The document summarizes key points about using Facebook ads effectively, including understanding business objectives, determining what actions you want users to take (e.g. fill out a form, purchase), identifying the target audience, crafting the right message and call to action, setting up the proper landing page, using split testing to optimize ads, tracking key metrics with tools like the Facebook pixel, and utilizing retargeting. The presenter encourages attendees to share their goals and plans, provides a link to his podcast, and invites feedback and questions.

1. Welcome
The Webinar Will Start Shortly
Facebook Ads: The
importance of knowing your
audience

2. Jonny Ross
- Digital Marketing Strategist of an award-winning digital
agency Fleek Marketing
- Named in Business Insider’s ‘42 under 42’

3. What are your
business objectives
goals?

4. Objectives and Goals
• SMART
• Specific
• Measurable - numbers, numbers, numbers…!
• Agreed
• Realistic
• Timely
• OGSM
• Objectives, Goals, Strategy, Measure.

5. What will you pay for people to do?
• Fill out a form
• Make a purchase
• Secondary?
• Watch a video
• Educate
• Download
• Subscribe to content
• Build list

6. Facebook Advertising

7. Why should you be using
Facebook Ads

8. Google AdWords vs
Facebook Ads

9. What does a Facebook Ad
look like?

10. What does a Facebook Ad
look like?

11. What do you need to
know?

12. What do you need to
know?

13. What do you need to
know?

14. Who’s the audience?

15. Who’s the audience?

16. Who’s the audience?

17. Message?

18. Call to action?

19. Landing page?

20. Split testing?

23. Split testing?

24. What are you tracking?

25. What are you tracking?

29. Facebook pixel?

30. Facebook Remarketing

31. Exercise
What do you want
to achieve and what
is your plan?

32. Check out my podcast
👇
Podcast.fleek.marketing/listen

33. Challenge me?
Does anyone want to challenge me, does anyone
think this is all a load of nonsense?
Let us know what you thought on the
Feedback Survey
Find me online
@jonnyross
LinkedIn/in/jonnyross