We've recently announced two exciting new partnerships with industry leaders in two important categories that will help boost your marketing efforts. The first one is with StoryStream, a content curation platform that specialises in user-generated content; to help you acquire UGC, manage rights and activate it at scale. The second with Sociuu, a simple, safe and smart employee advocacy platform for social media, designed to increase employee engagement and amplify companies’ social reach. Let us take you through both of these product integrations and talk about how you can access them for your very own success story!

1. Turbocharge Your
UGC & Employee Advocacy
Strategies.

2. Your presenters.
ALEX VAIDYA
CEO & CO-FOUNDER
STORYSTREAM
MICHAEL SOERENSEN
CO-FOUNDER
SOCIUU
VIKRAM RAVI
TRANSFORMATION DIRECTOR
FALCON.IO

3. Today’s
Agenda.
• An overview of our new partnerships
• How you can scale your user-generated content
strategy
• Create your employee advocacy program
• Access these capabilities through our new
partner integrations

4. User Generated Content Employee Advocacy
New partnerships 🎉

5. Falcon has joined forces with Brandwatch.
FULL SOCIAL SOLUTION
Understand & engage with customers
at the speed of social.
SOCIAL MEDIA
MANAGEMENT
Manage all your organization’s
social media activities across
networks, teams & regions.
DIGITAL CONSUMER
INTELLIGENCE
Know what the world is saying
about your brand and the topics
that matter.

6. FULL SOCIAL SOLUTION
Understand & engage with customers
at the speed of social.
User Generated
Content
Employee
Advocacy
Digital Asset
Management
Product ecosystem.

7. User Generated Content Solution for Falcon.io

8. What keeps social marketers awake at night?
“I need more content & it needs to stand out”

9. User Generated Content to the rescue...
Authentic & Trusted Low Cost High Volume

10. of brands believe that UGC helps them
to connect with their customers and
foster customers’ trust in the brand.
72%
Social Media Week

11. But wait it’s not that easy is it?
How do I find
good quality
UGC?
How do I
manage usage
rights?
How does it
drive real
results?

12. User Generated Content for Falcon.io
StoryStream is a Content Curation platform specializing in user generated content.
We offer UGC sourcing, management and activation at scale.

13. Falcon x StoryStream - Platform Walkthrough
Click here to watch a 2 minute video

14. Trusted by leading brands globally

15. UGC gives you access to more content that engages & converts
Business Impact
Av. >40
UGC assets gained per
month with >80%
rights approval
>50%
higher organic social
engagement vs non-UGC
>30%
better CPA and >30%
increase in CTR when
UGC used as creative
Generate more content Increase Organic Performance Increase Paid Performance
Save time & cost Increase reach Grow leads

16. 2x
More volume of
content posted into
social channels
Mercedes-AMG transforms social
media engagement with engaging UGC
● Gathering quality UGC and managing rights at global scale
● Increasing social media channel engagement using UGC
● Growing organic reach by posting more frequently and being
able to engage new segments.
StoryStream has allowed us to further engage our existing
passionate audiences while also reaching new segments using UGC.
Social & Digital Comms Manager Mercedes-AMG GmbH
“
>500
UGC assets per year at
> 80% approval rate
+52%
Increase in social
media post
engagement

17. NYX Cosmetics grow
Instagram engagement by
33% with localised UGC
● Using StoryStream to easily source and gain rights to the highest
quality content, using AI to filter and recommend content.
● Connect directly to SMMT for posting on to social platforms.
● Finding localised content language and style relevant to German
market
25-1
ROI based on cost
and content
efficiency
+92%
UGC usage rights
approval rate
+21%
Increase in organic
impressions
The platform is easy to use, and we are gathering a lot of high-value
content easily, reducing effort and costs of creating additional brand
content
Victoria Schulz | Social Media Manager
“

18. Organic Social
Connect UGC assets into content pool
ready for posting to increase organic
social performance.
Paid Social
Use UGC assets as creative in paid and
boosted campaigns across social
networks.
UGC Asset Library
Create a centralised UGC asset library og
high-quality, low cost content all with full
rights approva.
From €1500 pm
● 5x @mention feeds
● 10x #Hashtag feeds
● Rights Management
● AI curation
● 4 hours support p/m
● SLA

19. Copyright 2020, Confidential
UGC for websites & eCommerce
Other Options
Grow engagement and increase conversions by activating
UGC across your website experience.
● Dynamic Homepage, category & PDP display
● Add CTA and make content shoppable
● Enhances SEO to drive traffic
● Easy integration via embed code
● Pricing from €2,000 p/m

20. +70%
Higher basket size
Boden drive product discovery with
the best customer content
● Integrated UGC across eCommerce platform “Boden by me”
● Using UGC to create new ways to discover and buy products
● Allows a diverse range of imagery to be used across 5 regions
● Directly measured against revenue generation
80%
UGC engagement rate
when viewed
>10mins
page dwell times
We are now able to automatically find the best UGC, manage
the publishing rights and activate across our platforms at an
unprecedented scale
Senior Digital Content Manager - Boden
“
*when site visitors engage with UGC content module
Case Study

21. Driving value across the sales funnel to deliver > 8:1 ROI
StoryStream ROI
Awareness
Use of UGC in organic and paid social to increase
audience reach and engagement
Consideration
Provide visual & authentic content to drive
engagement & product discovery
Conversions
Support and validate customer buying
decisions with trusted content
+25%
Increase in
conversion rates
+60%
Increase in
basket value
+40%
Increase in page
dwell times
-53%
Reduction In page
bounce rates
+21%
Increase in
organic reach
+30%
Increase in
social ad CTR
*Example performance data from StoryStream customers

22. Working Together
StoryStream x Falcon
● Contract directly through Falcon
● Setup 2-4 weeks, depending on scope required
● Contact your Falcon representative to arrange a
StoryStream demo with us
Webinar Special: 15% discount offered to all
customers who sign up by November 15th

23. Thank you

24. Employee Advocacy
- releasing the opportunity !

25. Intro:Sociuu
Sociuu helps customers in +30
countries to engage their
employees!

26. "Employee Advocacy is not an
implementation, or a program.
It`s simply to release
opportunities all ready present"
Releasing the opportunities of Employee
Advocacy !

27. 90%
..of your employees have a
LinkedIn account attached to
your company page.

28. 400
Each of your employees has an
average reach of 400 potential
new customers, business
relations and talents.

29. 10x
Your employees has 10x the
reach, compared to the reach of
your LinkedIn company page.

30. 0,054 %
..is the average engagement rate
on content published only on
your LinkedIn company page.

31. 1,55 %
..is the average engagement rate
on content shared by employees.

32. 0,3-0,4 %
..is the average CTR on LinkedIn
paid ads

33. 1,2 %
..is the average CTR on content
shared by employees.

34. VIDEO; See how Sociuu works

35. User Generated Content Employee Advocacy
To learn more, reach out to your
account managers

36. @falcon.io welcome@falcon.io
@falconIO