The document outlines a social media strategy, including setting a company goal and department priorities, analyzing social media data to guide the strategy, and allowing changes in technology to inform rather than dictate the direction of the strategy. Key initiatives and KPIs will be tracked on a timeline to measure progress towards the overall social objectives.

1. @js_sandoval

3. #TalkSocialToMe
@js_sandoval

4. SOCIAL VISION
SOCIAL OBJECTIVES
PRIORITIES
TIMELINE OF MAJOR INITIATIVES
KPIs/MEASUREMENTS
COMPANY GOAL
DEPARTMENT PRIORITIES
SOCIAL MEDIA STRATEGY

5. #TalkSocialToMe
@js_sandoval

6. Key Learnings
Set your goal.

7. Key Learnings
Analyze the data and allow your insights
to guide your strategy.

8. Key Learnings
Changes in Technology/Landscapes
should inform your direction NOT set your direction.

9. #TalkSocialToMe
@js_sandoval

10. @js_sandoval