The document is a social media marketing proposal submitted by an agency to a client. The proposal outlines a plan to improve the client's social media presence and engagement. Key points include developing a long-term strategic plan, creating a content calendar, and increasing followers and customer engagement across multiple social media platforms. The proposal also provides details on the agency's process, estimated costs, team experience, and next steps to finalize an agreement.

1. Client – (Client_name)
Submitted By – (User _Assigned)
Delivered On – (Submission_date)
Project Proposal – (Proposal_name)
Social Media Marketing
Agency Proposal

2. CoverLetterforSocialMedia
MarketingAgencyProposal
Dear (Client_name),
Thank you for reaching out to us for social media needs. We have identified that (client_name) is facing issues related to social media presence to survive and
grow in the industry. We intend to offer high-quality social media consulting services to improve the brand credibility and customer engagement
We are confident that by our experience, your company will be able to achieve the goals as mentioned below:
 Develop a long-term social media strategic plan to expand the social media presence on different channels
 Keep the social media profiles updated with new features and current trends to achieve the most effective results
 Create a content management calendar to organize your upcoming social media posts on different platforms
 Add text here
We will prepare the initial design of the project to give you the appropriate look and feel of the social media consulting services
Feel free to contact us in case of any issue
Sincerely,
(company_name)
2

3. Table of Contents
07 Next Steps
01 Project Context and Objectives
02 Our Process
 Plan of Action
 Scope of Services
 Time frame
 Your Investment
 Multiple Packages for Social Media Consulting Services
03 Investment
04 Company Overview
 Why Us
 About Us
 Our Services
 Our Team
05 Our Past Experience
 Client Testimonials
 Case Study
06 Statement of Work and Contract
3

4. 1Project Context and Objectives
4

5. Project Context and Objectives for Social Media Marketing Agency Proposal
We have identified that (client name) is facing difficulties in managing its social media presence on different platforms. The firm is also facing issues
related to diminishing revenue as the conversion rate is not up to the mark due to the less traffic on the social media channels.
Project Context
Add
text here
Posting company
related updates
Optimizing
News Feed
Create engaging
social media content
Our Primary Focus Areas
Create content
management calendar
We will focus towards ensuring that
good content is being shared on all
your social media platforms. We
will also work towards creating an
appropriate content calendar
wherein you will share sponsored
posts, offers etc.
Develop a long-term social
media strategic plan
We will develop a comprehensive strategic
plan to enhance your social media
presence overtime. Also, we will be
implementing a ‘scoreboard’ system to
track online the social media performance
over multiple platforms
Project Objectives
Utilize social
media optimization
We will work towards keeping your
social media profiles updated with
new features and current trends
which in return would help in
increasing your followers base
5

6. 2Our Process
 Plan of Action
 Scope of Services
 Time frame
6

7. Plan of Action for Social Media Marketing Agency Proposal
Optimizing
Social Media
3-5 days
 Carry out a
comprehensive analysis of
a firm’s current social
media performance
 Develop social media
metrics to track
performance
 Add text here
Social Media Strategic
Plan Development
5-10 days
 Develop a social media
strategic plan
 Add text here
Create a Social Media
Channel Plan
10-13 days
 Create a tactical plan
for how, where and
when to reach out on
social media platforms
 Add text here
Develop
Content Calendar
13-15 days
 Manage social media
accounts with respect to
creating and publishing
content
 Add text here
Manage and Execute
Engagement Plan
15-20 days
 Develop an engagement
plan to connect with the
target audience
 Add text here
Kick
off Meeting
1-3 days
 Determine social media
goals and objectives
 Create SMART
Framework
 Add text here
7

8. Scope for Social Media Marketing Agency Proposal
› Analyze client
prospective needs
› Detail audit of previous
social media activities
› Set goals and Objectives
› Add text here
Research
› Determine social media
management plan
› Create a coordinated
plan to expand social
media presence
› Add text here
Planning
› Estimate the frequency of
social media posts
› Provide a variety of content
to build and interact with
potential customers
› Add text here
Posting
Schedule
› Choose specific social
media channel to
create awareness of
products and services
› Add text here
Channel
Selection
› Ensure good amount of
content is being shared
on recurring basis
› Keep the customers
engaged with great
offers, discounts and
promotional campaigns
› Add text here
Content
Calendar
› Develop strategies to keep
the customers engaged with
recent trends
› Add text here
Customer
Engagement
8

9. Timeframe for Social Media Marketing Agency Proposal
Research
1-5
5-7
Planning
Posting Schedule
7-9
9-14
Channel Selection
Content Calendar
14-17
17-20
Customer Engagement
Duration in
days
9

10. 3Investment
 Your Investment
 Multiple Packages for Social Media Consulting Services
10

11. Stages Price
Research $500
Planning $5000
Posting Schedule $6000
Channel Selection $2,500
Content Calendar $8000
Customer Engagement $1,200
Total (before tax) $XXX
Taxation Rate, 5% $XX
Total $XXXX
Your Investment for Social Media Marketing Agency Proposal (1/2)
11

12. Your Investment for Social Media Marketing Agency Proposal (2/2)
(Designer_name) will perform different activities in different phases –
Stages Activities
Duration
in days
Estimated
Cost
Research
 Analyze client prospective needs
 Detail audit of previous social media activities
 Set goals and Objectives
 Add text here
1-5 $500
Planning
 Determine social media management plan
 Create a coordinated plan to expand social media presence
 Add text here
5-7 $5000
Posting
Schedule
 Estimate the frequency of social media posts
 Provide variety of content to build and interact with potential customers
 Add text here
7-9 $6000
Channel
Selection
 Choose specific social media channel to create awareness of products and services
 Add text here 9-14 $2,500
Content
Calendar
 Ensure good amount of content is being shared on recurring basis
 Keep the customers engaged with great offers, discounts and promotional campaigns
 Add text here
14-17 $8000
Customer
Engagement
 Develop strategies to keep the customers engaged with recent trends
 Add text here 17-20 $1,200
12

13. Multiple Packages for Social Media Marketing Agency Proposal
Offerings Silver USD 499 Gold USD 699 Platinum USD 849
Opportunity Identification through Webpage Visits
Qualified Leads from Twitter Once a week Thrice a week Five times a week
Qualified Leads from Facebook Once a week Thrice a week Five times a week
Email Marketing
Page Creation
Customer Support Tickets Once a week Thrice a week Five times a week
Marketing dashboard & Metric Reports
Social Media Auditing
Competitive Intelligence
Campaign Management
Content Creation
Advertising
Customer Community for Ideas & Feedback Contact Us for pricing
Klout Score Calculation Contact Us for pricing
13

14. 4Company Overview
 Why Us
 About Us
 Our Service
 Our Team
14

15. WhyUsforSocialMedia
MarketingAgencyProposal
Our Client (client_name) requires comprehensive social media consulting services to improve its social media performance.
We offer professional and highly creative social media services that will help in widening your social media presence.
Strengths that will add to your firm –
 We are known for being one of the largest influencer networks in the world. We have been successful in creating a
meaningful relationship between brands and customers
 We create and manage the top-performing social media campaigns for businesses.
 Our team has expertise in managing the social media channels to enhance the brand’s image and target audience reach.
 Add text here
15

16. About Us for Social Media Marketing Agency Proposal
Who We Are –
We are a company that provides social media consulting services to some of the
world’s largest organizations. We create unique and professional social media
strategies to accelerate the client's business.
Vision –To help clients in creating a dominant online presence and developing
meaningful relations with its target audience.
Mission - To provide social media consulting services that increases the client’s
social media presence with relevant and appealing content.
Core Values –
 Commit to Excellence
 Act with Integrity
 Add text here
Founded in 2005
16

17. 1. Social Media
Management
2. Social Media
Advertising
3. Search Engine
Optimization
4. PPC
Management
5. Email
Marketing
7. Content
Marketing
6. Web
Design Services
Our Services for Social Media Marketing Agency Proposal
17

18. Our Team for Social Media Marketing Agency Proposal (1/2)
Katherine Reynolds
Chief Strategy Officer
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audience's attention.
Moray Ryan
Marketing Director
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audience's attention.
Mary Smith
Social Media Specialist
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audience's attention.
18

19. Our Team for Social Media Marketing Agency Proposal (2/2)
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Text here
Text here
Dexter Murphy
Content Manager
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Text here
Text here
Aniyah Peters
Social Media
Strategy Manager
19

20. 5Our Past Experience
 Client Testimonials
 Case Study
20

21. Client Testimonials for Social Media Marketing Agency Proposal (1/2)
David Schaffer
Designation
Company name
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Text Here
James Hooper
Designation
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Text Here
Company name
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22. Client Testimonials for
Social Media Marketing Agency Proposal (2/2)
Dexter Turner
Company Name
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Ben Watts
Company Name
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Isabella Owen
Company Name
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22

23. Case Study for Social Media Marketing Agency Proposal
Project Problem
XYZ Solutions needed more followers and wanted to add more annual subscriptions. They had a social media following but it was
not maintained with recent social media trends
Our Solution
We updated the client’s social media profiles with images, stories, content, tips and advices at regular intervals Also, initiated offers and
discounts on the website to increase the annual subscriptions
Results
Within 12 weeks, the Company got 1200 likes on Facebook as compared to 300 likes in the last quarter. 23 new subscriptions
were also registered within the same period
“(company_name) has done a remarkable job
in social media consulting. It was amazing to
work with such dedicated professionals. Our
social media presence has increased from 300
likes to 1200 likes from the previous quarter
– Joseph Fletcher
(XYZ Solutions)
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24. 6Statement of Work and Contract
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25. Statement of Work and Contract for Social Media Marketing Agency Proposal
Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
You {client_name}, located at {client_address} are hiring {company_name} located at (address) to
provide social media consulting services with the estimated total cost of $XXXX.
 Services Rendered
• 3-week opportunity to review our work and provide feedback.
• Not liable to the firm and third party for damages.
 Mutual Cooperation
• We agree to put our best efforts in return we expect your cooperation in providing social media consulting services.
 Terms of payment
• Fifty percent of initial fees at the point of contract signing and it will act as deposit
• Remaining 50% has to be submitted after project completion
 Plans Cancellation
• Right modify, reject, cancel or stop at any point processes but are imbibed to reimburse us all costs and expenses
 Confidentiality
• All efforts to preserve confidentiality of information
 Terms and Termination
• This agreement should commence from (date) and shall continue till termination by either party by not less than 60 days
notice given in writing.
Contract
25

26. 7Next Steps
26

27. Next Steps for Social Media Marketing Agency Proposal
It is requested to read the contract to get the understanding of the details involved in working with
us. Everything should be fair, transparent and easily understandable at the beginning in order to lay
a solid foundation for better work relationship.
We firmly believe in clarifying things and sorting out the issues in order to find the most suitable
way to work together.
 Discuss the desired changes
 Accept the proposal
 Sign and finalize the proposal
 Submit an initial payment of 50% of total fee of project
 Once we get the notification of your proposal acceptance, we will send you the separate copy of
the signed contract for your record
 Feel free to contact
 Add text here
 Add text here
Proposal Lead
{user_assigned}. {user_title}
Signature
Default Contact
{client_contact_first}. {client_contact_last}
{client_name}
Signature
27

28. Contact Us for Social Media Marketing Agency Proposal
Company Address
Add text here
Company Name Add
text here
Phone Number
Add text here
Email Id and Website
Add text here
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29. Icons Slide for Social Media Marketing Agency Proposal
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30. 30
Additional Slides

31. Our Mission for Social Media Marketing Agency Proposal
Vision
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your audience's attention.
Goal
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your audience's attention.
Mission
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your audience's attention.
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32. 30 60 90 Days Plan for Social Media Marketing Agency Proposal
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30
Days
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60
Days
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90
Days
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33. Timeline for Social Media Marketing Agency Proposal
START
END
2018
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audience's attention.
2020
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2019
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needs and capture your
audience's attention.
2017
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34. Roadmap for Social Media Marketing Agency Proposal
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needs and capture your
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