SlideShare a Scribd company logo
SEO WEB DESIGN BRANDING PHOTOGRAPHY SOCIAL MEDIA
Social Media For B2B
It is no longer a question of if you should
be active on social media
Now it’s about where, when, why, how
often and how do you measure results
Social Media For B2B
Step #1 Think Like Your Customer
Social Media For B2B
o Who are they?
o What are they searching for online?
o Where do they hang out?
o When are they most active on social media?
o Why should they pick you rather than your
competitors
Prospect Demographics
Social Media For B2B
B2B Social Media Platform?
LinkedIn Demographics
Facebook Demographics
Twitter Demographics
When thinking about who to market to
it is not always the final decision maker
that makes first contact
Social Media For B2B
When To Post?
Infographic: http://bit.ly/1porIHD
Event Calendars
Somehow keep
a schedule
o Industry news
o Helpful tips
o Case studies
o Success stories
o Blog posts
o Videos
o Infographics
o Answers to questions you hear often
What To Post?
oRule #1 Social Media Is Not For Selling
o Engage, validate, teach, show examples, be a thought leader, help others,
support causes, be real!
What To Post?
o Create and continue to improve your profiles over time
o Fill in ALL the blanks
o Add skills, work experience, blog posts, videos, presentations, white papers,
infographics and more.
o Send a connection request to everyone you meet
o Join groups and follow companies that your prospects do.
o Want to know a secret on how to get a LinkedIn recommendation?
o Give 2
o https://www.linkedin.com/in/brucejones630
LinkedIn
o Create a nice looking Facebook page, graphics are important
o Be a brand ambassador, invite friends to like your page
o Follow your prospects, not your peers
o Try Facebook advertising
o https://www.facebook.com/designandpromote
Facebook
o Use hash tags like #Naperville #NACC
o Follow your prospects, not your peers
o Use graphics, retweet and thank others for doing the same
o https://twitter.com/designpromote
Twitter
o Add links to your social media profiles on your website
o Use an email signature file with graphics and links
o Share content from one profile to the other
Make It Easy For People
o http://www.socialmention.com/
o http://www.sproutsocial.com
Measurement
o http://marketingland.com/study-21-marketers-tracking-
content-marketing-results-102263
o http://barnraisersllc.com/2014/05/b2b-case-studies-prove-
social-media-roi/
o http://www.business2community.com/b2b-marketing/boost-
b2b-marketing-plan-social-media-
01399719#4RTlVd7C7Cow6wYk.97
o http://www.inc.com/john-nemo/how-to-create-a-killer-
linkedin-profile-in-5-minutes.html
Resources
o http://www.slideshare.net/designandpromote/how-to-use-
linkedin-like-a-boss
o http://www.socialmediaexaminer.com/how-b2b-marketers-
use-facebook-to-reach-customers
o http://www.slideshare.net/designandpromote/social-media-
strategy-eventmarketers
Resources 2
o Started in 2007 by Bruce Jones,
CEO.
o We create search engine
optimized websites that convert
more visitors into customers.
o When you work with us, you
work with a team of experts in
graphic design, marketing,
search engine optimization and
social media.
STAY CONNECTED
Our Seminars
www.designandpromote.com
Leave us your business card or contact info and we’ll
make sure you receive the notes from this
seminar and receive invitations to upcoming events.
Find Us On Social Media Visit Our Website:

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