a detailed report on FACEBOOK Inc. detailed study on FACEBOOK.

1. A DETAILED STUDY ON
FACEBOOK
SANJIVANI : 1910

3. Company Description
Facebook, Inc. engages in the development of social media
applications for people to connect through mobile devices, personal
computers, and other surfaces. It enables users to share opinions,
ideas, photos, videos, and other activities online. Its products include
Facebook, Instagram, Messenger, WhatsApp, and Oculus.

4. REASON BEHIND THE LOGO OF
FACEBOOK:
 The blue color scheme of the logo was chosen
due to a vision condition that Mark Zuckerberg
suffers from called DEUTERANOPIA. It is a
form of color-blindness that makes it difficult
for someone to distinguish between colors.
 The small “f” symbol we see on facebook’s
homepage is said to stand for the word
FACEBOOK. According to the GIF going viral on
every social media platform the tiny “f” symbol
stands for addiction of million of FB users
around the world.

5. Mark Elliot Zuckerberg
• Mark Zuckerberg is co-founder and CEO of the social-networking website
Facebook, as well as one of the world's youngest billionaires.
• Zuckerberg and his friends Dustin Moskovitz, Chris Hughes and Eduardo
Saverin created The Facebook, a site that allowed users to create their
own profiles, upload photos, and communicate with other users. The
group ran the site out of a dorm room at Harvard University until June
2004.
“Facebook is a newsfeed-based
social media networking platform used
predominantly for sharing general life
updates, photos, videos and links with
friends. It was first launched in 2004 by
creator Mark Zuckerberg and his fellow
Harvard students Eduardo Saverin, Andrew
McCollum, Dustin Moskovitz and Chris
Hughes. Initially, it was designed as a way for
Harvard kids to connect with one another.
However, it soon expanded to other
universities and beyond, and by 2006, as
long as you claimed to be 13 years old you
could sign up to become the proud owner of
a Facebook account. Currently, Facebook has
about 2 billion users.”

6. Dustin Moskovitz
“When we founded Facebook, we put
a lot of hours into it and worked hard
every day. 'The Social Network'
painted this picture that we were
partying all the time, when really we
only attended 2 or 3 parties during
Facebook's first year.”
Andrew McCollum
“I did Facebook as a once-in-a-
lifetime experience and it was
amazing to be part of that, but then
on the flip side, I also viewed
finishing school as an important
experience that I wanted to have. I
knew if I didn’t leave when I did, it
was not going to happen.”
Eduardo Saverin
“Facebook wasn't built out of a Harvard dorm
window.”
Chris Hughes
“I am a person who feels compelled and then
gets immersed.”
CO- FOUNDERS

7. Leadership

9. Our Mission
Founded in 2004, Facebook’s mission is
to give people the power to build
community and bring the world closer
together. People use our products to stay
connected with friends and family, to
discover what’s going on in the world,
and to share and express what matters to
them

10. Through our family of apps and services, we're building a
different kind of company that connects billions of people
around the world, gives them ways to share what matters
most to them, and helps bring people closer together.
Whether we're creating new products or helping a small
business expand its reach, people at Facebook are
builders at heart. Our global teams are constantly iterating,
solving problems, and working together to empower
people around the world to build community and connect
in meaningful ways.
OUR CULTURE

11. Employees
43,030 full-time employees as of September 30, 2019
Statistics
•1.63 billion daily active users on Facebook on average for September 2019
•2.45 billion monthly active users on Facebook as of September 30, 2019
•Around 2.2 billion people use Facebook, Instagram, WhatsApp, or Messenger every day
on average
•Around 2.8 billion people use at least one of our family of services each month
Data Centers
Prineville, Forest City, Luleå, Altoona, Fort Worth, Clonee, Los Lunas, Odense, Papillion, New
Albany, Henrico, Newton, Eagle Mountain, Huntsville, Singapore

12. Messenger:
Facebook Messenger
is Facebook's chat
client. Within
Messenger, you can
organize group chats
with your friends,
make phone calls, and
even play games.
Events:
• Events is the section of Facebook that lets you plan a party and send out invites
and get RSVPs back ASAP, going to a concert and want to find out if any of your
friends are going.
• You can find out about upcoming events near you, as well as events your friends
have created or are attending. Anyone can create an event, and the creator can
choose who can see it, who's invited, and whether to make it public or private.
Pages:
Pages are essentially profiles for celebrities and public figures, organizations, and companies. Just
like you can on your own Facebook profile, individuals or organizations with pages can share
updates, photos, videos and links on their page. However, instead of those things being shared with
a list of friends, they're shared with everyone who has "liked" the page
Anyone can create a page for themselves or to promote their business, art, or a brand they've
created.
Pages are great for building a following or fan base for a project, so if you're in a band or the
founder of a startup, creating a page is something you should consider.

13. Live Audio & Live Video:
 This essentially allows anyone to broadcast live radio-like
audio shows through their Facebook pages to all of their
friends. Listeners who tune in via their news feed will be
able to leave comments, reactions and feedback in real time
as well as share it with their friends.
 Facebook's live video feature lets you stream a live video
broadcast from your Facebook page. People can comment
on, react to, and share your video while it's going on, so it's
good for things like Q&As where you need to directly
interact with your viewers.
Marketplace:
 Marketplace is Facebook's version of Craigslist or eBay.
 It's where users who are 18 years of age or older can
buy and sell items to other users in a kind of virtual
garage sale format.
 In Marketplace, you can view goods by searching
specifically for what you want or by just browsing items
for sale near you.
Groups:
 It is a collection of people can get together to chat and post about a specific topic or shared interest. There are groups for
talking about things like sports teams, organic gardening, horror movies, yoga, RV camping, cartoons, and pretty much
anything else you could possibly fathom.
 Like Events, anyone can create a group and choose whether it's public (anyone can join), closed (you have to ask to join), or
secret (anyone can join but they have to be invited by a member). Many people also create groups for their workplace, club
or school. If you come across a public group you'd like to join, all you have to do is click the "Join" button next to the group's
name.

14. Facebook Inc. organizational structure can be described as
hybrid and combines certain elements of hierarchical and
divisional organizational structures. On one hand, with
more than 12600 employees worldwide, Facebook Inc.
maintains a hierarchical organizational structure
integrating multiple levels of commands from CEO Mark
Zuckerberg to ordinary programmers and designers.
On the other hand, there are product-based divisions and
global teams that focus specific products such as
Facebook, Instagram, Messenger, WhatsApp and Oculus.
Product-based teams also engage in the development and
improvement of a wide range of services offered by the
company. For example, services such as Profile,
Newsfeed, Messenger, Groups and Events offered within
Facebook social networking site is the result of work done
by product-based divisions.

15. From 2003 to date, Facebook evolved from a dorm room at Harvard
University as its only office to having many offices globally. In the US,
there are offices in Atlanta (GA), Austin (TX), Palo Alto (CA), Chicago (IL),
Dallas (TX), Detroit (MI), Los Angeles (CA), New York (NY), Seattle (WA),
and Washington (DC) among others
The other Facebook offices and research centers are in Hyderabad
(India), Luleå (Sweden), London (UK), Sydney (Australia), Tel Aviv
(Israel), Toronto (Canada), Hamburg (Germany), Madrid (Spain),
Milan (Italy), Paris (France), Stockholm (Sweden), and Tokyo (Japan).

16. STRENGHTS WEAKNESSES OPPORTUNITIES THREATS
Facebook Inc.’s strengths
support its market position
as one of the biggest players
in the social media market
and the Internet advertising
market. Such strengths are
internal factors that build
business competitiveness.
The following are
Facebook’s main strengths:
1. Strong brand image
2. Large consumer base
with externalities
3. High revenues
4. Innovative workforce
Social media and online
advertising technologies
create weaknesses that
enable competition, which
exerts a moderate force on
firms in the industry.
The following weaknesses
affect Facebook Inc.’s long-
term success:
1. Imitable products and
services
2. Negative impacts of
online advertising on
user experience
3. Low diversification of
business
A number of opportunities
are available for the
company to grow its social
media business
internationally. This element
of the SWOT analysis
enumerates the external
factors that the company
can exploit to improve its
business situation.
The following opportunities
are most relevant in
Facebook Inc.’s case:
1. Business diversification
2. Product innovation
3. Market penetration and
development
The company experiences
risks linked to threats in the
social media and online
advertising industry
environment.
Facebook must address the
following threats against its
multinational business:
1. Imitation
2. Cybercrime
3. Market saturation
SWOT ANALYSIS

17. POLITICAL ECONOMICAL SOCIAL
Facebook’s business is linked to the
political landscape. In this element of
the PESTEL/PESTLE Analysis, the effects
of governments as external factors in
the company’s remote or macro-
environment are determined. Political
movements have the power to shape
the progress of businesses and entire
industries.
The following are the major political
factors influencing Facebook Inc.:
1. Political stability in developed
countries (opportunity)
2. Popular governmental support for
globalization (opportunity)
3. Political barriers in the Chinese
market (threat)
4. Political action on online data
(threat)
Economic conditions shape Facebook
Inc.’s business growth. This element of
the PESTEL/PESTLE Analysis considers
the impact of economic trends and
conditions on the firm’s remote or
macro-environment.
The economic external factors that
affect the company are as follows:
1. Increasing stability of developing
countries (opportunity)
2. Rapid economic growth of
developing countries (opportunity)
3. Increasing disposable incomes
(opportunity)
Facebook’s popularity and global reach
is under the influence of social
conditions. The impact of sociocultural
trends and changes on the company’s
remote or macro-environment is
determined in this element of the
PESTEL/PESTLE Analysis.
The following sociocultural external
factors are most notable in the case of
Facebook Inc.:
1. Increasing preference for high
quality services (opportunity)
2. Increasing online buying
(opportunity)
3. Increasing support for corporate
social responsibility (opportunity)

18. TECHNOLOGICAL ENVIRONMENTAL LEGAL
Technologies impact Facebook Inc.,
considering that it is a business
founded on online technologies. This
element of the PESTEL/PESTLE Analysis
identifies the main technological
influences on the firm’s remote or
macro-environment.
The following technological external
factors affect Facebook Inc.:
1. Increasing use of mobile devices
(opportunity)
2. Increasing number of online social
media companies (threat)
3. Diversification of online retail firms
(threat)
Facebook’s social media business is
partly linked to the natural
environment. The effects of ecological
issues and trends on the company’s
remote or macro-environment are
determined in this element of the
PESTEL/PESTLE Analysis.
The following ecological external
factors influence the company:
1. Increasing emphasis on business
sustainability (opportunity)
2. Increase complexity of waste
disposal standards (opportunity)
3. Climate change (threat &
opportunity)
Laws impose requirements and limits
on Facebook’s business. This element
of the PESTEL/PESTLE Analysis covers
the effects of legal systems and
regulations on firms’ remote or macro-
environment.
The legal external factors notable in
Facebook’s case are as follows:
1. Improving patent laws worldwide
(opportunity)
2. Increasing regulatory support for
free Wi-Fi (opportunity)
3. Internet regulation in China (threat
& opportunity)
4. Increasing regulation on online data
(threat)

19. PRODUCT MIX PLACE MIX PROMOTIONAL MIX PRICE MIX
Facebook Inc. is known for its
social networking website,
mobile apps and online
advertising services. This
component of the marketing
mix identifies the
organizational outputs that
the company offers to its
target market. The following
are the main products of the
company:
1. Facebook
2. Instagram
3. Messenger
4. WhatsApp
5. Oculus
As an online technology
business, Facebook Inc.
offers its services through
the Internet. This component
of the marketing mix
determines the venues
where the company offers its
products. In this case, these
places are as follows:
1. Websites
2. Mobile apps
3. Retail stores
Facebook promotes its social
media services to gain more
users for a larger
membership base. Among
the 4P variables, this
component describes the
company’s marketing
communications activities
with its target customers.
Facebook’s business involves
the following promotion
activities, arranged according
to importance:
1. Viral marketing (most
important)
2. Direct marketing
3. Advertising
4. Public relations
Facebook employs a
combination of pricing
strategies. In this component
of the marketing mix, the
company’s strategies for
price points and price ranges
are considered. The
company uses the following
pricing strategies for its
online display advertising
service:
1. Market-oriented pricing
2. Pay-what-you-want
pricing
Facebook Inc.’s Marketing Mix (4Ps) Analysis

20. Facebook Inc. Segmentation, Targeting and Positioning:
Targeting the Widest Customer Segment
• Facebook Inc. segmentation, targeting and positioning comprises a set of activities
directed at identifying specific groups among the population as potential customers (site
users) and developing products and services according to the needs and wants of this
specific group.
• Segmentation involves dividing population into groups according to certain
characteristics, whereas
• Targeting implies choosing specific groups identified as a result of segmentation to sell
products to. Since its launch in 2004 as a social networking site exclusively for Harvard
students, Facebook’s target customer segment has been consistently expanding.
• Positioning refers to the selection of the marketing mix the most suitable for the target
customer segment. Facebook uses multi-segment type of positioning and accordingly, it
targets multiple customer segments at the same time with different social media platforms.
Facebook Inc. also uses adaptive positioning strategy across its brands, repositioning
products and services according to changes in preferences of the target customer segment.

21. Facebook Inc. Five Forces Analysis (Porter’s Model)
Facebook’s market position as one of the world’s leading online social media businesses
provides a variety of benefits. However, this Five Forces analysis shows that the company
must keep satisfying customers to reduce the potential negative effects of competition and
substitution against its social networking website, mobile apps, and related offerings.
The following are the strengths or intensities of the Five Forces that influence Facebook
Inc.’s business:
1. Competitive rivalry or competition (moderate force)
2. Bargaining power of buyers or customers (strong force)
3. Bargaining power of suppliers (weak force)
4. Threat of substitutes or substitution (strong force)
5. Threat of new entrants or new entry (weak force)

22. Facebook Business Strategy and Competitive Advantage
1. Extensive and continuous focus on user experience. An uncompromised approach on user experience
and an adequate balance between standardization and customization of the website resulted Facebook becoming
the most popular social networking site within a matter of a couple of years.
2. Growth via acquisitions. Facebook business strategy focuses on establishing presence in various branches of
e-commerce via acquiring relevant businesses.
3. New product development. Development of new products and services is placed at the core of Facebook
business strategy with positive implications on the numbers of its user base. Currently, Facebook product portfolio
includes Profile, News Feed, Messenger, Groups, Events, Video, Photos, Search, Pages, Instagram and others.
4. Continuously exploring new ways of monetization. Facebook constantly experiments with different
strategies finding and utilizing news ways of monetization in a regular manner. Recently, mobile user monetization
proved to be an effective move in terms of revenue maximization, increasing Facebook advertising revenues by 63
per cent (year-over-year) to USD 6.2 billion in the second quarter of 2016…

23. Facebook Inc. Report
 Facebook Inc. is a social media giant that owns Facebook, Instagram,
WhatsApp, Oculus and a range of other e-commerce businesses.
 Facebook’s mission statement is “to give people the power to share and make
the world more open and connected”
 Facebook business strategy is associated with an extensive and continuous
focus on user experience, growth via acquisitions, new product development
and continuously exploring the new ways of monetization.
 Facebook has been successful in efficient capitalization on mobile advertising
and its evolving role as a news source for increasing numbers of its users has
positive implications on the long-term growth prospects of the business.

24. FACEBOOK, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(In millions)
(Unaudited)
Sep 30, Dec 31, Mar 31, Jun 30, Sep 30, Dec 31, Mar 31, Jun 30, Sep 30,
2017 2017 2018 2018 2018 2018 2019 2019 2019
Assets
Current assets:
Cash and cash equivalents $ 7,201 $ 8,079 $ 12,082 $ 11,552 $ 9,637 $ 10,019 $ 11,076 $ 13,877 $ 15,979
Marketable securities 31,088 33,632 31,874 30,757 31,569 31,095 34,167 34,719 36,290
Accounts receivable 4,424 5,832 5,115 5,590 6,058 7,587 6,475 7,513 7,673
Prepaid expenses and other current assets 1,490 1,020 1,341 1,934 1,883 1,779 1,582 1,852 2,137
Total current assets 44,203 48,563 50,412 49,833 49,147 50,480 53,300 57,961 62,079
Property and equipment, net 12,158 13,721 16,211 18,357 21,112 24,683 27,345 29,999 32,284
Operating lease right-of-use assets, net* - - - - - - 6,747 7,272 8,403
Intangible assets, net 2,050 1,884 1,735 1,573 1,451 1,294 1,150 994 853
Goodwill 18,213 18,221 18,268 18,263 18,304 18,301 18,333 18,334 18,338
Other assets 2,374 2,135 2,319 2,265 2,438 2,576 2,602 2,446 2,461
Total assets $ 78,998 $ 84,524 $ 88,945 $ 90,291 $ 92,452 $ 97,334 $ 109,477 $ 117,006 $ 124,418

25. Liabilities and stockholders' equity
Current liabilities:
Accounts payable $ 383 $ 380 $ 593 $ 419 $ 590 $ 820 $ 604 $ 655 $ 860
Partners payable 314 390 396 440 502 541 537 560 590
Operating lease liabilities, current* - - - - - - 645 688 776
Accrued expenses and other current liabilities 2,503 2,892 4,003 3,720 4,255 5,509 7,980 10,878 10,877
Deferred revenue and deposits 105 98 94 91 115 147 142 198 225
Total current liabilities 3,305 3,760 5,086 4,670 5,462 7,017 9,908 12,979 13,328
Operating lease liabilities, non-current* - - - - - - 6,565 7,122 8,356
Other liabilities 4,485 6,417 6,239 6,239 6,648 6,190 6,488 8,143 8,735
Total liabilities 7,790 10,177 11,325 10,909 12,110 13,207 22,961 28,244 30,419
Stockholders' equity:
Common stock - - - - - - - - -
Additional paid-in capital 40,199 40,584 41,134 41,832 42,352 42,906 43,533 44,277 45,059
Accumulated other comprehensive loss (200) (227) (294) (687) (777) (760) (781) (483) (849)
Retained earnings 31,209 33,990 36,780 38,237 38,767 41,981 43,764 44,968 49,789
Total stockholders' equity 71,208 74,347 77,620 79,382 80,342 84,127 86,516 88,762 93,999
Total liabilities and stockholders' equity $ 78,998 $ 84,524 $ 88,945 $ 90,291 $ 92,452 $ 97,334 $ 109,477 $ 117,006 $ 124,418
* On January 1, 2019, we adopted the new Lease accounting standard (Topic 842) which resulted in the recognition of operating and finance lease right-of-use assets and corresponding liabilities on the balance sheets. Prior period amounts have not been adjusted and continue to be reported in accordance with the historical Lease
accounting standard (Topic 840).

28. Most famous social network sites worldwide
as of July 2019,
ranked by number of active users
(in millions)
This statistic provides information on the most popular networks worldwide as of July 2019, ranked by
number of active accounts. Market leader Facebook was the first social network to surpass 1 billion
registered accounts and currently sits at almost 2.38 billion monthly active users.

33. Value chain analysis is a strategic analytical tool that can be applied to analyze business activities to be able to
identify those activities that contribute most the overall competitive advantage of the business.
Facebook value chain analysis discusses sources of competitive advantage of the social media company by
referring to its primary and support business activities.
Primary Activities
Inbound logistics
Facebook Inc. inbound logistics refers to ways the company acquires resources and uses according to its needs.
The range of resources used by the social media giant includes hardware, various types of technologies and
office supplies.
Operations
Main sources of value for Facebook Inc. business operations include improvement of content packaging practices
in a consistent manner. Specifically, the social media site is engaged in critical evaluation of its existing product
portfolio with the view of enhancing user experience and introducing new products regularly.
Outbound logistics
Generally, outbound logistics relates to warehousing and the distribution of finished goods to customers. For
Facebook Inc., outbound logistics relates to the provision of the packaged content to its users via its respective
sites and applications.
Facebook Value Chain Analysis

34. Marketing and sales
The number of Facebook employees engaged in
marketing and sales increased by 32 per cent in
2015. Generally, for 2015, 2014, and 2013,
advertising accounted for 95%, 92% and 89%,
respectively, of the company’s revenues. The
utilization of 7P’s of marketing by Facebook benefits
from the place and price elements of the marketing
mix.
Service
The company does not have physical customer
service offices due to the online nature of the
business. Range of Facebook customer service
platforms include phone number for customers
based in the USA, online help community for all
customers and options tool bar within the site that is
intended to assist its users with technical issues…

35.  Facebook's most famous
purchase, Instagram was
acquired for $1 billion,
Facebook's largest acquisition at
the time.
 Instagram's competing photo
sharing social network still
operates under its own brand
and its own stand alone app,
although many features
including photo sharing have
been integrated with Facebook
itself.
 Facebook's largest acquisition to
date, this deal was valued at
$19 billion.
 WhatsApp was, and still is, the
most popular free mobile
messaging app worldwide,
reaching half a billion people
each month.
 Although some criticized
Facebook for overpaying for a
free service, it gained access to
a large new user base,
especially overseas.
 Founded in 2012, Oculus VR is a
technology company and one of the
leaders in the emerging virtual reality
technology space.
 The company is best known for Oculus
Rift, its virtual reality headset hardware
that was designed for video gaming.
 Although Facebook has not revealed a
revenue breakdown for Oculus, it seems
clear that the company is interested in
capitalizing on this purchase in an
attempt to dominate the virtual reality
software and hardware market.

36.  March 2014 – Ascenta – $20 Million
 July 2015 – Pebbles Interfaces -$60 M
 March 2011 – Snaptu – $70 M
 April 2013 – Parse – $85 M
 June 2012 – Face.com – $100 M
 February 2013 – Atlas – $100 M
 August 2014 – LiveRail – $500 M

38. RESOURCES AND PROJECTS

39. Worldwide, there are over 2.41 billion monthly active users (MAU) as of June
2019. This is an 8 percent increase in Facebook MAUs year over year. This is
compared to 2.38 billion MAUs for 2019.
Facebook is simply too big to ignore as an on-going part of your digital marketing
communications program. Please note the last item on this list for the total number of
people who now use Facebook, Instagram, WhatsApp, or Messenger every day on
average.
Mobile advertising revenue is reported according to Facebook to represent
approximately 94 percent of advertising revenue for 2019. This was a one
percent increase over for 2019. There were 1.15 billion mobile daily active users
(Mobile DAU) for December 2016, an increase of 23 percent year-over-year. This is
hugely significant and shows the dramatic growth of mobile traffic on Facebook.
There are 1.74 billion mobile active users (Mobile Facebook MAU) for
December 2016 which is an increase of 21% year-over-year.

40. Facebook's Main Competitors
1. Instagram
Instagram is possibly the largest competitor that Facebook faces, even though Instagram is now owned by Facebook.
Instagram is more popular with teenagers and tweens, because it’s simpler, more private and very visual in nature. So while FB isn't
competing with Instagram for revenue, it is competing with it for users and the time those users spend on social media platforms.
2. Snapchat
Snapchat continues to be popular, because it allows users to reach out only to the few people that they've selected, and
not all their friends at once. To use Snapchat, you send a picture that the recipients are able to view for a short period of time. The
picture then vanishes. This allows teenagers and people of all ages to feel a level of privacy.
3. LinkedIn
LinkedIn is a professional site that isn’t as popular as Facebook, but it is the main platform for professional profiles and
recruiting. Companies use LinkedIn to find potential applicants, and applicants use it to find new jobs. This indicates that LinkedIn
could present a picture of the future of the hiring process. Having a LinkedIn profile could easily become a necessity for people
seeking employment in the future.
4. Google
Alphabet's Google (GOOGL) has attempted to acquire Facebook users through it's social media platform, but its user rate
is paltry compared to FB's count. Both companies compete heavily in the internet advertising space, as they battle for market share.
5. Twitter
Twitter (TWTR) also competes with Facebook for users and their engagement, but the nature of Twitter makes it less of a
direct competitor than some of the other main social networking companies. Twitter does rely heavily on advertisement dollars for
revenue.

46. Facebook Inc. Corporate Social Responsibility & Stakeholder Analysis
• Facebook Inc. supports its social media business through corporate social responsibility (CSR) programs that address
stakeholders’ interests.
• In this business analysis case of Facebook, the stakeholders are diverse because of the global reach and nature of the social
network.
• As one of the largest social media businesses in the international market, the company affects billions of online users as
stakeholders.
• These online users include individuals, groups, and businesses.
• A stakeholder analysis of Facebook Inc. underscores the significance of comprehensive corporate social responsibility (CSR)
initiatives and programs.
• The company’s corporate citizenship strategy satisfies stakeholders’ concerns while also supporting Facebook’s business
strategic objectives in the multinational online social media market.
• This corporate responsibility approach helps protect the business against the competitive effects of the CSR programs of
other online advertising companies like Google LLC (parent company of YouTube LLC), Snap Inc. (Snapchat), Twitter Inc.,
and Amazon.com Inc.
• Facebook Inc. has the following stakeholder groups relevant to corporate citizenship, arranged according to importance in its
CSR strategy:
 Users/Members (most important)
 Advertisers
 Employees
 Governments
 Communities

48. PROS AND CONS OF FACEBOOK
 In the marketing point of view, Facebook is valuable to create a brand not only for individuals
but also for businesses at the global level. The Facebook benefits include as a social
networking pros provides benefits for business and individuals too, such as making a group,
chatting with clients, making an event, wall stickers, reliable platforms, news feed, etc. you can
meet new people & have knowledge of various places, traditions & culture. No doubt,
Facebook is proved as a great option to connect with the world these days.
 Most of people use FB in day-to-day life; even many people spend hours-&-hours on
Facebook. But there are advantages/disadvantages social networking sites; it’s now
important to not to get addicted to it. And here is the actual hole in the ship that brings
the drawbacks of social media marketing following FB as disadvantages of Facebook for
business.
 However, the coin always has the two sides so one must know both sides of the Facebook &
try to be aware of the Facebook drawbacks & go with the Facebook benefits.

49. Facebook hires Nick Clegg as head of global affairs:
Facebook has appointed Sir Nick Clegg, the former UK deputy prime minister, as its head of global policy and
communications.
Clegg will be tasked with helping Facebook to handle the fallout from its recent scandals around privacy, "fake
news" and political influence
Facebook introduces new rules to make political ads transparent:
Facebook has launched a new set of rules to increase transparency about the political advertising it carries in
the UK in response to concerns about the social network's role in the Brexit referendum.
Facebook launches Portal, its new smart speaker and video chat device:
Facebook released Portal, an AI-enabled voice-activated speaker and video call device, in October 2018.
Portal's Smart Camera automatically pans and zooms to keep everyone in view when the user is moving, while
the Smart Sound system minimizes background noise and enhances the voice of whoever is talking.
Facebook gives users trustworthiness rating:
Facebook is rating the reputation of users by scoring their trustworthiness on a scale from zero to one.
The Washington Post reported that the rating system was developed over the past year to help the social
network combat fake news by identifying malicious actors.
RECENT NEWS ON FACEBOOK