At the Digital Media Dinners you will learn hands on, tactical tips on how to implement and incorporate social media into your marketing strategy immediately. You will walk away with implementable knowledge on how to get started, strategies for building a strong community for your brand, no matter how big or small, and ultimately how to convert your community into evangelists for your business.
This first event will focus on the two most popular networks, Facebook and Twitter. Social Media Strategist and Consultant Melodie Tao will give an educational presentation on how to get started on these networks. This will be followed by a panel discussion with prominent business owners and marketing executives successfully using social media for their business or organization. The panelists will provide insight on how their business/organization is excelling through social media. The event will then conclude with audience Q&A.
This presentation created by Anthony William Tucker of the Rogers State University Innovation Center discusses basic fundamentals and advanced tactics in Facebook business page development. For information on Facebook develop go to, http://www.GetMeFoundOnline.com
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
This presentation created by Anthony William Tucker of the Rogers State University Innovation Center discusses basic fundamentals and advanced tactics in Facebook business page development. For information on Facebook develop go to, http://www.GetMeFoundOnline.com
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Let's Get Digital: How to Stop Losing Conversions & Grow Your BusinessMelvinGlasco
Take your marketing to the next level by attending this webinar that will teach you EVERYTHING need to know to achieve your 2020 and beyond goals.
I'll show you how to use digital marketing to build an audience so you can:
Grow your personal brand and create a CONTENT MARKETING STRATEGY
Build an audience of passionate fans and understand the best practices to grow organically
Optimize your online presence and stop posting content that doesn’t get engagement
Create opportunity generating ads that convert into sales/closings
Effectively contact and follow up with potential clients
The Three Pillars of Effective Social Mediasarahsteelsm
Part 1 of the "Which Works Best..." workshop presented on 19th September 2012, on behalf of Ipswich Borough Council and as part of Suffolk Business Month. Please do feel free to leave comments and feedback below. Sarah Steel Social Media.
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
Social Media for Inventors Society of South Florida (ISSF)Digital Compass
I was invited to speak at one of the Inventors Society of South Florida, ISSF, monthly meetings about Social Media. We also discussed why it is important to have optimized profiles in the mainstream social platforms, and looked at some of the specifics for getting set up. This presentation also touches on the importance of listening to what users have to say about you, your products and services, your competitors, etc. and how you can leverage those findings to help guide strategy for your social efforts.
Lessons Learned from a Cool, Cause-Marketing Initiative presentation from the...Creatorbase
The Email Experience Council and Andre Agassi Charitable Foundation have teamed to help improve education for children in the US. Learn how this cause-marketing initiative is helping children and businesses.
Social Media Strategy for Your B2B Business - Facebook, Twitter, Google+, Lin...Astek Consulting
A thorough presentation on using social media and designing an effective profile by Astek employee's John Armstrong and Rachel Yeomans. It contains advice for businesses to save time and money on Google+, LinkedIn, Twitter and Facebook.
Circle Marketing's 13 Tips for a Bigger Business in 2013Circle Marketing
In this webinar from Circle Marketing's Louis Tanguay on Broadcast Louder's 12-12-12 webinar, we learn 13 exciting tips for your business to grow in 2013!
Everything is here from how to really use Facebook and Social Media, placing online advertisements, what your website must have to succeed, and much much more!
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
Day 4 of our Social Media Crash Course for Business - Facebook 102!
We covered the differences between Groups & Fan pages, a good method for properly using your fan page, as well as some examples of what other brands are doing effectively.
We also talked about Facebook advertising: some of the rules for success, as well as the 11 different factors that you can use to target your ads.
Let's Get Digital: How to Stop Losing Conversions & Grow Your BusinessMelvinGlasco
Take your marketing to the next level by attending this webinar that will teach you EVERYTHING need to know to achieve your 2020 and beyond goals.
I'll show you how to use digital marketing to build an audience so you can:
Grow your personal brand and create a CONTENT MARKETING STRATEGY
Build an audience of passionate fans and understand the best practices to grow organically
Optimize your online presence and stop posting content that doesn’t get engagement
Create opportunity generating ads that convert into sales/closings
Effectively contact and follow up with potential clients
The Three Pillars of Effective Social Mediasarahsteelsm
Part 1 of the "Which Works Best..." workshop presented on 19th September 2012, on behalf of Ipswich Borough Council and as part of Suffolk Business Month. Please do feel free to leave comments and feedback below. Sarah Steel Social Media.
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
Social Media for Inventors Society of South Florida (ISSF)Digital Compass
I was invited to speak at one of the Inventors Society of South Florida, ISSF, monthly meetings about Social Media. We also discussed why it is important to have optimized profiles in the mainstream social platforms, and looked at some of the specifics for getting set up. This presentation also touches on the importance of listening to what users have to say about you, your products and services, your competitors, etc. and how you can leverage those findings to help guide strategy for your social efforts.
Lessons Learned from a Cool, Cause-Marketing Initiative presentation from the...Creatorbase
The Email Experience Council and Andre Agassi Charitable Foundation have teamed to help improve education for children in the US. Learn how this cause-marketing initiative is helping children and businesses.
Social Media Strategy for Your B2B Business - Facebook, Twitter, Google+, Lin...Astek Consulting
A thorough presentation on using social media and designing an effective profile by Astek employee's John Armstrong and Rachel Yeomans. It contains advice for businesses to save time and money on Google+, LinkedIn, Twitter and Facebook.
Circle Marketing's 13 Tips for a Bigger Business in 2013Circle Marketing
In this webinar from Circle Marketing's Louis Tanguay on Broadcast Louder's 12-12-12 webinar, we learn 13 exciting tips for your business to grow in 2013!
Everything is here from how to really use Facebook and Social Media, placing online advertisements, what your website must have to succeed, and much much more!
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
Day 4 of our Social Media Crash Course for Business - Facebook 102!
We covered the differences between Groups & Fan pages, a good method for properly using your fan page, as well as some examples of what other brands are doing effectively.
We also talked about Facebook advertising: some of the rules for success, as well as the 11 different factors that you can use to target your ads.
Digital Marketing Strategies for MBA in SportsSukanya Naikar
This presentation is belong to the very specific marketing strategy to the sports education companies like IISM and NSA are the emerging towards the MBA in sports sector.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
Taming the Facebook Frontier: Facebook Business Page Development discusses the basics while providing advanced insight on how to develop results driven social media strategies that leverage Facebook for your brand.
Anthony William Tucker is available to speak to your company, chamber of commerce, main street association, economic development entity, or any organization that has members that could benefit from learning about social media strategy development. Email AWT, william@tuckerforoklahoma.com or call, 918-613-0411.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
5 Ways to Drive Conversions with Social Media Melodie Tao
Learn 5 of the lesser known, but well proven, tactics that can boost your social media conversion rate. Get ready for takeaways that you can execute immediately.
How to Pack Your Class Marketing Workshop for Yoga & Fitness ProsMelodie Tao
While having an abundance of yoga and fitness options available is great for fitness enthusiasts, it can be a challenge for instructors. In this interactive workshop you’ll learn tips and tricks on how to pack your class every time!
As a Marketing Educator for 12 years and Yoga Instructor for 4 years, I'm combing my 2 passions to help you create a successful class following. Learn how to authentically improve your brand and maintain your integrity while marketing your yoga and fitness business.
Leave this workshop with the following takeaways:
- Learn what to do and say during class to motivate students to come back
- Become a subject matter expert for your students by improving your social media brand
- Create a community of followers who are now sharing your content and promoting your class to their friends
Social Media Branding for Media Pros Presented to NATASMelodie Tao
The intention of this 90-minute workshop is to teach professionals in the television and media industries how to successfully integrate social media into their personal and professional brands. The Social Media Branding for Media Pros workshop focuses on strategies to strengthen your brand across various social networks. You will leave the workshop with the following key takeaways that you can implement immediately:
- How to leverage your social media brand to generate more revenue.
- How to ensure your personal online brand is simultaneously optimized to enhance your station’s or company’s brand.
- Knowledge on how to serve as a trusted subject matter expert as a television media professional to have prospects interested in working with you before even meeting you.
Digital Media Now for Yogis- Integrating Social MediaMelodie Tao
The first Digital Media Now for Yogis was hosted on Saturday July 28th at La Jolla Yoga Center. Marketing Melodie combines her 2 passions for Marketing and Yoga to teach Yoga, Fitness and Wellness professionals how to grow their business through their passions. The second session focuses on integrating social media into your marketing plan.
Digital Media Now for Yogis- Personal Branding on Social MediaMelodie Tao
The first Digital Media Now for Yogis was hosted on Saturday July 28th at La Jolla Yoga Center. Marketing Melodie combines her 2 passions for Marketing and Yoga to teach Yoga, Fitness and Wellness professionals how to grow their business through their passions. The first sessions focuses on Personal Branding on Social Media.
Digital Media Dinners- How to Build Your Social Media Community Melodie Tao
Marketing Melodie presents the 3rd event in the DIGITAL MEDIA DINNERS series: How to Build Your Social Media Community
You already know your business “needs” to be on Social Media. You have accounts on all the major social networks. Now what? Now it’s time be social, connect with your customers, interact and get them engaged with your brand. But how? First you’ll need a community to drive your brand. Your community is your most important asset when it comes growing your business. At the 3rd Digital Media Dinners you’ll learn how to immediately begin building a community with your target customers on Social Media.
Digital Media Dinners- Social Media BrandingMelodie Tao
It’s a New Year and Social Media is increasingly becoming an invaluable business tool. Whether you’re active in Social Media or not, people are talking about your brand. If it’s not your brand specifically, it’s your industry or your competitor. It’s time to take action to ensure you have a positive brand reputation on Social Media to attract customers and clients you want.
Social Media Branding will focus on strategies to strengthen your brand across various social networks including review sites (Yelp, TripAdvisor), group buying sites (Groupon, BuyWithMe), location based sites (Foursquare, Gowalla), Facebook and Twitter.
How to Engage Your Customers Through SEO & Social MediaMelodie Tao
In an evolving world of new technology, we've all heard buzz on the importance of SEO and Social Media for ensuring that your business is found, connecting your company to consumers and building a strong community of loyal customers. While having a great domain name and website are the necessary first steps, Melodie will teach you how to strategically use your domain and website to accelerate your marketing goals through SEO and Social Media. She will help you understand basic principles, then dive deeper by discussing how SEO and Social Media work hand in hand to improve your overall marketing campaign. Attendees will leave the session empowered with best practice guidelines for SEO and Social Media and knowledge on how to communicate effectively to engage customers online.
Platt College- Transitioning from student life to the online worldMelodie Tao
This presentation was created to educate students on using social media and online tools to market themselves during their job search. It includes job search resources, techniques on getting your foot in the door, and interview techniques that are all accelerated with technology.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
2. Professional:
•My company: Marketing Melodie
Social Media Strategist, Speaker & Educator
• Marketing Instructor
Platt College San Diego
Background:
•Interactive marketing : Radio, outdoor, events,
promotions
•Online agency experience
•Featured speaker at National & International
marketing and online conferences/events
Expertise:
•Community Building
•Brand Development
Location:
•San Diego, California
About Melodie Tao
If tweeting about the event
My Twitter handle is:
@MyMelodie
Event Hashtag
#DMDinner1
4. Social Media Monitoring
Social Media monitoring is the first step in creating an effective Social
Media Strategy.
It’s important to LISTEN and LEARN about your consumers needs and
concerns before diving into social media:
• Educates you on what questions and concerns your consumers have
about your business
• Provides you with knowledge to lead conversations
• Allows you to locate and reach out to bloggers and industry leaders who
are creating buzz around your industry
• Empowers you with information to customize content that is engaging,
compelling and educational for your audience.
5. Social Media Strategy
Social Media is a long term engagement. This ensures an ongoing strategy with campaigns
and promotions working toward the overall marketing goals. A solid strategy is the foundation
for success. After listening to your audience there are still things to consider when creating
your Social Media Strategy:
• Consistently post useful tips
• Be an industry leader status by writing relevant articles and blogs
• Ask your community questions that prompt replies and encourage user generated content
• Create buzz through strategic promotions
• Overall strategy- With the continued changing landscape in social media your strategy must
constantly be reviewed and modified to meet the needs of the consumer
6. Social Media Design & Setup
Your Social Media design will strengthen your brand
recognition around the web. It’s important that your
business is branding itself consistently throughout all
networks.
• Design elements are consistent with the look and feel of your
website
• Design elements drive traffic back to your original website/blog
to increase conversion
• Design elements encourage and prompt user generated
content and participation
• Cross promotion of your other networks, blogs, websites, etc
7. Social Media Promotions
Social Media promotions will create buzz and provide value to your consumers.
The following are social media promotional ideas:
• Contests that give away cash/gift card prizes
• Contests that request consumers to submit photos and videos on a specific topic
regarding your business (user generated content)
• A charity campaign that results in your company donating money by users participating.
allowing the winner to donate money to their charity of chose
• Blogger outreach by rewarding bloggers for their contribution
9. When reaching out to consumers through Facebook your interaction should be
personal. Think about how individuals you’re targeting will benefit from using your
products or service.
To run a Facebook business page, you must have a personal account.
Examples on how to personalize your Facebook interaction:
• Photos of employees in casual office settings or facilities
• Photos of employees and customers interacting.
• Trade show photos
• Photos of employees working on community service projects
• Company executives speaking, accepting awards, etc
• Favorites of resellers or channel partners
• Articles about industry news
• Status updates with tips
Facebook Page for Business
10. Default Tabs
Application TabsFBML Tabs
Facebook Page Tabs
Facebook is one of the most flexible networks for customization. Although it does not
accept all codes, a maximum of 6 tabs can be viewed and many customized
• Recommended all 6 be visible and optimized to serve your audience
• Application tabs allow 3rd party programs such as YouTube
• FBML tabs (Facebook Markup Language)- Developed and designed to match your
audience’s needs
• To change your page’s tabs add FBML application to your page. Then, go to your page
manager, find the FBML tab and click ‘edit’. Within the box that opens, you will be able to
change the tab name and add code
11. Facebook Page Welcome
• Have a landing/ welcome page for
new visitors to see and experience
first. Set this up in your admin page
• People who are already fans of
your page, will see the “wall” first
when they enter the page
• The welcome page is an
informational page for new visitors
that should provide an incentive for
joining
12. Your custom Facebook page should be
designed to educate your audience on
important matters about your industry,
and build relationships that lead to
your Facebook audience to convert to
customers
• Review, define, and improve content
organization of the tab structure.
•Review, define, and improve content
layout of the various page types under
each tab.
•Branding of Fan Page assets (images,
placement, multimedia) that appeal to the
intended target audience.
•Editorial review, widget creation and/or
refinement of content used throughout the
Page.
Facebook Page Customization
Cisco
incorporates
videos into their
Facebook Page
13. Customization (Example)
• International Delight
understands that drinking
coffee is an expensive habit
• They understand many
consumers want to save money
• They customized their page to
provide an interactive calculator
to show your savings
• Savings is something that fans
want and appreciate
14. • Your profile photo for your page
can be as large as 200 x 600
pixels.
• A larger picture offers more
visibility. You can include a logo or
promotional banner
• Preview ideas to decide what’s
best for your goals
• Important to have your name
displayed in the thumbnail (200px
by 200px) because this icon is
your brand image on Facebook
comments and posts.
Facebook Page Profile Photo
15. Facebook Privacy Settings
• Create lists
• Sort new friends as you add them
• Customize who can view your wall post
• Account > Privacy Settings > Search
• Account > Privacy Settings > Applications and Websites > What
your friends can share about you
17. • In what subject matter do you want to be an expert?
• What type of resource are you?
Customer service?
News?
Industry specific?
• How do you plan to measure success?
Set a standard for success indicators and be specific: Coupon code, traffic
on website
Twitter specific promotions
Analytics through URL shorteners
Track #hashtags
• Create your tweet schedule
Plan ahead for a tactical approach
Establish Your Goals
18. • Follow established people in your industry to gain insight on how
others are utilizing Twitter for their business
User Directories
Twellow.com
Wefollow.com
• Follow people creating buzz and tweeting about your area of
expertise
Use Twitter Search
Set up Search alerts on Hootsuite, etc
Follow Strategy
19. • Listen to the conversations
Reply to people with insights/questions about your subject
matter with valuable information
ReTweet from other subject matter experts
• Tactics
Use keywords in your replies so they come up in searches
Ask open ended questions that prompt replies
Create interactive promotions
Interaction Strategy
20. Case Study 1: @theedatingcoach
Subject Matter Expert: Dating
Professional Dating Coach working with people on how to enhance
their dating techniques and maximize their dating opportunities
•Success indicators:
Number of people who hire DeAnna as their dating coach
through Twitter
Number of people who contact DeAnna for media opportunities
through Twitter
•Here’s how DeAnna uses Twitter…
21. Case Study 1: @theedatingcoach
Subject Matter Expert: Dating
Interactive
Promotion
Useful Tips
Question that
prompts
replies
22. Twitter Background & Profile
Twitter is a great platform to syndicate all of your content including new blogs,
activity on Facebook, promotions, etc.
• Allows you to provide real time information about your industry
• Builds trust and authority with constant stream of relevant information.
• Setting up your profile properly is important so you will be found by those searching for
your industry
• A custom Twitter background is important to strengthen the credibility of your brand and
cross promote your other networks.
23. Twitter Page Customization
Your custom Twitter page will be designed so it connects your
followers to all of your other networks.
• Sizing: Always best to design for the largest resolution monitor people
will be using. 2560x1600 the largest, at least 1920x1200 will work
• Set up bio so it’s keyword focused
• Brand the background to include logo website, blog and social media
information to cross promote your other networks/blogs/website
• Create customized Twitter lists with Twitter accounts that are relevant
for your followers to follow ie: Employee lists, partner list, resource list
• Souplantation has a great example of a design that promotes that blog,
website and Facebook, with images that relate to their restaurant