This document provides tips on using Pinterest to help businesses. It advises marketers to understand their target demographics and the questions customers are asking. It explains that people on Pinterest are looking for aspirational content about who they want to be. The document also gives instructions on how to optimize a business's profile, pins, and boards on Pinterest using relevant keywords in order to reach customers and boost search engine optimization. The overall message is that marketers should think like their customers, engage with them on platforms like Pinterest, and make it easy for customers to discover and share their content.