The importance of social media in business today

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The document discusses the importance of social media for businesses and how the social media landscape has changed dramatically since 2007. It notes that social media has overtaken search as the dominant online activity and recommends that businesses focus on engaging with customers on social media through strategies that build trust and peer recommendations rather than just broadcasting messages. Businesses are advised to listen to customers online, have social media policies and guidance for staff, and get involved in digital conversations to build their brands and gain customer insights.

Technology Business

The importance of
Social Media in business today

Hello! @tiffanystjames

Twitter: @TiffanyStJames
Linked In / Facebook / Skype / FourSquare / Slideshare / Quora…..Tiffany St James

The landscape in 2007

Xkcd.com 2007: Sizes based on membership of a community

The landscape in 2010

xkcd.com 2010: Sizes based on social activity in a community

In May 2010 social overtook
search
• Search 11.3%
• Social 11.9%

Twitter: @TiffanyStJames

From this…

Infographics are critical to effective modern digital communication

…To this

Infographics are critical to effective modern digital communication

How people use social media in UK

Twitter: @TiffanyStJames

Increasing social engagement

Twitter: @TiffanyStJames

Trust in communications

Peer to peer recommendation now at 90%,
trust in advertising 14%

Gen Y and their approach

Gen Y are organising the social web in a way that works for them

The rise of social rank

Twitter: @TiffanyStJames

5 uses of social media
• HR
• PR
• Direct Sales
• Customer Service
• Business Intelligence

Twitter: @TiffanyStJames

Have a digital code of conduct
• Be credible
• Be consistent
• Be transparent
• Be relevant
• Be an ambassador for
your organisation
Twitter: @TiffanyStJames

Have a social media policy
• Purpose
• Principles
• Statement of ethics
• Context for organisation
• Tools and services you use
• Professional and personal use
Twitter: @TiffanyStJames

Have social media staff guidance
• Before you engage checks
• Mitigation
• Research
• Outreach
• How to use specific channels

Twitter: @TiffanyStJames

Have an engagement strategy
• What are your business objectives?
• How will your endeavours contribute?
• How will you engage people?
• What do you want them to do?
• How will you measure your endeavours?

Twitter: @TiffanyStJames

What does this mean for us?
1 Listen, monitor and gain insights
2 Have processes for your people
3 Get involved in the digital world around you
4 Embrace openess and transparency
5 Engage don’t broadcast
6 Be flexible enough to adapt

Thank you

These slides are on SlideShare
www.SlideShare.Net/TiffanyStJames

Follow me on twitter: @tiffanystjames

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The importance of social media in business today

1. The importance of Social Media in business today

2. Hello! @tiffanystjames Twitter: @TiffanyStJames Linked In / Facebook / Skype / FourSquare / Slideshare / Quora…..Tiffany St James

3. Changes in the digital landscape

4. The landscape in 2007 Xkcd.com 2007: Sizes based on membership of a community

5. The landscape in 2010 xkcd.com 2010: Sizes based on social activity in a community

6. Twitter: @TiffanyStJames

7. In May 2010 social overtook search • Search 11.3% • Social 11.9% Twitter: @TiffanyStJames

8. From this… Infographics are critical to effective modern digital communication

9. …To this Infographics are critical to effective modern digital communication

10. How people use social media in UK Twitter: @TiffanyStJames

11. Increasing social engagement Twitter: @TiffanyStJames

12. Trust in communications Peer to peer recommendation now at 90%, trust in advertising 14%

13. Gen Y and their approach Gen Y are organising the social web in a way that works for them

14. The rise of social rank Twitter: @TiffanyStJames

15. What should businesses be focusing on?

16. Engagement benefits • Connecting with like-minded individuals • Peer to peer recommendations • Stimulating the debate of your most interest • Engaging with people in the their spaces • eCRM • Data collation • Product testing • Informing business, brand, product strategy • The financial worth of ‘Likes’ Twitter: @TiffanyStJames

17. 5 uses of social media • HR • PR • Direct Sales • Customer Service • Business Intelligence Twitter: @TiffanyStJames

18. Have a digital code of conduct • Be credible • Be consistent • Be transparent • Be relevant • Be an ambassador for your organisation Twitter: @TiffanyStJames

19. Have a social media policy • Purpose • Principles • Statement of ethics • Context for organisation • Tools and services you use • Professional and personal use Twitter: @TiffanyStJames

20. Have social media staff guidance • Before you engage checks • Mitigation • Research • Outreach • How to use specific channels Twitter: @TiffanyStJames

21. Have an engagement strategy • What are your business objectives? • How will your endeavours contribute? • How will you engage people? • What do you want them to do? • How will you measure your endeavours? Twitter: @TiffanyStJames

22. What does this mean for us? 1 Listen, monitor and gain insights 2 Have processes for your people 3 Get involved in the digital world around you 4 Embrace openess and transparency 5 Engage don’t broadcast 6 Be flexible enough to adapt

23. Thank you These slides are on SlideShare www.SlideShare.Net/TiffanyStJames Follow me on twitter: @tiffanystjames

24. Digital: • strategy • training programmes • social engagement • amplification

The importance of social media in business today

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