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DKE Google Analytics April 2018

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Jonny Ross
Jonny Ross

Digital Enterprise Google Analytics 1-Day Course, exploring ROI, measuring and analysing digital campaigns. Lots of additional tools too.

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@jonnyross @fleek_marketing @DigiEntLEP #godigitallive in/jonnyross Google Analytics Jonny Ross @jonnyross @fleek_marketing April 2018
@jonnyross @fleek_marketing @DigiEntLEP in/jonnyross Jonny Ross - Digital Marketing Strategist of an award-winning digital agency Fleek Marketing - Named in Business Insider’s 2016 ‘42 under 42’
@jonnyross @fleek_marketing @DigiEntLEP in/jonnyross Objectives • To understand how you can use Google Analytics more strategically • To increase ROI • To be more strategic with marketing decisions
@jonnyross @fleek_marketing @DigiEntLEP in/jonnyross What are your business and marketing goals?
@jonnyross @fleek_marketing @DigiEntLEP in/jonnyross Overview of web traffic • Organic • Paid • Display • Social • Email • Referral • Direct
@jonnyross @fleek_marketing @DigiEntLEP in/jonnyross Current Campaigns?
@jonnyross @fleek_marketing @DigiEntLEP in/jonnyross Tools • Google webmaster tools • Google Analytics • Facebook and Twitter analytics • Hootsuite • Sprout Social • Mailchimp • Moz • Majestic • SemRush • For more tools search “Jonny Ross 99 tools”
@jonnyross @fleek_marketing @DigiEntLEP in/jonnyross
@jonnyross @fleek_marketing @DigiEntLEP in/jonnyross
@jonnyross @fleek_marketing @DigiEntLEP in/jonnyross
@jonnyross @fleek_marketing @DigiEntLEP in/jonnyross Goals, tracking and attribution
@jonnyross @fleek_marketing @DigiEntLEP in/jonnyross Search Engine Optimisation • Create great content • Ensure this content is accessible to search engines. • Make pages unique and relevant • Make the content popular • Good PR (Traditional PR…online)
@jonnyross @fleek_marketing @DigiEntLEP in/jonnyross
@jonnyross @fleek_marketing @DigiEntLEP in/jonnyross On Site •Keywords •Content •Technical Aspect •Usability
@jonnyross @fleek_marketing @DigiEntLEP in/jonnyross Off site • Relevancy • Links • Reviews • Reputation
@jonnyross @fleek_marketing @DigiEntLEP in/jonnyross How we can help • Digital Strategy & Campaigns • Web design • Training & Consultancy • Paid & SEO • Advertising • Social & Email • Content & PR
@jonnyross @fleek_marketing @DigiEntLEP in/jonnyross Next Events • 17th April Free event with Leeds Digital Festival on Voice Search • 21st May SEO Live Audits and Email Marketing 1-Day workshop £197+vat
@jonnyross @fleek_marketing @DigiEntLEP #godigitallive in/jonnyross Challenge me? Does anyone want to challenge me, does anyone think this is all a load of nonsense? Find me online @jonnyross @fleek_marketing LinkedIn /in/jonnyross

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Editor's Notes

  1. Super profitable if you know what you’re doing So much data being available
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  4. Super profitable if you know what you’re doing So much data being available
  5. Ask audience: What’s your average frequency? What conversion are you tracking?
  6. Ask audience: What’s your average frequency? What conversion are you tracking?
  7. Super profitable if you know what you’re doing So much data being available
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  10. Keywords Content Technical Aspect Usability
  11. Relevancy Links Reviews Reputation