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Melinda emerson using social media_in_housing_6-18-10.vfinal

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MFE Consulting LLC

The document discusses using social media in housing and provides guidance on developing an effective social media strategy and presence. It recommends understanding social media basics, building community through social media, learning industry best practices, and creating an action plan to avoid potential pitfalls. Finally, it emphasizes that an effective social media strategy requires listening to customers, engaging and sharing valuable content, and maintaining a long-term commitment of resources.

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Using Social Media in Housing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Social Media in Housing www.becomeyourownbossbook.com www.becomeyourownbossbook.com
Using Social Media in Housing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Myths Do people make money on Twitter? I have a LinkedIn profile, but no one ever contacts me. Isn’t social media just for the 20 somethings? I want to start blogging, but what should I write about? www.becomeyourownbossbook.com
Using Social Media in Housing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Social Media in Housing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Myths **READ ALOUD** “ Social Media is not like other marketing practices. It’s not a one-way street. You must listen first and add value to the conversation” www.becomeyourownbossbook.com
Using Social Media in Housing Social Media Triple ROI www.becomeyourownbossbook.com
Using Social Media in Housing   So, What’s the Secret to Social Media? Listen, Connect, Share, Engage ! www.becomeyourownbossbook.com
[object Object],[object Object],Using Social Media in Housing
Using Social Media in Housing Resident Engagement Exclusive Brand Community Blog Specialized Social Network Urbane Apartments Royal Oaks, MI 300 units
Using Social Media in Housing Attraction Strategy Craig’s List Twitter LinkedIn Facebook Bingo Milestone Management Dallas, TX 140 properties / 40K units www.becomeyourownbossbook.com
Using Social Media in Housing Training Resources AARP.org/technology How to articles 30 Million Readership Taking the lead Pilot program in TX & FL for volunteers www.becomeyourownbossbook.com
Using Social Media in Housing ** READ ALOUD** Effective Social Media is a Marathon Not a Sprint. You Must Dedicate Resources to be Effective with Social Media! www.becomeyourownbossbook.com
What Do You Need to Build a Social Media Brand? ,[object Object],[object Object],[object Object],[object Object],[object Object],Using Social Media in Housing www.becomeyourownbossbook.com
How Do You Build It? Brand Your Profile — Make it clear it is a company profile Develop Unique Content — Blogs, videos and/or photos of your community events  Develop Interactive Content — Encourage your audience to engage with your brand & invite your community to create content www.becomeyourownbossbook.com Using Social Media in Housing
Using Social Media in Housing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Social Media in Housing Keywords: The words your potential customers use when searching for your product or service online. How do you find keywords? Use your industry knowledge Talk to customers Search competitor websites ww.becomeyourownbossbook.com
Using Social Media in Housing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Social Media in Housing ,[object Object],[object Object],[object Object],[object Object]
Using Social Media in Housing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Social Media in Housing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Social Media in Housing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Social Media in Housing Making A Big Splash Online Create a Special Report : An informational report that you create on your own, to build "buzz" among your target audience. Create a Resource Group or Interactive Community: Facebook, Linkedin and Ning are all services for creating your own group Launch a Blog www.becomeyourownbossbook.com
Melinda’s Book Adams Media March 2010 Amazon.com bn.com Borders Barnes & Noble www.becomeyourownbossbook.com
Helpful Business Resources www. succeedasyourownboss.com Connect on Linkedin @Smallbizlady on Twitter #SmallBizChat Wed 8-9p ET Like my Facebook fan page www.becomeyourownbossbook.com
Social Media Action Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],www.becomeyourownbossbook.com
Using Social Media in Housing Your Current and Future Customers are Online Using Social Media. Every Business is Expected to Have a Social Media Presence. The Sooner You Start , the Sooner You Can Start Reaping the Rewards.  www.becomeyourownbossbook.com
Contact Me Melinda Emerson Social Media Coach 610-352-0680 www.becomeyourownbossbook.com [email_address]
 

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Melinda emerson using social media_in_housing_6-18-10.vfinal

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  • 3. Using Social Media in Housing www.becomeyourownbossbook.com www.becomeyourownbossbook.com
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  • 5. Social Media Myths Do people make money on Twitter? I have a LinkedIn profile, but no one ever contacts me. Isn’t social media just for the 20 somethings? I want to start blogging, but what should I write about? www.becomeyourownbossbook.com
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  • 8. Social Media Myths **READ ALOUD** “ Social Media is not like other marketing practices. It’s not a one-way street. You must listen first and add value to the conversation” www.becomeyourownbossbook.com
  • 9. Using Social Media in Housing Social Media Triple ROI www.becomeyourownbossbook.com
  • 10. Using Social Media in Housing   So, What’s the Secret to Social Media? Listen, Connect, Share, Engage ! www.becomeyourownbossbook.com
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  • 12. Using Social Media in Housing Resident Engagement Exclusive Brand Community Blog Specialized Social Network Urbane Apartments Royal Oaks, MI 300 units
  • 13. Using Social Media in Housing Attraction Strategy Craig’s List Twitter LinkedIn Facebook Bingo Milestone Management Dallas, TX 140 properties / 40K units www.becomeyourownbossbook.com
  • 14. Using Social Media in Housing Training Resources AARP.org/technology How to articles 30 Million Readership Taking the lead Pilot program in TX & FL for volunteers www.becomeyourownbossbook.com
  • 15. Using Social Media in Housing ** READ ALOUD** Effective Social Media is a Marathon Not a Sprint. You Must Dedicate Resources to be Effective with Social Media! www.becomeyourownbossbook.com
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  • 17. How Do You Build It? Brand Your Profile — Make it clear it is a company profile Develop Unique Content — Blogs, videos and/or photos of your community events  Develop Interactive Content — Encourage your audience to engage with your brand & invite your community to create content www.becomeyourownbossbook.com Using Social Media in Housing
  • 18.
  • 19. Using Social Media in Housing Keywords: The words your potential customers use when searching for your product or service online. How do you find keywords? Use your industry knowledge Talk to customers Search competitor websites ww.becomeyourownbossbook.com
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  • 25. Using Social Media in Housing Making A Big Splash Online Create a Special Report : An informational report that you create on your own, to build "buzz" among your target audience. Create a Resource Group or Interactive Community: Facebook, Linkedin and Ning are all services for creating your own group Launch a Blog www.becomeyourownbossbook.com
  • 26. Melinda’s Book Adams Media March 2010 Amazon.com bn.com Borders Barnes & Noble www.becomeyourownbossbook.com
  • 27. Helpful Business Resources www. succeedasyourownboss.com Connect on Linkedin @Smallbizlady on Twitter #SmallBizChat Wed 8-9p ET Like my Facebook fan page www.becomeyourownbossbook.com
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  • 29. Using Social Media in Housing Your Current and Future Customers are Online Using Social Media. Every Business is Expected to Have a Social Media Presence. The Sooner You Start , the Sooner You Can Start Reaping the Rewards.  www.becomeyourownbossbook.com
  • 30. Contact Me Melinda Emerson Social Media Coach 610-352-0680 www.becomeyourownbossbook.com [email_address]
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Editor's Notes

  1. Milestone Management is one of the country's largest, privately owned residential property management firms, providing management services to approximately 140 multi-family properties and 1100 employees throughout the U.S. This represents more than 40,000 apartment homes, of which approximately one third are owned by unrelated parties and operated by the Milestone Management team . They operate in TX, FL, DC, MD, NJ, AZ, UT, CO, NV, GA and TN Manage one third of those properties and the rest are owned and operated by Milestone. Video contest Youtube channel video contest about 60 day content Why did you choose milestone? Youtube.com/group/milestonevideocontes Two posts a day on Craig’s List from one of their properties. Monthly interactive webinar training on facebook, craigslist, create internet brochures, --hundreds of sites a day for less than $10 a day Aggregator sites: classified listing sites, backpages.com, citysearches.com, facebookmarketplace.com, apartments.com, oodle.com, padmapper.com, myfirstplace.com, apartmentguide.com, hotpads.com Leverage content to affiliate sites for free. Bingo via facebook page http://www.facebook.com/pages/Nashville-TN/Brandywine-Apartments/88134818323 http://www.youtube.com/user/insideyourspacetv 6 people staff: Brandywine, TN
  2. Ex: Use your logo, Your niche theme or a brand @smallbizlady Ex: E-cards, video/audio clips, contests. Use Facebook to invite people to events