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What is Social Media?
Five Questions  ,[object Object]
What is social media?
What are the elements of social media?
How do people use social media?
How to implement social media?,[object Object]
Finance cut’s in National Healthcare
Rise of Social networks
War on talent
Service Communities & Experiences
New Entrants on the Market
New Entrants on the Market
The Millennials are coming
Power of buyers is growing
What is social media?  Social Media is a definition that is given in manyways and it is oftenconfused with Web 2.0
What is Web 2.0?  Web2.0 is a popular term for advanced  Internet technology  and applications.
CharacteristicsWeb 2.0?  The web as a platform Harnessing Collective Intelligence Data is the Next Intel Inside End of the Software Release Cycle Lightweight Programming Models Software above the Level of a Single Device Rich User Experiences
Social Media - Some definitions Social Media are various electronic tools available to help accelerate and improve the ability to connect, communicate, and collaborate. (Arthur L.Jue et al. 2010) Social media refers to activities, practices and behaviors among communities of people who gather online to share information, knowledge and opinions using webbased applications (Lon Safko and David Brake. 2009) Social Media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content (M. Kaplan and M Haenlein 2009)
They all agree on Web 2.0 is a platform that is needed You need Internet based apps/tools It’s all about communication It’s all about collaboration
Elements of Social Media
Elements of Social Media
How people use social media
How people use social media
How to implement Social Media
10 tips for implementing
Choose carefully
Pick the application or make your own
Ensure activity alignment
Media plan integration
Access for all
Be active
Be interesting
Be humble
Be unprofessional
Be honest and respect the rules of the game
Examples in Healthcare
Examples in Healthcare

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Social Media & Healthcare

Editor's Notes

  1. Why a paper about Social Media. It is hot and there are political and demographical trends. SO I did a strategic research of the environment of ZuidZorg
  2. Identity - a way of uniquely identifying people in the systemPresence - a way of knowing who is online, available or otherwise nearbyRelationships - a way of describing how two are related users in the systemConversations - a way of talking to other people through the systemGroups - a way of forming communities of interestReputation - a way of knowing the status of other people in the system (who's a good citizen? who can be trusted?)Sharing - a way of sharing things that are meaningful to participants (like photos or videos)