This document provides an overview of Jonny Ross's social media strategy training. It discusses objectives like improving SEO, using LinkedIn for business development, and building trust through blogs. The training covers topics such as setting SMART goals, creating buyer personas, optimizing websites for SEO, developing content calendars, and using platforms like Twitter, blogs, and LinkedIn for business purposes. The overall aim is to help attendees strategically leverage social media to meet business and marketing goals.
Social media marketing strategy 2019 is an overview on how to plan, document and execute your social media marketing strategy for 2019. Whether you are wanting to write a social media marketing plan, need a social media coach, looking for a social media marketing plan template or want help to implement your social media marketing strategy for 2019, then download this document and then get in touch at www.fraserhay.co.uk or visit my linkedin profile to experience a free instant breakthrough with your social media marketing for the year ahead.
Grow Your Business Online Social Media Strategy in 2018Fraser Hay
Grow Your Business Online Social Media Strategy in 2018 is an overview of the products, services and solutions to help you achieve your social media goals and objectives for 2018 with the help of Fraser Hay
Social Media Marketing Strategy 2018
Social Media Marketing Strategy
Social Media Marketing Plan 2018
Social Media Marketing Plan
Social Media 2018
Social Media
Grow Your Business Online 2018
Grow Your Business Online
Grow Your Business
Social media marketing strategy plan 2018Fraser Hay
Social media marketing strategy plan 2018 is a powerful and practical overview of the products, services and solutions on offer from Fraser Hay at http://www.fraserhay.co.uk
Social media marketing plan template 2021Fraser Hay
Social media marketing plan template 2021 is an overview of the coaching and consulting solutions on offer at http://www.fraserhay.co.uk
These include:-
Social Media Marketing Plan Template 2021
Social Media Marketing Strategy 2021
Social Media Marketing Audit
Social Media Marketing System
Marketing funnel
social media strategy
social media situation analysis
social media tactical plan
social media reporting systems
social media coaching
social media marketing consultant
social media plan 2021
Overseas online sales strategy for Chinese BrandsOxygen 2.0
In this presentation for Chinese brands Oxygen 2.0 highlights how to use inbound marketing best practices in tandem with Western social media channels such as Facebook, Twitter, LinkedIn, Pinterest etc. to increase website traffic, increase sales qualified leads, increase customer acquisition, increase market share and increase revenue
A portfolio containing projects Cartwright Southern created while attending Art Institute. The projects are an online marketing plan created for Crest, a social media plan for RJ's Internet Marketing Services, LLC, and an advertising campaign for a local grocer in Arizona named Bashas'. The advertising campaign for Bashas' includes a magazine ad, a newspaper ad, and an outdoor ad for a billboard.
Social media marketing strategy 2019 is an overview on how to plan, document and execute your social media marketing strategy for 2019. Whether you are wanting to write a social media marketing plan, need a social media coach, looking for a social media marketing plan template or want help to implement your social media marketing strategy for 2019, then download this document and then get in touch at www.fraserhay.co.uk or visit my linkedin profile to experience a free instant breakthrough with your social media marketing for the year ahead.
Grow Your Business Online Social Media Strategy in 2018Fraser Hay
Grow Your Business Online Social Media Strategy in 2018 is an overview of the products, services and solutions to help you achieve your social media goals and objectives for 2018 with the help of Fraser Hay
Social Media Marketing Strategy 2018
Social Media Marketing Strategy
Social Media Marketing Plan 2018
Social Media Marketing Plan
Social Media 2018
Social Media
Grow Your Business Online 2018
Grow Your Business Online
Grow Your Business
Social media marketing strategy plan 2018Fraser Hay
Social media marketing strategy plan 2018 is a powerful and practical overview of the products, services and solutions on offer from Fraser Hay at http://www.fraserhay.co.uk
Social media marketing plan template 2021Fraser Hay
Social media marketing plan template 2021 is an overview of the coaching and consulting solutions on offer at http://www.fraserhay.co.uk
These include:-
Social Media Marketing Plan Template 2021
Social Media Marketing Strategy 2021
Social Media Marketing Audit
Social Media Marketing System
Marketing funnel
social media strategy
social media situation analysis
social media tactical plan
social media reporting systems
social media coaching
social media marketing consultant
social media plan 2021
Overseas online sales strategy for Chinese BrandsOxygen 2.0
In this presentation for Chinese brands Oxygen 2.0 highlights how to use inbound marketing best practices in tandem with Western social media channels such as Facebook, Twitter, LinkedIn, Pinterest etc. to increase website traffic, increase sales qualified leads, increase customer acquisition, increase market share and increase revenue
A portfolio containing projects Cartwright Southern created while attending Art Institute. The projects are an online marketing plan created for Crest, a social media plan for RJ's Internet Marketing Services, LLC, and an advertising campaign for a local grocer in Arizona named Bashas'. The advertising campaign for Bashas' includes a magazine ad, a newspaper ad, and an outdoor ad for a billboard.
Do you want to build your business or personal visibility on LinkedIn?
Wondering which LinkedIn features can help?
LinkedIn can help you build a professional presence that showcases your work to the people you most want to connect with.
In this presentation, you’ll discover free ways to help you build a personal brand on LinkedIn. In many of the latest social media industry reports, LinkedIn ranks among the top places for enhancing brand recognition, especially among Business to Business (B2B) specialists. Business entrepreneurs and professionals recognize LinkedIn’s strategic marketing value in this respect, as well as in other aspects of branding. And timing is everything.
Here are key ways you can use LinkedIn to build your personal and business brand.
what is the content marketing?
inbound & outbound marketing
content marketing stats
inbound methodology
The power of storytelling
generation good ideas
planning long term strategy
building framework
becoming an effective writer
extending the value of content through repurposing
promote the content
analyzing and measuring content
developing a growth marketing mentality
In this workshop, we'll discuss the unique marketing needs faced by nonprofits and small organizations. With the vast “Universe of Marketing Possibilities”, many organizations don’t know where to start, what to implement, and how to prioritize marketing initiatives. We'll discuss how to work within a framework and methodology that is simple, effective, and cumulative.
Large organizations launch integrated campaigns that include social media, online advertising, search engine optimization and much more. Oftentimes small- to mid-sized organizations are unable to mirror this kind of success because they can’t fund hiring a search agency, a PR agency, an ad agency, a social media agency, etc. But, with the marketing roadmap you’ll now be able to create, you too can build an integrated system that works – even without a big budget or staff.
This jam packed session helps you create a plan to address your biggest challenges, including:
• Driving online (and offline) traffic to your website
• Getting more qualified leads
• Increasing donations, volunteers, registrations, etc.
Digital Space Consulting presentation for 2013 Luna Conference - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
The plan is simple. To grow your business with effective online marketing you have to understand the basics. These 28 pages quickly introduce you to digital marketing principles and will save you a ton of time. www.feldmancreative.com
Sales enablement requires marketing and sales to work together to best close leads into customers. Here’s how marketing can better empower sales with the most important contact information using HubSpot.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
HubSpot Social Media Tools Best Practices
(How To Use Hubspot's Social Media Apps to Drive More Leads and Revenue)
Presented by Joshua Feinberg
Co-Founder of SP Home Run
Co-Leader of Boca Raton HubSpot User Group
From Social Media to SMART Goals
I. Build Strategy
Let Buyer Personas Call the Shots
Set SMART Goals to Avoid the Curse of Vanity Metrics
Plan with the Inbound Methodology in Mind
II. Segment and Configure
Why Segment Twitter -- You Talking to Me?
Plan How You'll Use HubSpot's Social Media Tools
Configure HubSpot Social Settings
III. Monitor and Interact
Add and Tweak Twitter Monitoring Streams
Retweet and Interact to Grow Reach and Make Friends
IV. Publish Like a Publisher
Publish the Right Content Mix to the Right Channel
Use #hashtags toAttract the Right Visitors
Attach Images to Stand Out
Manage Your Schedule like CNN Headline News
V. Be the Boss of Your Social Inbox
Build Relationships in the Inbox
VI. Close the Loop on Lead Generation and Revenue
Analyze Published Columns, Social Reporting, and Contact Timelines
Close the Loop with Sources
Tweet best practices and photos with #bocahug
Top Tweeters win cool HubSpot swag
see @BocaHUG on Twitter on 10/13/15 for RTs
Hello, Content Marketers,
It is our pleasure to present the fifth annual Content Marketing in Australia: Benchmarks, Budgets, and Trends report.
As Australian marketers continue to grow in experience and content marketing maturity, so too does their overall success with the approach.
In addition, many who are just starting out appear to have the right idea: 71% whose companies are in the young/ first steps phase agree that their company is focused more on building long-term relationships than on getting quick results from content marketing.
Our hope is that your company views content marketing as an opportunity to build an audience and create ongoing value—versus just another method to generate leads and sales. The right vision—along with a documented content marketing strategy and a strong commitment to content marketing—are the first steps toward tangible business results.
Arslan Dawood CV - Digital Marketing Specialist
5+ Years of Experience in Marketing Strategies, Social Media Marketing, Website Development, Marketing Automation and Creative work
Content marketing workshop presentation from Joe Pulizzi from the Content Marketing Institute - presented at IACC's annual meeting. Contains the 10 steps to success in content marketing.
Creativity Tools: The Power of Flow Charts, Mind Maps, InfographsJanette Toral
Presentation given by Janette Toral at YouthLeadPH event last May 24, 2014. Gave an overview on the use of flowchart, mind maps, and infographics in communicating ideas through social media.
Do you want to build your business or personal visibility on LinkedIn?
Wondering which LinkedIn features can help?
LinkedIn can help you build a professional presence that showcases your work to the people you most want to connect with.
In this presentation, you’ll discover free ways to help you build a personal brand on LinkedIn. In many of the latest social media industry reports, LinkedIn ranks among the top places for enhancing brand recognition, especially among Business to Business (B2B) specialists. Business entrepreneurs and professionals recognize LinkedIn’s strategic marketing value in this respect, as well as in other aspects of branding. And timing is everything.
Here are key ways you can use LinkedIn to build your personal and business brand.
what is the content marketing?
inbound & outbound marketing
content marketing stats
inbound methodology
The power of storytelling
generation good ideas
planning long term strategy
building framework
becoming an effective writer
extending the value of content through repurposing
promote the content
analyzing and measuring content
developing a growth marketing mentality
In this workshop, we'll discuss the unique marketing needs faced by nonprofits and small organizations. With the vast “Universe of Marketing Possibilities”, many organizations don’t know where to start, what to implement, and how to prioritize marketing initiatives. We'll discuss how to work within a framework and methodology that is simple, effective, and cumulative.
Large organizations launch integrated campaigns that include social media, online advertising, search engine optimization and much more. Oftentimes small- to mid-sized organizations are unable to mirror this kind of success because they can’t fund hiring a search agency, a PR agency, an ad agency, a social media agency, etc. But, with the marketing roadmap you’ll now be able to create, you too can build an integrated system that works – even without a big budget or staff.
This jam packed session helps you create a plan to address your biggest challenges, including:
• Driving online (and offline) traffic to your website
• Getting more qualified leads
• Increasing donations, volunteers, registrations, etc.
Digital Space Consulting presentation for 2013 Luna Conference - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
The plan is simple. To grow your business with effective online marketing you have to understand the basics. These 28 pages quickly introduce you to digital marketing principles and will save you a ton of time. www.feldmancreative.com
Sales enablement requires marketing and sales to work together to best close leads into customers. Here’s how marketing can better empower sales with the most important contact information using HubSpot.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
HubSpot Social Media Tools Best Practices
(How To Use Hubspot's Social Media Apps to Drive More Leads and Revenue)
Presented by Joshua Feinberg
Co-Founder of SP Home Run
Co-Leader of Boca Raton HubSpot User Group
From Social Media to SMART Goals
I. Build Strategy
Let Buyer Personas Call the Shots
Set SMART Goals to Avoid the Curse of Vanity Metrics
Plan with the Inbound Methodology in Mind
II. Segment and Configure
Why Segment Twitter -- You Talking to Me?
Plan How You'll Use HubSpot's Social Media Tools
Configure HubSpot Social Settings
III. Monitor and Interact
Add and Tweak Twitter Monitoring Streams
Retweet and Interact to Grow Reach and Make Friends
IV. Publish Like a Publisher
Publish the Right Content Mix to the Right Channel
Use #hashtags toAttract the Right Visitors
Attach Images to Stand Out
Manage Your Schedule like CNN Headline News
V. Be the Boss of Your Social Inbox
Build Relationships in the Inbox
VI. Close the Loop on Lead Generation and Revenue
Analyze Published Columns, Social Reporting, and Contact Timelines
Close the Loop with Sources
Tweet best practices and photos with #bocahug
Top Tweeters win cool HubSpot swag
see @BocaHUG on Twitter on 10/13/15 for RTs
Hello, Content Marketers,
It is our pleasure to present the fifth annual Content Marketing in Australia: Benchmarks, Budgets, and Trends report.
As Australian marketers continue to grow in experience and content marketing maturity, so too does their overall success with the approach.
In addition, many who are just starting out appear to have the right idea: 71% whose companies are in the young/ first steps phase agree that their company is focused more on building long-term relationships than on getting quick results from content marketing.
Our hope is that your company views content marketing as an opportunity to build an audience and create ongoing value—versus just another method to generate leads and sales. The right vision—along with a documented content marketing strategy and a strong commitment to content marketing—are the first steps toward tangible business results.
Arslan Dawood CV - Digital Marketing Specialist
5+ Years of Experience in Marketing Strategies, Social Media Marketing, Website Development, Marketing Automation and Creative work
Content marketing workshop presentation from Joe Pulizzi from the Content Marketing Institute - presented at IACC's annual meeting. Contains the 10 steps to success in content marketing.
Creativity Tools: The Power of Flow Charts, Mind Maps, InfographsJanette Toral
Presentation given by Janette Toral at YouthLeadPH event last May 24, 2014. Gave an overview on the use of flowchart, mind maps, and infographics in communicating ideas through social media.
WNY Chamber Learning Lunch - Social MediaJonny Ross
West and North Yorkshire Learning Lunch Social Media event. How much time should we spend on social, What should we be doing on LinkedIn? How do we find keywords?
Considering a career in social media, digital marketing, graphic design, or web development? Bob Ruffolo, founder and CEO of IMPACT Branding & Design will show you 8 surefire ways to land your dream job. Bob will show you free ways to advance your skills, showcase your capabilities, make yourself desirable, and separate yourself from competition. Presentation given to CCSU Business Students on 11/20/14.
Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...Doyle Buehler
What is Digital Brand Leadership?
Authority - Brand credibility
Influence - Brand “active” audience
Knowledge - Expertise in your industry/niche
Combining all the elements of digital media is what digital leadership is about. It is about combining all of the different elements of what is needed online to work with your brand.
This is my presentation for the Australian Marketing Institute Annual 2014 Congress in Perth, WA
Marketing Profs' Ann Handley and V3 Integrated Marketing's Shelly Kramer co-presented at the International Pizza Expo in Las Vegas in March 2014.Content Marketing in 15 Minutes a Day is focused on how restaurant industry professionals with businesses large and small can maximize their content marketing and social media efforts.
Topics covered included:
- How social media influences buying behavior
- Challenges for business owners related to content marketing and social media
- How to do your homework and figure out what kind of social media will work for you
- How to start with a competitive analysis
- How to develop a content marketing plan and a social media marketing plan
- Tricks for effective engagement across platforms
- Tools you can use to help maximize your social reach
- Mobile trends for restaurants and how to integrate mobile into your overall strategies
- How to look at your overall goals, your strategy and measure ROI
The Digital Era of Recruiting: Websites & Social MediaNicole Buergers
Presented at the Michigan Manufacturer Association's Talent Summit on September 10, 2015. Nicole Buergers & Tim Doyle of TopSpot Internet Marketing explain how to use online recruitment strategies to recruit your next generation of workers.
Digital marketing can be overwhelming. What is SEO? How can I use social media? Do I need a mobile website? Find out answers to theses digital marketing questions -- and more!
Ad:Venture - Strategic Marketing MasterclassJonny Ross
How to set SMART objectives
Identify who your audience is
How to build trust
All about growth hacking, looking at Dollar Shave club and dropbox
Customer Centric Marketing, looking at Virgin, Nandos and Orange (now EE)
Scarcity and Influencer Marketing
Buy Yorkshire - Stand out whilst ExhibitingJonny Ross
How to get the most out of social media prior to an exhibiton. How to engage with delegates at the conference. And how to convert leads into clients after the event! #BuyYorkshire Yorkshire Mafia
Digital tools for growth, better processes, more effectiveness, better productivity. With tools to help from CRM to Accounts, to Email to Project Management and even to sat nav integration!
Facebook ads the importance of knowing your audienceJonny Ross
Facebook advertising, call to actions, split testing, boost vs business account. Frequency and everything else you need to know to rock on FB advertising!
How to blog to the top of Google - ThriveYorkshire IlkelyJonny Ross
Blogging to the top of Google. Understanding importance of SEO, how blogging plays a part. How blogging is the core of any marketing strategy. Also all about editorial calendars
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
2. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
Objectives
• Improve your Google rankings
• Use LinkedIn to win new business and carry out
research
• Build relationships through Twitter
• Learn how to build trust
• Write blogs that will engage with potential customers
and the media
• Understand how PR influences SEO
• Coming up with a plan
• Being strategic!
4. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
Jonny Ross
- Digital Marketing Strategist of an award-winning digital agency
Fleek Marketing
- Named in Business Insider’s 2016 ‘42 under 42’
6. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
What are your business and
marketing goals and objectives:
• SMART
• Specific
• Measurable - numbers, numbers, numbers…!
• Agreed
• Realistic
• Timley
•OGSM
• Objectives, Goals, Strategy, Measure.
7. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
Secondary marketing goals?
• Secondary marketing goals?
• Educate by watching a video
• Subscribe to content
• Build list
• Power social (follow on Twitter, LI, insta, snap)
• Finding influencers
9. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
Search Engine Optimisation
• Create great content
• Ensure this content is accessible to
search engines.
• Make pages unique and relevant
• Make the content popular
• Good PR (Traditional PR…online)
23. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
Buyer Personas
Company
• Size (staff, turnover, profit)
• Sector / Industry
• Location
• Values
• Departments it will have
24. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
Buyer Personas
Person
• Age
• Gender
• Location
• Education
• Job Title
• How is their job measured?
• Who do they report to?
• Their goals
• Their challenges
• Tools they use or need for job
• How do they learn
• What media do they read?
• Kids? Car?
• Hobbies?
• What are their pain points
• Think keywords -what might they
search on google?
25. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
What problems do they have?
• What are the industry hot debates
• What's in the news and in the media that they
read most often
• What are your FAQs when you engage with
clients?
• The questions your clients are asking are likely
to be the same ones they are also typing into
Google
44. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
Things to remember about Twitter Campaigns
• Content is King
• Engage with your audience
• Always try and encourage engagement
• Create your own personal hashtag
• Whatever your response, always act professionally
54. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
Top SEO Tips for Webstores
• Use SEO friendly URL’s
– http://www.petsmart.com/product/index.jsp?productId=2753029
– Should be
– http://www.petsmart.com/tetra-whisper-air-pump
• Ensure that there is only one version of
your website (try http://amazon.com)
• Use Xenu or Screaming Frog to check for
errors
60. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
• Image file names don’t use img123.jpg
• Affiliate schemes?
– Have a policy
– Offer unique content
• W3C Check your sites code
http://validator.w3.org/
• Don’t use the same IP/Domain name to email
from
• Discontinued Products
• Ensure you are signed up to WMT
• Use e-commerce tracking on Google Analytics
63. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
Keyword Exercise
• List 10 keywords
• Explore different parts of the business
• What questions might people type into
google?
66. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
Because…
• Show Personality – increase engagement
• To communicate with existing clients
• Saves time, I use it as an archive to give the same answer again
• SEO
• It puts you ahead of your competitors
• Thought leadership/ Gains Trust
• Ensures you stay up to date
• Builds a community
• Forces creativity
• Adds value to your site
• It gives you content for your social media channels
• Supplies content for your email campaigns
• And more!!
68. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
How to come up with some ideas
• Subscribe to competitors
• Subscribe to industry related news
• Subscribe to professional bodies / services
• Create Google alerts on niche topics
• Thing about all the products/services you offer
• Keep notes of questions clients ask you
• What are your passions?
• Keep a journal/voice recorder
• Guest interviews
69. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
Types of content• Blogs
• Interviews
• Case Studies
• Reviews
• Experiences
• Trends (google
trends/trendsmap)
• Vlogs
• Infographics
• Lists
• Content series
• White papers
• How to guides
• Surveys/ Polls
• Podcasts
• Top comments
• Quizzes
• Checklists
• History timelines
• Industry / events roundups
• Competitions
• FAQ’s
• eBooks
• Day in Life
• Seasonal Advice
82. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
Editorial Calendar sounds so complex…
• People think it needs to
be fancy and detailed
• Two advantages;
planning and
accountability
• There are lots of ways to
create an editorial
calendar, but let’s keep
it simple
83. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
Make a list of key dates for the year
• Product launches
• Events / trade shows
• Marketing campaigns
• Promotions
• Holidays
• Sporting events
• Key milestones
• This date in history
• TV Programmes
• National Days / Weeks
• Charity Campaigns
• National Competitions
• Themed months?
• Patterns ( 4 blogs and 1 case study
per month
86. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
Open a Google Spreadsheet
• Sole Trader or maybe 4 staff..?
• Use Google so it’s easy to share and update
• Everyone with permission can have access
• It’s a live spreadsheet
90. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
Optimising your profile
• Make sure your public profile setting is set to full view.
• Include everything you do in your profile – plus your past
companies, your education, and activities.
• Give your profile a custom URL (your name).
- From this: http://www.linkedin.com/profile/view?id=34305911
- To this: http://uk.linkedin.com/in/jonnyross
• Include the link to your profile in your e-mail signature.
• Link to your website and blog for enhanced SEO.
107. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
What LinkedIn describes as your ‘Network’
Connections of the Connections of your Connections
Your Connections
Connections of your Connections
}
108. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
Winning business from LinkedIn
• Joined groups
• Got involved
• Networked
• 30% of my
business now
comes from this
group
113. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
To be found – 100% complete;
Summary
– Your industry and location
– An up-to-date current position/job
(with a description)
– Two past positions
– Your education
– Your skills (min 3)
– Photo
– At least 50 connections
131. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
The Big Picture
• Huge rise in SERP Features
• Rise in instant answers
• Intent is playing a much bigger part
• Speed and usability more important than ever
• Unreliability of google data
• Voice search
• Machine learning
134. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
25% of searches on Windows 10
taskbar are voice - IBM Jan 2018
72% of people who own a voice-activated speaker say that their
devices are often used as part of their daily routine - Google survey
The echo Dot was the
best selling product
on all of Amazon in
the 2017 holiday
season - Techcrunch
140. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
This is only going to become bigger
and more connected
Digital assistants, bots, machine
learning and artificial intelligence
151. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
Examples
• red lobster
• best restaurants
Manchester
• best digital camera
• Show me images of a
red lobster
• Hey google, where is
the best place to eat in
Manchester?
• Alexa, where can I find a
waterproof video
camera that works with
Facebook Live?
154. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
1. Still about the basics
• Create great content
• Ensure this content is accessible to search
engines.
• Make pages unique and relevant
• Make the content popular
165. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
8. Optimise for local
• 22% of voice search is for local intent, capture
“near me” search
– Highly optimised and verified google business
page
– Reviews
– Local business schema
– Use local extensions in AdWords
– Photographs on google business page
– Local Links
167. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
Position ZERO
• There currently can only be one
winner
• Anyone not doing anything will loose
out
• Limited time only – google will
monitise this
187. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
How to optimise emails
• From Address
• Personalise
• Subject line
– Short, punchy, keep accurate
• Avoid spam filters by not having too many images /
high image sizes
• Ask people to reply / add you to safe senders
• Promote unsubscribe – far better than being marked
spam
• Send from UK servers / Pay for emails
• Reporting - follow up people that open etc
190. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
How to build you list
• Encourage people to forward your emails
• Add call to actions in content (subscribe)
• Collect business cards
• Connect on LinkedIn
• Export Connections
• Reply to sales emails (adding to CRM at same
time)
• Host an event/webinar – email sign up
194. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
Blog Planning
• How to plan
• Think about Target Audience
• Key Messages
• Types of content
• How and When to share
• What to link to (internal and external)
195. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
Creating Killer Blog Titles
Use the following tried and tested formulas
• Use a number (7 Secrets to success)
• Teach me (How To Do..)
• Ask a question (Are you king of twitter?)
• Talk to me (use you and your)
• Just say no (Don’t buy this)
• Use celebs/brands and popular trends (Pizza Express is
the winner – Email Marketing)
• Be controversial
• Make an unusual association (How Lemons help your
HR)
196. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
Blog Title Exercise
• Pick a buyer persona
• Pick a typical problem they might have
• Write this as a question (blog title)
197. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
Blog Content Exercise
• What content needs to go into that blog post
to answer the question.
• It's about
– adding value
– benefitting customers
– giving them a reason to read - be constantly
thinking "why would they spend their valuable
time reading this?" (as opposed to getting their
work done) Has to solve a problem or help them!
199. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
What is the purpose?
• Is it to highlight a service?
• Is it to gather data?
• Is it to establish thought leadership in a
particular topic/area?
• Is it to add value for clients?
• Is it to show personality?
207. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
Places to share
• Google +
• Facebook Personal,
Business and Group
• Twitter Personal and Work
• LinkedIn Company page,
Personal Profile, Groups
• Email Campaigns
• YouTube
• Share buttons
• Guest Blogs
• Related Blog/Popular posts
• Annual Reports
• Mention individuals and
brands
• Internal comms, staff emails
etc
• Service/Product pages
• Events / Speaking
• Paid content distribution
(outbrain/onespot)
• Nurture relationships with
influencers
• Email Signatures
208. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
Have a plan
• Who is responsible for sharing?
• Do you have a sharing checklist?
• What time and what day do you want to
share?
• Plan, plan and plan!
209. @jonnyross @fleek_marketing @UoY_BizTraining in/jonnyross
How we can help
• Digital Strategy & Campaigns
• Web design
• Training & Consultancy
• Paid & SEO
• Advertising
• Social & Email
• Content & PR
210. Challenge me?
Does anyone want to challenge me, does anyone think this is all
a load of nonsense?
Find me online
@jonnyross @fleek_marketing
LinkedIn /in/jonnyross