The document presents an overview of social media's impact on communication and marketing, highlighting its significance in customer service and brand engagement. Key statistics indicate the vast reach and influence of platforms like Facebook, Twitter, and LinkedIn, while emphasizing the necessity for businesses to adopt social media strategies to remain relevant. It outlines steps for initiating social media usage, including listening to feedback, conducting a SWOT analysis, and using various tools for effective engagement.

1. Social Media 101+
Niclas Hulting
Director of Web Marketing and Social Media
Trine University
11/20/12
@niclashulting
Key4Women Luncheon @ Caruso’s

2. What is social media?
• “Fundamental shift in how we
communicate”
• Tool(set) – help you with customer service
and marketing among other things.

3. Social Media Facts
• Over 1 billion users on Facebook
• If Facebook were a country it would be the world’s 3rd largest and 2x the size of the U.S.
population
• Over 50% of the world’s population is under 30-years-old
• In 10 years over 40% of the Fortune 500 will no longer be here
• 1 in 5 couples meet online
• 1 in 5 divorces are blamed on Facebook
• 69 percent of parents said they are currently “friends” with their children on a social media
site
• Every second 2 new members join LinkedIn
• Every minute 72 hours of video is uploaded to YouTube
• If Wikipedia were made into a book it would be 2.25 million pages long
• 97% of Pinterest Facebook Fans are Women
• 53% of people on Twitter recommend products in their Tweets
• 90% of people trust online recommendations from people they know
• Only 14% trust traditional TV advertisements
• 93% of marketers use social media for business
Facts from Erik Qualman’s “Socialnomics”

4. What social media is NOT?
• Silver bullet
• NEW
• Fad
• Free

5. When should I start using Social Media?
• Now
• Social media is a way for your business to
stay relevant
• “The businesses that don’t embrace social
will no longer be around in 10 years”

6. Why should I use Social Media?
• Your customers are! (#1 reason)
• If someone calls your office – you pick up the
phone; if someone tweets you – RT or @reply
• Monitor your brand
• Customer service, Marketing, PR, and News
• Building and cultivating community and loyalty

7. How do I begin?
• Listening and hearing
• Listen to what is being said about your
brand, your competition, your industry, your
products, etc…
• When you feel that you have a good grasp of
what is being said, JUMP IN.

8. What do I do?
• Pull vs. Push
• Comcast example
• Listen and monitor
• Add value when possible
• Give and you shall receive
• DON’T SELL (at the most, push your own
business and product no more than every 10
updates)

9. Conduct a Social Media Analysis
1. SWOT
2. Define demographics
3. Define goals/expectations
4. Assess resources available
5. Analyze existing website
6. Analyze current social media efforts
7. Communicate and set expectations for plan
8. Tools to use
9. Metrics – Tracking

10. (Free) Tools
• Facebook Page
• SM management platform (hootsuite, tweetdeck)
• SurveyMonkey
• MailChimp
• DropBox or Google Drive
• “Listening tools”
– Google Alerts
– Socialpointer.com
– Socialmention.com
– Topsy

11. Let’s chat?
• @niclashulting
• Linkedin.com/in/niclashulting
• Slideshare.net/niclashulting
• about.me/niclashulting