This document discusses how to optimize content and websites for conversational search with Google. It recommends focusing on mobile-friendly content that answers common questions using keywords. Content should include schemas, FAQs, and local business information to capture intent. Both on-page and off-page optimization are still important, including internal and external links and reviews. The presenter provides tips on keyword research and emphasizes positioning content to answer questions in the featured snippet position on search results.
This document provides an overview of local SEO and Google My Business (GMB) strategies. It discusses key on-site and off-site optimization factors like keywords, content, links, and citations. Several exercises and infographics are included to illustrate important local ranking factors like business address, category associations, citations, and links. A wide range of off-site link building tactics are also outlined such as gaining exposure through local guides, influencers, directories, and charitable organizations.
How to Use LinkedIn to Skyrocket your SalesPhilip Calvert
How to Use LinkedIn to Skyrocket your Sales: Slide deck and video link from Philip Calvert's speech at Successful Selling 2013 - the UK's foremost Sales conference.
View the video of Philip Calvert's full speech on YouTube here:
http://www.youtube.com/watch?v=HK9ErbYjjrg
Find out how Philip Calvert can help you to apply and leverage LinkedIn and Social Media in the changing world of Sales by visiting his website at http://www.philipcalvert.com
Need help or a proven speaker for your conference? Email philip@philipcalvert.com
What PPC Can Steal from SEO - given at State of Search 2013, through DFWSEM, Dallas, TX. November 18, 2013
Learn some tips and tricks that paid search can borrow from the SEO industry tools.
Search engine optimization is the most important factor to rank your business or web content and improve its visibility to your potential customers. Here I have tried to give the very basic concept of SEO using this slide.
This slide is just pointing to some major parts. SEO is vast. You can just google each of the terms I used on the slide to know details about the topic.
Growing Your Business via Local Search Engine Optimization (SEO)Anvil Media, Inc.
If you own or operate a local brick and mortar business, or have a business with multiple locations learn how to grow your business via local search engine optimization (SEO) tactics. This two-hour seminar will help attendees learn how to increase their business’ visibility within the local search results by utilizing specific tactics that directly affect how Google “views” your business. This seminar will provide insights into how to claim/verify your listing, how to optimize your Google+Local page, how to choose the right categories, tactics for obtaining customer reviews & citations. Finally, this presentation will discuss the changes that Google+Local and Smartphone use has brought to the Local SEO landscape.
This document discusses using Facebook for personal selling and relationship building. It recommends connecting with past and potential customers, other representatives, and building team unity through Facebook. It provides tips for using Facebook like sharing photos from events, reconnecting with people briefly met, and motivating others to success. The document also discusses using Facebook profiles versus groups versus pages and provides rules for using a personal profile for business purposes like connecting with others but not spamming. It offers Silpada-specific techniques like finding reasons to take photos and connecting with hostesses. Suggested Facebook strategies include friending networks, posting photos, and hosting online games, discussions or contests. The document ends asking if the reader has any other questions.
This document provides an overview of local SEO and Google My Business (GMB) strategies. It discusses key on-site and off-site optimization factors like keywords, content, links, and citations. Several exercises and infographics are included to illustrate important local ranking factors like business address, category associations, citations, and links. A wide range of off-site link building tactics are also outlined such as gaining exposure through local guides, influencers, directories, and charitable organizations.
How to Use LinkedIn to Skyrocket your SalesPhilip Calvert
How to Use LinkedIn to Skyrocket your Sales: Slide deck and video link from Philip Calvert's speech at Successful Selling 2013 - the UK's foremost Sales conference.
View the video of Philip Calvert's full speech on YouTube here:
http://www.youtube.com/watch?v=HK9ErbYjjrg
Find out how Philip Calvert can help you to apply and leverage LinkedIn and Social Media in the changing world of Sales by visiting his website at http://www.philipcalvert.com
Need help or a proven speaker for your conference? Email philip@philipcalvert.com
What PPC Can Steal from SEO - given at State of Search 2013, through DFWSEM, Dallas, TX. November 18, 2013
Learn some tips and tricks that paid search can borrow from the SEO industry tools.
Search engine optimization is the most important factor to rank your business or web content and improve its visibility to your potential customers. Here I have tried to give the very basic concept of SEO using this slide.
This slide is just pointing to some major parts. SEO is vast. You can just google each of the terms I used on the slide to know details about the topic.
Growing Your Business via Local Search Engine Optimization (SEO)Anvil Media, Inc.
If you own or operate a local brick and mortar business, or have a business with multiple locations learn how to grow your business via local search engine optimization (SEO) tactics. This two-hour seminar will help attendees learn how to increase their business’ visibility within the local search results by utilizing specific tactics that directly affect how Google “views” your business. This seminar will provide insights into how to claim/verify your listing, how to optimize your Google+Local page, how to choose the right categories, tactics for obtaining customer reviews & citations. Finally, this presentation will discuss the changes that Google+Local and Smartphone use has brought to the Local SEO landscape.
This document discusses using Facebook for personal selling and relationship building. It recommends connecting with past and potential customers, other representatives, and building team unity through Facebook. It provides tips for using Facebook like sharing photos from events, reconnecting with people briefly met, and motivating others to success. The document also discusses using Facebook profiles versus groups versus pages and provides rules for using a personal profile for business purposes like connecting with others but not spamming. It offers Silpada-specific techniques like finding reasons to take photos and connecting with hostesses. Suggested Facebook strategies include friending networks, posting photos, and hosting online games, discussions or contests. The document ends asking if the reader has any other questions.
The document provides tips for building a large, passionate audience from scratch without existing connections. It discusses analyzing the target audience through tools like Google Ad Planner and Quantcast, creating personas to represent the audience, engaging the audience where they are through different channels like Facebook, email, mobile apps, and being responsive to feedback. Specific tactics for two case studies of BuildingDirect.com and BlackFriday.com are outlined. The key lessons are to deeply understand the audience, meet their needs with relevant content, and leverage multiple channels to continuously grow the network.
How To Dominate Your Service Areas on the Web: How to get more leads, reviews...Surefire Local
Beth Overman, Customer Success Manager of Surefire Social, uses this slide deck to present how small businesses can dominate their local, service areas on the web and how the use of content on your website, online directories, social media, and mobile implementation plays a big role in localizing your business.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
SEO Whales: Inside Large Enterprise SitesKeith Goode
This was presented at Pubcon Austin, on Thursday, February 6th, 2020 at the AT&T Executive Education and Conference Center at the University of Texas at Austin by IBM Sr. SEO Strategist Keith Goode. Giants chasing giants. Find out what SEO strategies and tech improvements are taking place inside the bowels of one of the largest tech giants.
Formic Media, a digital marketing agency focusing on Local SEO marketing tactics for small-medium sized business and multi-location retailers, offers up a number of SEO stats and tactics to help ensure your business is able to begin the trek to achieving top local search engine rankings.
The document discusses how web search is changing from a focus on traditional web pages to a more personalized experience that incorporates various types of content from across the internet. Search engines are expanding what they index to include knowledge graphs, images, news, and social media content. They also want search to be personalized to each individual user based on social connections and past search history. This has resulted in issues like filter bubbles and a lack of transparency around what sources are considered authoritative. The document advocates for individuals to become more active online by contributing and curating content across various social platforms and services to establish expertise and guide others.
This document discusses how to optimize local search engine results and leverage location-based mobile apps. It recommends businesses claim and enhance their Google+ Local listings with photos, information, and reviews. It also suggests optimizing for deep granular local content by researching a business's history and local landmarks. The document advises using location-based mobile apps like Apple Maps, Yelp, and Foursquare to provide photos, check-ins, and incentives to engage local customers on their mobile devices. QR codes displayed on-site can also help drive traffic to optimized Google+ Local listings.
8 Keys to Ranking Well in Google Search ResultsBrad Smith
This document provides an 8-step plan for staffing companies to improve their search engine optimization and online presence. The steps include: 1) adjusting existing website content, 2) consistently adding quality blog content, 3) leveraging social media, 4) optimizing job postings, 5) claiming the Google+ Local listing, 6) paying attention to review sites, 7) using analytics to track results, and 8) continually updating content. The document provides details on each step and emphasizes that search engine optimization is an ongoing process rather than a single event.
In the June 23019 edition of Masters of Marketing, ITC's Internet Marketing Product Manager, Phillip Long, discussed how SEO is already changing in 2019 and what your agency can do to prepare.
Winning Listings and Converting Buyers With Facebook (Part 1)HSA Home Warranty
Interested in learning how to win listings and convert buyers with Facebook? The time to get started is now and we're here to help. Learn how to set up a Facebook business page and all the basics of using Facebook as a lead generation tool.
Rethinking the Buyer's Journey - In-House Content StrategiesKeith Goode
Delivered on October 9th, 2019 at Pubcon Pro Las Vegas, this presentation discusses two journeys - Joseph Campbell's Monomyth and the Buyer's Journey - and why rethinking each journey can present a boon to humanity and to your relationship with your users. By expanding past the "Buy Wall" in your content strategy, you'll uncover new opportunities to serve your user's needs.
This slide show presentation offers a ton of information about how to Search Engine Optimize a website and how to drive traffic to the site. Learn how to drive traffic via social media marketing platforms like Facebook, YouTube, Vimeo, MySpace, and more. Great information to get you going, and contact information if you need more help. Http://marketingai.com
This document provides an overview of Adam Broetje and his company Odd Dog Media. It discusses Adam's background, including his education at University of Colorado and 8 years of experience in digital marketing. It then outlines Odd Dog Media, which Adam founded in 2008 to provide holistic digital marketing services locally and internationally. The bulk of the document discusses modern marketing methods, focusing on tying together a website, search engine optimization, reviews, and social media to provide information to customers and drive them to convert on a company's website. It provides specific tips in these areas that businesses can implement today.
This document provides an overview of SEO basics in 3 sentences or less:
The document outlines key on-page SEO factors like choosing keyword-optimized domain names and page titles, including keywords in page content, and linking strategies. It also discusses off-page factors like social media, links, and working with webmaster tools. The presentation provides actionable tips for improving SEO through content creation, link building, and fixing technical issues.
Using Google Plus To Get Your Real Estate Business On Top of Search ResultsHSA Home Warranty
90% of home buyers start their search on the web. For small local agencies and brokers it's hard to beat out the nation wide companies like Zillow and Trulia in search rankings. In order to do so you need to us their size against them and unlock the power of Google Plus Local to jump to the top of search results. Find out how.
This session was created specifically for real estate agents and will review the best practices for using LinkedIn to generate inbound leads and increase your sphere of influence.
In this free live 45 minute webinar you will learn how to:
* Build your personal brand on LinkedIn to showcase your expertise, experience and credibility to differentiate yourself online
* Implement best practices for updating your profile so that it serves as a selling tool
* Increase your visibility and search rankings compared to other real estate agents
Watch the recording now: http://youtu.be/-cnTUEba90Y
FL/AL ARVC Internet Marketing PresentationJohn Barron
The document discusses various internet marketing strategies, including Google Analytics, Facebook, SEO, PPC, and local SEO. It provides tips on how to use each tool, such as monitoring website traffic and behavior with Google Analytics, engaging customers on Facebook through posts and contests, improving organic search rankings through on-page SEO elements and link building, and ensuring local listings are submitted to maximize local search visibility.
Winning Listings and Converting Buyers With Google PlusHSA Home Warranty
Today's home buyer will search online at some point during the home buying process. When they do it's crucial that your business and contact information show up at the top of the search results. Many people think that it costs thousands of dollars to have your name and business show up as a top search result but in this webinar you will learn a free and easy shortcut to get to the top of Google search results. Learn how to set up a Google Plus page that will appear at the top of local search results when a buyer is searching for homes or a real estate agent in your market.
How to optimise your content for Google Jun 2022.pptxJonny Ross
This document provides tips on optimizing content for Google search engine rankings. It discusses focusing on creating great, unique, and relevant content while ensuring it is accessible to search engines. Both on-site factors like keywords, content, and usability, and off-site factors like links, reviews, and reputation are important. Generating relevant, high-quality content in various formats and sharing it widely can help improve search engine optimization.
How to SEO your website and a look into voice search VSEOJonny Ross
The document discusses search engine optimization (SEO) and how to prepare for voice searches. It notes that voice searches are increasing rapidly and will account for 50% of searches by 2020. The document provides tips for SEO, including optimizing content for conversational queries by using question words and setting up FAQ pages. It also stresses the importance of creating content that is accessible on mobile devices.
The document provides tips for building a large, passionate audience from scratch without existing connections. It discusses analyzing the target audience through tools like Google Ad Planner and Quantcast, creating personas to represent the audience, engaging the audience where they are through different channels like Facebook, email, mobile apps, and being responsive to feedback. Specific tactics for two case studies of BuildingDirect.com and BlackFriday.com are outlined. The key lessons are to deeply understand the audience, meet their needs with relevant content, and leverage multiple channels to continuously grow the network.
How To Dominate Your Service Areas on the Web: How to get more leads, reviews...Surefire Local
Beth Overman, Customer Success Manager of Surefire Social, uses this slide deck to present how small businesses can dominate their local, service areas on the web and how the use of content on your website, online directories, social media, and mobile implementation plays a big role in localizing your business.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
SEO Whales: Inside Large Enterprise SitesKeith Goode
This was presented at Pubcon Austin, on Thursday, February 6th, 2020 at the AT&T Executive Education and Conference Center at the University of Texas at Austin by IBM Sr. SEO Strategist Keith Goode. Giants chasing giants. Find out what SEO strategies and tech improvements are taking place inside the bowels of one of the largest tech giants.
Formic Media, a digital marketing agency focusing on Local SEO marketing tactics for small-medium sized business and multi-location retailers, offers up a number of SEO stats and tactics to help ensure your business is able to begin the trek to achieving top local search engine rankings.
The document discusses how web search is changing from a focus on traditional web pages to a more personalized experience that incorporates various types of content from across the internet. Search engines are expanding what they index to include knowledge graphs, images, news, and social media content. They also want search to be personalized to each individual user based on social connections and past search history. This has resulted in issues like filter bubbles and a lack of transparency around what sources are considered authoritative. The document advocates for individuals to become more active online by contributing and curating content across various social platforms and services to establish expertise and guide others.
This document discusses how to optimize local search engine results and leverage location-based mobile apps. It recommends businesses claim and enhance their Google+ Local listings with photos, information, and reviews. It also suggests optimizing for deep granular local content by researching a business's history and local landmarks. The document advises using location-based mobile apps like Apple Maps, Yelp, and Foursquare to provide photos, check-ins, and incentives to engage local customers on their mobile devices. QR codes displayed on-site can also help drive traffic to optimized Google+ Local listings.
8 Keys to Ranking Well in Google Search ResultsBrad Smith
This document provides an 8-step plan for staffing companies to improve their search engine optimization and online presence. The steps include: 1) adjusting existing website content, 2) consistently adding quality blog content, 3) leveraging social media, 4) optimizing job postings, 5) claiming the Google+ Local listing, 6) paying attention to review sites, 7) using analytics to track results, and 8) continually updating content. The document provides details on each step and emphasizes that search engine optimization is an ongoing process rather than a single event.
In the June 23019 edition of Masters of Marketing, ITC's Internet Marketing Product Manager, Phillip Long, discussed how SEO is already changing in 2019 and what your agency can do to prepare.
Winning Listings and Converting Buyers With Facebook (Part 1)HSA Home Warranty
Interested in learning how to win listings and convert buyers with Facebook? The time to get started is now and we're here to help. Learn how to set up a Facebook business page and all the basics of using Facebook as a lead generation tool.
Rethinking the Buyer's Journey - In-House Content StrategiesKeith Goode
Delivered on October 9th, 2019 at Pubcon Pro Las Vegas, this presentation discusses two journeys - Joseph Campbell's Monomyth and the Buyer's Journey - and why rethinking each journey can present a boon to humanity and to your relationship with your users. By expanding past the "Buy Wall" in your content strategy, you'll uncover new opportunities to serve your user's needs.
This slide show presentation offers a ton of information about how to Search Engine Optimize a website and how to drive traffic to the site. Learn how to drive traffic via social media marketing platforms like Facebook, YouTube, Vimeo, MySpace, and more. Great information to get you going, and contact information if you need more help. Http://marketingai.com
This document provides an overview of Adam Broetje and his company Odd Dog Media. It discusses Adam's background, including his education at University of Colorado and 8 years of experience in digital marketing. It then outlines Odd Dog Media, which Adam founded in 2008 to provide holistic digital marketing services locally and internationally. The bulk of the document discusses modern marketing methods, focusing on tying together a website, search engine optimization, reviews, and social media to provide information to customers and drive them to convert on a company's website. It provides specific tips in these areas that businesses can implement today.
This document provides an overview of SEO basics in 3 sentences or less:
The document outlines key on-page SEO factors like choosing keyword-optimized domain names and page titles, including keywords in page content, and linking strategies. It also discusses off-page factors like social media, links, and working with webmaster tools. The presentation provides actionable tips for improving SEO through content creation, link building, and fixing technical issues.
Using Google Plus To Get Your Real Estate Business On Top of Search ResultsHSA Home Warranty
90% of home buyers start their search on the web. For small local agencies and brokers it's hard to beat out the nation wide companies like Zillow and Trulia in search rankings. In order to do so you need to us their size against them and unlock the power of Google Plus Local to jump to the top of search results. Find out how.
This session was created specifically for real estate agents and will review the best practices for using LinkedIn to generate inbound leads and increase your sphere of influence.
In this free live 45 minute webinar you will learn how to:
* Build your personal brand on LinkedIn to showcase your expertise, experience and credibility to differentiate yourself online
* Implement best practices for updating your profile so that it serves as a selling tool
* Increase your visibility and search rankings compared to other real estate agents
Watch the recording now: http://youtu.be/-cnTUEba90Y
FL/AL ARVC Internet Marketing PresentationJohn Barron
The document discusses various internet marketing strategies, including Google Analytics, Facebook, SEO, PPC, and local SEO. It provides tips on how to use each tool, such as monitoring website traffic and behavior with Google Analytics, engaging customers on Facebook through posts and contests, improving organic search rankings through on-page SEO elements and link building, and ensuring local listings are submitted to maximize local search visibility.
Winning Listings and Converting Buyers With Google PlusHSA Home Warranty
Today's home buyer will search online at some point during the home buying process. When they do it's crucial that your business and contact information show up at the top of the search results. Many people think that it costs thousands of dollars to have your name and business show up as a top search result but in this webinar you will learn a free and easy shortcut to get to the top of Google search results. Learn how to set up a Google Plus page that will appear at the top of local search results when a buyer is searching for homes or a real estate agent in your market.
How to optimise your content for Google Jun 2022.pptxJonny Ross
This document provides tips on optimizing content for Google search engine rankings. It discusses focusing on creating great, unique, and relevant content while ensuring it is accessible to search engines. Both on-site factors like keywords, content, and usability, and off-site factors like links, reviews, and reputation are important. Generating relevant, high-quality content in various formats and sharing it widely can help improve search engine optimization.
How to SEO your website and a look into voice search VSEOJonny Ross
The document discusses search engine optimization (SEO) and how to prepare for voice searches. It notes that voice searches are increasing rapidly and will account for 50% of searches by 2020. The document provides tips for SEO, including optimizing content for conversational queries by using question words and setting up FAQ pages. It also stresses the importance of creating content that is accessible on mobile devices.
WNY Chamber Learning Lunch - Social MediaJonny Ross
West and North Yorkshire Learning Lunch Social Media event. How much time should we spend on social, What should we be doing on LinkedIn? How do we find keywords?
Seo how to climb the google ladder with seo april 2021 digital marketing europeJonny Ross
This document provides an overview of search engine optimization (SEO) strategies and techniques. It discusses the importance of on-site optimization factors like keywords, content, technical aspects and usability. It also covers off-site optimization like building relevant links and reviews. Specific tactics are recommended for conversational search and voice assistants, like using interrogative words, setting up FAQ pages and structured data. The document encourages optimizing content for mobile and longer tail keywords, while also focusing on local SEO factors.
This document provides an overview of Jonny Ross's social media strategy training. It discusses objectives like improving SEO, using LinkedIn for business development, and building trust through blogs. The training covers topics such as setting SMART goals, creating buyer personas, optimizing websites for SEO, developing content calendars, and using platforms like Twitter, blogs, and LinkedIn for business purposes. The overall aim is to help attendees strategically leverage social media to meet business and marketing goals.
Jonny Ross provides tips and best practices for email marketing. He discusses setting objectives and goals, paying people to take actions like filling out forms or subscribing. He provides email marketing statistics and benefits. Tips include using killer subject lines, being mobile responsive, segmenting lists, testing emails, and tracking metrics like open and click rates. He discusses techniques like welcome emails and abandoned cart emails. Overall, the document provides an overview of developing an email marketing strategy and optimizing campaign performance.
Ensuring Charities use an integrated social media strategyJonny Ross
The document discusses creating an integrated social media strategy. It addresses determining goals and objectives, defining the target audience, optimizing profiles on platforms like LinkedIn, and creating an editorial calendar to plan content publication. The document provides tips on social media strategy elements like defining keywords, setting goals on different platforms, and keeping the calendar simple with key dates, events and campaigns.
How to use LinkedIn in for New Business with Dean DeLisle and Social Jack. Social Jack
The document discusses how to use LinkedIn to get more appointments and referrals. It provides tips for engaging with connections on LinkedIn, such as completing your profile, sharing valuable content, and participating in groups. The goal is to build relationships and visibility through social media to generate new business leads and opportunities.
This document summarizes a presentation about addressing the modern buyer's journey. It discusses how buyers now conduct more research online and through social media before purchases. It emphasizes the importance of search engine optimization, creating engaging social media content, building communities, and measuring analytics to optimize marketing efforts. The presentation provides examples of how both big brands and small businesses can tackle social media and content marketing to reach buyers at different stages of their journey.
SEO Myths Busted and Tips on Implementing SEO and Social on a BudgetJ Turnbull
Are you confused about SEO and how it integrates with Social Media? Jo gives some real life examples of how to implement SEO and Social on a small budget.
LinkedIn How to Use LinkedIn for New Business - Professional Services Edition...Social Jack
Are you wondering why some people are generating new business from LinkedIn and you’re not? Join our webinar and learn how to increase targeted appointments and create new business.
In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will show you the most effective methods of connecting with your targets, gaining quality appointments, and finding the potential new clients in your network. With over 350,000,000 professionals on LinkedIn, you are closer to your targeted business prospects than you think. Learn how to find them before your competitors do. You will also see what it takes to get THEM to find YOU by just using LinkedIn for less than 20 minutes a day!
Forward Progress has trained over 90,000 people in over 35 countries on how to increase targeted appointments and develop more business – directly from LinkedIn!
How to Use LinkedIn to Close More Sales - Social Selling 101 - Dean DeLisle -...Social Jack
Are you wondering why some people are generating new business from LinkedIn and you’re not? Check out our slide deck and learn how to increase targeted appointments and create new business.
In this complimentary Slide deck, Dean DeLisle, Founder and CEO of Forward Progress, will show you the most effective methods of connecting with your targets, gaining quality appointments, and finding the potential new clients in your network. With over 350,000,000 professionals on LinkedIn, you are closer to your targeted business prospects than you think. Learn how to find them before your competitors do. You will also see what it takes to get THEM to find YOU by just using LinkedIn for less than 20 minutes a day!
Linkedin How to Use LinkedIn for New Business - Professional Services Editi...Social Jack
Are you wondering why some people are generating new business from LinkedIn and you’re not? Join our webinar and learn how to increase targeted appointments and create new business.
In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will show you the most effective methods of connecting with your targets, gaining quality appointments, and finding the potential new clients in your network. With over 350,000,000 professionals on LinkedIn, you are closer to your targeted business prospects than you think. Learn how to find them before your competitors do. You will also see what it takes to get THEM to find YOU by just using LinkedIn for less than 20 minutes a day!
Forward Progress has trained over 90,000 people in over 35 countries on how to increase targeted appointments and develop more business – directly from LinkedIn!
In this brief session you will learn how to:
-Optimize your profile
-Attract new prospects
-Leverage your connections to close business
-Increase targeted referrals
-Gain more powerful introductions
-Expand your pipeline
-Find new business channels
ALL registrants and attendees will receive access to the recording and materials.
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through increasing engagement online, and make converting connections to new business more efficient.
We’ll be seeing you online and in class!
Pimp your LinkedIn profile into a Client Generating Machine Social Media SuccessJonny Ross
This document outlines tips for optimizing a LinkedIn profile to generate clients. It recommends making your profile 100% complete with details about your industry, positions, education, and skills. It also suggests connecting with others who have similar interests or connections and using groups, companies, and contacts lists to expand your network. The document encourages setting goals for LinkedIn and provides various offsite SEO techniques for building links, such as guest blogging, social media posting, and influencer marketing.
Facebook Ads Advertising Social Media Success Feb 2022Jonny Ross
The document summarizes key points about using Facebook ads effectively, including understanding business objectives, determining what actions you want users to take (e.g. fill out a form, purchase), identifying the target audience, crafting the right message and call to action, setting up the proper landing page, using split testing to optimize ads, tracking key metrics with tools like the Facebook pixel, and utilizing retargeting. The presenter encourages attendees to share their goals and plans, provides a link to his podcast, and invites feedback and questions.
TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022Jonny Ross
This document discusses using TikTok, Facebook Stories, and Instagram Stories for business marketing. It provides an overview of each platform and their key user demographics and engagement stats. Examples are given of campaigns run by Fortnite, the NBA, Minimalist Baker, and Buffer that utilized trends, challenges, recipes, and quizzes. Best practices outlined include using interactive features, directing audiences to websites, and creating paid ads that catch attention. The document advocates using simple, authentic, and engaging content tailored to each platform's audience.
This document outlines the objectives and content of a webinar on growing your LinkedIn network. The webinar aims to teach attendees how to improve their LinkedIn presence, be relevant to potential clients, use LinkedIn to win new business, carry out research, build trust, and understand how social media influences SEO. The webinar also covers coming up with a strategic plan and topics like on-site and off-site SEO, optimizing your LinkedIn profile, building connections, and increasing your network. Attendees are encouraged to provide feedback through a post-webinar survey.
Ad:Venture - Strategic Marketing MasterclassJonny Ross
How to set SMART objectives
Identify who your audience is
How to build trust
All about growth hacking, looking at Dollar Shave club and dropbox
Customer Centric Marketing, looking at Virgin, Nandos and Orange (now EE)
Scarcity and Influencer Marketing
Buy Yorkshire - Stand out whilst ExhibitingJonny Ross
How to get the most out of social media prior to an exhibiton. How to engage with delegates at the conference. And how to convert leads into clients after the event! #BuyYorkshire Yorkshire Mafia
Digital tools for growth, better processes, more effectiveness, better productivity. With tools to help from CRM to Accounts, to Email to Project Management and even to sat nav integration!
Facebook ads the importance of knowing your audienceJonny Ross
Facebook advertising, call to actions, split testing, boost vs business account. Frequency and everything else you need to know to rock on FB advertising!
How to get delegates flocking to your events using digital and great storytel...Jonny Ross
This document discusses how to create an editorial calendar to plan integrated marketing campaigns. It recommends making a list of key dates for the year, including product launches, events, holidays, and milestones. It then suggests assigning content types like stories, videos, SEO, and social media influencers to each date. The purpose is to plan content in advance and ensure it is coordinated across different channels. Creating the calendar in a Google Spreadsheet allows for easy collaboration.
How to blog to the top of Google - ThriveYorkshire IlkelyJonny Ross
Blogging to the top of Google. Understanding importance of SEO, how blogging plays a part. How blogging is the core of any marketing strategy. Also all about editorial calendars
jrc.agency 1 day digital masterclass - June 2017Jonny Ross
The document outlines an agenda for a one-day digital masterclass on social media led by Jonny Ross. It will cover the importance of social media for business and key platforms like LinkedIn, blogs, Twitter and Facebook. Attendees will learn networking principles, case studies, strategic use of social media, and tips to develop a social media strategy and actions for their business. Specific sessions will focus on search engine optimization, using Twitter, optimizing LinkedIn profiles and creating an editorial calendar.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
5. @jonnyross @fleek_marketing in/jonnyross
Search Engine Optimisation
• Create great content
• Ensure this content is accessible to
search engines.
• Make pages unique and relevant
• Make the content popular
• Good PR (Traditional PR…online)
26. @jonnyross @fleek_marketing in/jonnyross
Examples
• red lobster
• best restaurants
Manchester
• best digital camera
• Show me images of a
red lobster
• Hey google, where is
the best place to eat in
Manchester?
• Alexa, where can I find a
waterproof video
camera that works with
Facebook Live?
29. @jonnyross @fleek_marketing in/jonnyross
1. Still about the basics
• Create great content
• Ensure this content is accessible to search
engines.
• Make pages unique and relevant
• Make the content popular
40. @jonnyross @fleek_marketing in/jonnyross
8. Optimise for local
• 22% of voice search is for local intent, capture
“near me” search
– Highly optimised and verified google business
page
– Reviews
– Local business schema
– Use local extensions in AdWords
– Photographs on google business page
– Local Links
43. @jonnyross @fleek_marketing in/jonnyross
How we can help
• Digital Strategy & Campaigns
• Web design
• Training & Consultancy
• Paid & SEO
• Advertising
• Social & Email
• Content & PR
44. Challenge me?
Does anyone want to challenge me, does anyone think this is all
a load of nonsense?
Find me online
@jonnyross @fleek_marketing
LinkedIn /in/jonnyross
Editor's Notes
Super profitable if you know what you’re doing
So much data being available
Super profitable if you know what you’re doing
So much data being available
So for me SEO is common sense its nothing more than
Create great content
Ensure this content is accessible to search engines.
Make pages unique and relevant
Make the content popular
For me there are two distinct sides to SEO, onsite and offsite
Onsite being your own website and offsite being everything else online that has something to do with you
w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
Keywords
Content
Technical Aspect
Usability
Relevancy
Links
Reviews
Reputation
Ok so you have got all these keywords, you then need to take them all to Google keyword tool here you can enter them all and find even more!
I suggest working on hundreds of keywords, not just 5 or 10… if you want to be top for “Gifts” the only way you will ever be top for a keyword as competitive as this is by being present in Google search for all keywords surrounding gift ideas….
You want to generate as many keywords as possible
This is a great tool because it gives you an idea how many people are searching this term, and if I take the term retirement gift ideas for women we can see that only 1000 people are searching this term per month,
In fact in a lot of examples I show only 10 or 20 searches per month
This may make you think what’s the point on working for this keyword, whilst being high for this term may not bring you masses of traffic, however I bet the ROI on this term will be significantly higher than someone searching “gifts”
Its really important that we work on long tail keywords, as generally these can give you a significantly better ROI, don’t get me wrong competitve keywords are important, but ultimately if we want to appear top for a competitive keyword we need to appear high for lots of long tail keyword surrounding that keyword.
You then need to make a list of alll your products and services, adding to it keywords you would expect to be found for, but aren’t,
Or ones you would like to be found for.
You can then take some of these keywords and have a play with Google search.
This then helps identify more keywords that users search and shows you opportunities that you may not have thought about and considered. Giving you suggestions that could be good for your webstore.
Keep adding more words to excel and then go to the next tool semrush
So a link profile can be built using some of the following
There is a list on the screen, but I am just going to highlight some of them.
Posting to directories
These can be divided into three groups – General, Niche & Local. General would be directories such as White or yellow pages and so on. Niche obviously refers to directories relating specifically to your area of business, and local is anything based in your own area. All three can be useful, and while they may not attract so many visitors as other methods mentioned, they can be very useful in terms of mapping your location and influencing your ranking on Google Maps.
Link Directories
There are two basic varieties here – General Link Directories, which accept basically anything and everything, and Niche Link Directories, which are industry specific. The former, are really not worth investing time in – the sheer volume of links is immense and consequently the links are not terribly credible and these sited generally have a poor page rank. By all means, submit to one or two each month for the sake of link diversity, but do not consider these sites a priority.
Niche directories on the other hand, can be very worthwhile as they specifically target people interested in your field. For example, if you run a Party Goods Website, directories focusing on Event Management, Entertainments and the like, are more likely to be accessed by people that your site will be of use to.
The more selective choice of links published also contributes to the directory site having a better page rank, giving your own link more credibility.
Guest blogging
Many blogs are happy to accept relevant, well written guest posts, and will link back to your site in exchange for quality content. A link to your site on a relevant blog, can attract a huge amount of new traffic and do wonders for your Google rank – especially if the site you’re posting on already has a high rank of its own.
Articles & Press releases
Submitting an article, or press release to sites such as Article Dashboard or 24-7 Press Release can be a great way to expose your link to a new and wider audience. Don’t allow your standards to slip though – only submit content you would be happy to have on your own site, as it is still a direct representation of you. Also, don’t be tempted to submit the same content to a dozen different sites – it will be noticed, and do your site more harm than good. Keep your content unique and useful and this can be a worthwhile exercise.
Social bookmarking
Much like Social Networking, Social Bookmarking when it is social bookmarking sites done well, can be a very valuable tool. As with Facebook & Twitter, StumbleUpon & Digg buttons are an almost essential part of any great web design. Again, there are a huge number of platforms to choose from, so do a little research and decide which are a good fit for your project.
Social sharing
Facebook, Twitter, Pinterest… love them or hate them, social networking is here to stay. In an age of smart phones and a need for constant, current information, any website not giving it’s readers the option to follow them on their favourite network, is taking a big risk. Social Networks allow you to build a community around your brand, encourage users to share your content, and ultimately, widens your potential audience.
Initially setting up the pages can be time consuming, but it really is worth it in the long run. If you’re overwhelmed by the variety available, pick perhaps three of the most popular networks and concentrate your efforts on those. Personally, I’d recommend Facebook, Twitter, and Pinterest is a good third as a current rising star of the online world.
Local engagement, with local shops and communities
If you have a bricks and mortar retail unit, speak to local shops and local communities to see if you can guest blog, link to each other, offer each other resources online.
Do something for charity
This tends to get the charity or a online article linking to you
Suppliers
Speak to suppliers and see if they will link to you
Blog Commenting
A quick search for ‘[your niche] blog’ will return countless results of blogs you can get commenting on, and this can be a great way to build new links. Be selective though – choose blogs that are relevant to your business, and make your comments useful and relevant too – avoid just a ‘great post!’ or ‘I agree!’ – These just look spammy and won’t encourage people to visit your site.
forum commenting (babycentre, mothering.com, for baby related products, charity forums for particular audiences.. Maybe animal trust for pet related etc)
Create Link Bait
Link Bait is any content or feature, within a site, designed to catch people’s attention and interest. A funny photo, a great info graphic, a must have app… Anything that people are drawn to and feel compelled to share with their network.
Of course, this list is by no means exhaustive. There are many other ways of successfully building links, but if you’re just starting out, these ideas can help build a solid foundation to build on.
Remember too, that linkbuilding is not just about getting your name out there. It’s about networking, building relationships and trust to grow a solid, diverse and ever expanding profile of back links to your site.
Use the ideas above and challenge yourself to create ten new backlinks today. Do the same tomorrow, and then again everyday for a week. As your traffic grows, you’ll see for yourself how worthwhile the process is. Good Luck!
Trying to utilise all of these different web properties to create a solid spiders web around your site
Speaking to google we may say “ Hey google, where is the best place to eat in manchester?” we talk to these devices like they are friends.! If typed we would have probably typed “best restaurants manchester”
"best digital camera” will start to disappear, and hyper-specific searches will become more popular. Example: “Alexa, where can I find a waterproof video camera that works with Facebook Live?” Offer quick, succinct answers to questions that voice searchers are asking.
So for me SEO is common sense its nothing more than
Create great content
Ensure this content is accessible to search engines.
Make pages unique and relevant
Make the content popular