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26 Social media marketing
trends for 2013 Priit Kallas
                Dreamgrow.com
Every year I have compiled a list of trends that
  marketers have to follow closely in the
  following year to beat the competition.
Social media marketing trends for 2013 are
  all about mobile, personalization and
  location. Read on to find out how marketing
  will change in the near future.
Social technologies will be at
the heart of everyday life and
business environment.




                                 social
                                 everything
The triggers for this are obvious: it’s easy to use, requires
 little mental effort, makes you feel good and connected.


Social media as entertainment
Social TV
    User interaction will be fed
   back into live shows or inspire
     plot changes in TV series.
Read all about it!
  News will
become social!
News sites will crunch data from social interactions to deliver more targeted news.
Second
screen
shopping




             Marketers will create
             models that have the
           potential to turn any TV
                   program into an
                        infomercial.
Social commerce
      Social media will allow
      consumers to get real user
      experience before making
      purchase decisions.
mobile
everything
             Mobile platforms on tablets and smartphones will enable
             second screen media consumption and local services.
Advertising
                                     on mobile
                                      devices



 Facebook and Twitter will be
leading the way try to figure out
 how to present ads on mobile.
Mobile first in
     web and add
     social




Making your site mobile-friendly will give you an edge over your more old-fashioned competitors.
Local

        Location based
        marketing on mobile
        devices will become one
        of the most important
        channels to get new and
        repeat customers.
BIG data gets


Big data will combine and mine
                                    social
different sources from offline
purchases to web behaviour
and social with location context.
The spending
               should at least
               double (if not
               triple) by the

   Social mediaend of 2016.



budgets will grow
C-level demands to see social
The more money goes into social media marketing the more important it is to show the results.

    media marketing ROI
Social media advertising will grow
      As Twitter and Facebook will be offering more advertising
           solutions, marketers are going to spend more.
Social media
integration with
other marketing
Creating social media connection with
other marketing will get you better
results for the same budget.
Social reputation
management




                    To engage consumers brands
                    start to use social causes,
                    economic, and environmental
                    issues as the backbone of
                    their campaign strategies.
Content creation
inside your company




              Combine the management of content creation, blogging,
              social media, SEO, paid search and advertising.
Content curation and discovery
                Curation will create an impression
                of being in the know, a central hub
                and a valued resource in your area.
Short videos and
Images, videos and      infographics point in the
                        direction of ever
instant gratification   increasing information
                        overload.
Targeting,
personas and
context




               Targeting content, selecting the right
               context and time will get you a lot
               more results from the same budget.
Social media monitoring
          tools combined with
       business metrics will lead
       to better understanding of
           the value of social
               interaction.




Social media monitoring
Customer support
       on social media
Most of the questions posted in social media are left unanswered.
Social CRM     SCRM is predicted to

    takes up
               grow at staggering 21%
               compound annual growth
               rate in the next five years.


      speed
Your brand’s
interaction will be
visible and discussed
whether you like it or not.




Brand is
customer
experience
Your social media
footprint will grow
Everything you do: what sites you visit, using
 social networking sites,your mobile usage,
purchase behaviour, can and will be tracked.
Facebook will get to
1,500,000,000
users




                       Facebook will figure
                       out how to make ton
                        of money from that
                         billion plus users.
Images used
1    Binoculars by Deana                          17   Chained by Daniel Kramer          26   Go with the flow by Ibrahim Iujaz

2    Dreamgrow by Mart Kingissepp                 18   Alcoholic dream by George Crux    27   Footprints by Peter Nijenhuis

3    Sunset Over Western S.America by NASA        19   The Anxious Type by JD Hancock    28   Facebook growth by Niall Kennedy

4    Audience at a Theatre by Kimberlee Kessler   20   Crayons 1 by Scienceatlife        29   Meaw by Sergiu Bacioiu

5    Old TV stuff by Gustavo Devito               21   Dia Mundial da Fotografia 1 by Estadão.com.br

6    News by Sam LeVan                            22   On target by Hans Splinter

7    Galaxy S3 Showcase by SamsungTomorro         23   Outbound by Thomas Hawk

8    Look Anniversario by Motivi                  24   Sad friend by Aleksandra P

9    Device Love by Luke Wroblewski               25   People series by ilke

10   Smartphone era by Stefanie Maria

11   CrossRoad by Serge Kij

12   Compass Study by Calsidyrose

13   Network spheres by Gerard79

14   Money by Dani Simmonds

15   Businessmen by Ross Orr

16   Advertising Dept Truck by Kevin Trotman
dreamgrow.com




    Created by Priit Kallas, Dreamgrow Digital
ᅦ       follow us on Twitter @dreamgrow

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26 Social Media Marketing Trends for 2013

  • 1. 26 Social media marketing trends for 2013 Priit Kallas Dreamgrow.com
  • 2. Every year I have compiled a list of trends that marketers have to follow closely in the following year to beat the competition. Social media marketing trends for 2013 are all about mobile, personalization and location. Read on to find out how marketing will change in the near future.
  • 3. Social technologies will be at the heart of everyday life and business environment. social everything
  • 4. The triggers for this are obvious: it’s easy to use, requires little mental effort, makes you feel good and connected. Social media as entertainment
  • 5. Social TV User interaction will be fed back into live shows or inspire plot changes in TV series.
  • 6. Read all about it! News will become social! News sites will crunch data from social interactions to deliver more targeted news.
  • 7. Second screen shopping Marketers will create models that have the potential to turn any TV program into an infomercial.
  • 8. Social commerce Social media will allow consumers to get real user experience before making purchase decisions.
  • 9. mobile everything Mobile platforms on tablets and smartphones will enable second screen media consumption and local services.
  • 10. Advertising on mobile devices Facebook and Twitter will be leading the way try to figure out how to present ads on mobile.
  • 11. Mobile first in web and add social Making your site mobile-friendly will give you an edge over your more old-fashioned competitors.
  • 12. Local Location based marketing on mobile devices will become one of the most important channels to get new and repeat customers.
  • 13. BIG data gets Big data will combine and mine social different sources from offline purchases to web behaviour and social with location context.
  • 14. The spending should at least double (if not triple) by the Social mediaend of 2016. budgets will grow
  • 15. C-level demands to see social The more money goes into social media marketing the more important it is to show the results. media marketing ROI
  • 16. Social media advertising will grow As Twitter and Facebook will be offering more advertising solutions, marketers are going to spend more.
  • 17. Social media integration with other marketing Creating social media connection with other marketing will get you better results for the same budget.
  • 18. Social reputation management To engage consumers brands start to use social causes, economic, and environmental issues as the backbone of their campaign strategies.
  • 19. Content creation inside your company Combine the management of content creation, blogging, social media, SEO, paid search and advertising.
  • 20. Content curation and discovery Curation will create an impression of being in the know, a central hub and a valued resource in your area.
  • 21. Short videos and Images, videos and infographics point in the direction of ever instant gratification increasing information overload.
  • 22. Targeting, personas and context Targeting content, selecting the right context and time will get you a lot more results from the same budget.
  • 23. Social media monitoring tools combined with business metrics will lead to better understanding of the value of social interaction. Social media monitoring
  • 24. Customer support on social media Most of the questions posted in social media are left unanswered.
  • 25. Social CRM SCRM is predicted to takes up grow at staggering 21% compound annual growth rate in the next five years. speed
  • 26. Your brand’s interaction will be visible and discussed whether you like it or not. Brand is customer experience
  • 27. Your social media footprint will grow Everything you do: what sites you visit, using social networking sites,your mobile usage, purchase behaviour, can and will be tracked.
  • 28. Facebook will get to 1,500,000,000 users Facebook will figure out how to make ton of money from that billion plus users.
  • 29. Images used 1 Binoculars by Deana 17 Chained by Daniel Kramer 26 Go with the flow by Ibrahim Iujaz 2 Dreamgrow by Mart Kingissepp 18 Alcoholic dream by George Crux 27 Footprints by Peter Nijenhuis 3 Sunset Over Western S.America by NASA 19 The Anxious Type by JD Hancock 28 Facebook growth by Niall Kennedy 4 Audience at a Theatre by Kimberlee Kessler 20 Crayons 1 by Scienceatlife 29 Meaw by Sergiu Bacioiu 5 Old TV stuff by Gustavo Devito 21 Dia Mundial da Fotografia 1 by Estadão.com.br 6 News by Sam LeVan 22 On target by Hans Splinter 7 Galaxy S3 Showcase by SamsungTomorro 23 Outbound by Thomas Hawk 8 Look Anniversario by Motivi 24 Sad friend by Aleksandra P 9 Device Love by Luke Wroblewski 25 People series by ilke 10 Smartphone era by Stefanie Maria 11 CrossRoad by Serge Kij 12 Compass Study by Calsidyrose 13 Network spheres by Gerard79 14 Money by Dani Simmonds 15 Businessmen by Ross Orr 16 Advertising Dept Truck by Kevin Trotman
  • 30. dreamgrow.com Created by Priit Kallas, Dreamgrow Digital ᅦ follow us on Twitter @dreamgrow