an overview of an SEO agency called Optimising and their services. It discusses their experience and specializations in SEO, Google AdWords, Facebook advertising, website development, and custom projects. It then covers various on-page and off-page optimization strategies like keyword research, on-page SEO, local SEO using Google Maps, and different link building approaches like creating useful content, joining industry groups, leveraging existing relationships, and mining existing mentions.
1. The document discusses inbound marketing targeting and the buyer's journey. It describes how consumer behavior has changed with the rise of mobile, and that content is important for moving buyers through different stages.
2. It then summarizes how Hubspot does marketing by focusing on different types of content and how certain long-form posts continue generating leads years later.
3. The document concludes by covering how Hubspot hires for inbound roles, focusing on digital skills, analytics abilities, and experience creating content.
This document provides an overview of Dan Kraus and his marketing firm Leading Results. It discusses Kraus's background and experience in sales and marketing. The document then outlines Leading Results' services such as coaching, consulting, and social media training. It presents Kraus's marketing mantra of focusing on problems solved rather than products sold. The core of the document discusses a two-step marketing approach involving branding and lead generation, and provides examples of activities for each.
This training covers the 4 steps to social media success using tips that even power users will find useful.
Learn best practices for:
✅ setting up a great profile
✅ connecting with the right people and growing your network
✅ creating posts that get results
✅ participating in an online community
This workshop is packed with power tips for using LinkedIn, Facebook, Instagram and Twitter to build an online presence and connect with the right people at the right time in the right place with the right message.
The Boot Camp Digital team of Digital Marketing and Social Media Speakers is in high demand and we speak to organizations and businesses of all sizes, all over the world! If you'd like one of our experts to speak to your group, or want to have a social media workshop for your organization, contact us at https://bootcampdigital.com/digital-marketing-social-media-speakers/
When you are just starting your company, digital marketing can be overwhelming: where do you start, what do all the terms mean, what is SEO, etc.? This presentation is a high-level overview of the building blocks for a digital marketing campaign, a digital marketing 101.
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE With SEMrush w...Doyle Buehler
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE
This webinar is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online experience to drive sales and leads. Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable user experience, you’re only 1 click away from them leaving you forever.
No longer is your website the only thing that your audience will see; you need to be able to manage and utilise all of the different aspects of your value and your brand online. Every thing that you do online, and every channel that you engage in, exposes you to potential customers, as well as exposing why people are not clicking on what you have to offer.
Put simply, Every Body sees Every Thing online. And, if you are not prepared with a solid user experience, you will be left with no one buying and no business. You need to be prepared to deliver an amazing experience to every one you encounter online, at every step along the way to purchasing what you have to offer, whether it is a product or a service.
Are you able to provide proper value through all stages of your buying process within your digital ecosystem? This means being ready for people who want to buy from you right now, but also for 67% of your market that are just not ready to buy… yet. Find out now how to deliver your unique value to your entire audience, consistently, to grow your Return on Investment (ROI), drive more sales and more leads for your business.
This is the webinar that you have been waiting for, to get clarity and get control of everything that you do online.
In this Webinar on Thursday May 21th at 8:00 pm Sydney time, you will learn:
The 3 key strategies to de-clutter your web presence
What 3 tools are critical to building the ultimate user experience
How to coordinate your digital ecosystem so it is not confusing
How to manage your online presence to create raving fans and more importantly, qualified leads
What it takes to entertain and educate your audience
How to tune your website to meet the demanding needs of your audience
The 5 things you need to do to cut through the clutter and noise of online, and breakthrough with your own brand
Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...Doyle Buehler
What is Digital Brand Leadership?
Authority - Brand credibility
Influence - Brand “active” audience
Knowledge - Expertise in your industry/niche
Combining all the elements of digital media is what digital leadership is about. It is about combining all of the different elements of what is needed online to work with your brand.
This is my presentation for the Australian Marketing Institute Annual 2014 Congress in Perth, WA
How CPAs Can Build Their Digital ProfileMaureen Renzi
Learn how to build credibility in a digital world. Business professionals learn how to increase Google search results inexpensively. Blogging, social media engagement, strong web presence and involvement in professional associations all add to professional credibility.
Building Career Stability Through Your Online Personal ReputationHannah Morgan
5 Questions to Build Your Brand
5 Ways to Build "it" Before You Need "it“
5 Ways to Boost Your Online Personal Reputation
5 Rules of Online Engagement
The Best Career Insurance policy ever
What is digital media an intro for BSSIAMoses Gomes
Presentation on why social media, SEO and PPC essential for SME sector? How SME sector can benefit from digital media marketing?
With so many questions on marketing front, SME sector is really facing with big fraudsters who con them on digital marketing.
This presentation focuses on basic aspects of website, SEO and Social Media, a DIY guide for the industry which can act as ready reckon-er to take those decisions on INTERNET MARKETING.
Further topics include:
- Importance of social media
- Pitfalls of social media
- Web 2.0
- Website meta tags
- Google analytics
- facebook page
- Google+
- Slideshare
- Twitter
- Online listings
and many more, read to know more.
Similar to Getting creative with content - how to engage and inspire your audience through your company blog Jun 2022.pptx (20)
Jonny Ross provides tips and best practices for email marketing. He discusses setting objectives and goals, paying people to take actions like filling out forms or subscribing. He provides email marketing statistics and benefits. Tips include using killer subject lines, being mobile responsive, segmenting lists, testing emails, and tracking metrics like open and click rates. He discusses techniques like welcome emails and abandoned cart emails. Overall, the document provides an overview of developing an email marketing strategy and optimizing campaign performance.
Pimp your LinkedIn profile into a Client Generating Machine Social Media SuccessJonny Ross
This document outlines tips for optimizing a LinkedIn profile to generate clients. It recommends making your profile 100% complete with details about your industry, positions, education, and skills. It also suggests connecting with others who have similar interests or connections and using groups, companies, and contacts lists to expand your network. The document encourages setting goals for LinkedIn and provides various offsite SEO techniques for building links, such as guest blogging, social media posting, and influencer marketing.
Facebook Ads Advertising Social Media Success Feb 2022Jonny Ross
The document summarizes key points about using Facebook ads effectively, including understanding business objectives, determining what actions you want users to take (e.g. fill out a form, purchase), identifying the target audience, crafting the right message and call to action, setting up the proper landing page, using split testing to optimize ads, tracking key metrics with tools like the Facebook pixel, and utilizing retargeting. The presenter encourages attendees to share their goals and plans, provides a link to his podcast, and invites feedback and questions.
TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022Jonny Ross
This document discusses using TikTok, Facebook Stories, and Instagram Stories for business marketing. It provides an overview of each platform and their key user demographics and engagement stats. Examples are given of campaigns run by Fortnite, the NBA, Minimalist Baker, and Buffer that utilized trends, challenges, recipes, and quizzes. Best practices outlined include using interactive features, directing audiences to websites, and creating paid ads that catch attention. The document advocates using simple, authentic, and engaging content tailored to each platform's audience.
This document outlines the objectives and content of a webinar on growing your LinkedIn network. The webinar aims to teach attendees how to improve their LinkedIn presence, be relevant to potential clients, use LinkedIn to win new business, carry out research, build trust, and understand how social media influences SEO. The webinar also covers coming up with a strategic plan and topics like on-site and off-site SEO, optimizing your LinkedIn profile, building connections, and increasing your network. Attendees are encouraged to provide feedback through a post-webinar survey.
This document provides an overview of local SEO and Google My Business (GMB) strategies. It discusses key on-site and off-site optimization factors like keywords, content, links, and citations. Several exercises and infographics are included to illustrate important local ranking factors like business address, category associations, citations, and links. A wide range of off-site link building tactics are also outlined such as gaining exposure through local guides, influencers, directories, and charitable organizations.
Seo how to climb the google ladder with seo april 2021 digital marketing europeJonny Ross
This document provides an overview of search engine optimization (SEO) strategies and techniques. It discusses the importance of on-site optimization factors like keywords, content, technical aspects and usability. It also covers off-site optimization like building relevant links and reviews. Specific tactics are recommended for conversational search and voice assistants, like using interrogative words, setting up FAQ pages and structured data. The document encourages optimizing content for mobile and longer tail keywords, while also focusing on local SEO factors.
Ad:Venture - Strategic Marketing MasterclassJonny Ross
How to set SMART objectives
Identify who your audience is
How to build trust
All about growth hacking, looking at Dollar Shave club and dropbox
Customer Centric Marketing, looking at Virgin, Nandos and Orange (now EE)
Scarcity and Influencer Marketing
This document discusses how to optimize content and websites for conversational search with Google. It recommends focusing on mobile-friendly content that answers common questions using keywords. Content should include schemas, FAQs, and local business information to capture intent. Both on-page and off-page optimization are still important, including internal and external links and reviews. The presenter provides tips on keyword research and emphasizes positioning content to answer questions in the featured snippet position on search results.
This document provides an overview of Jonny Ross's social media strategy training. It discusses objectives like improving SEO, using LinkedIn for business development, and building trust through blogs. The training covers topics such as setting SMART goals, creating buyer personas, optimizing websites for SEO, developing content calendars, and using platforms like Twitter, blogs, and LinkedIn for business purposes. The overall aim is to help attendees strategically leverage social media to meet business and marketing goals.
How to SEO your website and a look into voice search VSEOJonny Ross
The document discusses search engine optimization (SEO) and how to prepare for voice searches. It notes that voice searches are increasing rapidly and will account for 50% of searches by 2020. The document provides tips for SEO, including optimizing content for conversational queries by using question words and setting up FAQ pages. It also stresses the importance of creating content that is accessible on mobile devices.
WNY Chamber Learning Lunch - Social MediaJonny Ross
West and North Yorkshire Learning Lunch Social Media event. How much time should we spend on social, What should we be doing on LinkedIn? How do we find keywords?
Buy Yorkshire - Stand out whilst ExhibitingJonny Ross
How to get the most out of social media prior to an exhibiton. How to engage with delegates at the conference. And how to convert leads into clients after the event! #BuyYorkshire Yorkshire Mafia
Digital tools for growth, better processes, more effectiveness, better productivity. With tools to help from CRM to Accounts, to Email to Project Management and even to sat nav integration!
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
3. Jonny Ross
- Digital Marketing Strategist of an award-winning digital
agency Fleek Marketing
- Named in Business Insider’s ‘42 under 42’
4. Search Engine Optimisation
• Create great content
• Ensure this content is accessible to
search engines.
• Make pages unique and relevant
• Make the content popular
• Good PR (Traditional PR…online)
13. Longer tail keywords
• Answer the public
• Storybase
• Question Samurai
• Keyword.io
• Buzzsumo Question Analyzer
• SEMRush
• KWFinder
• Quora
• Google autocomplete
• People also ask box
14.
15. Offsite SEO / Link building
• Directories
• Articles
• Guest Blogging
• Press Releases
• Social Bookmarking
• Social Sharing
• Local Engagement
• Suppliers
• Video
• Blog / Forum commenting
• Writing a column
• Mention people
• Petitions
• Link Out
• Image creation
• Webinars
• Interviews
• Awards
• Ask friends
• Create Link bait!
• Reviews
• Client Testimonials
• Broken Link Building
• Stalk Competitors for ideas
• Offers/coupons/deals
• Infographics
• Buyers Guides
• Calculators
• Trade Associations
• Local Media
• Local Charity
• National Charity
• Trade Events
• Sponsorship opportunities
• Quizzes
18. Because…
• Show Personality – increase engagement
• To communicate with existing clients
• Saves time, I use it as an archive to give the same answer again
• SEO
• It puts you ahead of your competitors
• Thought leadership/ Gains Trust
• Ensures you stay up to date
• Builds a community
• Forces creativity
• Adds value to your site
• It gives you content for your social media channels
• Supplies content for your email campaigns
• And more!!
19.
20. How to come up with some ideas
• Subscribe to competitors
• Subscribe to industry related news
• Subscribe to professional bodies / services
• Create Google alerts on niche topics
• Thing about all the products/services you offer
• Keep notes of questions clients ask you
• What are your passions?
• Keep a journal/voice recorder
• Guest interviews
21. Types of content
• Blogs
• Interviews
• Case Studies
• Reviews
• Experiences
• Trends (Google trends/trendsmap)
• Vlogs
• Infographics
• Lists
• Content series
• White papers
• How to guides
• Surveys/ Polls
• Podcasts
• Top comments
• Quizzes
• Checklists
• History timelines
• Industry / events roundups
• Competitions
• FAQ’s
• eBooks
• Day in Life
• Seasonal Advice
34. Editorial Calendar sounds so complex…
• People think it needs to
be fancy and detailed
• Two advantages;
planning and
accountability
• There are lots of ways to
create an editorial
calendar, but let’s keep
it simple
35. Step 1: Make a list of key dates for the year
• Product launches
• Events / trade shows
• Marketing campaigns
• Promotions
• Holidays
• Sporting events
• Key milestones
• This date in history
• TV Programmes
• National Days / Weeks
• Charity Campaigns
• National Competitions
• Themed months?
• Patterns ( 4 blogs and 1
case study per month
42. Buyer Personas
• Alison, a Fund Manager in the South East
• More Details?
• Typical age range, Interests
• What media does she read
• how big are the companies she works for
• number of employees etc
• is it all sectors or focused on particular sectors/industries?
43. Personas & Target Audience:
• Company
○ Size (staff, turnover, profit)
○ Sector / Industry
○ Location
○ Values
○ Departments it will have
44. Person:
● Age
● Gender
● Location
● Education
● Job Title
● How is their job measured?
● Who do they report to?
● Their goals
● Their challenges
● Tools or they use or need for job
● How do they learn
● Kids? Car?
● Hobbies?
● What are their pain points
● Think keywords -what might they
search on google?
46. What problems do they have?
• What are the industry hot debates
• What's in the news and in the media that they read most often
• What are your FAQs when you engage with clients?
• The questions your clients are asking are likely to be the same ones
they are also typing into Google
49. Blog Planning
• How to plan
• Think about Target Audience
• Key Messages
• Types of content
• How and When to share
• What to link to (internal and external)
50. Creating Killer Blog Titles
Use the following tried and tested formulas
• Use a number (7 Secrets to success)
• Teach me (How To Do..)
• Ask a question (Are you king of twitter?)
• Talk to me (use you and your)
• Just say no (Don’t buy this)
• Use celebs/brands and popular trends (Pizza Express
is the winner – Email Marketing)
• Be controversial
• Make an unusual association (How Lemons help your
HR)
51. Exercise
Pick a persona, pick a
problem, decide on a
question they may ask
(that’s your blog
title!)
52. Blog Content Exercise
• What content needs to go into that blog post to
answer the question.
• It's about
• adding value
• benefitting customers
• giving them a reason to read - be constantly thinking "why
would they spend their valuable time reading this?" (as
opposed to getting their work done) Has to solve a problem
or help them!
55. What is the purpose?
• Is it to highlight a service?
• Is it to gather data?
• Is it to establish thought leadership in a particular
topic/area?
• Is it to add value for clients?
• Is it to show personality?
56. Exercise
What do you want the
customer to do once
they have read? What
are the CTA’s?
63. Places to share
• Facebook Personal, Business
and Group
• Twitter Personal and Work
• LinkedIn Company page,
Personal Profile, Groups
• Email Campaigns
• YouTube
• Share buttons
• Guest Blogs
• Related Blog/Popular posts
• Annual Reports
• Mention individuals and
brands
• Internal comms, staff emails
etc
• Service/Product pages
• Events / Speaking
• Paid content distribution
(outbrain/onespot)
• Nurture relationships with
influencers
• Email Signatures
64. Have a plan
• Who is responsible for sharing?
• Do you have a sharing checklist?
• What time and what day do you want to share?
• Plan, plan and plan!
65. Check out my podcast
👇
The Jonny Ross Audio
Experience
66. Challenge me?
Does anyone want to challenge me, does anyone
think this is all a load of nonsense?
Let us know what you thought on our
Post Webinar Survey
Find me online
@jonnyross
LinkedIn/in/jonnyross