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IDS403 society and technology final project part two_daria smith giraud
Social media originated from 1970s bulletin board systems and evolved through early platforms like Six Degrees in the 1990s. It is now a paradigm-shifting medium that impacts over 1.8 billion people or 15% of the global population connected to the internet. Social media transforms generations by shifting human evolution toward integrated platforms and networks, defining social norms and practices. It has integrated into online culture and shifted the cultural landscape, impacting various sectors of society through its four lenses of analysis.
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IDS403 society and technology final project part two_daria smith giraud
- 2. Social media isphenomenon originated out of the late 1970s BBS (bulletin board systems) and early Silicone Valley, Community Memory, (Delwiche, 2018) into the first 1990s social media platform with Six Degrees (Wikimedia Foundation, n.d.) as a Web 2.0 paradigm shifting medium and systems affecting all phases of society, culture, economics, politics, education and technologies (Flew, 2018) including the four lenses of history, social sciences, natural and applied sciences and the humanities which include the creative career fields. 2
- 3. Social media andits integrated networked systems such as wearable technology, and extended screens impact over 1.8 billion people or over 15% of the earth’s global population (Warf, 2018) who are connected to the internet and Web 2.0 technologies. 3
- 4. Social media isa paradigm disrupter transforming generations with technologies shifting human evolution toward integrated platforms, psychology and powerful networks. Its impact defines “norms, conventions while legitimizing practices among peers,” organizations, institutions, and culture. Early innovators such as Berner-Lee’s coined the web as the “Information Universe” (Stevenson, 2018), while big tech companies like Google original mission was to “organize the world's information and make it universally accessible and useful.” 4
- 5. Due to fastinnovation of technology systems, the “networked selves” (Quinn, 2018) of society have integrated into the Web 2.0 networked systems shifting cultural landscape into online culture; “digital cities” “virtual communities” further harnessed by a digital generation of natives, including varied generations of academics, entrepreneurs and investors as an integrated “web native culture” (Stevenson, 2018). 5
- 6. As a non-digitalnative, social media influence in society can’t be overlooked or simplified in areas of society which shifted into an online culture where social networks are valued within areas of business, employment, education , psychology and more. My perception and framework have expanded by researching and studying technology’s impact on society, how social media effects my field, career, education, and shifting social and cultural landscapes. 6
- 7. By keeping abreastof the latest research, technologies, and cultural shifts, I am better able to predict future innovations, markets, and changes, based on integrations of social networks, institutions, and experts within primary sectors of business, entrepreneurship, brands, culture, arts, distribution channels, and smart cities development. As education institutions have merged social media technologies into various education and training platforms new opportunities in business and creative industries flourish. 7
- 8. Knowing how socialmedia systems work and enhance online community technological systems help to broaden the scope of understanding global and local trends in society. Learning through research of how technology impacts society in real time allows for greater understanding of the integration of new and innovative technologies, social media and digital platforms and how new and existing industries formulate new tech and creative cities and communities in America and globally. Such as the creative industries (Flew, 2018) case study, Atlanta, Midtown (photo right). 8
- 9. Creative Culture- CityCase Study | Tech Square, Atlanta Midtown houses Google, Microsoft, Ted Turner Campus, and a handful of Universities and Colleges within a small radius to include real estate, niche and luxury business brands communities. In major cities near you, the boom of the next Silicone Valley emerges to integrate a new paradigm of urban planning and development. Within this new framework culture and creative industries form highly impactful networks setting trends in business, news, media, arts, entertainment and culture. Digital and social media frameworks supply and sustain this new paradigm of international development impacting those within this educational, cultural (humanities and education) creative field. 9
- 10. For those inthe creative and business fields who follow both traditional and non-traditional education and training, carefully constructed strategies include continuous study, education and certifications in social media, digital technologies with new programs and education (training) platforms, like Coursera, Google, and traditional programs like, MBA with a concentration in Marketing graduate degrees. In addition, professional strategies include analyzing areas of specific employment job functions, upgrade of industry- specific skills, industry experts and brands, and social media platforms to navigate and expand networks, to analyze current and future industry- specific shifts and needed workforce. For humanities and business academics, LinkedIn social media app is an invaluable resource for college grads, business owners, educators and practitioners to network and stay in the know. 10 Photo: LinkedIn post of Digital Marketing certification from HubSpot Academy.
- 11. Social media benefitsinclude shifts in new cultural and creative education and economies, creative communities and technology cities, including “long-established versus disruptive business models, industry sectors and new wealth creations” (Flew, 2018). On a fundamental level, benefits include positive mental health developed by digital and virtual communities as communal group social psychology through social media exchange and user-centered data. For businesses or personal business branding social media provides business (brand) to customer (audience) communication, strong marketing, profit growth, and wealth expansion where data is measured and capitalized. 11
- 12. Social media challengesinclude a hosts of critical issues and debates such as shifts in human evolution and ethical concerns in technological innovations within science and health (Battersby, P. et al., 2014), politics and memes which affect popular opinion (Miltner, 2018), debates in cybersecurity, individual data and privacy economies and policy (Simplilearn, 2010), other concerns include cyberbullying such as trolling, and internet cancel culture. Social media also incites concern for maintaining mental health such as establishing virtual (false) versus (real) face-to-face relationships, and most importantly sleep deprivation (Garret et al., 2018) self-image and body –surveillance (Butkowski,2019) affecting mental health (Perrigo, 2021). In addition to marketing and data usage ethical concerns for the Marketing and Data Science industries. 12
- 13. Critically analyzing technologyusing the four lenses provides a comprehensive overview of how technology, i.e., social media influences society, our daily lives and prospective fields. Social media and digital integrations add value to many aspects of our society. Specifically for my field, in marketing and business, providing best practices which pivots social media communication and enhances business growth, messaging, b2b, business to audience relationships, digital marketing qualitative and quantitative data, and exponential creative industry economies, industries and distributions based on new humanities and education using social media (Flew, 2018). In addition, data science is used in marketing and business but should have ethical policies to ensure privacy of individuals are maintained within technology and social media in future work scenarios. 13
- 14. Battersby, P. etal. (2014). Biotechnology and the Reinvention of the State of Nature. The SAGE Handbook on Globalization, (pp. 414-426). Sage Publications Ltd, http://dx.doi.org/10.4135/9781473906020.n25 Butkowski, C. P., Dixon, T. L., & Weeks, K. (2019, January 5). Body Surveillance on Instagram: Examining the Role of Selfie Feedback Investment in Young Adult Women’s Body Image Concerns. Sex Roles 81, 385–397 (2019). Retrieved from https://doi-org.ezproxy.snhu.edu/10.1007/s11199-018-0993-6. Delwiche, A. (2018). Early Social Computing: The Rise and Fall of The BBS Scene (19771995). In J. Burgess, A. Marwick, & T. Poell. the sage handbook of social media, (pp. 35-52). SAGE Publications Ltd, https://www-doi-org.ezproxy.snhu.edu/10.4135/9781473984066.n3 Dijck, J., & Poell, T. (2018). Social Media Platforms and Education. In J. Burgess, A. Marwick, & T. Poell. the sage handbook of social media, (pp. 579-591). SAGE Publications Ltd, https://www-doi-org.ezproxy.snhu.edu/10.4135/9781473984066.n33 Flew, T. (2018). Social media and the cultural and creative industries. In J. Burgess, A. Marwick, & T. Poell. the sage handbook of social media, (pp. 512-525). SAGE Publications Ltd, https://www-doi-org.ezproxy.snhu.edu/10.4135/9781473984066.n29 Ng, W. (2018). Digital natives. In B. Warf (Ed.), The SAGE Encyclopedia of the internet (Vol. 1, pp. 241-243). SAGE Publications, Inc., https://www-doi- org.ezproxy.snhu.edu/10.4135/9781473960367.n74 14
- 15. Perrigo, B. (2021,September 16). Instagram's body image problem may be unfixable, experts say. Time. Retrieved October 7, 2021, from https://time.com/6098771/instagram- body-image-teen-girls/. Quinn, K., & Papacharissi, Z. (2018). Our networked selves: personal connection and relational maintenance in social media use. In J. Burgess, A. Marwick, & T. Poell. The sage handbook of social media, (pp. 353-371). SAGE Publications Ltd, https://www-doi-org.ezproxy.snhu.edu/10.4135/9781473984066.n20 Simplilearn. (2021, September 29). Top 7 impacts of social media: Advantages and disadvantages. Simplilearn.com. Retrieved from https://www.simplilearn.com/real-impact- social-media-article. Stevenson, M. (2018). From hypertext to hype and back again: exploring the roots of social media in early web culture. In J. Burgess A. Marwick, & T. Poell. The sage handbook of social media (pp. 69-88). SAGE Publications Ltd, https://www-doi-org.ezproxy.snhu.edu/10.4135/9781473984066.n5 Vuković, M. B., Lucić, M., & Štulhofer, A. (2018). Internet use associated body-surveillance among female adolescents: Assessing the role of peer networks. Sexuality & Culture, 22(2), 521-540. doi: http://dx.doi.org.ezproxy.snhu.edu/10.1007/s12119-017-9480-4 Warf, B. (2018). Wearable Technologies. In J. Burgess, A. Marwick, & T. Poell. The sage handbook of social media, (pp. 924-931). SAGE Publications Ltd, DOI: http://dx.doi.org/10.4135/9781473960367.n270 Wikimedia Foundation. (2021, September 10). Social media. Wikipedia. Retrieved September 12, 2021, from https://en.m.wikipedia.org/wiki/Social_media. 15
Editor's Notes
- #2 Hi, Im Daria. Welcome to Tech, You and Society, A look at Social Media Influence on Tech, You and Society, Interdisciplinary Approaches to YOUR Profession and Field Analysis.
- #3 Social media as a Social Global Event, its Origin and Issue The Influence of Social Media exploded in the late 1970s to include BBS and Community of Memory bulletin board systems prior to the development of the first 1997 social media platform Six Degrees as a Web 2.0 paradigm shifting mediums, industries and technology systems affecting all phases and areas of culture, economics, politics, education including the Humanities (my field) and other creative career fields.
- #4 When analyzing the Role of Technology and its influence on Modern culture, how does this technology impact society? Social media and its integrated networked systems such a wearable technology like the apple watch, mobile smartphones, and extended screens such as the iPad, and tablets impact way over “1.8 billion people, and over 15% of the earth’s global population who are connected to the internet and Web 2.0 technologies.
- #5 When it comes to Social Media, What should we know? Social Media is a powerful paradigm disrupter transforming generations through technology continually shifting its landscape and human evolution toward integrated platforms, psychology, and powerful networks. Its impact defines the “norms and conventions, while legitimizing practices among peers” organizations, institutions, and culture. Early innovators like Berner-Lee coined the web, the “information Universe,” while big tech giants like Google’s early mission, “ was to organize the worlds information and make it universally accessible and useful”
- #6 How then has Societies impacted Technology? Due to fast innovation of technology systems, the “networked selves” of society have integrated into the Web 2.0 networked systems shifting cultural landscapes into online culture; digital cities, virtual communities, further harnessed by a digital generation of natives including varied generations of academics, entrepreneurs, and investors as an integrated “web of native culture”
- #7 How then does Technology like Social Media affect your personal and professional context? The framework and perception shifts impact every aspect of your society. As a non-digital native, social media influence in society can’t be overlooked or simplified in areas of society which shifted into an online culture where social networks are valued within areas of business, employment, education , psychology and more. My perception and framework have expanded by researching and studying technology’s impact on society, how social media effects my field, career, education, and shifting social and cultural landscapes.
- #8 How does Social Media influence and impact Individual Field of Study? Let’s take a look at the humanities and business where Digital Marketing crosses both educational and industries disciplines. By keeping abreast of the latest research, technologies, and cultural shifts, I am better able to predict future innovations, markets, and changes, based on integrations of social networks, institutions, and experts within primary sectors of business, entrepreneurship, brands, culture, arts, distribution channels, and smart cities development. As education institutions have merged social media technologies into various education and training platforms new opportunities in business and creative industries flourish.
- #9 Further implications of real time examples of shifting industry and creative field paradigms include the interactions of society and culture within Creative Industries, lets examine a case study Tech Square in Midtown Atlanta. Knowing how social media systems work and enhance online community technological systems help to broaden the scope of understanding global and local trends in society. Learning through research of how technology impacts society in real time allows for greater understanding of the integration of new and innovative technologies, social media and digital platforms and how new and existing industries formulate new tech and creative cities and communities in America and globally. Such as the creative industries (Flew, 2018) case study, Atlanta, Midtown (photo right).
- #10 Understanding the Impact of Technology on Society in Everyday Life provides a scope of awareness and strategies for coping within a new paradigm. Creative Culture- City Case Study | Tech Square, Atlanta Midtown houses Google, Microsoft, Ted Turner Campus, and a handful of Universities and Colleges within a small radius to include real estate, niche and luxury business brands communities. In major cities near you, the boom of the next Silicone Valley emerges to integrate a new paradigm of urban planning and development. Within this new framework culture and creative industries form highly impactful networks setting trends in business, news, media, arts, entertainment and culture. Digital and social media frameworks supply and sustain this new paradigm of international development impacting those within this educational, cultural (humanities and education) creative field.
- #11 Further direct personal professional and academic strategies using digital media, social media and networks are essential. LinkedIn for instance with screen captures to the right illustrate educational, training and skills shared within a network of industry experts social sharing eBooks, training platforms, necessary skills and industry expectations for academics and employment, such as obtaining industry-specific credentials like Digital Marketing Certification from HubSpot Academy. For those in the creative and business fields who follow both traditional and non-traditional education and training, carefully constructed strategies include continuous study of social media, digital technologies, education (training) platforms, areas of specific employment job functions, upgrade of skills, experts and brands, and social media platforms consistent changing functionality and features to navigate and expand networks, industry-specific shifts and needed workforce. LinkedIn for instance is an invaluable resource for college grads, business owners, educators and industry-specific practitioners to network and stay in the know.
- #12 In conclusion, there are as many benefits as there are challenges within the Social Media framework. Social media benefits include shifts in new cultural and creative education and economies, creative communities and technology cities, including “long-established versus disruptive business models, industry sectors and new wealth creations” (Flew, 2018). On a fundamental level, benefits include positive mental health developed by digital and virtual communities as communal group social psychology through social media exchange and user-centered data. For businesses or personal business branding social media provides business (brand) to customer (audience) communication, strong marketing, profit growth, and wealth expansion where data is measured and capitalized.
- #13 Social media challenges include a hosts of critical issues and debates such as shifts in human evolution and ethical concerns in technological innovations within science and health (Battersby, P. et al., 2014), politics and memes which affect popular opinion (Miltner, 2018), debates in cybersecurity, individual data and privacy economies and policy (Simplilearn, 2010), other concerns include cyberbullying such as trolling, and internet cancel culture. Social media also incites concern for maintaining mental health such as establishing virtual (false) versus (real) face-to-face relationships, and most importantly sleep deprivation (Garret et al., 2018) self-image and body –surveillance (Butkowski,2019) affecting mental health (Perrigo, 2021). In addition to marketing and data usage ethical concerns for the Marketing and Data Science industries.
- #14 And yet, its safe to say Social Media adds value to practitioners following and engaging in social networks and platforms. One example is to your right, lives are changed through social media channels and creative companies and tech companies like Google, Microsoft, and other industries integrated within the social media Web 2.0 paradigm. Critically analyzing technology using the four lenses provides a comprehensive overview of how technology, i.e., social media influences society, our daily lives and prospective fields. Social media and digital integrations add value to many aspects of our society. Specifically for my field, in marketing and business, providing best practices which pivots social media communication and enhances business growth, messaging, b2b, business to audience relationships, digital marketing qualitative and quantitative data, and exponential creative industry economies, industries and distributions based on new humanities and education using social media (Flew, 2018). In addition, data science is used in marketing and business but should have ethical policies to ensure privacy of individuals are maintained within technology and social media in future work scenarios.
- #15 Thanks for listening and learning with me.
- #16 Thanks for listening and learning with me.