Download to read offline
Uploaded byMichael Bowers
ONLA Social Media Presentation 1-15-13
Social media is a critical tool for small businesses to leverage as marketing is changing and customers are increasingly online. The document outlines three steps to developing an effective social media strategy: setting goals, choosing relevant platforms based on target customers, and developing a promotion plan. It emphasizes creating helpful content, building an engaged community, and focusing on outcomes rather than specific tools. Engagement, trust-building, and providing value are keys to success.
More Related Content
Similar to ONLA Social Media Presentation 1-15-13
ONLA Social Media Presentation 1-15-13
- 1. Social Media ForSmall Business Leverage It Or Get Left Behind
- 2. Who is @MichaelBowers? DistrictCenter Manager for Ohio SBDC at Columbus State since 2002 SBDC State Star for Ohio in 2007 Won the SBA Innovation and Service Center of the Year for Ohio and SBA Region Five in 2007 Won the State of Ohio SBDC Innovation Award 2011 Striving to accelerate the growth of entrepreneurship and small business innovation. #RunNerds Marathoner. What's worth doing is worth doing for 26.2!
- 3. Is this whatyou look like Right Now?
- 4. Why Participate In Social Media?
- 5. Why Participate? Marketing is changing The need to spend money on push advertising is diminishing “Word Of Mouth” is a click away
- 6. Why Participate? Your customers are on-line NOW! You must be there too if you are going to reach and sell your customers. If you are not there you can bet your competition is
- 7. What Social MediaCan Do For You Improved community outreach. Marketing cost savings. Improved client / customer flow. Improved impact Better Results!!!
- 8. Anyone Can DoSocial Media! I am not a technical person. I know less about programming and computers than anyone. I just know how to push buttons and I have a pretty cool phone.
- 9. Social Media DoneRight…
- 10. Social Media DoneRight… Social Media is Strategic
- 11. Words of Wisdom… “Inpreparing for battle I have always found that plans are useless, but planning is indispensable.” - Dwight D. Eisenhower
- 12. Using Social Media! SocialMedia is not the TOOLS Social Media is the strategy and the story behind the tools
- 13. Social Media DoneRight… Through “Engagement” You will create “Fans” that will follow you and buy from you
- 14. Social Media DoneRight… Earn Attention Build Trust Turn into Desired Results
- 15. Social Media IsSimple… Just Moving People Around the Internet
- 16. Building Activity ~Prospecting
- 17. So, Are YouReady?
- 18. Three Steps inSM Development Goals ~ What do you want to achieve? Platforms ~ Where are your customers? This will determine where you should be. Promotion~ How are you going to promote and engage?
- 19. Do You RememberCommunity? Social Media is about Building a “community” of people interested in what you do.
- 20. Your Website Where TheMagic Happens
- 21. Your Website IsCritical This is where the magic happens and by magic I mean SEO and CONVERSION.
- 22.
- 23. Content Marketing Content Marketingmeans creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you. via www.copyblogger.com
- 24. Content Marketing You haveto create content ~ Get in the habit of writing Embrace Brevity ~ Not everything is a 5,000 word manifesto. Remember your content will probably be read on a 3 inch screen Keep it simple ~ This isn’t English class. Write to your audience.
- 25. Content Marketing Most important Be Helpful
- 26. Your Blog Thought Leadership Your Expertise Your Value
- 27. Your Blog Content DrivesTraffic.
- 28.
- 29.
- 30. Embed Video ForContent
- 31. Write Content ~Answer Questions
- 32. Social Media Tools YouDon’t Buy Drills You Buy Holes
- 33. Social Media Tools Focuson the outcome, the desired result, not the tool
- 34.
- 35. E-Mail Marketing With Socialyou can’t really know if people saw your message. With email at least you know it went to their email box and you can track opens.
- 36.
- 37. E-Mail Marketing Emailmarketing only works if you have a quality list to send to. Build a consistent deliver pattern and provide value
- 38.
- 39.
- 40.
- 41. Twitter 140 Characters “Lead” people to where you would like to go.
- 42.
- 43.
- 44. YouTube People like Visual Great way to draw attention Google owns it…Google Likes It!
- 45.
- 46.
- 47.
- 48.
- 49.
- 50.
- 51.
- 52. Pinterest • Pin fromyour website so when people find it they will click back to your site. • Add your business name and address to your photo so when people find it and pin it they see your information. • Create pinboards for various topics your customers are interested in and looking for. • Participate ~ Pin things you like and people will follow
- 53.
- 55. Instagram Visual Social Sharing
- 56. Why Instagram? • Instagramlaunched as an iPhone app in Apple's App Store on October 6, 2010. • By December 2010, Instagram had one million registered users. • By July 2011, Instagram users had shared over 100 million photographs. It reached 10 million registered users in September that year. • The number had hit 30 million by April 2012.
- 57. SM Management You canmanage your sites from a single tool. You don’t have to go to each site and it doesn’t take that long.
- 58.
- 59.
- 60.
- 61.
- 62.
- 63. Be Sure YouAre Listening
- 64. Listen With TwitterSearch
- 65. Listen With GoogleAlerts
- 66. Listen With AReader ~ RSS
- 67.
- 68.
- 69. Final Thoughts Be Strategic.What do you Want to accomplish? Always Think Community Engage, Engage, Engage
- 70. Final Thoughts Be Heavyon Content Don’t Push, Lead
- 71. Final Thoughts Be Patient. Social is a long term strategy that will build long term client/customers Create Small Successes.
- 72.
- 73. Where Am I? E-mail mbowers3@cscc.edu Ohio SBDC http://www.sbdccolumbus.com/ Blog http://www.ideas2deals.com/ Twitter @MichaelBowers and @Ohio_SBDC Facebook https://www.facebook.com/michael.bowers https://www.facebook.com/SBDC.Columbus https://www.facebook.com/Ideas2Deals Google + http://gplus.to/MichaelBowers Pinterest http://pinterest.com/michaelbowers/ LinkedIn http://www.linkedin.com/in/mbowers030
- 74. If You Chooseto Participate… Do or Do Not… There Is No Try!
- 75. The Ohio SBDCat Columbus State p. 614-287-5294 www.SBDCColumbus.com