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© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract 
1 
Is Your Personal Branding Attracting 
The Right Audience? 
6 October 2014 
Developed & Presented By: 
Dorothea Bozicolona-Volpe 
Toby Bloomberg
© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract 
Introduction 
2 
Strategic marketing executive, fluent in 4 languages Specializes in developing business for international brands via initiating & integrating social media and digital strategies Teaches marketers & business leaders how to measure, optimize & build current new media efforts to increase value & develop stronger relationships between brands and their audiences Avid skateboarder who tweets to relax - follow me on Twitter @socialespionage
© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract 
3 
Bloomberg Marketing AKA Diva Marketing 
What We Do In Buzz Words 
Social media as a catalyst to build stronger, authentic, results-oriented, integrated, accountable, 
brand-to-audience relationships. 
Helping people in organizations join the digital conversations and not get blown-up. 
Circa 2004 
Circa 2014 
Toby Bloomberg @tobydiva 
Toby @ work 
Max 
Free eBook
© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract 
4 
Social Network Eco-system 
Acid Rock or Mozart 
What does your audience expect from you? 
Authentic or Fakin’ It? 
Managing Outside Your Zone 
Our 
Game 
Plan 
Primary, secondary and some you forgot 
Working the social networks …. your way. 
Tips, ideas, what worked
© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract 
Tweet This Out, please & thank you 
5 
@SocialEspionage 
@TobyDiva 
#SouthWired_PBAttract
© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract 
6 
Social Network 
Eco-system
© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract 
Case Study 
7
© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract 
Case Study : Richard Branson 
8 
https://www.youtube.com/watch?v=Uqm2TTRmNpw 
https://www.youtube.com/watch?v=Uqm2TTRmNpw
© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract 
Case Study: Tyler Perry 
9
© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract 
Think Of Where You Are….. 
10
© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract 
11 
Paper Napkin 
Social Media 
Eco-System
© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract
© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract 
13 
Private Conversations With Lauren Urasek 
Most Popular Woman On OK Cupid 
http://theyreallysaidthis.tumblr.com/
© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract 
14 
Every Thing Can Be Hacked
© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract 
15 
Stolen 
Identity
© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract 
Acid 
16 
What does your audience expect from you? 
Acid Rock Or Mozart?
© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract 
17
© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract 
18 
Vacation Photos 
Private Facebook Page 
Wrong “Friends” 
You’re Fired!
© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract 
19 
Authentic 
Or 
Fakin’ It? 
July 1993
© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract 
20 
https://www.youtube.com/watch?v=NtM0JA-ZeKg 
Personal and Professional
© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract 
21
© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract 
Case Study: DJ Waldow 
22
© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract 
Case Study: DJ Waldow 
23
© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract 
24 
Managing Outside Your Zone
© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract 
25 
ZOOSK 
Site will verify the authenticity 
of profile pictures. 
Trusted brand 
.. Longevity 
Lessons From Dating Sites
© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract 
26 
https://feedly.com 
https://www.google.com/alerts 
Watch. Listen. Act
© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract 
27 
Learnings. Tips. IDEAS. 
Research people you don’t know before you friend, follow or connect 
Identify topics that you will and will not discuss e.g. politics, religion 
If something blows up react quickly, professionally 
and always in a positive manner 
Determine what type of photos you’ll post on social networks 
Each post, photo, comment, RT is a touch point 
for your audience about your brand
© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract 
28 
Social Media Platform 
Who Will You 
Follow, Connect, etc? (1) 
Personal Sharing 
Scale 1 – 5 
(2) 
LinkedIn 
Instagram 
Jelly 
Twitter 
Snap Chat 
Other 
Other 
Worksheet 
(1) Colleagues, friends, family, vendors, media, strangers 
(2) Sale 1 – 5 where 1 means limited personal sharing and 5 means a lot
© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract 
29 
CROWD SOURCED IDEAS
© 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing 
@SocialEspionage 
@tobydiva 
#southwired_PBAAttract 
Let’s Connect! 
Email : socialespionage@gmail.com 
Facebook : www.facebook.com/Dorothea.Bozicolona-Volpe 
Google + : Gplus.to/SocialEspionage 
LinkedIN : www.Linked.com/in/socialanddigitalmediamaven 
Pinterest : http://pinterest.com/socialespionage/ 
Instagram, Twitter & Vine : @SocialEspionage 
Phone : (347)SMM-M727 or (347) 766-6727 
30 
eMail: toby@bloombergmarketing.com 
About Me: http://about.me/TobyBloomberg 
Twitter: @tobydiva https://twitter.com/TobyDiva 
Diva Marketing: www.divamarketingblog.com 
Diva Foodies: www.divafoodies.com 
LinkedIn: www.linkedin.com/in/tobybloomberg/ 
Dorothea Bozicolona-Volpe 
Toby Bloomberg

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Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14

  • 1. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 1 Is Your Personal Branding Attracting The Right Audience? 6 October 2014 Developed & Presented By: Dorothea Bozicolona-Volpe Toby Bloomberg
  • 2. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract Introduction 2 Strategic marketing executive, fluent in 4 languages Specializes in developing business for international brands via initiating & integrating social media and digital strategies Teaches marketers & business leaders how to measure, optimize & build current new media efforts to increase value & develop stronger relationships between brands and their audiences Avid skateboarder who tweets to relax - follow me on Twitter @socialespionage
  • 3. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 3 Bloomberg Marketing AKA Diva Marketing What We Do In Buzz Words Social media as a catalyst to build stronger, authentic, results-oriented, integrated, accountable, brand-to-audience relationships. Helping people in organizations join the digital conversations and not get blown-up. Circa 2004 Circa 2014 Toby Bloomberg @tobydiva Toby @ work Max Free eBook
  • 4. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 4 Social Network Eco-system Acid Rock or Mozart What does your audience expect from you? Authentic or Fakin’ It? Managing Outside Your Zone Our Game Plan Primary, secondary and some you forgot Working the social networks …. your way. Tips, ideas, what worked
  • 5. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract Tweet This Out, please & thank you 5 @SocialEspionage @TobyDiva #SouthWired_PBAttract
  • 6. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 6 Social Network Eco-system
  • 7. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract Case Study 7
  • 8. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract Case Study : Richard Branson 8 https://www.youtube.com/watch?v=Uqm2TTRmNpw https://www.youtube.com/watch?v=Uqm2TTRmNpw
  • 9. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract Case Study: Tyler Perry 9
  • 10. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract Think Of Where You Are….. 10
  • 11. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 11 Paper Napkin Social Media Eco-System
  • 12. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract
  • 13. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 13 Private Conversations With Lauren Urasek Most Popular Woman On OK Cupid http://theyreallysaidthis.tumblr.com/
  • 14. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 14 Every Thing Can Be Hacked
  • 15. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 15 Stolen Identity
  • 16. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract Acid 16 What does your audience expect from you? Acid Rock Or Mozart?
  • 17. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 17
  • 18. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 18 Vacation Photos Private Facebook Page Wrong “Friends” You’re Fired!
  • 19. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 19 Authentic Or Fakin’ It? July 1993
  • 20. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 20 https://www.youtube.com/watch?v=NtM0JA-ZeKg Personal and Professional
  • 21. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 21
  • 22. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract Case Study: DJ Waldow 22
  • 23. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract Case Study: DJ Waldow 23
  • 24. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 24 Managing Outside Your Zone
  • 25. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 25 ZOOSK Site will verify the authenticity of profile pictures. Trusted brand .. Longevity Lessons From Dating Sites
  • 26. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 26 https://feedly.com https://www.google.com/alerts Watch. Listen. Act
  • 27. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 27 Learnings. Tips. IDEAS. Research people you don’t know before you friend, follow or connect Identify topics that you will and will not discuss e.g. politics, religion If something blows up react quickly, professionally and always in a positive manner Determine what type of photos you’ll post on social networks Each post, photo, comment, RT is a touch point for your audience about your brand
  • 28. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 28 Social Media Platform Who Will You Follow, Connect, etc? (1) Personal Sharing Scale 1 – 5 (2) LinkedIn Instagram Jelly Twitter Snap Chat Other Other Worksheet (1) Colleagues, friends, family, vendors, media, strangers (2) Sale 1 – 5 where 1 means limited personal sharing and 5 means a lot
  • 29. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract 29 CROWD SOURCED IDEAS
  • 30. © 2014 Dorothéa Bozicolona-Volpe and Bloomberg Marketing @SocialEspionage @tobydiva #southwired_PBAAttract Let’s Connect! Email : socialespionage@gmail.com Facebook : www.facebook.com/Dorothea.Bozicolona-Volpe Google + : Gplus.to/SocialEspionage LinkedIN : www.Linked.com/in/socialanddigitalmediamaven Pinterest : http://pinterest.com/socialespionage/ Instagram, Twitter & Vine : @SocialEspionage Phone : (347)SMM-M727 or (347) 766-6727 30 eMail: toby@bloombergmarketing.com About Me: http://about.me/TobyBloomberg Twitter: @tobydiva https://twitter.com/TobyDiva Diva Marketing: www.divamarketingblog.com Diva Foodies: www.divafoodies.com LinkedIn: www.linkedin.com/in/tobybloomberg/ Dorothea Bozicolona-Volpe Toby Bloomberg