Social networking media allows businesses to connect with customers on a personal level, target their audience, and reach a new generation online. The top social networking sites for businesses are Facebook, Twitter, blogs, LinkedIn, and Flickr. Social networking media is growing rapidly and is important for businesses to use to advertise, share information, and engage with clients. A social media specialist firm can help businesses create and manage effective presences on various social networking platforms.
The document discusses social media strategies and personal branding. It recommends complementing traditional PR with social media to elevate communications and get measurable results. Key aspects include studying competitors, becoming an internal expert, educating others, and tying social media efforts to business goals. Personal branding is also discussed, noting that anyone online has a personal brand and should determine what they want to communicate and ensure their profiles are up to date.
This presentation is meant as a guide for your own social media experience. You have probably joined a few social networks. You are familiar with the layout but you don't know what to do next. These helpful tips can get you on your way to improving your online presence. If you would like to schedule a presentation for your organization, chamber, business group, etc. with updated content/information, email Brian Block at bblock@piercom.com.
The presentation "Introduction to Social Media" was given to the Institute of Real Estate Management, Florida West Coast Chapter 44, on 6/23/10. The presentation discussed why to use social media, how to incorporate into your marketing, examples and went into detail on Facebook, Twitter and Linkedin
Social media allows businesses to build relationships with their consumers. This presentation takes a look at effective communication on social media platforms to help users create loyalty and increase engagement with your audience. There is a special emphasis on Facebook as a way to communicate with “friends” and fans.
This document provides guidance on social selling. It defines social selling as leveraging a professional brand to fill the sales pipeline with the right people, insights, and relationships. The document outlines how social media has changed B2B sales by allowing salespeople to learn more about prospects and build rapport even without face-to-face interactions. It also shares statistics on how social sellers tend to outperform peers who do not use social media for sales. The document provides tips for social sellers, such as focusing on industry trends and using tools like LinkedIn Sales Navigator to improve workflow and sales performance.
Alan Weinkrantz believes that the discipline and principles of PR can drive successful social media programs. In his presentation, Weinkrantz, a Public Relations and Social Media Consultant, illustrates how he ties PR and Blogging strategies that recently earned him a sequence of coverage in "Telephony Magazine," "The Wall Street Journal," an appearance on Good Morning America and an interview on NPR's "Marketplace" show.
Social networking media allows businesses to connect with customers on a personal level, target their audience, and reach a new generation online. The top social networking sites for businesses are Facebook, Twitter, blogs, LinkedIn, and Flickr. Social networking media is growing rapidly and is important for businesses to use to advertise, share information, and engage with clients. A social media specialist firm can help businesses create and manage effective presences on various social networking platforms.
The document discusses social media strategies and personal branding. It recommends complementing traditional PR with social media to elevate communications and get measurable results. Key aspects include studying competitors, becoming an internal expert, educating others, and tying social media efforts to business goals. Personal branding is also discussed, noting that anyone online has a personal brand and should determine what they want to communicate and ensure their profiles are up to date.
This presentation is meant as a guide for your own social media experience. You have probably joined a few social networks. You are familiar with the layout but you don't know what to do next. These helpful tips can get you on your way to improving your online presence. If you would like to schedule a presentation for your organization, chamber, business group, etc. with updated content/information, email Brian Block at bblock@piercom.com.
The presentation "Introduction to Social Media" was given to the Institute of Real Estate Management, Florida West Coast Chapter 44, on 6/23/10. The presentation discussed why to use social media, how to incorporate into your marketing, examples and went into detail on Facebook, Twitter and Linkedin
Social media allows businesses to build relationships with their consumers. This presentation takes a look at effective communication on social media platforms to help users create loyalty and increase engagement with your audience. There is a special emphasis on Facebook as a way to communicate with “friends” and fans.
This document provides guidance on social selling. It defines social selling as leveraging a professional brand to fill the sales pipeline with the right people, insights, and relationships. The document outlines how social media has changed B2B sales by allowing salespeople to learn more about prospects and build rapport even without face-to-face interactions. It also shares statistics on how social sellers tend to outperform peers who do not use social media for sales. The document provides tips for social sellers, such as focusing on industry trends and using tools like LinkedIn Sales Navigator to improve workflow and sales performance.
Alan Weinkrantz believes that the discipline and principles of PR can drive successful social media programs. In his presentation, Weinkrantz, a Public Relations and Social Media Consultant, illustrates how he ties PR and Blogging strategies that recently earned him a sequence of coverage in "Telephony Magazine," "The Wall Street Journal," an appearance on Good Morning America and an interview on NPR's "Marketplace" show.
In this fast-paced 1 hour webinar, Brad Hanks, CEO of Connecting People With Success offers up tips to creating your Facebook official page, including the right title, keywords and tools to ensure your page is found and liked. Brad talks about techniques to enhance your Facebook SEO (search engine optimization), and how to manage your page in under 10 minutes per day. He also shows you how some of the most progressive business users are using their pages to capture business and make money!
Personal Branding Presentation for Sales TeamScott Holstein
The document provides guidance on using social media profiles for business purposes. It discusses why social media matters for organizations, which profiles are most important, how to initially set up profiles, and ways to maintain an active online presence through sharing content and staying engaged. Maintaining active social media profiles can help with business development activities like prospecting, making personal connections with clients, and building credibility.
Social media for small business. How to Increase Your Visibility in 21 daysCatherine Marsden MS, PMP
This document discusses how social media can help small businesses grow by finding and keeping customers. It notes that many small business owners are struggling because 60-70% of customer buying decisions now happen online before engaging with businesses. The document then provides an overview of different social media platforms like Facebook, LinkedIn, Twitter, and Google+ that small businesses can use to build their online presence and engage with customers. It emphasizes identifying goals and metrics to ensure social media marketing efforts are effective.
Massimo Burgio Social Media What? Reykjavik RIMC 2010Massimo Burgio
At the latest Reykjavik Internet Marketing Conference 2010 http://www.rimc.is/en/ I have been asked how to make business and monetize social media. As usual, I think marketers missed the point, not to confuse marketing with sales, and do not think that the same rules that applied for the brick and mortar business and TV advertising work on a digital society and in particular on social media networks.
So I created a presentation where I had to step back and re-explore the basics of social media, digging deep into what it actually means to design a social media strategy, on which channels and with which resources.
Voilà the presentation for your pleasure! Please notice that this is a redux version without the case histories from my clients that were not approved for publishing, so I had to take them down... =(
For more info and content on search marketing and social media marketing visit my blog at http://www.globalsearchinteractive.net
Richard Frieman from CMS social media presentation at n4a conferencemkaschak
CMS is currently using several social media platforms like Twitter, LinkedIn, YouTube, and Flickr to connect with communities and share information. The document discusses the benefits of social media for government agencies and dispels common misconceptions. It also provides statistics on how social media was influential in the 2008 US election and outlines CMS's presence on different sites.
This document discusses how social media has impacted business in areas such as marketing, networking, and employment. Social media allows companies to boost website traffic and sales through platforms that provide visibility, interaction, and user input. It also enables businesses to view competition and quickly respond to customers. Networking on sites like Instagram and YouTube helps companies collaborate and promote products through influencers. Additionally, social media has changed hiring by making it easier for jobs and candidates to be found online through platforms like LinkedIn, Facebook, and Snapchat, although oversharing can risk costing opportunities.
What Rock Stars Know About Online Promotions That You Don’t... But Need To!Michael Brandvold
This document is a presentation by Michael Brandvold Marketing & PRThatRocks on strategies for using social media and online tools effectively for marketing and promotions. It provides tips on using platforms like Facebook, Twitter, Instagram and more to build connections, engage audiences and drive traffic and conversions. It emphasizes the importance of quality content, automation, hashtags and understanding how different platforms work in order to get the best results from social media marketing.
This document summarizes how social media can be used to grow a business. It defines social media and provides examples like Facebook, YouTube, and Twitter. It discusses getting started with a strategy that aligns with your audience and content. Challenges include not replacing fundamentals and difficulties with monetization. Tracking ROI can include metrics like traffic, engagement, and share of positioning. Tools mentioned include ways to monitor reputation and track social media conversations.
How to Create a Social Strategy Focused on Engagement, Relationship and Commu...Social Jack
Presentation from the Social Media Strategy Summit Chicago 2015 --
Professionals and consumers alike buy from trusted businesses more frequently than ones that are unfamiliar, and current customers often spend 33% more than new ones. By fostering engaged relationships with prospects and customers, you can begin generating more business with less effort!
In today’s world of marketing with so many marketing channels, vehicles and options it becomes overwhelming to pick the areas that work best for our customers. How do we decide what they want, what areas of social, mobile and other digital means do we use to retain customers so they don’t leave and at the same time attract new ones? In this workshop we will address how to build an effective strategy, learn new techniques for effective engagement, building relationships and hosting a strong community.
In this session you will learn:
- How the evolution of relationship marketing affects you
- Why people buy from those they know, like and trust
- The most effective ways increase engagement in your social networks
- How today’s mobile technology has streamlined relationship building
- New ways to leverage your content to build trust among your community
Forward Progress has trained over 98,000 people in over 35 countries on how to establish powerful relationship and building communities to develop new business.
This document discusses different social media platforms and strategies for using them effectively in business. It focuses on Facebook, highlighting the importance of video marketing on the platform. It also discusses using a personal Facebook profile to expand your network of potential customers and using a Facebook business page to boost awareness. The document then covers strategies for Twitter, LinkedIn, and Google+ to integrate these platforms into an overall social media presence.
This document discusses the differences between personal and business pages on Facebook and provides tips for gaining business value from Facebook. It notes that Facebook prohibits running a business on a personal page and recommends using a business/fan page instead. The document outlines features of fan pages like insights, apps, and no friend limits. It then provides directions on setting up a fan page and discusses strategies for social media goals like increasing sales through creating great content, building relationships, finding your audience in relevant groups, and examples of how brands use Facebook.
The Ultimate Guide to Branding Your Business OnlineMarsha Hudson
This document provides an overview of branding and strategies for branding a business online. It introduces Marsha Lynn Hudson as a branding expert and discusses what branding is, the importance of consistency, content creation, and networking. Key recommendations include having an engaging website, using social media, blogging weekly, and following up with contacts from networking. The overall message is that persistent and consistent effort using various online channels can help build a strong brand through creating and sharing valuable content.
These are the slides from a presentation on Social Media by Betsy Kent of Be Visible Associates & Elizabeth Beskin of Fifth Avenue Digital (www.fifthavenuedigital.com). The Oak Room, Plaza Hotel
This document discusses strategies for building relationships on social media networks like Twitter, Facebook, and LinkedIn. It provides tips for who to follow/friend/connect with on each network based on personality and interests. Suggestions are given for how to get more followers/friends/connections like engaging in conversations, sharing useful content, and writing recommendations. The document emphasizes managing your presence across multiple networks for maximum relationship building.
While the use of social media tools is now recognised as an important medium to communicate with our audience, many institutions are still in the dark as to how best to use these tools to support recruitment, build brand and reputation, and facilitate better internal communications. There are pockets of good practice out there, but also dismal failures due to the lack of understanding of the nature and premise of social media.
This session will explore how institutions should approach the use of social media such as Twitter, Facebook, and blogs, and participants will have the opportunity to develop guidelines on using social media for their areas of work. There will also be opportunity to discuss how best to respond to negative comments and how to deal with awkward postings.
This document provides information on how to effectively network to find new contacts. It defines networking as developing mutually valuable relationships through activities like meeting people to share information and find business opportunities. The document outlines why networking is important, such as finding jobs, having a support system, and accessing resources. It then gives tips for networking, including developing a plan specifying who to network with, when, where and how. It emphasizes following up with contacts and maintaining relationships. Overall, the document provides guidance on utilizing networking to proactively look for new professional contacts.
Why Branding Yourself Needs to be Part of Your Resume & SuccessCentSai
Learning how to position yourself after graduation in the social media world to get a job is one of the most important parts of applying for jobs in a world ruled by Facebook, LinkedIn, and Instagram
Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14Diva Marketing (Blog)
For good or bad, your digital footprint or personal brand blurred the lines between your private and professional worlds. Each social network you are involved is a unique eco-system of new followers and fans who have the potential of becoming business associates. How do you navigate this new multimedia world to your advantage? Who has done it well and who has stumbled?
In this session hosted by Toby Bloomberg and Dorothéa Bozicolona-Volpe explore lessons learned and best practices.
Chrystie Corns is a social media marketing manager at WHERE.com. She spends her days researching competitors and customers, strategizing content, producing blogs, articles and multimedia, promoting content across social networks, and tracking engagement. Her goal is to drive more traffic to her company's website and sales funnel through an authentic social media presence.
Learn the basics of using social media for your business. We'll discuss many of the top platforms, why you should use social media for your business, what to write about, and more.
In this fast-paced 1 hour webinar, Brad Hanks, CEO of Connecting People With Success offers up tips to creating your Facebook official page, including the right title, keywords and tools to ensure your page is found and liked. Brad talks about techniques to enhance your Facebook SEO (search engine optimization), and how to manage your page in under 10 minutes per day. He also shows you how some of the most progressive business users are using their pages to capture business and make money!
Personal Branding Presentation for Sales TeamScott Holstein
The document provides guidance on using social media profiles for business purposes. It discusses why social media matters for organizations, which profiles are most important, how to initially set up profiles, and ways to maintain an active online presence through sharing content and staying engaged. Maintaining active social media profiles can help with business development activities like prospecting, making personal connections with clients, and building credibility.
Social media for small business. How to Increase Your Visibility in 21 daysCatherine Marsden MS, PMP
This document discusses how social media can help small businesses grow by finding and keeping customers. It notes that many small business owners are struggling because 60-70% of customer buying decisions now happen online before engaging with businesses. The document then provides an overview of different social media platforms like Facebook, LinkedIn, Twitter, and Google+ that small businesses can use to build their online presence and engage with customers. It emphasizes identifying goals and metrics to ensure social media marketing efforts are effective.
Massimo Burgio Social Media What? Reykjavik RIMC 2010Massimo Burgio
At the latest Reykjavik Internet Marketing Conference 2010 http://www.rimc.is/en/ I have been asked how to make business and monetize social media. As usual, I think marketers missed the point, not to confuse marketing with sales, and do not think that the same rules that applied for the brick and mortar business and TV advertising work on a digital society and in particular on social media networks.
So I created a presentation where I had to step back and re-explore the basics of social media, digging deep into what it actually means to design a social media strategy, on which channels and with which resources.
Voilà the presentation for your pleasure! Please notice that this is a redux version without the case histories from my clients that were not approved for publishing, so I had to take them down... =(
For more info and content on search marketing and social media marketing visit my blog at http://www.globalsearchinteractive.net
Richard Frieman from CMS social media presentation at n4a conferencemkaschak
CMS is currently using several social media platforms like Twitter, LinkedIn, YouTube, and Flickr to connect with communities and share information. The document discusses the benefits of social media for government agencies and dispels common misconceptions. It also provides statistics on how social media was influential in the 2008 US election and outlines CMS's presence on different sites.
This document discusses how social media has impacted business in areas such as marketing, networking, and employment. Social media allows companies to boost website traffic and sales through platforms that provide visibility, interaction, and user input. It also enables businesses to view competition and quickly respond to customers. Networking on sites like Instagram and YouTube helps companies collaborate and promote products through influencers. Additionally, social media has changed hiring by making it easier for jobs and candidates to be found online through platforms like LinkedIn, Facebook, and Snapchat, although oversharing can risk costing opportunities.
What Rock Stars Know About Online Promotions That You Don’t... But Need To!Michael Brandvold
This document is a presentation by Michael Brandvold Marketing & PRThatRocks on strategies for using social media and online tools effectively for marketing and promotions. It provides tips on using platforms like Facebook, Twitter, Instagram and more to build connections, engage audiences and drive traffic and conversions. It emphasizes the importance of quality content, automation, hashtags and understanding how different platforms work in order to get the best results from social media marketing.
This document summarizes how social media can be used to grow a business. It defines social media and provides examples like Facebook, YouTube, and Twitter. It discusses getting started with a strategy that aligns with your audience and content. Challenges include not replacing fundamentals and difficulties with monetization. Tracking ROI can include metrics like traffic, engagement, and share of positioning. Tools mentioned include ways to monitor reputation and track social media conversations.
How to Create a Social Strategy Focused on Engagement, Relationship and Commu...Social Jack
Presentation from the Social Media Strategy Summit Chicago 2015 --
Professionals and consumers alike buy from trusted businesses more frequently than ones that are unfamiliar, and current customers often spend 33% more than new ones. By fostering engaged relationships with prospects and customers, you can begin generating more business with less effort!
In today’s world of marketing with so many marketing channels, vehicles and options it becomes overwhelming to pick the areas that work best for our customers. How do we decide what they want, what areas of social, mobile and other digital means do we use to retain customers so they don’t leave and at the same time attract new ones? In this workshop we will address how to build an effective strategy, learn new techniques for effective engagement, building relationships and hosting a strong community.
In this session you will learn:
- How the evolution of relationship marketing affects you
- Why people buy from those they know, like and trust
- The most effective ways increase engagement in your social networks
- How today’s mobile technology has streamlined relationship building
- New ways to leverage your content to build trust among your community
Forward Progress has trained over 98,000 people in over 35 countries on how to establish powerful relationship and building communities to develop new business.
This document discusses different social media platforms and strategies for using them effectively in business. It focuses on Facebook, highlighting the importance of video marketing on the platform. It also discusses using a personal Facebook profile to expand your network of potential customers and using a Facebook business page to boost awareness. The document then covers strategies for Twitter, LinkedIn, and Google+ to integrate these platforms into an overall social media presence.
This document discusses the differences between personal and business pages on Facebook and provides tips for gaining business value from Facebook. It notes that Facebook prohibits running a business on a personal page and recommends using a business/fan page instead. The document outlines features of fan pages like insights, apps, and no friend limits. It then provides directions on setting up a fan page and discusses strategies for social media goals like increasing sales through creating great content, building relationships, finding your audience in relevant groups, and examples of how brands use Facebook.
The Ultimate Guide to Branding Your Business OnlineMarsha Hudson
This document provides an overview of branding and strategies for branding a business online. It introduces Marsha Lynn Hudson as a branding expert and discusses what branding is, the importance of consistency, content creation, and networking. Key recommendations include having an engaging website, using social media, blogging weekly, and following up with contacts from networking. The overall message is that persistent and consistent effort using various online channels can help build a strong brand through creating and sharing valuable content.
These are the slides from a presentation on Social Media by Betsy Kent of Be Visible Associates & Elizabeth Beskin of Fifth Avenue Digital (www.fifthavenuedigital.com). The Oak Room, Plaza Hotel
This document discusses strategies for building relationships on social media networks like Twitter, Facebook, and LinkedIn. It provides tips for who to follow/friend/connect with on each network based on personality and interests. Suggestions are given for how to get more followers/friends/connections like engaging in conversations, sharing useful content, and writing recommendations. The document emphasizes managing your presence across multiple networks for maximum relationship building.
While the use of social media tools is now recognised as an important medium to communicate with our audience, many institutions are still in the dark as to how best to use these tools to support recruitment, build brand and reputation, and facilitate better internal communications. There are pockets of good practice out there, but also dismal failures due to the lack of understanding of the nature and premise of social media.
This session will explore how institutions should approach the use of social media such as Twitter, Facebook, and blogs, and participants will have the opportunity to develop guidelines on using social media for their areas of work. There will also be opportunity to discuss how best to respond to negative comments and how to deal with awkward postings.
This document provides information on how to effectively network to find new contacts. It defines networking as developing mutually valuable relationships through activities like meeting people to share information and find business opportunities. The document outlines why networking is important, such as finding jobs, having a support system, and accessing resources. It then gives tips for networking, including developing a plan specifying who to network with, when, where and how. It emphasizes following up with contacts and maintaining relationships. Overall, the document provides guidance on utilizing networking to proactively look for new professional contacts.
Why Branding Yourself Needs to be Part of Your Resume & SuccessCentSai
Learning how to position yourself after graduation in the social media world to get a job is one of the most important parts of applying for jobs in a world ruled by Facebook, LinkedIn, and Instagram
Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14Diva Marketing (Blog)
For good or bad, your digital footprint or personal brand blurred the lines between your private and professional worlds. Each social network you are involved is a unique eco-system of new followers and fans who have the potential of becoming business associates. How do you navigate this new multimedia world to your advantage? Who has done it well and who has stumbled?
In this session hosted by Toby Bloomberg and Dorothéa Bozicolona-Volpe explore lessons learned and best practices.
Chrystie Corns is a social media marketing manager at WHERE.com. She spends her days researching competitors and customers, strategizing content, producing blogs, articles and multimedia, promoting content across social networks, and tracking engagement. Her goal is to drive more traffic to her company's website and sales funnel through an authentic social media presence.
Learn the basics of using social media for your business. We'll discuss many of the top platforms, why you should use social media for your business, what to write about, and more.
Fashion 2.0. exploring current social media trends from fashion business pers...Sanna Ketonen-Oksi
With web 2.0 businesses are stepping into an era with better appreciation of the business (1), more effective marketing (2), stronger networking (3) and value creation (4), i.e new kind of business thinking. Here some thoughts gathered related to how the small and medium sized fashion businesses could start / improve their social media presence. The presentation has been created during a Baltic Sea Region -funded Baltic Fashion project, at the campus of Novia University of Applied Sciences.
Building social media momentum is like a snowball rolling downhill that gains size and speed. Creating a variety of social media channels allows connections with customers and prospects, driving the "circular momentum" of engagement. Leveraging social media requires an ongoing investment of time to push the snowball along, but can generate real marketing results by encouraging interactions that spread organically. Location-based check-ins on Facebook specifically can help drive local customers to business doors.
This document discusses using social media to promote Small Business Development Centers (SBDCs). It recommends developing a social media strategy with clear goals and choosing platforms where customers are present. The strategy should focus on community building through engaging content like blogs, videos and discussions. Regular posting of helpful content can attract an online following and drive traffic to the SBDC website for services. Social media is a long-term marketing approach that reduces costs while improving outreach if done through strategic engagement over push advertising.
Social media is a critical tool for small businesses to leverage as marketing is changing and customers are increasingly online. The document outlines three steps to developing an effective social media strategy: setting goals, choosing relevant platforms based on target customers, and developing a promotion plan. It emphasizes creating helpful content, building an engaged community, and focusing on outcomes rather than specific tools. Engagement, trust-building, and providing value are keys to success.
This document provides an introduction to social media. It defines social media as online conversations that are uncontrolled and speak in a human voice. The power is shifting from corporations to individuals as word of mouth becomes the future of marketing. The document discusses using social media for research, strategic planning, implementation and evaluation. It provides 10 keys to social media success including experimenting personally, being authentic, monitoring conversations, and gaining organizational buy-in. Finally, it outlines specific social media tools like social networks, blogs, video sharing and their features.
21 Steps To Become a Social Media Superstar: Building Your Brand Online Jolynn Oblak
Knowing how to promote yourself and your brand is critical to being successful in business. Learn how you can have a huge impact and dominate social media like a superstar. Get this step-by-step guide today and explode your business online!
www.jolynnoblak.com/smst
eBook has a 21 step guide and tutorial on how to setup your social media profiles the right way to attract hot leads. It also includes examples of proven strategies that have worked for other successful business leaders to gain added exposure and maximize reach and a rolodex with 22 resources to use for your business.
This PRESENTATION is a brief overview of the 21 steps. Get the eBook which goes into more detail and includes invaluable resources to help you be successful as a social media superstar! http://www.jolynnoblak.com/smst
The document discusses how leveraging social media is essential for businesses. It outlines that social media allows businesses to reach customers online, improve outreach and marketing at reduced costs. The document then provides tips on developing an effective social media strategy including setting goals, choosing appropriate platforms, and promoting content to engage customers and build a community. It highlights the importance of creating and sharing valuable content across multiple social media channels like Facebook, Twitter, LinkedIn and YouTube.
This document provides tips for building an effective LinkedIn profile and networking on LinkedIn. It recommends including a compelling headline, customizing the profile URL, emphasizing work history and education, adding skills and recommendations, and interacting with groups and posts to build connections. The key aspects of building a brand are identified as crafting an identity through clear values and purpose and choosing the right channels to connect these aspects and cultivate expertise.
The document provides tips for using LinkedIn effectively, including building your profile, networking, and building your personal brand. It recommends customizing your profile with a professional photo and headline, detailing your experience, education and skills. It also suggests interacting on LinkedIn by following topics, joining groups, and engaging in discussions. Finally, it outlines how to build your brand by crafting a clear identity and message, and being consistent, relevant and interesting in your interactions.
The document discusses leveraging social media for small businesses. It provides an overview of Michael Bowers and the Ohio Small Business Development Center (SBDC) at Columbus State. The Ohio SBDC advises small businesses and facilitates loans, job creation, and business growth. The document discusses developing a social media strategy and using platforms like Facebook, Twitter, LinkedIn, YouTube, and Pinterest to engage customers and reduce marketing costs. It emphasizes creating valuable content, building communities, and focusing on outcomes rather than tools.
This document provides an overview of social media and how businesses can utilize various social media platforms. It discusses the rise of social media and how it has changed communication from a monologue to a dialogue. Various social media tools are explained, such as blogs, Facebook, YouTube, LinkedIn, Twitter, and Flickr. Advice is provided on developing a social media strategy and best practices, including listening to customers, being transparent, sharing content, and measuring results. The importance of social media for businesses is emphasized, with examples of how brands have successfully engaged audiences through creative social media campaigns.
The document provides tips for using social media to boost one's professional profile and network. It recommends choosing the best social media sites for one's needs, devoting real time to social networking to become a "digital rock star", and making profiles all-inclusive with a photo, contact information, and resume. The document cautions against oversharing minor updates but stresses regularly updating one's status, reading industry articles, and filtering newsfeeds to targeted groups.
Melinda emerson using social media_in_housing_6-18-10.vfinalMFE Consulting LLC
The document discusses using social media in housing and provides guidance on developing an effective social media strategy and presence. It recommends understanding social media basics, building community through social media, learning industry best practices, and creating an action plan to avoid potential pitfalls. Finally, it emphasizes that an effective social media strategy requires listening to customers, engaging and sharing valuable content, and maintaining a long-term commitment of resources.
Here to help you find what you need
Listens more than talks
Asks questions to understand your needs
Connects you to others who can help
The Concierge:
Makes introductions
Curates experiences
Facilitates connections
Focuses on enhancing your experience
The Guide:
Shares insights and perspectives
Helps you explore new ideas
Points out interesting things along the way
Leads by example
The Host:
Welcomes participation
Creates a comfortable environment
Brings people together
Fosters meaningful exchange
The Storyteller:
Paints a picture
Inspires through narrative
Shares lessons learned
Entertains while informing
The Observer:
This document discusses social media design patterns for user experience. It begins with an introduction by Eric Grandeo, a social media strategist. It then covers topics like what social media is, why it is important, how it changes user experience design, common goals for social media, and patterns like sign up/registration, identity, presence, reputation, tagging, sharing, and blogs. The key messages are that social media is about building relationships through conversation, it requires a new approach that is more customer-centric, and common patterns can be applied to the social media design process.
The document discusses using LinkedIn for both business and personal branding purposes. It provides 33 tips for effectively using LinkedIn for business, such as filling out your profile completely and sharing useful articles. It also discusses developing a personal LinkedIn profile, common mistakes to avoid, and tips for growing your network and building your personal brand on LinkedIn. The document aims to explain how social networks like LinkedIn can benefit both personal and business goals.
Search Engine Optimization for Small Businesses.pdfBruce Jones
SEO consultant Bruce Jones shares strategies for small businesses to optimize their websites and get them ranking higher in search engines. He discusses the importance of keywords, content creation, internal linking, images, and getting backlinks. Key aspects include researching keywords, optimizing pages and posts with targeted keywords and links, regularly adding new content, and getting links from other high-quality websites. Google's business listing and posting regularly are also emphasized as important ranking factors.
SEO Reporting 1ON1 Presentation for MeetupBruce Jones
As a business owner, it's essential to determine whether your website is successful. After all, your website is the face of your business, and you want to make sure that it's attracting attention and ranking well in search engines.
Luckily, there are tools that can help you measure your website's SEO success. By tracking things like your rank in search results, your visibility, and the number of visitors to your site, you can get a clear picture of how well your website is performing.
With this information in hand, you can adjust your SEO strategy accordingly and help ensure that your website is getting the attention it deserves.
How To Optimize Google Business Profile Webinar PresentationBruce Jones
Slide deck about optimizing your Google business profile webinar as presented by Bruce Jones of 1ON1 SEO Training for SEO Sundays. Attend FREE live online training events here: https://seosundays.com/
offer personalized SEO training for small
business owners & marketing professionals.
Optimize your website step by step with your own
SEO coach and learn all the steps needed to do it
right the next time.
● Learn more: https://1on1seotraining.com/
The stuff you do to make your website come up higher and more often
when people are searching Google for your products or services.
SEO is made up of 3 parts, each of them are intertwined and success is
only found by working on all three.
● Keywords - Identifying what are people are searching for.
● Content - Words and images on your website and off.
● Backlinks - Links from other websites to your website.
Keyword research for coronavirus marketingBruce Jones
The document provides tips and resources for search engine optimization (SEO), including identifying keywords that people search for and incorporating them naturally into online content, getting backlinks from relevant websites to improve rankings, and using tools like Google Trends and Keyword Hero to research keywords and track search trends. It also emphasizes the importance of optimizing local business listings on Google My Business for local SEO and discovering current search trends and opportunities.
This document provides an overview of photography basics and tips for taking better photos. It covers camera modes and settings like aperture, shutter speed, ISO and exposure triangle. It also discusses composition techniques like rule of thirds and leading lines. Common mistakes like motion blur and improper exposure are explained. Finally, it provides tips on photo editing and adding watermarks.
How To Use LinkedIn For Business PresentationBruce Jones
This document provides tips on how to optimize your LinkedIn profile and use LinkedIn effectively for business purposes. It discusses setting up a professional LinkedIn profile with a headshot, complete background section, skills, and recommendations. It also covers how to interact on LinkedIn through status updates, articles, groups, and growing your network. The document recommends posting a few times per week and using LinkedIn advertising to further business goals.
This document provides information about inbound marketing and search engine optimization (SEO). It discusses identifying target audiences and keywords, optimizing website content for SEO through titles, descriptions, images, headings and backlinks. Key points covered include using keywords in titles and content, keeping descriptions under 160 characters, optimizing image names and alt text, targeting a 2% keyword density, and the importance of building high-quality backlinks from relevant websites to increase authority. Various techniques for finding backlink opportunities like guest posting, social media, and networking are also outlined.
This document provides tips and best practices for optimizing a LinkedIn profile and using LinkedIn effectively. It highlights key LinkedIn facts such as there being 450 million members and 2 new members added every second. The document then discusses why to use LinkedIn for employment, customers, and staying up to date in your industry. It provides optimization advice for one's profile, such as adding a headshot, editing contact info, and writing a search-optimized headline and summary. The document also covers posting regularly on LinkedIn and engaging with groups and connections.
linkedin Workshop Presentation For The Center for Entrepreneurship at the Col...Bruce Jones
This document provides tips on optimizing a LinkedIn profile and using LinkedIn effectively. It discusses filling out key profile sections like experience and skills, adding a professional photo and summary, and engaging with connections by participating in groups and sharing updates. The document also offers advice on growing one's network on LinkedIn and resources for creating graphics and shortening URLs for LinkedIn posts.
Erica Paczkowski, Social Media Strategist at Design & Promote, presented how to build a social media strategy that is manageable and cohesive with your branding. Here's everything you need to know.
This document provides information on important metrics to measure in Google Analytics to improve a website, including the number of visitors, traffic sources, bounce rate, pages visited, and goal conversions. It also lists resources for learning more about Google Analytics, such as online courses and articles, as well as information about a company that specializes in website design, marketing, and SEO.
Google My Business puts you in control of your online presence and right in front of your customers. In this seminar, Joe Roppo, SEO Director at Design & Promote, covered how to verify and optimize your business listing on Google.
Topics Covered:
*Key differences between a Google+ and Business Page
*Overview on how to navigate the Google My Business Dashboard
*How to claim and verify your business listing
*How to manage and update your Google My Business Page
*Ways to review insights on your customers
*Further ways to optimize your page through graphics, virtual tours and more!
*There is more to Google than you may think. By creating your *Google My Business listing, you’re opening up to a wide range of opportunities.
This document provides tips on using Pinterest to help businesses. It advises marketers to understand their target demographics and the questions customers are asking. It explains that people on Pinterest are looking for aspirational content about who they want to be. The document also gives instructions on how to optimize a business's profile, pins, and boards on Pinterest using relevant keywords in order to reach customers and boost search engine optimization. The overall message is that marketers should think like their customers, engage with them on platforms like Pinterest, and make it easy for customers to discover and share their content.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Surat Digital Marketing School - course curriculum
Social Media For Team B2B
1. SEO WEB DESIGN BRANDING PHOTOGRAPHY SOCIAL MEDIA
Social Media For B2B
2. It is no longer a question of if you should
be active on social media
Now it’s about where, when, why, how
often and how do you measure results
Social Media For B2B
3. Step #1 Think Like Your Customer
Social Media For B2B
4. o Who are they?
o What are they searching for online?
o Where do they hang out?
o When are they most active on social media?
o Why should they pick you rather than your
competitors
Prospect Demographics
13. o Industry news
o Helpful tips
o Case studies
o Success stories
o Blog posts
o Videos
o Infographics
o Answers to questions you hear often
What To Post?
14. oRule #1 Social Media Is Not For Selling
o Engage, validate, teach, show examples, be a thought leader, help others,
support causes, be real!
What To Post?
15. o Create and continue to improve your profiles over time
o Fill in ALL the blanks
o Add skills, work experience, blog posts, videos, presentations, white papers,
infographics and more.
o Send a connection request to everyone you meet
o Join groups and follow companies that your prospects do.
o Want to know a secret on how to get a LinkedIn recommendation?
o Give 2
o https://www.linkedin.com/in/brucejones630
LinkedIn
16. o Create a nice looking Facebook page, graphics are important
o Be a brand ambassador, invite friends to like your page
o Follow your prospects, not your peers
o Try Facebook advertising
o https://www.facebook.com/designandpromote
Facebook
17. o Use hash tags like #Naperville #NACC
o Follow your prospects, not your peers
o Use graphics, retweet and thank others for doing the same
o https://twitter.com/designpromote
Twitter
18. o Add links to your social media profiles on your website
o Use an email signature file with graphics and links
o Share content from one profile to the other
Make It Easy For People
22. o Started in 2007 by Bruce Jones,
CEO.
o We create search engine
optimized websites that convert
more visitors into customers.
o When you work with us, you
work with a team of experts in
graphic design, marketing,
search engine optimization and
social media.
23. STAY CONNECTED
Our Seminars
www.designandpromote.com
Leave us your business card or contact info and we’ll
make sure you receive the notes from this
seminar and receive invitations to upcoming events.
Find Us On Social Media Visit Our Website: