BBMC Social Media Overview - Forward Progress - Dean DeLisle - 2014Social Jack
Dean DeLisle is the founder and CEO of Forward Progress, which provides social media training and coaching. The document outlines Dean's experience and expertise in business coaching. It then provides guidance on using social networks like LinkedIn and Twitter to build business, including completing profiles, engaging with contacts, posting regularly, and partnering with Forward Progress for social media support services. The overall message is that social networks can be effective for business if used properly with the right mindset and strategy.
There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. This webinar will go over all the basics for using Twitter for marketing and PR, including:
-What is Twitter and why is it important
-How to use Twitter to monitor your brand and engage customers and prospects directly
-How to reach media and bloggers directly to get PR coverage for your business
-What and how to measure the results of your social media efforts
Social Integration is Brain Surgery. Not a Bandaid!Brent Csutoras
The best way to integrate Social Media into your overall marketing plan, is to understand the value it provides. This presentation focuses on Links and the transition of value to Social Signals, along with tips on how to improve and increase the links and social signals you get from your content.
This document provides an overview of the social media platforms Pinterest, Instagram, and Twitter. It describes what each platform is, how it works, key usage statistics, and examples of how brands are using each channel. Best practices are also outlined for each platform, focusing on engaging users and building communities through sharing content, participating in discussions, and running promotions.
BBMC Social Media Overview - Forward Progress - Dean DeLisle - 2014Social Jack
Dean DeLisle is the founder and CEO of Forward Progress, which provides social media training and coaching. The document outlines Dean's experience and expertise in business coaching. It then provides guidance on using social networks like LinkedIn and Twitter to build business, including completing profiles, engaging with contacts, posting regularly, and partnering with Forward Progress for social media support services. The overall message is that social networks can be effective for business if used properly with the right mindset and strategy.
There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. This webinar will go over all the basics for using Twitter for marketing and PR, including:
-What is Twitter and why is it important
-How to use Twitter to monitor your brand and engage customers and prospects directly
-How to reach media and bloggers directly to get PR coverage for your business
-What and how to measure the results of your social media efforts
Social Integration is Brain Surgery. Not a Bandaid!Brent Csutoras
The best way to integrate Social Media into your overall marketing plan, is to understand the value it provides. This presentation focuses on Links and the transition of value to Social Signals, along with tips on how to improve and increase the links and social signals you get from your content.
This document provides an overview of the social media platforms Pinterest, Instagram, and Twitter. It describes what each platform is, how it works, key usage statistics, and examples of how brands are using each channel. Best practices are also outlined for each platform, focusing on engaging users and building communities through sharing content, participating in discussions, and running promotions.
How much time and money should I spend on social media, and what can I expect?
Those are the two most consistent questions businesses ask about social media.
Feeling pressured to do something, many businesses implement social media tactics without establishing a clear strategy or expectations.
In this 60-minute webinar, Matt Bailey will offer his insight on actionable steps for those interested in developing and measuring the results of their own social media strategy.
Matt Bailey, Founder and President of SiteLogic Marketing, is an expert in online marketing. He is known for his conversational, entertaining speaking style and ability to make technical topics both understandable and practical.
We hope you enjoy this free webinar, sponsored by Eloqua, the leading provider of marketing automation software.
A few of the lessons you will learn by attending this webinar include, but are not limited to:
How to match the right medium with the message
Four steps to developing a winning strategy
How to track growth and measure success
Use the short form below to tell us a little about yourself. We will send you reminders and invitations to this webinar and upcoming events, as well as share your information with our webinar sponsor.
A quick overview of social media and how organizations can take advantage of its benefits. Learn the basics about popular social media platforms including Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, as well as suggested ways to build your audience on these sites.
LinkedIn Business Development: 5 Power Moves to New Business - Forward Progre...Social Jack
Dean DeLisle is the founder and CEO of Forward Progress, which provides coaching and training on social media skills. The document outlines strategies for using LinkedIn effectively, including completing your profile, posting valuable content, engaging with connections and groups, and spending 20 minutes per day on LinkedIn. It encourages attendees to sign up for the Business Accelerator Program for coaching on improving sales.
100 Content Marketers to Follow on Twitter in 2015WittyParrot
We at WittyParrot aim to help you produce and efficiently use content that sells your strengths, getting you the business you need to flourish. This dedication to helping you look good extends beyond our product and into our own content.
Kick off your 2015 by learning from the experts of content marketing. WittyParrot’s list of 100 Content Marketers to Follow on Twitter will give you expert tips on content that drives business to you and helps you foster client relationships.
Introduction to Social Media Marketing for Business (presented at Birmingham ...Ann Stanley
This presentation is an Introduction to Social Media Marketing for small businesses and was presented by Ann Stanley at the Birmingham City University Business School (Oct 2014)
This document provides an overview of a 3-day social media training course conducted by Projacs Academy from 11-13 December 2018. The course will be instructed by Thaer Ismail and cover key topics like Twitter, Instagram, Facebook, YouTube, LinkedIn, and reporting/monitoring. It will help attendees understand social media principles, create compelling content, and develop effective social media strategies for their targeted audiences. The agenda includes introductions, planning, in-depth sessions on major platforms, and a strategy section to overcome objections.
This document provides an overview of the 2012 social media landscape and tips for using social media for business. It discusses what social media is, some key stats on major platforms like Facebook, Twitter, YouTube and LinkedIn. It emphasizes that social media has become integrated into many aspects of communication and media. The document outlines a 7 step process for creating an effective social media strategy, including determining goals, researching platforms, creating a content strategy, joining conversations, strengthening relationships, measuring results and adapting over time. It encourages businesses to thoughtfully develop a social media plan aligned with their overall goals and objectives.
The Facebook You Never Knew: Tips for MarketersAlexis Cheong
This document provides an introduction to using Facebook for marketing purposes. It discusses how Facebook is a large social network that is still growing. The document then outlines best practices for marketers, including setting objectives, finding the right audience, listening to user conversations, optimizing page content and posts, and reporting on performance. It also explains how to use features like Facebook pages, insights, ads, and guidelines for images, promotions and community management. Examples of successful brand pages are also presented. The overall message is that Facebook is an important social platform for marketers to engage audiences but requires an understanding of how to build an active community and generate value for users.
Google is Watching You: How Google Spies on Search Behavior to Rank WebsitesJohn Crenshaw
Google is watching you, your friends, your grandma, your kids, your spouse - and it's all an attempt to improve the search ranking algorithms.
Find out how Google might be using searcher behavior to improve the search results and the implications this has for anyone involved in SEO.
How to Successfully Build a Social Media PresenceMichelle Hummel
This document provides tips on how to successfully build a social media presence. It discusses debunking myths about social media for financial advisors, focusing on quality content, social engagement, customer reviews and social proof. It emphasizes building rich social networks through blogs, social media optimization for long-term relationship marketing, driving traffic from social media to a website, and creating a strategic social media content calendar and posting strategy.
Mwmg internet marketing - social media for business - i2i business solution...davidlaud
This document provides an overview of social media marketing presented by David Laud. It defines social media, reviews major platforms like Twitter, LinkedIn and Facebook, and discusses why social media is important for business. It offers tips on having a social media plan, implementation, measuring success, and staying within legal guidelines. The presentation emphasizes creating a strategy, listening to others, using personality over direct sales, and allowing time for results.
This document discusses how to use Pinterest and Instagram for business purposes. It provides an overview of each platform and how they can be used to drive traffic to a website. Some key points made include showcasing a lifestyle on Pinterest, engaging communities on Instagram, using hashtags and keywords, and linking content back to other social networks and a website. The document also discusses how to keep users interested through consistency, humor, and creativity. It emphasizes building followings through resourceful boards and engaging content rather than direct sales pitches.
Pinterest -An Effective Tool to Drive SalesBalaji R
Pinterest is one of the fastest growing business platforms. The presentation has strategies for corporates and how to get leads.It also talks about how Whole foods Successfully Implemented Pinterest
The document discusses PADV's Teen Scene initiative to prevent teen dating violence through social media. It analyzes PADV and NCADV's social media presence and provides recommendations. PADV's social media has low engagement while NCADV has high reach. It recommends PADV increase posting, link channels, use geotagging and a social media calendar to better engage teens and promote its message.
Getting Started with Social Media
Presentation slides from the Business Glitter workshop held on 2nd July 2016 at Sunflower House, Folkestone
Learn the basics of social media for business.
Introduction to Social Media (HUOC SM101 Spring 2012)Mohammad Hijazi
The document provides an introduction to social media. It defines social media as web-based applications that allow for interactive dialogue and user-generated content. Key aspects of social media discussed include listening to online conversations, sharing content in a meaningful way, being personal and transparent, and seeing criticism as an opportunity. Common social media platforms like Facebook, Twitter, LinkedIn, blogs, and photo and video sharing sites are overviewed. The document aims to demonstrate the power and potential of social media.
How to Use Social Media to Engage & Build Your BusinessPatsy Stewart
Social Media Workshop for Nelson County Small Business Development Center & Economic Development Authority presented by Patsy Stewart, Social Buzz Lab.
BrightonSEO 2015: How good UX can improve SEOMariana Morris
Mariana Mota is a UX designer with 12 years of experience. She is currently the head of design at Oxford Computer Consultants and co-founded UX Oxford and TalkingDesign. The document discusses the relationship between SEO and usability, with the goal of improving landing page experience. It provides tips for creating useful content through understanding user groups, personas, triggers and scenarios. It also discusses making pages easy to navigate through user flows, research, following web conventions and clear structure. Building trust is mentioned as the third important factor through branding, language, clean interfaces and logos. The importance of testing designs is emphasized through contextual research, interviews, card sorting, analytics and the 5 second test.
York University - Social Media - Beyond the BasicsJonny Ross
This document appears to be a presentation on social media marketing beyond the basics given by Jonny Ross. The presentation covers key topics like why social media is important, popular social media platforms like LinkedIn, Twitter, and Facebook, networking principles, case studies, social media strategy, and tips. It also discusses search engine optimization, creating an editorial calendar, and using different social media platforms like blogs, videos, and more to achieve business goals.
How much time and money should I spend on social media, and what can I expect?
Those are the two most consistent questions businesses ask about social media.
Feeling pressured to do something, many businesses implement social media tactics without establishing a clear strategy or expectations.
In this 60-minute webinar, Matt Bailey will offer his insight on actionable steps for those interested in developing and measuring the results of their own social media strategy.
Matt Bailey, Founder and President of SiteLogic Marketing, is an expert in online marketing. He is known for his conversational, entertaining speaking style and ability to make technical topics both understandable and practical.
We hope you enjoy this free webinar, sponsored by Eloqua, the leading provider of marketing automation software.
A few of the lessons you will learn by attending this webinar include, but are not limited to:
How to match the right medium with the message
Four steps to developing a winning strategy
How to track growth and measure success
Use the short form below to tell us a little about yourself. We will send you reminders and invitations to this webinar and upcoming events, as well as share your information with our webinar sponsor.
A quick overview of social media and how organizations can take advantage of its benefits. Learn the basics about popular social media platforms including Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, as well as suggested ways to build your audience on these sites.
LinkedIn Business Development: 5 Power Moves to New Business - Forward Progre...Social Jack
Dean DeLisle is the founder and CEO of Forward Progress, which provides coaching and training on social media skills. The document outlines strategies for using LinkedIn effectively, including completing your profile, posting valuable content, engaging with connections and groups, and spending 20 minutes per day on LinkedIn. It encourages attendees to sign up for the Business Accelerator Program for coaching on improving sales.
100 Content Marketers to Follow on Twitter in 2015WittyParrot
We at WittyParrot aim to help you produce and efficiently use content that sells your strengths, getting you the business you need to flourish. This dedication to helping you look good extends beyond our product and into our own content.
Kick off your 2015 by learning from the experts of content marketing. WittyParrot’s list of 100 Content Marketers to Follow on Twitter will give you expert tips on content that drives business to you and helps you foster client relationships.
Introduction to Social Media Marketing for Business (presented at Birmingham ...Ann Stanley
This presentation is an Introduction to Social Media Marketing for small businesses and was presented by Ann Stanley at the Birmingham City University Business School (Oct 2014)
This document provides an overview of a 3-day social media training course conducted by Projacs Academy from 11-13 December 2018. The course will be instructed by Thaer Ismail and cover key topics like Twitter, Instagram, Facebook, YouTube, LinkedIn, and reporting/monitoring. It will help attendees understand social media principles, create compelling content, and develop effective social media strategies for their targeted audiences. The agenda includes introductions, planning, in-depth sessions on major platforms, and a strategy section to overcome objections.
This document provides an overview of the 2012 social media landscape and tips for using social media for business. It discusses what social media is, some key stats on major platforms like Facebook, Twitter, YouTube and LinkedIn. It emphasizes that social media has become integrated into many aspects of communication and media. The document outlines a 7 step process for creating an effective social media strategy, including determining goals, researching platforms, creating a content strategy, joining conversations, strengthening relationships, measuring results and adapting over time. It encourages businesses to thoughtfully develop a social media plan aligned with their overall goals and objectives.
The Facebook You Never Knew: Tips for MarketersAlexis Cheong
This document provides an introduction to using Facebook for marketing purposes. It discusses how Facebook is a large social network that is still growing. The document then outlines best practices for marketers, including setting objectives, finding the right audience, listening to user conversations, optimizing page content and posts, and reporting on performance. It also explains how to use features like Facebook pages, insights, ads, and guidelines for images, promotions and community management. Examples of successful brand pages are also presented. The overall message is that Facebook is an important social platform for marketers to engage audiences but requires an understanding of how to build an active community and generate value for users.
Google is Watching You: How Google Spies on Search Behavior to Rank WebsitesJohn Crenshaw
Google is watching you, your friends, your grandma, your kids, your spouse - and it's all an attempt to improve the search ranking algorithms.
Find out how Google might be using searcher behavior to improve the search results and the implications this has for anyone involved in SEO.
How to Successfully Build a Social Media PresenceMichelle Hummel
This document provides tips on how to successfully build a social media presence. It discusses debunking myths about social media for financial advisors, focusing on quality content, social engagement, customer reviews and social proof. It emphasizes building rich social networks through blogs, social media optimization for long-term relationship marketing, driving traffic from social media to a website, and creating a strategic social media content calendar and posting strategy.
Mwmg internet marketing - social media for business - i2i business solution...davidlaud
This document provides an overview of social media marketing presented by David Laud. It defines social media, reviews major platforms like Twitter, LinkedIn and Facebook, and discusses why social media is important for business. It offers tips on having a social media plan, implementation, measuring success, and staying within legal guidelines. The presentation emphasizes creating a strategy, listening to others, using personality over direct sales, and allowing time for results.
This document discusses how to use Pinterest and Instagram for business purposes. It provides an overview of each platform and how they can be used to drive traffic to a website. Some key points made include showcasing a lifestyle on Pinterest, engaging communities on Instagram, using hashtags and keywords, and linking content back to other social networks and a website. The document also discusses how to keep users interested through consistency, humor, and creativity. It emphasizes building followings through resourceful boards and engaging content rather than direct sales pitches.
Pinterest -An Effective Tool to Drive SalesBalaji R
Pinterest is one of the fastest growing business platforms. The presentation has strategies for corporates and how to get leads.It also talks about how Whole foods Successfully Implemented Pinterest
The document discusses PADV's Teen Scene initiative to prevent teen dating violence through social media. It analyzes PADV and NCADV's social media presence and provides recommendations. PADV's social media has low engagement while NCADV has high reach. It recommends PADV increase posting, link channels, use geotagging and a social media calendar to better engage teens and promote its message.
Getting Started with Social Media
Presentation slides from the Business Glitter workshop held on 2nd July 2016 at Sunflower House, Folkestone
Learn the basics of social media for business.
Introduction to Social Media (HUOC SM101 Spring 2012)Mohammad Hijazi
The document provides an introduction to social media. It defines social media as web-based applications that allow for interactive dialogue and user-generated content. Key aspects of social media discussed include listening to online conversations, sharing content in a meaningful way, being personal and transparent, and seeing criticism as an opportunity. Common social media platforms like Facebook, Twitter, LinkedIn, blogs, and photo and video sharing sites are overviewed. The document aims to demonstrate the power and potential of social media.
How to Use Social Media to Engage & Build Your BusinessPatsy Stewart
Social Media Workshop for Nelson County Small Business Development Center & Economic Development Authority presented by Patsy Stewart, Social Buzz Lab.
BrightonSEO 2015: How good UX can improve SEOMariana Morris
Mariana Mota is a UX designer with 12 years of experience. She is currently the head of design at Oxford Computer Consultants and co-founded UX Oxford and TalkingDesign. The document discusses the relationship between SEO and usability, with the goal of improving landing page experience. It provides tips for creating useful content through understanding user groups, personas, triggers and scenarios. It also discusses making pages easy to navigate through user flows, research, following web conventions and clear structure. Building trust is mentioned as the third important factor through branding, language, clean interfaces and logos. The importance of testing designs is emphasized through contextual research, interviews, card sorting, analytics and the 5 second test.
York University - Social Media - Beyond the BasicsJonny Ross
This document appears to be a presentation on social media marketing beyond the basics given by Jonny Ross. The presentation covers key topics like why social media is important, popular social media platforms like LinkedIn, Twitter, and Facebook, networking principles, case studies, social media strategy, and tips. It also discusses search engine optimization, creating an editorial calendar, and using different social media platforms like blogs, videos, and more to achieve business goals.
Blogging to the top of google for retailers - Home and Gift Show July 2016Jonny Ross
This session will examine the fundamentals of social media and how to think like a search engine when blogging. Jonny will give an overview of how to grow your community and social media content through effective planning and use the power of blogging to increase your online reputation with sites like Google. He will also show you techniques to engage with your target audience, build a community around your organisation and build an effective website. Jonny will also give away a ton of SEO tips and tricks that are easy to implement and can achieve the best/quickest results.
Blogging to increase sales - The flooring showJonny Ross
How to use blogging to increase your e-commerce sales, social media content and engagement. Editorial Calendars, content marketing and content strategies.
Leeds business week competitive edge with linked in yorkshire mafia #leedsb...Jonny Ross
My seminar at #LeedsBizWeek for the Yorkshire Mafia for Leeds Business week, on how to get the competitive edge on LinkedIn.
From making connections, growing your list, creating trust and more!
1 day digital masterclass - Social Media and SEOJonny Ross
Digital marketing masterclass, blogging, linkedin, SEO, twitter, PPC and more. A full day course on all things digital, resulting in a digital plan that is actionable immediately.
Training Gateway Westminster - Enhancing your web presenceJonny Ross
The document discusses Jonny Ross presenting on enhancing web presence through social media and blogging. It provides an introduction to Jonny Ross and the results of a survey he conducted. The majority of respondents said they wanted to learn how to effectively use social media, blogging, and maximize their web presence. Jonny Ross then covers topics like using social media platforms like LinkedIn, Twitter and blogs to engage customers, build relationships, and improve search engine optimization. The goal is to help attendees understand how to use these digital marketing strategies to generate new business leads and opportunities.
Ensuring Charities use an integrated social media strategyJonny Ross
The document discusses creating an integrated social media strategy. It addresses determining goals and objectives, defining the target audience, optimizing profiles on platforms like LinkedIn, and creating an editorial calendar to plan content publication. The document provides tips on social media strategy elements like defining keywords, setting goals on different platforms, and keeping the calendar simple with key dates, events and campaigns.
The document provides an overview of a presentation on social media and content marketing. It discusses trends in marketing such as inbound marketing and brand journalism. It also covers various social media platforms and strategies for content creation, including developing personas, editorial calendars, and curating content. Tips are provided for writing content optimized for websites and search engines. Participants engage in exercises to identify relevant platforms, content ideas, and develop an editorial calendar for their business.
Intelligent use of Social Media Keynsham 12.10.2015Get up to Speed
The document discusses a partnership called Connecting Devon and Somerset that aims to deliver improved and superfast broadband to rural areas by 2016. It will provide improved broadband to every business and community, and faster broadband to at least 90% of the area. Without this project, 700,000 residents and 26,000 businesses would have no certainty of receiving improved or superfast broadband. It also discusses a related program called Get Up To Speed that provides free digital skills training and support to help businesses and communities make the most of the new broadband infrastructure.
This presentation covered several topics related to search engine optimization, social media, and branding. Key points included:
1) Creating a strong brand and high-quality content is important for marketing success in an era where exact match anchor text and over-optimized pages are less effective.
2) Mobile usage is growing rapidly and causing issues for website design, so brands must focus on usability across devices.
3) Running successful international campaigns requires localizing content, domains, languages, and other cultural factors for each target country or region.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
From the 7th Annual ISA Marketing & Sales Summit. What's Hot in Search Marketing: 2012 Update by Shari Worthington, Telesian Technology. http://marketingsalessummit.com
This document discusses strategies for developing a content marketing strategy that integrates SEO, social media, and other channels. It recommends taking a big picture view and ensuring content serves multiple stakeholders. It also provides tips for distributing content through blogs, infographics, social media and other channels to build links and engage audiences. The goal is to create strategic, multi-channel content that lives independently of SEO and brings long-term benefits.
Slides from my SEO for Startups talk at BarCamp Delhi 8.
How to get millions of users without spending a dime. Try our product at http://www.ranksignals.com
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
The document provides an overview of using social media to attract clients as an investment advisor. It discusses how investors are increasingly using social media and the importance of advisors developing an online presence. It offers five tips: create profiles on key networks like LinkedIn and populate them with consistent information; make smart connections to generate referrals; listen and learn from others in your industry; claim your online search results to control your brand; and proceed with caution while being authentic and value-added. Case studies are presented of advisors successfully using social media. The presentation concludes by highlighting online resources and taking questions.
ETSOS & Conscious Solutions Digital Marketing CPD workshop, aimed at helping law firms increase their revenue through Digital Marketing and Social Media.
What is Social Media? Why should you, as a business, be concerned with? What is Social Media Marketing? This presentation gives some insight into the statistics of social media and insights into what you can do to market your business on social media websites.
This presentation was prepared for the Downtown Evansville Kiwanis group in May of 2013 by Andrew Epperson of Lieberman Technologies.
The document provides tips on how to get more leads through search engine optimization (SEO). It discusses optimizing websites to be more SEO-friendly by focusing on both on-page and off-page factors. On-page considerations include technical elements like page titles and meta descriptions as well as content quality, structure and sharing. Off-page opportunities mentioned include obtaining citations, media coverage, links from industry sites, blogs and social media. The document emphasizes that SEO requires an ongoing process of content creation, link building and fixing any technical issues.
How to get ahead of your competitors online in 2011. We look at what will be happening in search marketing, social media and web analytics to help businesses get advantage online.
The talk was given to over 60 business owners and marketing managers in Bournemouth, Dorset and received huge praise from all attendees.
seo, search, ppc, local listings, social, facebook, linkedin, analytics, google, adwords, bing, yahoo, success, results, 2011, online marketing, tracking, usability
Jonny Ross provides tips and best practices for email marketing. He discusses setting objectives and goals, paying people to take actions like filling out forms or subscribing. He provides email marketing statistics and benefits. Tips include using killer subject lines, being mobile responsive, segmenting lists, testing emails, and tracking metrics like open and click rates. He discusses techniques like welcome emails and abandoned cart emails. Overall, the document provides an overview of developing an email marketing strategy and optimizing campaign performance.
How to optimise your content for Google Jun 2022.pptxJonny Ross
This document provides tips on optimizing content for Google search engine rankings. It discusses focusing on creating great, unique, and relevant content while ensuring it is accessible to search engines. Both on-site factors like keywords, content, and usability, and off-site factors like links, reviews, and reputation are important. Generating relevant, high-quality content in various formats and sharing it widely can help improve search engine optimization.
Pimp your LinkedIn profile into a Client Generating Machine Social Media SuccessJonny Ross
This document outlines tips for optimizing a LinkedIn profile to generate clients. It recommends making your profile 100% complete with details about your industry, positions, education, and skills. It also suggests connecting with others who have similar interests or connections and using groups, companies, and contacts lists to expand your network. The document encourages setting goals for LinkedIn and provides various offsite SEO techniques for building links, such as guest blogging, social media posting, and influencer marketing.
Facebook Ads Advertising Social Media Success Feb 2022Jonny Ross
The document summarizes key points about using Facebook ads effectively, including understanding business objectives, determining what actions you want users to take (e.g. fill out a form, purchase), identifying the target audience, crafting the right message and call to action, setting up the proper landing page, using split testing to optimize ads, tracking key metrics with tools like the Facebook pixel, and utilizing retargeting. The presenter encourages attendees to share their goals and plans, provides a link to his podcast, and invites feedback and questions.
TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022Jonny Ross
This document discusses using TikTok, Facebook Stories, and Instagram Stories for business marketing. It provides an overview of each platform and their key user demographics and engagement stats. Examples are given of campaigns run by Fortnite, the NBA, Minimalist Baker, and Buffer that utilized trends, challenges, recipes, and quizzes. Best practices outlined include using interactive features, directing audiences to websites, and creating paid ads that catch attention. The document advocates using simple, authentic, and engaging content tailored to each platform's audience.
This document outlines the objectives and content of a webinar on growing your LinkedIn network. The webinar aims to teach attendees how to improve their LinkedIn presence, be relevant to potential clients, use LinkedIn to win new business, carry out research, build trust, and understand how social media influences SEO. The webinar also covers coming up with a strategic plan and topics like on-site and off-site SEO, optimizing your LinkedIn profile, building connections, and increasing your network. Attendees are encouraged to provide feedback through a post-webinar survey.
This document provides an overview of local SEO and Google My Business (GMB) strategies. It discusses key on-site and off-site optimization factors like keywords, content, links, and citations. Several exercises and infographics are included to illustrate important local ranking factors like business address, category associations, citations, and links. A wide range of off-site link building tactics are also outlined such as gaining exposure through local guides, influencers, directories, and charitable organizations.
Seo how to climb the google ladder with seo april 2021 digital marketing europeJonny Ross
This document provides an overview of search engine optimization (SEO) strategies and techniques. It discusses the importance of on-site optimization factors like keywords, content, technical aspects and usability. It also covers off-site optimization like building relevant links and reviews. Specific tactics are recommended for conversational search and voice assistants, like using interrogative words, setting up FAQ pages and structured data. The document encourages optimizing content for mobile and longer tail keywords, while also focusing on local SEO factors.
Ad:Venture - Strategic Marketing MasterclassJonny Ross
How to set SMART objectives
Identify who your audience is
How to build trust
All about growth hacking, looking at Dollar Shave club and dropbox
Customer Centric Marketing, looking at Virgin, Nandos and Orange (now EE)
Scarcity and Influencer Marketing
This document discusses how to optimize content and websites for conversational search with Google. It recommends focusing on mobile-friendly content that answers common questions using keywords. Content should include schemas, FAQs, and local business information to capture intent. Both on-page and off-page optimization are still important, including internal and external links and reviews. The presenter provides tips on keyword research and emphasizes positioning content to answer questions in the featured snippet position on search results.
This document provides an overview of Jonny Ross's social media strategy training. It discusses objectives like improving SEO, using LinkedIn for business development, and building trust through blogs. The training covers topics such as setting SMART goals, creating buyer personas, optimizing websites for SEO, developing content calendars, and using platforms like Twitter, blogs, and LinkedIn for business purposes. The overall aim is to help attendees strategically leverage social media to meet business and marketing goals.
How to SEO your website and a look into voice search VSEOJonny Ross
The document discusses search engine optimization (SEO) and how to prepare for voice searches. It notes that voice searches are increasing rapidly and will account for 50% of searches by 2020. The document provides tips for SEO, including optimizing content for conversational queries by using question words and setting up FAQ pages. It also stresses the importance of creating content that is accessible on mobile devices.
WNY Chamber Learning Lunch - Social MediaJonny Ross
West and North Yorkshire Learning Lunch Social Media event. How much time should we spend on social, What should we be doing on LinkedIn? How do we find keywords?
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
3. w: JonnyRoss.com
@jrconsultancy
Broadband Project aims
• To help East Riding Businesses get more out of being
connected to and to help them grow.
• To help businesses make use of the superfast
connections being rolled out across the county
(ongoing at present, most places not upgraded yet in
the East Riding)
Broadband East Riding is part of East Riding of Yorkshire
Council’s Economic Development department, and its
entirely paid for with funds from the European Regional
Development Fund (‘European money’).
So its wholly FREE to businesses.
4. w: JonnyRoss.com
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Format of Support
• Direct 1-to-1 support with a broadband
dedicated business advisor (me!),
• Attendance at workshops covering a variety of
topics – first ones available starting 10 June
• Bespoke recommendations tailored for each
business – IT diagnostic reviews and reports
6. w: JonnyRoss.com
@jrconsultancy
What we will cover …
• Why social media is important
• The key media – LinkedIn, blogs, Twitter,
Facebook
• Networking principles
• Great case studies
• Strategic social media
• Tips
• Strategy and actions for your business!
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Nota bene!
• Social media is just another way to
communicate – don’t do in isolation
• Be strategic
• ‘Rich content’ for Google
• Important to engage with others – not push
information out
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Keywords
What have you searched for on Google?
• Best Thai restaurant in Leeds
• Intellectual property lawyer, UK
• Ebook cover designer
All this could be new
business for you
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Search Engine Optimisation
• Create great content
• Ensure this content is accessible to search
engines
• Make pages unique and relevant
• Make the content popular
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Editorial Calendar sounds so complex…
• People think it needs to
be fancy and detailed
• Two advantages;
planning and
accountability
• There are lots of ways to
create an editorial
calendar, but let’s keep
it simple
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Step 1: Make a list of key dates for the year
• Product launches
• Events / trade
shows
• Marketing
campaigns
• Promotions
• Holidays
• Sporting events
• Key milestones
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Step 3: A comprehensive list of all your
products and services
• Do any of the products and services fit nicely
with your roadmap so far?
• Split them evenly throughout the year
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Step 4: Open a Google Spreadsheet
• Use Google so it’s easy to share and update
• Everyone with permission can have access
• It’s a live spreadsheet
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LinkedIn – 100% complete profile
• Photo
• Two previous jobs
• A summary
• Education
• Industry and postal code
• A current position with description
• Two more positions
• At least 5 skills
• At least 50 connections
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Why does 100% matter?
• 100% = 40x more opportunities
• Photo = 7x more likely found in searches
• 2 recent positions = 12x more likely to be
found
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Groups – new business
• Yorkshire Mafia post ‘anyone know pensions
adviser with tax and public sector
experience?’
• Mazars responded helpfully
• Yorkshire Forward – closing down, advice for
employees
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Types of Social Media
• Social Networks
• Paid / Non Paid
• Social Bookmarking
• Check Ins
• Forums
• Traditional Publishers
• Blogs / Microblogs
• Email
• Management / Monitoring / Automation tools
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Turning blogs into social media
content
• Use your blogs to:
–Pull out ‘how to’ and ‘top tips’ lists
–Create infographics
–Add photos and videos
• Share this content through your social
media channels, and you will drive traffic
back to your e-commerce website.
90. w: JonnyRoss.com
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Guest Blogging
• Should be part of your content strategy
• Marketing strategy
– Increase online brand presence
– Increase industry authority
– Helps connect with potential customers at
multiple points
• SEO Strategy
91. w: JonnyRoss.com
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Guest Blog SEO Benefits / Tips
• Link Building
– Use Author Bio section
– Get Full http:// links
– Two anchor texts links
– Vary it (help look natural and cover more
keywords)
– Create a good relationship so you can get to drop
a link in the actual post too!
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Guest Blog SEO Benefits / Tips
• Increase online touch points
– Any successful SEO campaign should have multiple touch points
– Website shouldn’t be the only focus online
– Customers can interact with your brand and then be pulled into your
website
– Helps establish you credibility as an industry thought leader
– Gives the opportunity for potential customers who have never heard
of you to learn more.
Great content marketing should focus on educating the consumer and
hitting them at every step of the buy it process. The more guest posts on
industry related blogs the more you will interact at every step of the way!
93. w: JonnyRoss.com
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Guest Blog SEO Benefits / Tips
• Don’t just post once
• Create relationships and blog often, you may end up
being featured!
• Drive visitors to your website, it’s not just about SEO,
they may like what you have written and want to
know more
• The more guest blogging, the more you can power
your social media campaign and another excuse to
engage with your audience!
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What to post?
• Try to create a resource, a reason for users to go
to Facebook
• Remember your business is more interesting to
other people then it is to you!
• Share photos - can you get photos of events,
locations, staff, your premises?
• Share links – interesting article about your
industry
• Share video – people love video
• Questions / Polls – great tool for multiple choice
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Top Tips for more engagement
• Add your blog posts to Facebook
• Speak to your current networks to promote Facebook
• Promote Facebook in your email signature
• Promote it on your e-mail marketing / website
• Like other pages
• Use the “@” symbol e.g. Hi @nlightspr thanks so much
for a great workshop today
• Tag people in your photo albums
• Post in the evenings and weekends you and your
customers are working 9-5!
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Be strategic
Business and marketing goals – how and where
will social media add value?
What do we want to achieve?
Who are we targeting?
What keywords do we need?
What image – photos?
What experience?
How will we measure success?
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Creating a strategy
• What are your key marketing goals?
• Target audience?
• Keywords?
• Key messages?
• Goals for social media – what would business
success look like?
• Creating a social media strategy
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Action plan for next 2 weeks
• Personal actions and dates
• Completing a survey in a week
• Identifying what help you need for next time
• Making your plan happen!
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Challenge Me?
Does anyone want to challenge me, does
anyone think this is all a load of nonsense?
It’s time for questions
• For Tips, Tricks and more free advice
Subscribe to my blog at JonnyRoss.com
• Carry on the conversation with me on
twitter @jrconsultancy
Editor's Notes
- With the information from the survey in mind; here are the main topics that we will be discussing throughout this seminar.
- With the information from the survey in mind; here are the main topics that we will be discussing throughout this seminar.
- With the information from the survey in mind; here are the main topics that we will be discussing throughout this seminar.
This is strategic business focus social media
Targeting customers – who uses Facebook?
57% women, 43% men
67% of users are over 35 years old – surprised?
High engagement – users spend average of 32 minutes on site each visit
The Walmart boss in Leeds, in the UK he says “we post at 2.55pm as this is when mums are in the school playground waiting to pick kids up from school – they use spare time to check their Facebook” we find its one of the best items to get engagement, in fact if we don’t get 100 likes in the first 60 seconds we ditch the post!
I can only wish for that volumne!!
A simple Facebook campaign by Diesel – bringing Facebook ‘likes’ into the real world:
http://www.youtube.com/watch?v=4OZmbBPym1k
How Corona Light created a huge buzz without a huge budget, by giving its Facebook fans the chance to appear on a New York billboard:
http://www.youtube.com/watch?v=utPtqdPjqwY
Who would have thought a soap product could have over 19 million likes and over 320,000 people engaging with the brand at any one time!
This is strategic business focus social media
Mark Freeman – PIIGS economy and risks – File on Four interview
Claire Morley Jones – 10 employees
Still quite new for Claire and only just starting tweeting
Uses with people she has met as engagement tool – might have sent a brochure in the old days – quicker, costs nothing, can tailor
Different conversations on Twitter
Targeting journalists
And researching businesses to build relaionships with
Shortcut
Answer – would never do email
Fans – google search horrid comments about Brendan. Confidentiality agreements - couldn’t explain what had happened
Rethought insolvency process for future, blog,
Radio 5 Live, Telegraph, Sky, FT
Completely changed the Google profile
Gareth Everson – built our website in return for various things
Gareth Osborne – gave a free workshop for us and we introduced him
Richard Maun – social media for students. Want to get out. Did a hashtag search for jobhunting and found Richard. Tweeted a few times and then said would love his views on our book
DM – contact details. Had hour’s chat. Emailed ideas to work together – he has a radio show, author, and gong to speak
Up to me the quality of the targeting of new business – but they are there to be had
Does anyone want to challenge me, does anyone think this is all a load of nonsense?Feel free to submit questions thoughts to Tri-City
For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com
Carry on the conversation with me on twitter @jrconsultancy