The document outlines various digital marketing services including search engine marketing (SEM), search engine optimization (SEO), and social media marketing (SMM). It describes SEM tactics like search ads and content network ads. For SEO, it explains why it is important and lists activities like article creation and link building. SMM services involve optimizing profiles on networks like Facebook, Twitter, and video/photo sharing sites. The document provides recommendations on how to engage audiences and examples of video and article optimization.