21 Steps To Become a Social Media Superstar: Building Your Brand Online
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Knowing how to promote yourself and your brand is critical to being successful in business. Learn how you can have a huge impact and dominate social media like a superstar. Get this step-by-step guide today and explode your business online! www.jolynnoblak.com/smst eBook has a 21 step guide and tutorial on how to setup your social media profiles the right way to attract hot leads. It also includes examples of proven strategies that have worked for other successful business leaders to gain added exposure and maximize reach and a rolodex with 22 resources to use for your business. This PRESENTATION is a brief overview of the 21 steps. Get the eBook which goes into more detail and includes invaluable resources to help you be successful as a social media superstar! http://www.jolynnoblak.com/smst
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21 Steps To Become a Social Media Superstar: Building Your Brand Online
- 1. 21 Ideas Blueprint: Be a Social Media Superstar! Building your brand online JOLYNN OBLAK Marketing Professional/Blogger and Trainer www.jolynnoblak.com
- 2. Who I am Jolynn Oblak, entrepreneur, trainer, blogger. Life coach, motivator Marketing professional with over 10 years exp. in medical, insurance, human services industries Marketing campaigns and communications- print, email, online, digital ads Product launches and portfolio management Training/education- Complex medical training products, product differentiation and market positioning Interests: Personal branding Target market Storytelling / user stories Blogging- connect+ relate= sell Love cool marketing tools and technologies- social media for branding and lead generation Health and wellness Learn more here: www.jolynnoblak.com/about
- 3. What You Will Learn Why is personal branding important? Brief overview of the 21 steps to becoming social media superstar. Examples of best practices used by top leaders to brand themselves A free tool to put these steps in action
- 4. Why is personal branding important? Build credibility Show what you know Engage with your audience Give of yourself Stand out from the crowd What makes you different Relate to your target market Listen and learn Your Why-Simon Sinek's awesome book on this topic, Start With Why by Simon Sinek's “Without a why, there's very little left for an audience to connect with a brand emotionally—other than a mild and apathetic form of loyalty. In this state, your only why is "make money." That means the relationship between a brand and its audience becomes purely transactional. Employees get paid to do work; customers buy products and services. That creates a flat, boring existence as a brand—and being boring is one step away from irrelevance.”* *Source: http://www.marketingprofs.com/opinions/2014/25372/six-stupid-things-marketers-do-to-mess-up-their- brands#ixzz35Dh9JWbe
- 5. Tip 1: Specialize Focus on one network to reach the niche interested in- Then LEARN about that network Top B2B Social Media Platforms 33% LinkedIn 31% Facebook 16% Twitter 11% Blogging 3% Google+ 3% YouTube Top B2C Social Media Platforms 68% Facebook 10% Twitter 6% Blogging 6% LinkedIn 2% YouTube 2% Google+ 2% Pinterest 1% Social Review Sites (Yelp) Choose the one platform that you think will yield the best results starting out and study it. Have a business profile on each social media platforms
- 6. Tip 2: Showcase Your Specialty Create a Facebook photo that showcases your specialty
- 7. Tip 3: Offer Free Webinars Point out 3 key benefits of attending Create a scheduled post on Facebook to promote the webinars
- 8. Tip 4: Use Share Buttons Make the most of every opportunity Include Share buttons on your webinar registration page Use plugins like Shareaholic or flare for wordpress
- 9. Tip 5: Ask for the Share Don’t assume people will take action ASK people to share your information!
- 10. Tip 6: Use Hashtags Hashtags can multiply your shares & capture targeted audience members
- 11. Tip 7: Provide Top Quality Tips Share tips that will make your fans’ lives easier!
- 12. Tip 8: Illustrate Your Posts & Links with Graphics A photograph will capture attention Should tell reader exactly what they will learn
- 13. Tip 9: Credit & Share Share & give credit to people who have written relevant blog posts Share your followers’ posts People love to be acknowledged!
- 14. Tip 10: Vary Your Posts Alternate among photos, contests, quizzes, polls, questions, blog links, personal posts, videos & infographics
- 15. Tip 11: Install Google Analytics Yes, you CAN do this on Facebook pages! Watch YouTube Video to how to put google analytics on Facebook.
- 16. Tip 12: Use Promoted Tweets When a download is involved, the response rate is over 10% higher than other types of posts
- 17. Tip 13: Don’t Serial Post Avoid multiple postings, one right after the other Rather than attracting followers, this is seen as an annoyance
- 18. Tip 14: Don’t Over Promote Make 80% of your posts helpful, educational or entertaining Make 20% of your posts promotional
- 19. Tip 15: Develop Relationships Follow & respond to favorite key influencers Share & credit their work Also respond to their questions, polls & quizzes
- 20. Tip 16: Create Useful Infographics They are seen instantly & immediately judged Quickest way to get people to see your key information I like using Piktochart which is free design tool
- 21. Tip 17: Use Fiverr Especially useful if you’re just getting started Great for infographics & Facebook Cover Photos Always read reviews & ratings
- 22. Tip 18: Run Contests Contests general viral buzz & interaction Check your local rules & guidelines Always check the rules for each social platform
- 23. Tip 19: Offer a Service Sample for Free Use an App, in conjunction with another offer or as a contest
- 24. Tip 20: Track Your Conversions How many people take the specific actions you request? Most social networks have built in tools to track this info
- 25. Tip 21: Be There Engage your audience daily Build your trust & your community
- 26. Download the eBook for a detailed resource list and guide on how to implement these steps Purchase the eBook here: www.jolynnoblak.com/smst
Editor's Notes
- Duncan doesn’t just let her Facebook Page do the talking – she also offers free webinars, pointing out three key benefits people who sign up can expect to receive. And she doesn’t just offer free webinars: She combines this with the power of a suggested post (which also generates Page “Likes”).
- Social share buttons are a must. This allows your victors to share your content to their social network
- Several social networks now support hashtags – and all of these networks (especially Facebook) are actively working to make hashtags work even better on their systems. (I.E.: Behave and interact better with Twitter hashtags). Creating your own eye-catching, unique hashtag or using a relevant, existing one that is already trending can help multiply your shares and capture targeted audience members you haven’t even met yet.
- Sharing tips that make your fans’ lives easier is the best way to catch the eye of your target audience (especially if you’ve asked existing fans and followers to share your tip.) And if you can combine really useful tips with the latest-breaking changes, so much the better.
- Especially use this tip with blog post links. People have become immune to links and many have conditioned themselves to gloss over them and keep the eye moving. A photograph helps stop people in their tracks if it “tells” them instantly what they’ll get when they glance at the photo 2) Having at least one image in your post leads to more Facebook shares-twice as many people, on average share posts with at least one image in the post, http://www.huffingtonpost.com/noah-kagan/why-content-goes-viral-wh_b_5492767.html?utm_content=buffer8c61b&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
- If someone else has written the post you wanted to write – blog about it and share it and give credit to the author! If they’ve provided a fabulous list of resources or a juicy tip – share it and give credit to the author! Never be afraid to share your secrets with your audience. You’re proving you have their best interests at heart and that you are all in the journey together. (And the person whose post or tip you are sharing may return the favor or JV with you one day in the not too distant future.) Oh. And share your followers’ posts and tips too (people love to be noticed and acknowledged; particularly by experts).
- Your page will feel more interactive and interesting if you vary your post types. Rotate between photos, contests, quizzes, polls, questions, blog links, tips, personal posts, videos and infographics. Motivational quotes do well for business and they often become “vital”. Remember, you need to remind people that there is a real person behind the business page on Facebook. See 3 examples below from my business pages.
- Watch this YouTube Video from CraftMarketeer on how to how to put google analytics on Facebook. http://youtu.be/Mem54p2FmCg
- Studies show that when a download is involved, the response rate is over 10% higher than other types of posts with links.
- If you use the majority of your social media posts to drive people to actions you want them to take, you will come off as just another marketing shark. A recommended rule-of-thumb is to make 80% of your posts helpful, general, entertaining or just plain interesting; and less than twenty per cent promotional
- Don’t just focus on your fans – actively follow and respond to your own favorite “key influencers” in the social media niche. We’ve already spoken about crediting them and sharing their work. Responding to polls, quizzes and sharing your own tips will help get you noticed too. Visit their feeds and interact regularly, however: Never just for the sake of interacting – but the more often your Profile Photo appears next to a really helpful post or detail-specific comment, the better your chances of being noticed and remembered.
- The beauty of infographics lies in the fact they are (a) seen instantly (b) judged on the spot. This not only prequalifies your reader in whether or not they click through, it helps make your statistics more accurate. On top of that, when people love an infographic, they click on it. Sounds obvious – but it’s the quickest way to get people to access your key information on social media. A blog post link with a photo? Possibly. A blog post link without a photo? Maybe, if your headline is catchy enough. But an infographic can be accessed – and assessed – at a glance. And if it’s liked, shared with one simple click. I like using Piktochart which is free design tool
- Look for excellent ratings and reviews – and just try out one project at a time, until you’re sure the outsource contractor you’re using really knows what to do. (But once you’ve got that professional product in your hands, expect to pay more, if your contractor is worth his or her salt: This type of contractor will only be offering deals on Fiverr as limited samples
- If you stop and study how often top social media experts run contests, you’ll also see how much viral buzz and interaction these generate! Just be sure to check with your local area rules and guidelines (for example, lottery-type contests are prohibited in Quebec), as well as with rules and guidelines for the specific social platform you want to use. Remember that you can easily create contest Apps using free or inexpensive services and tools such as ShortStack
- Facebook in particular (and many other social networks) provide tools that allow you to track your conversions. This simply means finding out how many people take the actions you ask or drive them to take on that network. Track, and you will quickly find out the “hot buttons” your particular audience best responds to. It’s amazing how many would-be social media experts don’t bother to track, so get the edge on them and start doing so!
- Another seemingly-obvious tip that a staggering majority of would-be social media experts ignore: Simply be active on your networks daily – preferably when your target audience is present. Respond, comment, “Like”, thank and question. You’ll build trust – and a community. And that’s really what becoming a social media expert all is about!