User-generated content is king. More and more brands are realizing the value of user-generated content and putting in measures to scale it. The need for UGC is also evident in the data: Gen Z and Millennials are less trusting of the average brand. Consumers today are belief-driven and increasingly look for authenticity from brands. We did just tell you that nostalgia marketing is in, but the glossy perfection of the ‘90s is definitely not. So this session will cover practical tips brands can adopt instantly in order to ignite and improve their UGC strategy. Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/

2. Trend: User-Generated Content
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3. Copyright© 2022 GoDaddy Inc.
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You’ll learn how to:
• Figure out where your
audience is sharing and
talking about your business
• Have your audience
participate
• Encourage your community
Agenda
Geoffrey Brown
Webinar Manager

4. Why is this trend
relevant in 2022?
@Falcon.io @GoDaddy
#SparkDigital22 #WhatsNext #growwithsocial

5. 28 percent more engagement than your
typical company post. Not only are they
getting more engagement, but 54 percent of
potential customers use social media to help
shape their purchasing decision.

7. Step 1: Choose social
networks most impactful to
your campaign
@Falcon.io @GoDaddy
#SparkDigital22 #WhatsNext #growwithsocial

8. Use Facebook to post the kind of authentic, compelling
content likely to boost engagement (and possibly go viral).
Facebook’s algorithm is tough for organic reach, but don’t
rule out posting user-generated content on ads.

9. Twitter is a great platform for image-sharing.
Much like on Instagram, it works to let the
visuals do the talking

10. As the mecca of visual-sharing,
Instagram is the go-to for UGC.

11. Engage with a customer in the
comments of their video, ask
permission to share and credit properly
on your own page.

12. Use LinkedIn to promote above and beyond
employee-generated content that aligns with your brand in
a professional sense.

13. Step 2: Tell your audience
what content you want
@Falcon.io @GoDaddy
#SparkDigital22 #WhatsNext #growwithsocial

16. Step 3: Collaborate and
focus on community
@Falcon.io @GoDaddy
#SparkDigital22 #WhatsNext #growwithsocial

18. 1. Build relationships before
outreach
2. Offer free products and lots of
promotion
3. Think long term
4. Don’t underestimate
micro-influencers

20. Copyright© 2022 GoDaddy Inc.
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You’ll learn how to:
• Figure out where your
audience is sharing and
talking about your business
• Have your audience
participate
• Encourage your community
Takeaways
Geoffrey Brown
Webinar Manager

21. Q&A
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