Ama Webinar V5 Do You Need a Social Network
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This document summarizes a presentation about building a presence on existing social networks versus building your own social network. It discusses when each approach makes sense, common pitfalls to avoid, and limitations to consider. It also describes a company called Sixent that provides tools for companies to create their own social networks and pilot them before fully committing.
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En rapport om vilka ekonomiska resurser som partierna kommer att ha i valrörelsen 2010.
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Frågan är bara hur stor. 50, 70 eller 100 miljoner kronor?
Samtidigt fortsätter Moderaterna att mörka om sina hemliga miljongåvor. Moderaterna och Kristdemokraterna vägrar att offentliggöra identiteten på personer som ger mycket stora belopp till partiet. Övriga partier är beredda att offentliggöra stora gåvor. Socialdemokraterna har nu ensidigt beslutat att offentliggöra identiteten på dem som ger 20 000 kronor eller mer till partiet.
Och Centerpartiet, de borgerligas ”borgenär” har Sveriges största kampanjkassa. Partiet – ett av Europas rikaste politiska partier – använde hela 100 miljoner i extrainsatser utöver den beslutade valbudgeten i förra valrörelsen. Även om de nu har redovisat sin valbudget kan de mycket väl plocka fram tiotals, kanske hundratals miljoner kronor igen.
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Tillsammans med andra resursstarka aktörer som Svenskt Näringsliv kommer de att kunna nå miljontals väljare med TV-reklam, hushållsutskick och jippon.
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Vendors need to inspire their partners to stay ahead of the customer buying curve. This is not an ROI question or question of business process effectiveness. This is a question of keeping or losing your partner and customer relationships!
This web-based seminar talks about what needs to be done today:
- How your partners can use social media to stay in touch with customers
- How to use content-rich partner communities to increase sales
- How your partners can grow and thrive with a social media presence
- Why your partners have resisted social media - until now
We will show you how your company can create a corporate social media strategy that:
- Integrates channel partners into your company’s social media strategy
- Combines partners into a large and growing social business network
- Increases your influence over partners and customers
You will see a new social media capability that can change your channel marketing strategy in 2009!
Target Audience:
Manufacturer and distributors selling predominantly through VARs, system integrators and other partner organizations.
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Ama Webinar V5 Do You Need a Social Network
- 1. To hear the audio portion of today’s presentation, you must dial in: Participants (US & Canada, Toll Free): 800 954 0622 Participants (international): +1 212 231 2907 AMA Marketing Effectiveness Online Seminar Series Anna Carbonara American Marketing Association
- 2. Check out the AMA website
- 3. Commonly Asked Questions 1. Will I be able to get copies of the slides after the event? 2. Is this web seminar being taped so I or others can view it after the fact? Yes Yes
- 11. Ways to get involved? This presentation only compares the last two Advertise Build presence on existing social networks Build your own social network
- 12. Building a presence on existing social networks
- 13. Source: Nielsen Online, US, January 2009
- 21. Build and attract people to your own social network
- 28. So, do you really need your own social network?
- 35. For More Information on our host, ReadyTalk , visit ReadyTalk.com/ama Thank you for your Participation! To replay this webcast: www.marketingpower.com/webcasts To download a copy of todays slides: webinars.sixent.com/white-labels Questions for the AMA: [email_address] If you’d like to receive the AMA’s monthly Media Digest containing information about upcoming webcasts, radio shows and podcasts, email [email_address] to subscribe.